Paid Ads
Discover the top paid ads pixels used by successful Shopify stores. Compare features, see real usage data, and find the right solution.
Pixels in Category
5
Total Detections
1,684+
5 Pixels in Paid Ads
Google Ads
Market LeaderGoogle Ads conversion tracking for search and display campaigns
996+
stores
64% adoption
Microsoft Ads (Bing)
Microsoft Advertising for Bing search and audience network
359+
stores
23% adoption
Google Merchant Center
Google Shopping product feeds and analytics
315+
stores
20% adoption
Amazon Ads
Amazon advertising and attribution
12+
stores
1% adoption
Yahoo DSP
Yahoo advertising and demand-side platform
2+
stores
0% adoption
Paid Ads Comparison
Side-by-side comparison of top pixels
Feature Comparison
| Pixel | Stores | Privacy-Focused | Enterprise |
|---|---|---|---|
 Google Ads#1 | 996+ | ||
 Microsoft Ads (Bing) | 359+ | ||
 Google Merchant Center | 315+ |
Our Recommendation
For paid ads, we recommend Google Ads as the top choice. With 996+ stores using it and features like Conversion Tracking, Smart Bidding, Enhanced Conversions, it offers the best combination of functionality and market adoption for most Shopify stores.
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Frequently Asked Questions
Common questions about paid ads pixels
What is the best paid ads pixel for Shopify?
Google Ads is the most popular paid ads pixel for Shopify with 996+ stores using it. Key features include Conversion Tracking, Smart Bidding, Enhanced Conversions.
Which paid ads pixel should I use?
The best paid ads pixel depends on your specific needs. Google Ads is the most widely adopted. For alternatives, consider Microsoft Ads (Bing).
How do paid ads pixels compare?
Paid Ads pixels vary in features and adoption. Google Ads leads with 996+ stores. Use the comparison table above to see feature differences, or visit each pixel's page for detailed information.
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