Shopify Tracking Pixels

Discover the tracking pixels and analytics tools powering successful Shopify stores. See real adoption rates, common pairings, and market share insights.

Pixels Tracked

96+

Total Detections

12,652+

All Pixels

Shopify Web Pixel

Shopify Web Pixel

Analytics

Shopify native analytics and conversion tracking

1,858+ stores97% adoption
Google Analytics 4

Google Analytics 4

Analytics

Website analytics, traffic analysis, and conversion tracking

1,766+ stores92% adoption
Google Tag Manager

Google Tag Manager

Tag Management

Tag management system for deploying marketing and analytics tags

1,637+ stores85% adoption
Meta Pixel

Meta Pixel

Social Ads

Facebook & Instagram advertising and conversion tracking

1,317+ stores69% adoption
Google Ads

Google Ads

Paid Ads

Google Ads conversion tracking for search and display campaigns

1,181+ stores61% adoption
Google Analytics (Universal)

Google Analytics (Universal)

Analytics

Website analytics (legacy Universal Analytics)

986+ stores51% adoption
Klaviyo

Klaviyo

Email Marketing

Email marketing and behavior tracking

521+ stores27% adoption
TikTok Pixel

TikTok Pixel

Social Ads

TikTok advertising and audience building

485+ stores25% adoption
Microsoft Ads (Bing)

Microsoft Ads (Bing)

