# Shopify Decision Maker Contacts [741K-Contact Study]

> We analyzed 741,267 Shopify contacts. Only 5,980 stores have a verified mapped decision maker. See who to contact by offer.

Published: 2026-04-27
Author: StoreInspect Team
Tags: shopify, contact-data, lead-generation, outreach
Canonical HTML: https://storeinspect.com/blog/shopify-decision-maker-contacts

![Shopify decision maker contacts](/images/blog/shopify-decision-maker-contacts.webp)

## TL;DR

- We analyzed **555,842 Shopify stores**, **741,267 contacts**, and **686,765 email rows** to see how often Shopify prospecting lists include a real decision maker.
- **418,388 stores**, or **75.3%**, have some contact data, but only **5,980 stores**, or **1.1%**, have a verified mapped decision-maker contact.
- Most verified emails are not role-ready. **233,909 verified contacts** sit in the unknown-role bucket, which means deliverability exists but buyer context does not.
- The direct owner/operator group, founder or CEO, has **4,531 verified contacts** across **4,027 stores**.
- Marketing and growth contacts are smaller but cleaner: **39.1%** have verified emails, and **99.5%** have LinkedIn URLs.
- At **50K+ traffic**, **78,991 stores** have a verified contact, but only **4,450** have a verified decision maker.
- Multi-threading is rare. Only **2,126 stores** have two or more verified decision makers.

*Some links in this article are affiliate links. We may earn a commission if you purchase through them, at no extra cost to you. We only recommend tools we've actually tested.*

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Shopify decision maker contacts are the difference between a prospect list and a sendable sales list.

Most Shopify lead databases can give you a store domain. Many can give you an email. That still leaves the question that decides whether your outreach has a chance: **who should actually get the pitch?**

A founder is not always the right first contact. A marketing lead is not always enough. An ecommerce manager may understand the problem but lack budget authority. A generic `info@` inbox may be technically reachable and still be useless for a $5,000 implementation pitch.

This is where most prospecting advice gets too loose. StoreCensus has a useful [Shopify prospecting funnel](https://blog.storecensus.com/the-ultimate-shopify-prospecting-funnel-from-store-discovery-to-outreach/) built around discovery, qualification, personalization, and follow-up. Origami's [Shopify owner outreach guide](https://origami.chat/blog/how-to-find-shopify-store-owners-b2b-outreach) correctly points out that contact forms and support inboxes rarely reach the real buyer. Store Leads now even lets users ask database questions through an [MCP server](https://storeleads.app/blog/2026/03/28/mcp-server), including app, revenue, and location filters. StoreInspect supports the same AI-client workflow through hosted MCP for store search, contact search, enrichment, and reveal workflows.

Those workflows are useful, but they skip the strict role math. So we pulled the current StoreInspect contact graph and measured how often a Shopify store has not just contact data, but a verified contact with a mapped decision-maker role.

If you are still building the account list, start with [Shopify Prospecting Filters](/blog/shopify-prospecting-filters), [Shopify Store ICP Framework](/blog/shopify-store-icp-framework), and [Shopify Lead Scoring](/blog/shopify-lead-scoring). This post starts one layer later: once a store is a fit, who do you contact first?

## How We Collected This Data

We queried the StoreInspect production database on **April 27, 2026** using a repeatable-read, read-only transaction. The dataset included:

| Dataset layer | Count |
|---|---:|
| Shopify stores | **555,842** |
| Contact records | **741,267** |
| Email rows | **686,765** |
| Stores with any contact | **418,388** |
| Stores with a verified contact | **183,082** |

For each contact, we looked at:

- normalized role, such as founder, CEO, CMO, ecommerce manager, CTO, operations, manager, or unknown
- title text, such as founder, head of growth, ecommerce director, or operations manager
- email status, especially whether at least one email row was verified
- LinkedIn URL presence
- store traffic tier, category, app count, and lead fit score

We grouped contacts into practical outreach roles:

| Role group | Examples |
|---|---|
| Founder or CEO | Founder, co-founder, owner, CEO |
| Marketing or growth lead | CMO, head of growth, VP marketing, growth titles |
| Ecommerce lead | Ecommerce manager, ecommerce director, digital commerce lead |
| Operations lead | COO, operations manager, logistics lead |
| Technical lead | CTO, developer, technology lead |
| Manager or director | Broader manager and director titles |
| Finance lead | CFO and finance titles |

This is a role-coverage study, not a reply-rate benchmark. A verified email is still only a deliverability signal. It does not prove the person owns budget, still works at the company, or wants to hear from you.

