Tracking Pixels & Analytics

Discover the tracking pixels and analytics tools powering successful Shopify stores. See real adoption rates, common pairings, and market share insights.

Pixels Tracked

90+

Total Detections

10,272+

All Pixels

Shopify Web Pixel

Shopify Web Pixel

Analytics

Shopify native analytics and conversion tracking

1,521+ stores97% adoption
Google Analytics 4

Google Analytics 4

Analytics

Website analytics, traffic analysis, and conversion tracking

1,446+ stores92% adoption
Google Tag Manager

Google Tag Manager

Tag Management

Tag management system for deploying marketing and analytics tags

1,358+ stores87% adoption
Meta Pixel

Meta Pixel

Social Ads

Facebook & Instagram advertising and conversion tracking

1,084+ stores69% adoption
Google Ads

Google Ads

Paid Ads

Google Ads conversion tracking for search and display campaigns

996+ stores64% adoption
Google Analytics (Universal)

Google Analytics (Universal)

Analytics

Website analytics (legacy Universal Analytics)

771+ stores49% adoption
Klaviyo

Klaviyo

Email Marketing

Email marketing and behavior tracking

394+ stores25% adoption
TikTok Pixel

TikTok Pixel

Social Ads

TikTok advertising and audience building

393+ stores25% adoption
Microsoft Ads (Bing)

Microsoft Ads (Bing)

Paid Ads

Microsoft Advertising for Bing search and audience network

359+ stores23% adoption
Google Merchant Center

Google Merchant Center

Paid Ads

Google Shopping product feeds and analytics

315+ stores20% adoption
Pinterest Tag

Pinterest Tag

Social Ads

Pinterest advertising and shopping ads conversion tracking

297+ stores19% adoption
Hotjar

Hotjar

Analytics

Heatmaps, session recordings, and user behavior analytics

225+ stores14% adoption
Microsoft Clarity

Microsoft Clarity

Analytics

Free heatmaps and session recordings from Microsoft

198+ stores13% adoption
Snapchat Pixel

Snapchat Pixel

Social Ads

Snapchat advertising for younger demographics

197+ stores13% adoption
Attentive

Attentive

SMS Marketing

SMS marketing and mobile messaging

80+ stores5% adoption
Criteo

Criteo

Retargeting

Retargeting and dynamic product ads across web and mobile

68+ stores4% adoption
X Pixel

X Pixel

Social Ads

X (Twitter) advertising and conversion tracking

52+ stores3% adoption
Awin

Awin

Affiliate

Global affiliate marketing network

39+ stores2% adoption
ShareASale

ShareASale

Affiliate

Affiliate marketing network

35+ stores2% adoption
LiveIntent

LiveIntent

Retargeting

Identity resolution and people-based advertising

28+ stores2% adoption
LinkedIn Insight

LinkedIn Insight

Social Ads

B2B advertising and professional audience targeting

27+ stores2% adoption
Rakuten Advertising

Rakuten Advertising

Affiliate

Affiliate network and performance marketing

27+ stores2% adoption
Taboola

Taboola

Native Ads

Native advertising and content discovery campaigns

25+ stores2% adoption
Reddit Pixel

Reddit Pixel

Social Ads

Reddit advertising and community targeting

23+ stores1% adoption
The Trade Desk

The Trade Desk

Programmatic DSP

Programmatic DSP and omnichannel advertising

19+ stores1% adoption
AdRoll

AdRoll

Retargeting

Retargeting and prospecting across web and social

16+ stores1% adoption
Sentry

Sentry

Error Tracking

Error tracking and performance monitoring

16+ stores1% adoption
Impact

Impact

Affiliate

Affiliate marketing and partnership management

15+ stores1% adoption
Target Roundel

Target Roundel

retail_media

Target retail media advertising network

13+ stores1% adoption
Segment

Segment

Analytics

Customer data platform and analytics routing

12+ stores1% adoption
Amazon Ads

Amazon Ads

Paid Ads

Amazon advertising and attribution

12+ stores1% adoption
VWO

VWO

Experimentation

Visual Website Optimizer for A/B testing

12+ stores1% adoption
MNTN

MNTN

Connected TV

Connected TV advertising and performance marketing

11+ stores1% adoption
Contentsquare

Contentsquare

Analytics

Digital experience analytics platform

10+ stores1% adoption
New Relic

New Relic

Error Tracking

Application performance monitoring

8+ stores1% adoption
Xandr (Microsoft)

Xandr (Microsoft)

Programmatic DSP

Demand-side platform (formerly AppNexus)

8+ stores1% adoption
Retention.com

Retention.com

Identity Resolution

Identity resolution and email capture pixel

8+ stores1% adoption
FullStory

FullStory

Analytics

Session replay and digital experience analytics

7+ stores0% adoption
Optimizely

Optimizely

Experimentation

A/B testing and experimentation platform

7+ stores0% adoption
Quantcast

Quantcast

Analytics

Audience measurement and advertising

7+ stores0% adoption
StackAdapt

StackAdapt

Programmatic DSP

Multi-channel programmatic advertising

7+ stores0% adoption
Cookiebot

Cookiebot

Consent & Privacy

Cookie consent and GDPR/CCPA compliance

7+ stores0% adoption
Vimeo

Vimeo

Video Analytics

Video hosting and player analytics

6+ stores0% adoption
Tatari

Tatari

Connected TV

TV and streaming advertising attribution

6+ stores0% adoption
Osano

Osano

Consent & Privacy

Privacy and consent management platform

6+ stores0% adoption
Outbrain

Outbrain

Native Ads

Native advertising and content recommendation

5+ stores0% adoption
Pepperjam (Partnerize)

Pepperjam (Partnerize)