Paid Ads

Microsoft Advertising for Bing search and audience network

423+ stores22% adoption
Google Merchant Center

Google Merchant Center

Paid Ads

Google Shopping product feeds and analytics

402+ stores21% adoption
Pinterest Tag

Pinterest Tag

Social Ads

Pinterest advertising and shopping ads conversion tracking

385+ stores20% adoption
Hotjar

Hotjar

Analytics

Heatmaps, session recordings, and user behavior analytics

274+ stores14% adoption
Microsoft Clarity

Microsoft Clarity

Analytics

Free heatmaps and session recordings from Microsoft

255+ stores13% adoption
Snapchat Pixel

Snapchat Pixel

Social Ads

Snapchat advertising for younger demographics

242+ stores13% adoption
Attentive

Attentive

SMS Marketing

SMS marketing and mobile messaging

101+ stores5% adoption
X Pixel

X Pixel

Social Ads

X (Twitter) advertising and conversion tracking

84+ stores4% adoption
Criteo

Criteo

Retargeting

Retargeting and dynamic product ads across web and mobile

77+ stores4% adoption
Awin

Awin

Affiliate

Global affiliate marketing network

48+ stores2% adoption
ShareASale

ShareASale

Affiliate

Affiliate marketing network

43+ stores2% adoption
LiveIntent

LiveIntent

Retargeting

Identity resolution and people-based advertising

34+ stores2% adoption
LinkedIn Insight

LinkedIn Insight

Social Ads

B2B advertising and professional audience targeting

33+ stores2% adoption
Taboola

Taboola

Native Ads

Native advertising and content discovery campaigns

33+ stores2% adoption
Rakuten Advertising

Rakuten Advertising

Affiliate

Affiliate network and performance marketing

31+ stores2% adoption
Reddit Pixel

Reddit Pixel

Social Ads

Reddit advertising and community targeting

28+ stores1% adoption
The Trade Desk

The Trade Desk

Programmatic DSP

Programmatic DSP and omnichannel advertising

23+ stores1% adoption
Sentry

Sentry

Error Tracking

Error tracking and performance monitoring

22+ stores1% adoption
AdRoll

AdRoll

Retargeting

Retargeting and prospecting across web and social

21+ stores1% adoption
Impact

Impact

Affiliate

Affiliate marketing and partnership management

19+ stores1% adoption
Amazon Ads

Amazon Ads

Paid Ads

Amazon advertising and attribution

16+ stores1% adoption
VWO

VWO

Experimentation

Visual Website Optimizer for A/B testing

15+ stores1% adoption
Vimeo

Vimeo

Video Analytics

Video hosting and player analytics

15+ stores1% adoption
Retention.com

Retention.com

Identity Resolution

Identity resolution and email capture pixel

15+ stores1% adoption
Target Roundel

Target Roundel

Retail Media

Target retail media advertising network

14+ stores1% adoption
Segment

Segment

Analytics

Customer data platform and analytics routing

13+ stores1% adoption
Contentsquare

Contentsquare

Analytics

Digital experience analytics platform

13+ stores1% adoption
MNTN

MNTN

Connected TV

Connected TV advertising and performance marketing

11+ stores1% adoption
Quantcast

Quantcast

Analytics

Audience measurement and advertising

10+ stores1% adoption
StackAdapt

StackAdapt

Programmatic DSP

Multi-channel programmatic advertising

10+ stores1% adoption
New Relic

New Relic

Error Tracking

Application performance monitoring

10+ stores1% adoption
Xandr (Microsoft)

Xandr (Microsoft)

Programmatic DSP

Demand-side platform (formerly AppNexus)

10+ stores1% adoption
Osano

Osano

Consent & Privacy

Privacy and consent management platform

9+ stores0% adoption
FullStory

FullStory

Analytics

Session replay and digital experience analytics

8+ stores0% adoption
Cookiebot

Cookiebot

Consent & Privacy

Cookie consent and GDPR/CCPA compliance

8+ stores0% adoption
PostHog

PostHog

Analytics

Open-source product analytics and feature flags

7+ stores0% adoption
Optimizely

Optimizely

Experimentation

A/B testing and experimentation platform

7+ stores0% adoption
Mouseflow

Mouseflow

Analytics

Session replay and heatmaps

7+ stores0% adoption
HubSpot

HubSpot

CRM

CRM, marketing, and sales platform

7+ stores0% adoption
Outbrain

Outbrain

Native Ads

Native advertising and content recommendation

6+ stores0% adoption
Pepperjam (Partnerize)

Pepperjam (Partnerize)

Affiliate

Affiliate and partner marketing platform

6+ stores0% adoption
Amplitude

Amplitude

Analytics

Product analytics and user journey tracking

6+ stores0% adoption
Tatari

Tatari

Connected TV

TV and streaming advertising attribution

6+ stores0% adoption
Heap Analytics

Heap Analytics

Analytics

Automatic event tracking and product analytics

5+ stores0% adoption
RTB House

RTB House

Retargeting

AI-powered retargeting and personalization

5+ stores0% adoption
Spotify Ads

Spotify Ads

Audio Ads

Audio advertising and podcast ad tracking

5+ stores0% adoption
Podscribe

Podscribe

Audio Ads

Podcast advertising attribution and measurement

5+ stores0% adoption
Partnerize

Partnerize

Affiliate

Partnership marketing and affiliate tracking

4+ stores0% adoption
Adobe Analytics

Adobe Analytics

Analytics

Enterprise web analytics and marketing intelligence

4+ stores0% adoption
Bluecore

Bluecore

Personalization

Retail personalization and email marketing

4+ stores0% adoption
Quora Pixel

Quora Pixel

Social Ads

Quora advertising and Q&A audience targeting

3+ stores0% adoption
Rockerbox

Rockerbox

Attribution

Marketing attribution and media measurement

3+ stores0% adoption
Tealium

Tealium

Tag Management

Enterprise tag management and CDP

3+ stores0% adoption
Podsights (Spotify)

Podsights (Spotify)

