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Email & SMS Marketing

Discover the top email & sms marketing apps used by successful Shopify stores. Compare features, pricing, and see real usage data.

Apps in Category

8

Total Detections

1,615+

8 Apps in Email & SMS Marketing

#1
Klaviyo

Klaviyo

Market Leader

The #1 email & SMS platform for Shopify stores

Email marketing automationSMS marketing campaignsAbandoned cart recoveryCustomer segmentationA/B testing+3 more
#2
Attentive

Attentive

Enterprise SMS and email marketing platform

SMS marketing campaignsEmail marketingTwo-way messagingAI-powered segmentationAbandoned cart SMS+3 more
#3
Mailchimp

Mailchimp

All-in-one email marketing and automation platform

Email marketing campaignsMarketing automationAudience segmentationLanding page builderA/B testing+3 more
#4
Postscript SMS

Postscript SMS

SMS marketing platform for Shopify brands

SMS campaignsAutomated workflowsTwo-way messagingPop-up formsAbandoned cart SMS+3 more
#5
Omnisend

Omnisend

Ecommerce email and SMS marketing automation

Email marketing campaignsSMS marketingPush notificationsPre-built automationsCart abandonment flows+3 more
#6
Privy

Privy

Popups, email capture, and SMS marketing

Exit-intent popupsEmail capture formsSpin-to-win displaysCart abandonment emailsSMS marketing+3 more
#7
Justuno

Justuno

AI-powered popups and conversion optimization

AI-powered popupsExit-intent technologyLead capture formsGamification (spin-to-win)Advanced targeting rules+3 more
#8
Iterable

Iterable

Enterprise cross-channel marketing platform

Cross-channel campaignsAdvanced segmentationWorkflow automationA/B testingPredictive AI+3 more

Email & SMS Marketing Buyer's Guide

Side-by-side comparison of top apps

Updated Feb 2026

Feature Comparison

AppRatingStoresPricingFree Plan
Klaviyo
Klaviyo#1
4.4974+Free
Attentive
Attentive
4.4220+Custom
Mailchimp
Mailchimp
4.4176+Free

Market Share

Klaviyo
Klaviyo
60%
Attentive
Attentive
14%
Mailchimp
Mailchimp
11%
Postscript SMS
Postscript SMS
6%
Omnisend
Omnisend
5%
Privy
Privy
4%
Justuno
Justuno
0%
Iterable
Iterable
0%

Our Recommendation

For email & sms marketing, we recommend Klaviyo as the top choice. With 974+ stores using it and features like Email marketing automation, SMS marketing campaigns, Abandoned cart recovery, it offers the best combination of functionality and market adoption for most Shopify stores.

Browse Other Categories

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Customer Support

Popular:

Intercom
Intercom
Gladly
Gladly
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Fraud Prevention

Popular:

Riskified
Riskified

Frequently Asked Questions

Common questions about email & sms marketing apps

What is the best email & sms marketing app for Shopify?

Klaviyo is the most popular email & sms marketing app on Shopify with 974+ stores using it. Key features include Email marketing automation, SMS marketing campaigns, Abandoned cart recovery.

Is Klaviyo free?

Yes, Klaviyo has a free plan. Free up to 250 contacts, then from $20/mo. Paid plans add more features as your store grows.

How do I choose a email & sms marketing app?

When choosing a email & sms marketing app, consider: 1) Your store size and budget, 2) Required features like Email marketing automation and SMS marketing campaigns, 3) Integration with your existing apps (like Klaviyo or Intercom), and 4) Scalability as your store grows.

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