Top Beauty Shopify Stores

Fenty Beauty by Rihanna is a pioneering beauty brand with an estimated 20M+ monthly visitors. The store leverages a robust tech stack including Klaviyo, Attentive, and Yotpo Reviews, supported by Google Analytics 4 and GTM for advanced tracking.

Morphe's Shopify store attracts an estimated 20M monthly visitors, leveraging Klaviyo for email marketing and Shop Pay for streamlined checkout. The site uses Google Analytics 4 and Google Tag Manager for advanced tracking, built on a custom Shiro theme.

Kylie Cosmetics is a celebrity beauty empire with 7,520 products and 20M+ monthly visitors. Founded by Kylie Jenner, their fully custom Shopify theme showcases enterprise-level optimization with Klaviyo and Attentive for email/SMS marketing, Nosto for AI personalization, and multi-platform ad tracking via GTM across Meta, TikTok, and Snapchat.

Pat McGrath Labs is a high-end cosmetics brand founded in 2017, attracting an estimated 10M monthly visitors. The site uses a robust tech stack including Yotpo Reviews, Klaviyo, and 9 tracking pixels like Meta Pixel and Google Analytics 4 for advanced marketing and analytics.

Rare Beauty by Selena Gomez is a high-traffic cosmetics store with ~9.3M social followers. It uses Klaviyo and Attentive for marketing, plus 7 tracking pixels including Meta and GA4 for enterprise-level analytics.

Glossier is a prominent beauty brand on Shopify with an estimated 10M monthly visitors driven by 4.5M+ social followers. It uses a custom Glossier theme, 6 apps like Yotpo Reviews, Klaviyo, and Gorgias Chat, plus 8 pixels including Meta, TikTok, Google Analytics 4, and Snapchat. Enterprise signals and GTM highlight its scalable, high-performance setup.

ColourPop is a leading direct-to-consumer beauty brand offering affordable, trend-driven cosmetics with an estimated 10M monthly visitors fueled by 11.6M social followers. The store leverages a custom Colourpop theme, enterprise signals, and 7 apps including Klaviyo and Attentive for marketing, Gorgias Chat for support, and Klarna for payments. It features robust tracking with Google Analytics 4, Google Ads pixels, and Google Tag Manager.

Rhode Skin, a beauty brand by Hailey Bieber, attracts an estimated 10M monthly visitors to its Shopify store. The site leverages Klaviyo for email marketing, Rebuy for AI personalization, and Postscript SMS, all tracked via Google Analytics 4 and GTM.

Olaplex's Shopify store attracts an estimated 10M monthly visitors and utilizes a robust tech stack including Klaviyo, Attentive, and Klarna. The site is built on a custom Olaplex Theme and is heavily instrumented with Google Analytics 4 and multiple ad pixels for enterprise-level tracking.

Sol de Janeiro's Shopify store attracts an estimated 10M monthly visitors. It leverages a robust tech stack with Yotpo for reviews and loyalty, Klaviyo for email marketing, and 8 integrated tracking pixels including Meta and Google Analytics 4.

Thrive Causemetics is a direct-to-consumer beauty brand with an estimated 3M monthly visitors. The Shopify store uses a custom theme and a robust tech stack including Yotpo Reviews, Klaviyo, Algolia Search, and Rebuy for personalization. It is heavily instrumented with 9 tracking pixels, including Meta, TikTok, and Google Analytics.

Summer Fridays is a beauty brand with an estimated 3M monthly visitors, leveraging Klaviyo for email marketing and Gorgias Chat for customer support. The store uses a custom theme and integrates Shop Pay and Afterpay for streamlined checkout.

OFRA Cosmetics is a professional makeup brand offering liquid lipsticks, highlighters, and eyeshadow palettes, attracting 1M-5M monthly visitors. Founded in 1998 and headquartered in Pompano Beach, they leverage Shopify Plus with a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel. With 2M Instagram followers, OFRA demonstrates significant brand presence and customer engagement.

Juvia's Place is a leading beauty brand renowned for its vibrant eyeshadow palettes and inclusive makeup range catering to diverse skin tones. With 1M-5M monthly visitors and a strong social media presence of 3M+ Instagram followers, Juvia's Place leverages Shopify Plus and utilizes key apps like Klaviyo, Attentive, and Afterpay to enhance customer experience and drive growth. Their robust tracking setup includes Meta Pixel, TikTok Pixel, and Google Analytics.