Audio Ads

Podcast advertising attribution

3+ stores0% adoption
AvantLink

AvantLink

Affiliate

Affiliate network for outdoor and lifestyle brands

2+ stores0% adoption
Refersion

Refersion

Affiliate

Affiliate and influencer tracking platform

2+ stores0% adoption
Mixpanel

Mixpanel

Analytics

Product analytics and user behavior tracking

2+ stores0% adoption
Matomo

Matomo

Analytics

Privacy-focused open-source web analytics

2+ stores0% adoption
Braze

Braze

Engagement

Customer engagement and messaging platform

2+ stores0% adoption
Yahoo DSP

Yahoo DSP

Paid Ads

Yahoo advertising and demand-side platform

2+ stores0% adoption
LaunchDarkly

LaunchDarkly

Experimentation

Feature flags and feature management

2+ stores0% adoption
Insider

Insider

Engagement

Growth management and personalization

2+ stores0% adoption
Sweet Analytics

Sweet Analytics

Analytics

Ecommerce analytics and attribution

2+ stores0% adoption
Monetate

Monetate

Personalization

Enterprise personalization and testing

2+ stores0% adoption
TripleLift

TripleLift

Native Ads

Native and display programmatic advertising

2+ stores0% adoption
Skimlinks

Skimlinks

Affiliate

Affiliate link monetization

2+ stores0% adoption
comScore

comScore

Audience Measurement

Digital audience measurement and analytics

2+ stores0% adoption
Index Exchange

Index Exchange

Ad Exchange

Programmatic ad exchange

2+ stores0% adoption
Wistia

Wistia

Video Analytics

Video hosting and analytics

2+ stores0% adoption
Bombora

Bombora

Account-Based Marketing

B2B intent data and audience solutions

2+ stores0% adoption
Branch

Branch

Attribution

Mobile attribution and deep linking platform

1+ stores0% adoption
Plausible

Plausible

Analytics

Privacy-friendly Google Analytics alternative

1+ stores0% adoption
Criteo Retail Media

Criteo Retail Media

Retail Media

Criteo retail media for marketplaces and retailers

1+ stores0% adoption
mParticle

mParticle

Customer Data Platform

Customer data platform

1+ stores0% adoption
RudderStack

RudderStack

Customer Data Platform

Open-source customer data platform

1+ stores0% adoption
Sailthru

Sailthru

Email Marketing

Email and marketing personalization

1+ stores0% adoption
Listrak

Listrak

Email Marketing

Retail marketing automation

1+ stores0% adoption
Adform

Adform

Programmatic DSP

European DSP and ad serving platform

1+ stores0% adoption
MediaMath

MediaMath

Programmatic DSP

Enterprise demand-side platform

1+ stores0% adoption
Datadog RUM

Datadog RUM

Error Tracking

Real user monitoring and session replay

1+ stores0% adoption
OpenX

OpenX

Ad Exchange

Programmatic advertising exchange

1+ stores0% adoption
Simpli.fi

Simpli.fi

Programmatic DSP

Programmatic advertising with localized targeting

1+ stores0% adoption
Teads

Teads

Video Ads

Outstream video advertising

1+ stores0% adoption
PubMatic

PubMatic

Ad Exchange

Programmatic advertising platform

1+ stores0% adoption
AdsWizz

AdsWizz

Audio Ads

Audio advertising and podcast monetization

1+ stores0% adoption
Chartable

Chartable

Audio Ads

Podcast analytics and attribution

1+ stores0% adoption
ZoomInfo WebSights

ZoomInfo WebSights

Identity Resolution

B2B visitor identification and intent data

1+ stores0% adoption
TrustArc

TrustArc

Consent & Privacy

Privacy and cookie consent management

1+ stores0% adoption

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Our Methodology

How We Detect Pixels

Script Detection

We identify pixels by analyzing script URLs, JavaScript globals, and network requests unique to each tracking tool.

Privacy-First

All detection happens locally in your browser. We never send browsing data to our servers.

Always Current

Our detection signatures are updated regularly to catch new pixels and script changes.

Frequently Asked Questions

Common questions about tracking pixels

What tracking pixels do Shopify stores use?

Most Shopify stores use a combination of Meta Pixel for Facebook/Instagram ads, Google Analytics for web analytics, and Google Tag Manager for tag deployment. Many also use Klaviyo for email marketing and TikTok Pixel for social advertising.

How do I detect what pixels a store has installed?

Install the free StoreInspect Chrome extension. Visit any Shopify store, click the extension icon, and you'll see a complete list of detected tracking pixels, along with their theme and apps.

Which pixels are most popular for ecommerce?

The most popular ecommerce pixels are Meta Pixel (found on 1317+ stores), Google Analytics, and Google Ads. For behavior analysis, Hotjar and Microsoft Clarity are widely used.

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