Email & SMS Marketing

Discover the top email & sms marketing apps used by successful Shopify stores. Compare features, pricing, and see real usage data.

Apps in Category

4

Total Detections

29,600+

4 Apps in Email & SMS Marketing

#1
Klaviyo

Klaviyo

Market Leader

The #1 email & SMS platform for Shopify stores

Email marketing automationSMS marketing campaignsAbandoned cart recoveryCustomer segmentationA/B testing+3 more
#2
Iterable

Iterable

Enterprise cross-channel marketing platform

Cross-channel campaignsAdvanced segmentationWorkflow automationA/B testingPredictive AI+3 more
#3
Attentive

Attentive

Enterprise SMS and email marketing platform

SMS marketing campaignsEmail marketingTwo-way messagingAI-powered segmentationAbandoned cart SMS+3 more
#4
Postscript SMS

Postscript SMS

SMS marketing platform for Shopify brands

SMS campaignsAutomated workflowsTwo-way messagingPop-up formsAbandoned cart SMS+3 more

Email & SMS Marketing Buyer's Guide

Side-by-side comparison of top apps

Updated Nov 2025

Feature Comparison

AppRatingStoresPricingFree Plan
Klaviyo
Klaviyo#1
4.915,400+Free / from $20
Iterable
Iterable
4.51,200+Custom enterprise pricing
Attentive
Attentive
4.63,500+Custom enterprise pricing

Market Share

Klaviyo
Klaviyo
52%
Iterable
Iterable
4%
Attentive
Attentive
12%
Postscript SMS
Postscript SMS
32%

Our Recommendation

For email & sms marketing, we recommend Klaviyo as the top choice. With 15,400+ stores using it and features like Email marketing automation, SMS marketing campaigns, Abandoned cart recovery, it offers the best combination of functionality and market adoption for most Shopify stores.

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Frequently Asked Questions

Common questions about email & sms marketing apps

What is the best email & sms marketing app for Shopify?

Klaviyo is the leading email & sms marketing app for Shopify, used by 15,400+ stores. It offers Email marketing automation, SMS marketing campaigns, Abandoned cart recovery and integrates seamlessly with other popular apps.

Is Klaviyo free?

Yes, Klaviyo offers a free plan to get started. Free up to 250 contacts, then from $20/mo. This makes it accessible for new stores while offering premium features for growing businesses.

How do I choose a email & sms marketing app?

When choosing a email & sms marketing app, consider: 1) Your store size and budget, 2) Required features like Email marketing automation and SMS marketing campaigns, 3) Integration with your existing apps (like Klaviyo or Intercom), and 4) Scalability as your store grows.

Free Chrome Extension

Detect Email & SMS Marketing Apps Instantly

Install Store Inspector to see which email & sms marketing apps any Shopify store is using.

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