Detection also has limits. StoreInspect can measure visible store data, verified email status, title text, LinkedIn URLs, and known contact roles. We cannot know every internal buyer committee, agency relationship, private Slack referral, or hidden employee change. For the broader contact-quality layer, read [Shopify Contact Data Quality](/blog/shopify-contact-data-quality). For verified coverage before role mapping, read [Verified Shopify Leads](/blog/verified-shopify-leads).

## Shopify Decision Maker Contacts Are Not The Same As Contacts

The biggest finding is the gap between "contactable" and "decision-maker ready."

| Contact layer | Stores | Share of all stores |
|---|---:|---:|
| Any contact | **418,388** | **75.3%** |
| Verified contact | **183,082** | **32.9%** |
| Any mapped decision-maker role | **23,091** | **4.2%** |
| Verified decision-maker contact | **5,980** | **1.1%** |
| Verified decision maker plus LinkedIn | **5,625** | **1.0%** |
| Two or more verified decision makers | **2,126** | **0.4%** |

This is why Shopify outreach lists often look strong during export and weak during sending.

At the store level, **75.3%** of stores have some contact data. That sounds high. But most of that contact data is not mapped to a useful buyer role. **395,297 contactable stores** have no mapped decision-maker role in the current graph.

That does not mean those stores are unreachable. It means the contact layer needs a second pass:

- verify whether the email is personal or generic
- check the title and LinkedIn context
- match the person to the problem you solve
- suppress bounced or weak rows before export
- keep account context attached to every contact

If the store is qualified but the person data is incomplete, use the [Shopify contact enrichment workflow](/blog/shopify-contact-enrichment-workflow) to decide whether the next step is role enrichment, email verification, or full people enrichment.

If you only need broad coverage, "has contact" may be enough. If you are sending high-touch agency, app, or SaaS outreach, "has contact" is too loose. Pair this study with [Shopify Outreach Suppression Lists](/blog/shopify-outreach-suppression-lists), [How to Get Shopify Store Owner Emails](/blog/how-to-get-shopify-store-owner-emails), and [Shopify Sales Stack](/blog/shopify-outbound-sales-stack) before building a campaign.

## Role Coverage Across 741K Contacts

Here is the role mix across the contact graph:

| Role group | Contacts | Verified contacts | LinkedIn contacts | Stores with verified role |
|---|---:|---:|---:|---:|
| Founder or CEO | 23,753 | **4,531** | 14,033 | 4,027 |
| Marketing or growth lead | 7,834 | **3,066** | 7,792 | 1,799 |
| Ecommerce lead | 1,475 | **577** | 1,469 | 432 |
| Operations lead | 3,180 | **1,271** | 3,151 | 993 |
| Technical lead | 823 | **234** | 731 | 201 |
| Manager or director | 17,226 | **5,875** | 17,218 | 2,428 |
| Finance lead | 432 | **141** | 428 | 139 |
| Other role | 38,071 | **7,633** | 37,062 | 3,369 |
| Unknown role | 648,473 | **233,909** | 2,746 | 180,201 |

The unknown-role row is the warning label.

There are **233,909 verified contacts** with no mapped role. Those records may be useful for lower-touch campaigns, account-level messaging, or manual research. But they are not enough for a role-specific pitch like "we help ecommerce managers reduce WISMO tickets" or "we help growth teams fix attribution."

The named role groups tell a different story:

- Founder/CEO is the biggest direct owner/operator bucket, with **4,531 verified contacts**.
- Marketing/growth leads are smaller but cleaner, with **39.1% verified email coverage** and almost universal LinkedIn coverage.
- Ecommerce leads are rare, only **1,475 contacts**, but they are highly relevant for apps, CRO, merchandising, and retention tools.
- Operations leads are useful for [shipping](/blog/best-shopify-shipping-apps), [returns](/blog/best-shopify-returns-apps), order tracking, inventory, and post-purchase software.
- Technical leads are rare in Shopify SMB accounts, so dev agencies often need to fall back to founder or ecommerce leads.

This matches what we see in [Who Runs Shopify Stores](/blog/who-runs-shopify-stores): many Shopify businesses are founder-led, but the further you move upmarket, the more useful functional roles become.