Glamnetic is a leading beauty brand specializing in magnetic lashes and liners, press-on nails, and makeup accessories, attracting 1M-5M monthly visitors. Founded in 2017 and built on Shopify Plus, Glamnetic leverages Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Snapchat Pixel for data-driven growth.

Pacifica is a leading cruelty-free and vegan beauty brand offering a wide range of makeup, skincare, and fragrance products. With 1M-5M monthly visitors and a strong social media presence (646k+ Instagram followers), Pacifica leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Snapchat Pixel.

Bare Minerals is a leading beauty brand offering mineral-based makeup and skincare products, attracting 1M-5M monthly visitors. Powered by Shopify Plus, their store utilizes Gorgias Chat for customer support, Afterpay for flexible payments, and Nosto for personalized experiences. They leverage Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive data tracking and advertising optimization.

Derma E is a clinical skincare brand offering vitamin and antioxidant-rich formulations, attracting 1M-5M monthly visitors. Founded in 2003, their Shopify Plus store leverages Yotpo Reviews, Klaviyo for email marketing, and robust tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel, showcasing a sophisticated tech stack for performance and customer engagement.

Drmtlgy is a medical-grade skincare brand offering sunscreens, serums, and acne treatments, attracting 1M-5M monthly visitors. Founded in 2016, they leverage Shopify Plus with a robust tech stack including Klaviyo for email marketing, Gorgias for customer support, and Judge.me/Junip for reviews, ensuring a seamless customer experience and data-driven optimization through Google Analytics and Meta Pixel.

Laura Mercier US is a leading beauty brand offering high-end makeup and skincare, including their renowned Tinted Moisturizer and setting powders. With 1M-5M monthly visitors and a strong social media presence (4M+ Instagram followers), they leverage Shopify Plus and a robust tech stack. Key apps include Yotpo for reviews and LoyaltyLion for customer loyalty, alongside comprehensive tracking via Google Analytics 4 and Meta Pixel.

ILIA Beauty is a clean makeup and skincare brand with an estimated 3M monthly visitors. The site runs on a custom Shopify theme with a robust stack including Klaviyo, Attentive, and Gorgias Chat, plus 7 key tracking pixels like Meta and TikTok.

Jones Road Beauty is a clean makeup brand with an estimated 3M monthly visitors. The Shopify store uses a custom theme and integrates apps like Junip Reviews and Klaviyo for customer engagement and marketing. It employs a comprehensive tech stack with 7 tracking pixels, including Meta and TikTok, managed via Google Tag Manager.

PATTERN Beauty is a specialized Shopify store for curly and natural hair care products, attracting an estimated 3M monthly visitors. The site utilizes a robust tech stack including Yotpo for reviews and loyalty, Klaviyo and Attentive for marketing automation, and Fomo for social proof.

Supergoop! is a beauty brand specializing in SPF-infused skincare and sunscreens. The Shopify store uses a custom theme and integrates 10 pixels, including Meta and TikTok, to support its marketing efforts. It also leverages apps like Yotpo for reviews and loyalty to engage its audience.

Glow Recipe is a Shopify store with an estimated 3M monthly visitors, leveraging a tech stack that includes Klaviyo for email marketing, LoyaltyLion for customer retention, and 8 integrated tracking pixels like Meta Pixel and Google Analytics 4 for advanced analytics and ad optimization.

Jeffree Star Cosmetics is an influencer-founded beauty brand with 280 products and peak traffic of 3M monthly visitors. Their fully custom Shopify theme features Klaviyo for email marketing, Gorgias for support, Rebuy for AI-powered upsells, and multi-platform advertising via Meta and Google Ads.

Saie is a clean makeup brand with an estimated 3M monthly visitors. The store uses a custom theme and integrates Yotpo for reviews and loyalty, alongside Klaviyo and Attentive for email marketing. It supports modern payment options like Afterpay and Shop Pay.

TULA is a skincare brand with an estimated 3M monthly visitors. The store uses a custom Cornerstone theme and a robust tech stack including Okendo Reviews, Rebuy for personalization, and 8 tracking pixels like Meta and TikTok.

K18 Hair is a biotech-inspired brand with an estimated 3M monthly visitors. The site uses Klaviyo and Attentive for marketing, Gorgias for support, and a robust tracking stack including GA4 and TikTok Pixel.

KITSCH is a direct-to-consumer beauty brand based in Los Angeles, CA, with an estimated 3 million monthly visitors. The store uses a custom Unick theme and integrates key marketing tools like Klaviyo, Postscript SMS, and a full suite of tracking pixels including TikTok and GA4.

