Top Beauty Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.
Stores
275
Products
540,272
RMS Beauty
🇺🇸rmsbeauty.com
RMS Beauty is a clean beauty brand with an estimated 750k monthly visitors. The site uses a Blockshop theme and a robust stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and Rebuy for personalization.
Wilson and Frenchy
🇦🇺wilsonandfrenchy.com.au
Wilson and Frenchy is a premium fashion brand specializing in handcrafted leather goods and accessories for men and women. With 1M-5M monthly visitors and a strong Instagram presence of 127k followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Yotpo Loyalty for customer retention, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.
Limlim fashion accessories
🇨🇦lim-lim.com
Limlim fashion accessories is a fast-growing Shopify Plus brand with 200K-1M monthly visitors and 2M Instagram followers. They offer jewelry, bags, and lifestyle products through a fully optimized store using Yotpo Reviews, Shop Pay, and enterprise tracking with Google Analytics and Shopify Web Pixel.
ILIA Beauty
🇺🇸iliabeauty.com
ILIA Beauty is a clean makeup and skincare brand with an estimated 3M monthly visitors. The site runs on a custom Shopify theme with a robust stack including Klaviyo, Attentive, and Gorgias Chat, plus 7 key tracking pixels like Meta and TikTok.
Faherty Brand
🇺🇸fahertybrand.com
Faherty Brand is a fashion retailer with an estimated 750k monthly visitors. The store uses a custom Impact theme and a robust tech stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and 7 tracking pixels for advanced analytics.
Lalo
🇺🇸meetlalo.com
Lalo is a direct-to-consumer brand selling modern baby and toddler gear, attracting an estimated 750k monthly visitors. The store utilizes a robust marketing stack including Klaviyo, Yotpo, and Postscript, all managed via Google Tag Manager.
Juvia's Place
🇺🇸juviasplace.com
Juvia's Place is a leading beauty brand renowned for its vibrant eyeshadow palettes and inclusive makeup range catering to diverse skin tones. With 1M-5M monthly visitors and a strong social media presence of 3M+ Instagram followers, Juvia's Place leverages Shopify Plus and utilizes key apps like Klaviyo, Attentive, and Afterpay to enhance customer experience and drive growth. Their robust tracking setup includes Meta Pixel, TikTok Pixel, and Google Analytics.
Holland Cooper ®
🇬🇧hollandcooper.com
Jade Holland Cooper is a British luxury fashion brand specializing in tweed jackets, dresses, and tailored outerwear for women. With 1M-5M monthly visitors and 588k Instagram followers, the brand leverages Shopify Plus with enterprise-level tech including Yotpo Reviews, Klaviyo, Attentive, and multi-platform tracking via TikTok Pixel, Google Analytics 4, and Hotjar.
Kinship
🇺🇸lovekinship.com
Kinship is a natural, cruelty-free skincare brand for sensitive skin, attracting an estimated 350k monthly visitors. The store uses a custom theme and a robust tech stack including Klaviyo for email marketing and Stamped.io for reviews.
Lskd
🇦🇺lskd.co
LSKD is an Australian activewear brand with an estimated 3M monthly visitors. The store uses the Impulse paid theme and integrates key apps like Yotpo Reviews, Klaviyo, and Gorgias Chat for customer engagement and support.
MAPerformance
🇺🇸maperformance.com
MAPerformance is a leading online retailer specializing in BMW performance parts and accessories, catering to both DIY enthusiasts and professional tuners. With 1M-5M monthly visitors and a strong social media presence (162k+ Instagram followers), MAPerformance leverages a robust Shopify Plus platform. Their tech stack includes Yotpo & Judge.me for reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Meta Pixel, and more.
Princess Polly USA
🇺🇸us.princesspolly.com
Princess Polly is a fast-fashion brand targeting Gen Z, attracting an estimated 10M monthly visitors. The store utilizes a robust enterprise tech stack featuring Nosto for personalization, Yotpo for reviews, and a full suite of conversion apps.
Mi-One Brands
🇺🇸mipod.com
Mi-One Brands is a leading retailer of compact, refillable personal vaporizers and accessories, attracting 1M-5M monthly visitors. Built on Shopify Plus, their store leverages Yotpo for reviews and loyalty, Zendesk Chat for customer support, and GovX ID for exclusive offers. They utilize Google Analytics 4, Google Analytics (Universal), Google Tag Manager, and Shopify Web Pixel for comprehensive tracking.