## Which Role Should You Contact First?

The best first contact depends on the offer. Founder-first outreach is often the right default for small stores. It is not always the right default for mature stores.

| Your offer | Best first contact | Why |
|---|---|---|
| Email or lifecycle agency | Marketing/growth lead, then ecommerce lead, then founder/CEO | They own revenue from [Klaviyo](/apps/klaviyo), [Omnisend](https://your.omnisend.com/QYyJKY), SMS, and lifecycle flows |
| CRO or upsell agency | Ecommerce lead, then marketing/growth lead, then founder/CEO | They feel conversion, merchandising, and AOV problems directly |
| Development or theme agency | Technical lead, then ecommerce lead, then founder/CEO | Technical buyers understand theme debt, site speed, and implementation risk |
| Shipping, returns, or operations SaaS | Operations lead, then ecommerce lead, then founder/CEO | They own delivery, returns, WISMO, and post-purchase operations |
| Shopify app founder | Ecommerce lead, then founder/CEO, then relevant department lead | They can understand the workflow and route internally if needed |

The database confirms why the fallback matters.

At 50K+ traffic, the strict best-role pools are small:

| Service | 50K+ stores with any recommended verified role | 50K+ stores with best-role verified contact |
|---|---:|---:|
| Email or lifecycle agency | 3,835 | 1,488 |
| CRO or upsell agency | 3,835 | 377 |
| Development or theme agency | 3,205 | 169 |
| Shipping, returns, or operations SaaS | 3,491 | 818 |
| Shopify app founder | 3,835 | 377 |

If you require only the perfect role, your list gets tiny fast. That is useful for ABM. It is too restrictive for most outbound.

The practical approach is a role ladder:

1. Start with the most relevant functional role.
2. If that role is missing, use founder/CEO.
3. If founder/CEO is missing, use a verified non-generic contact with strong account fit.
4. If only a generic inbox exists, lower the touch level or move the account to manual review.

This is especially important for narrow campaigns like [Shopify Email Agency Leads](/blog/shopify-email-agency-leads), [Shopify Attribution Gap](/blog/shopify-attribution-gap), [Shopify AI Support Gap](/blog/shopify-ai-support-gap), and [Shopify Helpdesk Migration Leads](/blog/shopify-helpdesk-migration-leads). The account signal may be strong, but the contact route changes the pitch.

## Shopify Decision Maker Contacts By Traffic Tier

Decision-maker coverage improves sharply as stores get bigger. That is not surprising. Larger stores have more employees, more LinkedIn visibility, and more public title signals.

| Traffic tier | Stores | Contactable | Verified contact | Verified decision maker | 2+ verified decision makers | Avg apps |
|---|---:|---:|---:|---:|---:|---:|
| Under 50K | 357,055 | 248,206 (69.5%) | 104,091 (29.2%) | 1,530 (0.4%) | 372 (0.1%) | 2.7 |
| 50K-200K | 188,255 | 160,662 (85.3%) | 74,103 (39.4%) | 3,452 (1.8%) | 1,237 (0.7%) | 8.1 |
| 200K-1M | 10,476 | 9,468 (90.4%) | 4,858 (46.4%) | 981 (9.4%) | 507 (4.8%) | 11.1 |
| 1M-5M | 51 | 47 (92.2%) | 28 (54.9%) | 15 (29.4%) | 9 (17.6%) | 10.5 |
| 5M-20M | 5 | 5 (100.0%) | 2 (40.0%) | 2 (40.0%) | 1 (20.0%) | 7.6 |

The useful jump is from under 50K to 50K-200K.

Under 50K has the largest store count, but only **0.4%** of stores have a verified decision-maker contact. If you sell low-ticket templates, audits, or simple SaaS, that tier can still work. But high-touch outreach will waste time unless the account signal is unusually strong.

The **50K-200K tier** is the default agency pool. It has **160,662 contactable stores**, **74,103 stores with a verified contact**, and **3,452 stores with a verified decision-maker contact**. It also averages **8.1 detected apps**, which signals real software buying behavior.

The **200K-1M tier** is where role mapping becomes much better. **9.4%** of stores have a verified decision-maker contact, and **4.8%** have two or more. If you sell high-ACV services, migrations, or enterprise Shopify apps, this is the tier to research manually.

For sizing before contact selection, use [Export Shopify Stores by Revenue Tier](/blog/export-shopify-stores-by-revenue-tier), [Shopify Stores With Budget](/blog/shopify-stores-with-budget), and [Shopify Store Benchmarks](/blog/shopify-store-benchmarks). For timing, layer in [Shopify Sales Triggers](/blog/shopify-sales-triggers) and [Best Time to Pitch Shopify Stores](/blog/best-time-to-pitch-shopify-stores).

