Top Beauty Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.
Stores Analyzed
892
Avg. Traffic
320K/mo
Kylie Cosmetics
🇺🇸kyliecosmetics.com
Kylie Cosmetics is a celebrity beauty empire with 7,520 products and 20M+ monthly visitors. Founded by Kylie Jenner, their fully custom Shopify theme showcases enterprise-level optimization with Klaviyo and Attentive for email/SMS marketing, Nosto for AI personalization, and multi-platform ad tracking via GTM across Meta, TikTok, and Snapchat.
Jeffree Star Cosmetics
🇺🇸jeffreestarcosmetics.com
Jeffree Star Cosmetics is an influencer-founded beauty brand with 280 products and peak traffic of 3M monthly visitors. Their fully custom Shopify theme features Klaviyo for email marketing, Gorgias for support, Rebuy for AI-powered upsells, and multi-platform advertising via Meta and Google Ads.
Beauty Industry Report
Comprehensive analysis of 892 stores
Most Popular Themes
Key Trends
Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn and Prestige.
12 apps on average. The typical beauty store uses 12 apps, with email marketing (Yotpo) and review platforms being nearly universal among high-performers.
Mobile-first is essential. 72% of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
The majority of successful beauty stores are in the growth stage, proving that Shopify scales from startup to enterprise.
Frequently Asked Questions
Common questions about beauty stores on Shopify
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