Top Fashion Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading fashion brands.
Stores Analyzed
1,204
Avg. Traffic
450K/mo
FashionNova
🇺🇸fashionnova.com
FashionNova is a mega-brand fast-fashion retailer with 10,000+ products and 5M-20M monthly visitors. Their fully custom Shopify theme includes built-in integrations for reviews, personalization, and support - showcasing enterprise-level optimization with Klaviyo for email marketing and GTM for multi-platform ad tracking.
Gymshark
🇬🇧gymshark.com
Gymshark is a global fitness apparel brand with 1,565 products and 5M-20M monthly visitors. Their enterprise Shopify setup features Dynamic Yield for AI personalization, Intercom for customer support, and GTM managing multi-platform ad tracking across Meta, Google, TikTok, Pinterest, and Bing.
Allbirds
🇺🇸allbirds.com
Allbirds is a sustainable footwear and apparel brand known for eco-friendly materials and minimalist design. Their enterprise Shopify setup features advanced personalization, multi-platform ads, and sophisticated email marketing with Iterable.
Fashion Industry Report
Comprehensive analysis of 1,204 stores
Most Popular Themes
Key Trends
Premium themes lead. Fashion stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn and Prestige.
12 apps on average. The typical fashion store uses 12 apps, with email marketing (Klaviyo) and review platforms being nearly universal among high-performers.
Mobile-first is essential. 72% of traffic to fashion stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
The majority of successful fashion stores are in the growth stage, proving that Shopify scales from startup to enterprise.
Frequently Asked Questions
Common questions about fashion stores on Shopify
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