## Decision-Maker Coverage By Category

Category affects both list size and role availability. Some verticals have larger founder footprints. Others have more functional operators.

| Category | Stores | Verified contact | Verified decision maker | Verified founder/CEO | Verified marketing | Verified ecommerce |
|---|---:|---:|---:|---:|---:|---:|
| [Fashion](/top-shopify-stores/fashion) | 76,771 | 26,641 | 1,110 | 724 | 322 | 95 |
| [Beauty](/top-shopify-stores/beauty) | 27,803 | 10,720 | 780 | 497 | 283 | 87 |
| [Food & Beverage](/top-shopify-stores/food) | 32,124 | 12,845 | 563 | 402 | 150 | 13 |
| [Home & Garden](/top-shopify-stores/home) | 37,888 | 14,155 | 417 | 293 | 106 | 15 |
| [Jewelry](/top-shopify-stores/jewelry) | 17,305 | 6,040 | 246 | 169 | 59 | 18 |
| [Health & Wellness](/top-shopify-stores/health) | 13,142 | 5,506 | 224 | 152 | 82 | 8 |
| [Sports & Fitness](/top-shopify-stores/sports) | 12,854 | 4,949 | 180 | 116 | 69 | 17 |
| [Electronics](/top-shopify-stores/electronics) | 7,088 | 2,832 | 112 | 74 | 37 | 10 |
| [Baby & Kids](/top-shopify-stores/baby) | 5,494 | 2,152 | 104 | 84 | 21 | 10 |
| [Pets](/top-shopify-stores/pets) | 4,702 | 1,794 | 45 | 26 | 17 | 2 |

Fashion has the largest absolute pool, with **1,110 verified decision-maker stores** and **724 verified founder/CEO stores**. That makes it the best broad outbound category if your offer works across apparel, accessories, and lifestyle brands.

Beauty has the strongest decision-maker density among the largest named categories. It has fewer stores than fashion but **780 verified decision-maker stores**, driven by a stronger founder and marketing-lead footprint. That lines up with the higher stack maturity in [Best Shopify Apps for Beauty Stores](/blog/best-shopify-apps-for-beauty-stores).

Food & Beverage has strong founder coverage but weaker ecommerce-role coverage. That matters for subscription, shipping, and operations offers. You may start with founders, then use store-level hooks like [subscription gaps](/blog/best-shopify-subscription-apps), [returns needs](/blog/best-shopify-returns-apps), or post-purchase support gaps.

Home & Garden has broad contact coverage but fewer mapped decision makers relative to list size. For that vertical, category and account fit matter more than role perfection. Pair contact data with [Shopify App Combinations](/blog/best-shopify-app-combinations), [Shopify Theme Performance](/blog/shopify-theme-performance), and [Find Shopify Stores That Need a Redesign](/blog/find-shopify-stores-that-need-redesign).

## Why Founder-Only Outreach Leaves Pipeline Behind

Founder outreach is popular because it feels direct. Sometimes that is exactly right. Founders sign contracts, care about revenue, and understand tradeoffs faster than a generic inbox.

But founder-only outreach has three problems.

First, founder coverage is not deep enough. The Founder or CEO group has **4,531 verified contacts**. That is valuable, but it is not enough to support every Shopify outbound motion.

Second, founders are not always the person living with the problem. If you sell attribution, a marketing lead may care more than the founder. If you sell returns software, an operations lead may feel the pain first. If you sell conversion work, an ecommerce manager may know exactly which product pages underperform.

Third, founders get the most generic cold email. Shopify merchants complain constantly about low-quality outreach, especially messages asking to "speak with the owner" without any store-specific context. The way around that is not a better trick. It is better account selection and a role-specific reason to write.

Use founder-first when:

- the store is under 50K traffic and likely founder-led
- the offer is strategic, expensive, or company-wide
- no functional buyer is visible
- the founder has LinkedIn context and public brand presence

Use functional-role-first when:

- the store is 50K+ traffic
- the problem maps to a department
- you have a specific tech-stack gap
- the contact's title matches the pitch

For examples of account-level hooks, see [Shopify Buying Signals](/blog/shopify-buying-signals), [How to Research a Shopify Store](/blog/how-to-research-a-shopify-store), and [Cold Email Templates for Shopify Stores](/blog/cold-email-templates-for-shopify-stores).