Gerard Cosmetics is a popular beauty brand offering a wide range of lip glosses, lipsticks, and teeth whitening products. With 1M-5M monthly visitors and a strong social media presence of 2.0M Instagram followers, Gerard Cosmetics leverages Shopify Plus for its e-commerce platform. They utilize key apps like Okendo Reviews, Klaviyo for email marketing, and robust tracking with Meta Pixel, Google Analytics 4, and Google Ads.

Haus Labs by Lady Gaga is a beauty Shopify store with an estimated 3M monthly visitors. It uses Klaviyo for email marketing, Shop Pay for checkout, and tracks analytics with Google Analytics 4 and Google Tag Manager.

Huda Beauty, founded by Huda Kattan, is a leading premium cosmetics and fragrance brand with a global presence and 1M-5M monthly visitors. Offering iconic eyeshadow palettes, lipsticks, and foundations, Huda Beauty leverages Shopify Plus for its enterprise-level e-commerce platform. Their tech stack includes Okendo Reviews for social proof, Klaviyo for personalized email marketing, and robust tracking via Google Analytics 4 and Meta Pixel.

Givaudan S.A. is a leading developer of fragrances, flavors, and active cosmetic ingredients, serving consumer product manufacturers worldwide. With 1M-5M monthly visitors and a strong social presence (1M Instagram followers), Givaudan leverages Shopify Plus and a robust tech stack, including Loox Reviews, Elevar, and Fomo, alongside comprehensive tracking via Meta Pixel, Google Analytics 4, and Microsoft Ads.

Bella Vita Organic (IDAM Natural Wellness Pvt. Ltd.) offers a wide range of organic personal care and wellness products, including skincare, haircare, and aromatherapy. With 1M-5M monthly visitors and a strong social media presence of 583k Instagram followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive tracking and analysis.

Beardbrand is a men's grooming store focused on beard care, with an estimated 3M monthly visitors. The store uses Klaviyo for email marketing, Meta Pixel for ad tracking, and supports Shop Pay for fast checkout.

Laura Geller Beauty is a leading makeup brand, renowned for its innovative baked powders and blushes. With 1M-5M monthly visitors and a strong social presence (740k+ Instagram followers), they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Zendesk Chat for customer support, and comprehensive tracking via Meta, TikTok, and Google pixels.

Native is a beauty brand selling clean deodorants and personal care products. The store uses a custom Cornerstone theme and has an estimated monthly traffic of 3M visitors. It utilizes Yotpo for reviews and a full GTM stack for analytics.

Starface is a direct-to-consumer beauty brand selling hydrocolloid pimple patches. The store attracts an estimated 3M monthly visitors and uses a robust marketing stack including Klaviyo for email and Google Analytics 4 for tracking.

Pilgrim India is a leading Korean skincare and beauty brand, offering products formulated with active ingredients like niacinamide and hyaluronic acid. With 1M-5M monthly visitors and a strong presence on Instagram (907k+ followers), Pilgrim India leverages Shopify Plus and a robust tech stack, including Meta Pixel, Google Analytics 4, and Google Tag Manager, for comprehensive tracking and optimization.

Dot & Key is a popular beauty brand specializing in skincare essentials like sunscreens, moisturizers, and serums, attracting 1M-5M monthly visitors. Founded in 2018 and boasting over 754k Instagram followers, their Shopify Plus store utilizes Back in Stock and robust tracking via Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager for data-driven optimization.

Beardo is a leading men's grooming brand offering a wide range of beard oils, waxes, shampoos, and other personal care products. With 1M-5M monthly visitors and a strong social media presence (598k Instagram followers), Beardo leverages Shopify Plus for its enterprise-level e-commerce platform. They utilize Judge.me Reviews for social proof and a robust tracking setup including Meta Pixel, Google Analytics 4, Google Ads, Google Tag Manager, and Shopify Web Pixel.

The INKEY List is a UK-based skincare brand with an estimated 3M monthly visitors. The store uses a custom Inkey 2.0 theme and integrates advanced marketing tools like Attentive, Dynamic Yield, and LoyaltyLion to drive engagement and sales.

Cocokind is a conscious skincare brand with an estimated 750k monthly visitors. The store uses a custom Shopify Vite theme and a robust stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and 8 tracking pixels for advanced analytics.