Harper Wilde
🇺🇸harperwilde.com
Harper Wilde is a direct-to-consumer lingerie brand offering comfortable everyday bras and underwear. The store attracts an estimated 750k monthly visitors and utilizes a robust tech stack including Klaviyo for email marketing, Rebuy for AI-powered personalization, and Yotpo for loyalty programs.
Vuori
🇺🇸vuoriclothing.com
Vuori is a performance apparel brand with an estimated 3M monthly visitors. The site runs on a custom Shopify theme with Yotpo for reviews and loyalty, Klaviyo for email, and GA4 for analytics.
Non Alcoholic Beer & Sparkling Hop Water
🇺🇸athleticbrewing.com
Athletic Brewing Co. is a leading non-alcoholic beer brand with an estimated 750k monthly visitors. The store runs on the Dawn theme and leverages Yotpo for reviews and loyalty, plus Klaviyo for email marketing.
Glamnetic
🇺🇸glamnetic.com
Glamnetic is a leading beauty brand specializing in magnetic lashes and liners, press-on nails, and makeup accessories, attracting 1M-5M monthly visitors. Founded in 2017 and built on Shopify Plus, Glamnetic leverages Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Snapchat Pixel for data-driven growth.
Show Me Your Mumu
🇺🇸showmeyourmumu.com
Show Me Your Mumu is a Los Angeles-based fashion brand for women's clothing and bridesmaids, attracting an estimated 750k monthly visitors. The store uses a robust tech stack including Yotpo, Klaviyo, and Nosto, with 7 tracking pixels for advanced marketing.
Roxy
🇺🇸roxy.com
Roxy is a leading women's surfwear and swimwear brand with 1M-5M monthly visitors, offering active lifestyle apparel for beach-focused customers. Their Shopify Plus store features enterprise-level optimization with Klaviyo for email marketing, Yotpo Reviews for social proof, and comprehensive tracking through Meta Pixel, Google Analytics 4, and Google Tag Manager. The store leverages popular apps like Attentive for SMS marketing, Gorgias Chat for customer support, and Shop Pay for streamlined checkout.
Smart & Sexy
🇺🇸smartandsexy.com
Smart & Sexy is an affordable lingerie and swimwear brand with an estimated 750k monthly visitors. The store uses a robust marketing stack including Klaviyo, Attentive, and 8 tracking pixels for performance.
Hourglass Cosmetics
🇺🇸hourglasscosmetics.com
Hourglass Cosmetics is a premium vegan makeup brand offering foundation, lipstick, and skincare-infused cosmetics. With 200K-1M monthly visitors, 2.2M Instagram followers, and Shopify Plus enterprise capabilities, they leverage advanced tech including Klaviyo for email marketing, Gorgias Chat for support, and comprehensive tracking via Google Analytics 4 and Tag Manager.
Spectrum Collections
🇬🇧spectrumcollections.com
Spectrum Collections is a vibrant beauty brand offering colorful makeup brushes, beauty tools, and cosmetic bags. With 50K-200K monthly visitors, 554k Instagram followers, and a Shopify Plus setup, they leverage enterprise-level tech including Klaviyo for email marketing, Stamped.io for reviews, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Hotjar.
The Beachwaver Co
🇺🇸beachwaver.com
The Beachwaver Co is a professional-grade hair styling brand offering rotating curling irons and hair care products. With 5M-20M monthly visitors and 944k Instagram followers, they leverage Shopify Plus with enterprise tools including Klaviyo for email marketing, Attentive for SMS, and Stamped.io for reviews. Their tech stack features Meta Pixel, TikTok Pixel, and Google Analytics 4 for comprehensive tracking.
Caden Lane
🇺🇸cadenlane.com
Caden Lane is a leading online retailer specializing in personalized baby gifts, custom nursery decor, and unique baby clothing. Reaching 1M-5M monthly visitors, Caden Lane leverages a robust Shopify Plus setup with key apps like Klaviyo for email marketing and Yotpo for reviews and loyalty. Their tech stack also includes advanced tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.
Beauty Industry Report
Data from 275 stores
Theme Distribution
Key Trends
Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about beauty stores on Shopify
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