## How To Build A Role-Aware Shopify Outreach List

The safest workflow is not "export all contacts." It is account-first, then person-first.

### Step 1: Build the account list first

Start with store filters:

- traffic tier, usually 50K+ for B2B offers
- category, such as [fashion](/top-shopify-stores/fashion), [beauty](/top-shopify-stores/beauty), or [food](/top-shopify-stores/food)
- tech stack gaps, such as no [reviews app](/blog/best-shopify-review-apps), no [upsell app](https://rebuyengine.com/?ref=2144), no support app, or no analytics app
- pixels, such as [Meta Pixel](/pixels/meta), [Google Analytics](/pixels/google-analytics), [Google Ads](/pixels/google-ads), or [TikTok Pixel](/pixels/tiktok)
- theme signals, such as [Dawn](/themes/dawn), [Prestige](/themes/prestige), custom theme, or outdated free theme

This is where [StoreInspect](/) is strongest: account qualification before contact reveal. It is also why generic contact tools struggle for Shopify. [Apollo](https://get.apollo.io/nnkvvyhhs7lv), [RocketReach](https://rocketreachllc.partnerlinks.io/dn60vx9h3sm1), and [Snov.io](https://snov.io?fp_ref=storeinspect) can help with people enrichment, but they do not know whether the store runs [Judge.me](/apps/judge-me), [Triple Whale](/apps/triple-whale), or a weak theme stack.

### Step 2: Pick the right role ladder

Do not export every contact by default. Define the role order for your offer:

| Offer | Role ladder |
|---|---|
| Email flows | Marketing/growth, ecommerce, founder/CEO |
| CRO and AOV | Ecommerce, marketing/growth, founder/CEO |
| Theme rebuild | Technical, ecommerce, founder/CEO |
| AI support | Ecommerce, operations, founder/CEO |
| Returns or order tracking | Operations, ecommerce, founder/CEO |
| Shopify app install | Ecommerce, founder/CEO, department owner |

Then export one to three people per account. This avoids wasting credits, avoids duplicate sends, and keeps the campaign readable inside a CRM or outreach tool like [Lemlist](https://get.lemlist.com/wi3bwg6z8doz) or [Instantly](https://refer.instantly.ai/74hnvx8qti9v).

### Step 3: Suppress weak rows before sending

Verified does not mean send everything. Suppress:

- bounced emails
- previous campaign exports
- duplicate normalized emails
- current customers
- open opportunities
- bad-fit domains
- generic inboxes when the offer requires a named buyer

Follow the legal basics too. The [FTC CAN-SPAM guide](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business) requires a clear opt-out path for commercial email in the United States. [Google's sender guidelines](https://support.google.com/a/answer/81126) also matter if you send at volume, especially authentication and unsubscribe handling.

For the full hygiene workflow, use [Shopify Outreach Suppression Lists](/blog/shopify-outreach-suppression-lists). For channel mix after the list is clean, use [LinkedIn Prospecting for Shopify Agencies](/blog/linkedin-prospecting-for-shopify-agencies) and [How to Sell to Shopify Stores](/blog/how-to-sell-to-shopify-stores).

## Practical Takeaways For StoreInspect Users

The role data changes how you should build lists.

| If you are... | Do this |
|---|---|
| An email agency | Filter 50K+ stores with [Klaviyo](/apps/klaviyo), [Mailchimp](/apps/mailchimp), or no email app, then prioritize marketing/growth leads and ecommerce leads |
| A CRO agency | Filter stores with traffic, reviews, and no upsell layer, then prioritize ecommerce leads and founders |
| A Shopify app founder | Build a greenfield wedge from [Shopify App Outreach](/blog/shopify-app-outreach-first-100-stores), then reveal ecommerce and founder contacts |
| A support or AI automation seller | Use [Shopify AI Support Gap](/blog/shopify-ai-support-gap), then prioritize ecommerce, operations, and founder roles |
| A theme or dev agency | Use [redesign prospects](/blog/find-shopify-stores-that-need-redesign), then prioritize technical, ecommerce, and founder contacts |
| A sales team doing ABM | Start with [Shopify ABM Playbook](/blog/shopify-abm-playbook), then multi-thread only the accounts with two or more verified decision makers |

The simplest rule:

**Do not reveal contacts until the account is worth contacting. Do not send until the person matches the pitch.**

That is the real advantage of Shopify-specific prospecting data. You can see the store, stack, traffic, pixels, category, and contacts in one place instead of stitching together [Store Leads vs StoreCensus](/compare/store-leads-vs-storecensus), [Apollo vs Store Leads](/compare/apollo-vs-store-leads), a spreadsheet, and a browser extension.