Three Ships Beauty is a natural skincare brand with an estimated 750k monthly visitors. The store uses a robust tech stack including Yotpo Reviews, Klaviyo, and Rebuy, all managed via Google Tag Manager.

Tower 28 Beauty is a clean, vegan, and cruelty-free makeup brand for sensitive skin. The Shopify store serves an estimated 750k monthly visitors and uses a robust marketing stack including Klaviyo, Attentive, and Meta Pixel.

Kosas is a clean beauty brand with an estimated 750k monthly visitors. The store uses Klaviyo for email marketing, Gorgias Chat for customer support, and a robust tracking stack including Meta, TikTok, and Google Analytics 4 pixels via GTM.

Dieux is a direct-to-consumer skincare brand with an estimated 750k monthly visitors. The store uses a custom theme and integrates Stamped.io Reviews, Klaviyo, and Gorgias Chat for customer engagement and support.

Soko Glam is a leading e-commerce store for Korean skincare and beauty products, attracting an estimated 750k monthly visitors. The site is built on the Dawn theme and utilizes a robust tech stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and Shop Pay for accelerated checkout.

Act & Acre is a direct-to-consumer beauty brand specializing in hair and skin care products. Estimated monthly traffic is around 750k visitors, driven by a strong social media presence of over 237k followers. The store utilizes a robust tech stack including Klaviyo for email marketing, multiple chat solutions like Gorgias and Zendesk, and a comprehensive set of tracking pixels including Meta, GA4, and Google Ads.

OSEA Malibu is a vegan skincare brand founded in 1996, attracting an estimated 750k monthly visitors. The site uses a custom Ocean theme with Klaviyo for email, Gorgias Chat for support, and Rebuy for personalization, all managed via Google Tag Manager.

Mented Cosmetics is a beauty brand focused on inclusive makeup for all skin tones, attracting an estimated 750k monthly visitors. The site runs on a custom Spark theme with a robust stack including Klaviyo, Attentive, and Stamped.io Reviews, plus 7 tracking pixels for advanced marketing.

about-face is a high-performance, vegan, and clean beauty brand founded by Halsey. The Shopify store utilizes a robust tech stack including Klaviyo for email marketing and Rebuy for AI-powered personalization. It attracts an estimated 750k monthly visitors and leverages a strong social media presence of over 600k followers.

Nécessaire is a personal care brand with an estimated 750k monthly visitors. The store uses Klaviyo for email marketing, Gorgias Chat for customer service, and Rebuy for AI-powered upsells. It is fully tagged with Meta, GA4, and Google Ads pixels via GTM.

RMS Beauty is a clean beauty brand with an estimated 750k monthly visitors. The site uses a Blockshop theme and a robust stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and Rebuy for personalization.

Slip is a premium beauty brand specializing in silk pillowcases and accessories for anti-aging and hair care. Estimated monthly traffic is ~750k, supported by a robust marketing stack including Klaviyo, Attentive, and multiple analytics pixels.

Doe Beauty is a niche Shopify store specializing in Korean Silk Lashes for everyday comfort. The site utilizes a custom theme and integrates key marketing and checkout tools like Klaviyo, Shop Pay, and Skio. It is heavily tracked with 7 pixels, including Meta, TikTok, and Google Analytics 4.

Ceremonia is a clean haircare brand rooted in Latinx heritage, attracting an estimated 750k monthly visitors. The Shopify store utilizes Klaviyo for email marketing, Meta Pixel for ad tracking, and a custom Fabric theme to showcase its products.

BYOMA is a skincare brand focused on barrier-boosting products. The store uses the Dawn theme and has a strong social media presence with ~1.9M followers, suggesting an estimated 750k monthly visitors. Key apps include Yotpo Reviews and Shop Pay, with tracking via Google Analytics 4 and Google Ads.

Herbivore Botanicals is a plant-powered skincare brand with an estimated 750k monthly visitors. The store uses Klaviyo and Attentive for marketing, Rebuy for personalization, and a robust analytics stack including Meta Pixel and GA4.

Briogeo is a clean, natural hair care brand with an estimated 750k monthly visitors. Their Shopify store uses Yotpo Reviews for social proof, Gorgias for customer support, and Afterpay for flexible payments.

Kinship is a natural, cruelty-free skincare brand for sensitive skin, attracting an estimated 350k monthly visitors. The store uses a custom theme and a robust tech stack including Klaviyo for email marketing and Stamped.io for reviews.