Affiliate

Affiliate and partner marketing platform

5+ stores0% adoption
Heap Analytics

Heap Analytics

Analytics

Automatic event tracking and product analytics

5+ stores0% adoption
Amplitude

Amplitude

Analytics

Product analytics and user journey tracking

5+ stores0% adoption
RTB House

RTB House

Retargeting

AI-powered retargeting and personalization

5+ stores0% adoption
HubSpot

HubSpot

CRM

CRM, marketing, and sales platform

5+ stores0% adoption
Podscribe

Podscribe

Audio Ads

Podcast advertising attribution and measurement

5+ stores0% adoption
Partnerize

Partnerize

Affiliate

Partnership marketing and affiliate tracking

4+ stores0% adoption
PostHog

PostHog

Analytics

Open-source product analytics and feature flags

4+ stores0% adoption
Mouseflow

Mouseflow

Analytics

Session replay and heatmaps

4+ stores0% adoption
Bluecore

Bluecore

Personalization

Retail personalization and email marketing

4+ stores0% adoption
Adobe Analytics

Adobe Analytics

Analytics

Enterprise web analytics and marketing intelligence

3+ stores0% adoption
Rockerbox

Rockerbox

Attribution

Marketing attribution and media measurement

3+ stores0% adoption
Tealium

Tealium

Tag Management

Enterprise tag management and CDP

3+ stores0% adoption
Spotify Ads

Spotify Ads

Audio Ads

Audio advertising and podcast ad tracking

3+ stores0% adoption
Quora Pixel

Quora Pixel

Social Ads

Quora advertising and Q&A audience targeting

2+ stores0% adoption
Refersion

Refersion

Affiliate

Affiliate and influencer tracking platform

2+ stores0% adoption
Matomo

Matomo

Analytics

Privacy-focused open-source web analytics

2+ stores0% adoption
Braze

Braze

Engagement

Customer engagement and messaging platform

2+ stores0% adoption
Yahoo DSP

Yahoo DSP

Paid Ads

Yahoo advertising and demand-side platform

2+ stores0% adoption
Monetate

Monetate

Personalization

Enterprise personalization and testing

2+ stores0% adoption
Skimlinks

Skimlinks

Affiliate

Affiliate link monetization

2+ stores0% adoption
Podsights (Spotify)

Podsights (Spotify)

Audio Ads

Podcast advertising attribution

2+ stores0% adoption
Branch

Branch

Attribution

Mobile attribution and deep linking platform

1+ stores0% adoption
Mixpanel

Mixpanel

Analytics

Product analytics and user behavior tracking

1+ stores0% adoption
Plausible

Plausible

Analytics

Privacy-friendly Google Analytics alternative

1+ stores0% adoption
Criteo Retail Media

Criteo Retail Media

retail_media

Criteo retail media for marketplaces and retailers

1+ stores0% adoption
LaunchDarkly

LaunchDarkly

Experimentation

Feature flags and feature management

1+ stores0% adoption
mParticle

mParticle

Customer Data Platform

Customer data platform

1+ stores0% adoption
RudderStack

RudderStack

Customer Data Platform

Open-source customer data platform

1+ stores0% adoption
Listrak

Listrak

Email Marketing

Retail marketing automation

1+ stores0% adoption
Insider

Insider

Engagement

Growth management and personalization

1+ stores0% adoption
Sweet Analytics

Sweet Analytics

Analytics

Ecommerce analytics and attribution

1+ stores0% adoption
TripleLift

TripleLift

Native Ads

Native and display programmatic advertising

1+ stores0% adoption
Datadog RUM

Datadog RUM

Error Tracking

Real user monitoring and session replay

1+ stores0% adoption
comScore

comScore

audience_measurement

Digital audience measurement and analytics

1+ stores0% adoption
OpenX

OpenX

Ad Exchange

Programmatic advertising exchange

1+ stores0% adoption
Simpli.fi

Simpli.fi

Programmatic DSP

Programmatic advertising with localized targeting

1+ stores0% adoption
Teads

Teads

Video Ads

Outstream video advertising

1+ stores0% adoption
Index Exchange

Index Exchange

Ad Exchange

Programmatic ad exchange

1+ stores0% adoption
Wistia

Wistia

Video Analytics

Video hosting and analytics

1+ stores0% adoption
Bombora

Bombora

Account-Based Marketing

B2B intent data and audience solutions

1+ stores0% adoption
AdsWizz

AdsWizz

Audio Ads

Audio advertising and podcast monetization

1+ stores0% adoption
Chartable

Chartable

Audio Ads

Podcast analytics and attribution

1+ stores0% adoption
ZoomInfo WebSights

ZoomInfo WebSights

Identity Resolution

B2B visitor identification and intent data

1+ stores0% adoption

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Our Methodology

How We Detect Pixels

Script Detection

We identify pixels by analyzing script URLs, JavaScript globals, and network requests unique to each tracking tool.

Privacy-First

All detection happens locally in your browser. We never send browsing data to our servers.

Always Current

Our detection signatures are updated regularly to catch new pixels and script changes.

Frequently Asked Questions

Common questions about tracking pixels

What tracking pixels do Shopify stores use?

Most Shopify stores use a combination of Meta Pixel for Facebook/Instagram ads, Google Analytics for web analytics, and Google Tag Manager for tag deployment. Many also use Klaviyo for email marketing and TikTok Pixel for social advertising.

How do I detect what pixels a store has installed?

Install the free StoreInspect Chrome extension. Visit any Shopify store, click the extension icon, and you'll see a complete list of detected tracking pixels, along with their theme and apps.

Which pixels are most popular for ecommerce?

The most popular ecommerce pixels are Meta Pixel (found on 1084+ stores), Google Analytics, and Google Ads. For behavior analysis, Hotjar and Microsoft Clarity are widely used.

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