For a product-led path, use [StoreInspect's Shopify prospecting workflow](/for/prospecting). For contact-first work, start with [stores with verified emails](/for/with-emails).

## FAQ

### What are Shopify decision maker contacts?

Shopify decision maker contacts are people attached to a Shopify store who are likely to influence or approve a purchase. In this study, that includes founders, CEOs, marketing leads, ecommerce leads, operations leads, technical leads, managers, directors, and similar titles.

### How many Shopify stores have verified decision makers?

In our April 27, 2026 pull, **5,980 of 555,842 stores** had at least one verified mapped decision-maker contact. That is **1.1%** of all stores and much smaller than the **418,388 stores** with any contact data.

### Why is decision-maker coverage lower than contact coverage?

Because most contact records do not have a mapped buyer role. A store can have an email address, a generic inbox, or a verified unknown-role contact without having a known founder, CMO, ecommerce manager, or operations lead.

### Should I contact the founder of a Shopify store first?

Contact the founder first when the store is small, the offer is strategic, or no functional buyer is visible. For mature stores, start with the role closest to the problem, such as marketing for lifecycle work, ecommerce for CRO, operations for returns, and technical leads for development.

### What is the best contact for Shopify email marketing outreach?

For email or lifecycle work, start with a marketing or growth lead. If that role is missing, try the ecommerce lead. If neither exists, the founder or CEO is the best fallback, especially for smaller stores.

### What is the best contact for Shopify app outreach?

For most Shopify apps, start with the ecommerce lead when available. If the app solves a departmental problem, use that department owner. For early-stage or founder-led stores, founder or CEO is often the practical first contact.

### How many Shopify stores have multiple verified decision makers?

Only **2,126 stores** in this dataset had two or more verified decision-maker contacts. In the 50K+ traffic segment, **1,754 stores** had two or more. Multi-threaded outreach is valuable, but the pool is much smaller than raw contact counts suggest.

### Are generic Shopify store emails useful?

Generic emails can be useful for low-touch account-level outreach, support requests, or manual routing. They are weak for high-ticket agency and SaaS pitches because they often reach support, customer service, or a shared inbox rather than the budget owner.

### How should agencies use Shopify decision maker contacts?

Agencies should build the account list first, then reveal or enrich contacts only after the store matches the offer. A strong workflow is traffic tier, category, tech gap, verified contact, role fit, suppression, then outreach.

### Does a verified email mean the person still works there?

No. A verified email means the inbox passed a deliverability check. It does not prove employment freshness, buyer authority, or willingness to respond. Check role, LinkedIn, title, company fit, and recency before high-touch outreach.

### Which tools help find Shopify decision maker contacts?

Shopify-native databases like StoreInspect are best for finding stores by account fit and tech stack. Contact tools like [Apollo](https://get.apollo.io/nnkvvyhhs7lv), [Snov.io](https://snov.io?fp_ref=storeinspect), and [RocketReach](https://rocketreachllc.partnerlinks.io/dn60vx9h3sm1) can help enrich people after you know which stores matter.

### Is LinkedIn important for Shopify decision maker outreach?

Yes, especially for high-touch outreach. In our data, **5,625 stores** had a verified decision-maker contact with LinkedIn. That is only **1.0%** of all stores, but those records are useful because they support role verification and warmer outreach.

## Summary Table

| Finding | What it means |
|---|---|
| **75.3%** of stores have any contact | Contact coverage is broad enough for prospecting |
| **32.9%** have a verified contact | Deliverability cuts the usable pool sharply |
| **1.1%** have a verified decision maker | Role-ready outreach is much rarer than raw emails |
| **4,531** founder/CEO contacts are verified | Founder outreach matters, but it is not enough alone |
| **3,066** marketing/growth contacts are verified | Strong fit for lifecycle, paid media, and attribution sellers |
| **577** ecommerce leads are verified | Rare but high-value for CRO, apps, and merchandising offers |
| **2,126** stores have 2+ verified decision makers | Multi-threading should be reserved for higher-value accounts |
| **4,450** 50K+ stores have a verified decision maker | The best role-ready pool starts after traffic qualification |