Tracking Pixels & Analytics
Discover the tracking pixels and analytics tools powering successful Shopify stores. See real adoption rates, common pairings, and market share insights.
Pixels Tracked
90+
Total Detections
10,272+
All Pixels
Shopify Web Pixel
Analytics
Shopify native analytics and conversion tracking
Google Analytics 4
Analytics
Website analytics, traffic analysis, and conversion tracking
Google Tag Manager
Tag Management
Tag management system for deploying marketing and analytics tags
Meta Pixel
Social Ads
Facebook & Instagram advertising and conversion tracking
Google Ads
Paid Ads
Google Ads conversion tracking for search and display campaigns
Google Analytics (Universal)
Analytics
Website analytics (legacy Universal Analytics)
Klaviyo
Email Marketing
Email marketing and behavior tracking
TikTok Pixel
Social Ads
TikTok advertising and audience building
Microsoft Ads (Bing)
Paid Ads
Microsoft Advertising for Bing search and audience network
Google Merchant Center
Paid Ads
Google Shopping product feeds and analytics
Pinterest Tag
Social Ads
Pinterest advertising and shopping ads conversion tracking
Hotjar
Analytics
Heatmaps, session recordings, and user behavior analytics
Microsoft Clarity
Analytics
Free heatmaps and session recordings from Microsoft
Snapchat Pixel
Social Ads
Snapchat advertising for younger demographics
Attentive
SMS Marketing
SMS marketing and mobile messaging
Criteo
Retargeting
Retargeting and dynamic product ads across web and mobile
X Pixel
Social Ads
X (Twitter) advertising and conversion tracking
Awin
Affiliate
Global affiliate marketing network
ShareASale
Affiliate
Affiliate marketing network
LiveIntent
Retargeting
Identity resolution and people-based advertising
LinkedIn Insight
Social Ads
B2B advertising and professional audience targeting
Rakuten Advertising
Affiliate
Affiliate network and performance marketing
Taboola
Native Ads
Native advertising and content discovery campaigns
Reddit Pixel
Social Ads
Reddit advertising and community targeting
The Trade Desk
Programmatic DSP
Programmatic DSP and omnichannel advertising
AdRoll
Retargeting
Retargeting and prospecting across web and social
Sentry
Error Tracking
Error tracking and performance monitoring
Impact
Affiliate
Affiliate marketing and partnership management
Target Roundel
retail_media
Target retail media advertising network
Segment
Analytics
Customer data platform and analytics routing
Amazon Ads
Paid Ads
Amazon advertising and attribution
VWO
Experimentation
Visual Website Optimizer for A/B testing
MNTN
Connected TV
Connected TV advertising and performance marketing
Contentsquare
Analytics
Digital experience analytics platform
New Relic
Error Tracking
Application performance monitoring
Xandr (Microsoft)
Programmatic DSP
Demand-side platform (formerly AppNexus)
Retention.com
Identity Resolution
Identity resolution and email capture pixel
FullStory
Analytics
Session replay and digital experience analytics
Optimizely
Experimentation
A/B testing and experimentation platform
Quantcast
Analytics
Audience measurement and advertising
StackAdapt
Programmatic DSP
Multi-channel programmatic advertising
Cookiebot
Consent & Privacy
Cookie consent and GDPR/CCPA compliance
Vimeo
Video Analytics
Video hosting and player analytics
Tatari
Connected TV
TV and streaming advertising attribution
Osano
Consent & Privacy
Privacy and consent management platform
Outbrain
Native Ads
Native advertising and content recommendation
Pepperjam (Partnerize)
Affiliate
Affiliate and partner marketing platform
Heap Analytics
Analytics
Automatic event tracking and product analytics
Amplitude
Analytics
Product analytics and user journey tracking
RTB House
Retargeting
AI-powered retargeting and personalization
HubSpot
CRM
CRM, marketing, and sales platform
Podscribe
Audio Ads
Podcast advertising attribution and measurement
Partnerize
Affiliate
Partnership marketing and affiliate tracking
PostHog
Analytics
Open-source product analytics and feature flags
Mouseflow
Analytics
Session replay and heatmaps
Bluecore
Personalization
Retail personalization and email marketing
Adobe Analytics
Analytics
Enterprise web analytics and marketing intelligence
Rockerbox
Attribution
Marketing attribution and media measurement
Tealium
Tag Management
Enterprise tag management and CDP
Spotify Ads
Audio Ads
Audio advertising and podcast ad tracking
Quora Pixel
Social Ads
Quora advertising and Q&A audience targeting
Refersion
Affiliate
Affiliate and influencer tracking platform
Matomo
Analytics
Privacy-focused open-source web analytics
Braze
Engagement
Customer engagement and messaging platform
Yahoo DSP
Paid Ads
Yahoo advertising and demand-side platform
Monetate
Personalization
Enterprise personalization and testing
Skimlinks
Affiliate
Affiliate link monetization
Podsights (Spotify)
Audio Ads
Podcast advertising attribution
Branch
Attribution
Mobile attribution and deep linking platform
Mixpanel
Analytics
Product analytics and user behavior tracking
Plausible
Analytics
Privacy-friendly Google Analytics alternative
Criteo Retail Media
retail_media
Criteo retail media for marketplaces and retailers
LaunchDarkly
Experimentation
Feature flags and feature management
mParticle
Customer Data Platform
Customer data platform
RudderStack
Customer Data Platform
Open-source customer data platform
Listrak
Email Marketing
Retail marketing automation
Insider
Engagement
Growth management and personalization
Sweet Analytics
Analytics
Ecommerce analytics and attribution
TripleLift
Native Ads
Native and display programmatic advertising
Datadog RUM
Error Tracking
Real user monitoring and session replay
comScore
audience_measurement
Digital audience measurement and analytics
OpenX
Ad Exchange
Programmatic advertising exchange
Simpli.fi
Programmatic DSP
Programmatic advertising with localized targeting
Teads
Video Ads
Outstream video advertising
Index Exchange
Ad Exchange
Programmatic ad exchange
Wistia
Video Analytics
Video hosting and analytics
Bombora
Account-Based Marketing
B2B intent data and audience solutions
AdsWizz
Audio Ads
Audio advertising and podcast monetization
Chartable
Audio Ads
Podcast analytics and attribution
ZoomInfo WebSights
Identity Resolution
B2B visitor identification and intent data
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Error Tracking
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Personalization
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SMS Marketing
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Social Ads
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Tag Management
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Video Ads
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Our Methodology
How We Detect Pixels
Script Detection
We identify pixels by analyzing script URLs, JavaScript globals, and network requests unique to each tracking tool.
Privacy-First
All detection happens locally in your browser. We never send browsing data to our servers.
Always Current
Our detection signatures are updated regularly to catch new pixels and script changes.
Frequently Asked Questions
Common questions about tracking pixels
What tracking pixels do Shopify stores use?
Most Shopify stores use a combination of Meta Pixel for Facebook/Instagram ads, Google Analytics for web analytics, and Google Tag Manager for tag deployment. Many also use Klaviyo for email marketing and TikTok Pixel for social advertising.
How do I detect what pixels a store has installed?
Install the free StoreInspect Chrome extension. Visit any Shopify store, click the extension icon, and you'll see a complete list of detected tracking pixels, along with their theme and apps.
Which pixels are most popular for ecommerce?
The most popular ecommerce pixels are Meta Pixel (found on 1084+ stores), Google Analytics, and Google Ads. For behavior analysis, Hotjar and Microsoft Clarity are widely used.
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