Analytics
Discover the top analytics pixels used by successful Shopify stores. Compare features, see real usage data, and find the right solution.
Pixels in Category
18
Total Detections
4,223+
18 Pixels in Analytics
Shopify Web Pixel
Market LeaderShopify native analytics and conversion tracking
1,521+
stores
97% adoption
Google Analytics 4
Website analytics, traffic analysis, and conversion tracking
1,446+
stores
92% adoption
Google Analytics (Universal)
Website analytics (legacy Universal Analytics)
771+
stores
49% adoption
Hotjar
Heatmaps, session recordings, and user behavior analytics
225+
stores
14% adoption
Microsoft Clarity
Free heatmaps and session recordings from Microsoft
198+
stores
13% adoption
Segment
Customer data platform and analytics routing
12+
stores
1% adoption
Contentsquare
Digital experience analytics platform
10+
stores
1% adoption
FullStory
Session replay and digital experience analytics
7+
stores
0% adoption
Quantcast
Audience measurement and advertising
7+
stores
0% adoption
Heap Analytics
Automatic event tracking and product analytics
5+
stores
0% adoption
Amplitude
Product analytics and user journey tracking
5+
stores
0% adoption
PostHog
Open-source product analytics and feature flags
4+
stores
0% adoption
Mouseflow
Session replay and heatmaps
4+
stores
0% adoption
Adobe Analytics
Enterprise web analytics and marketing intelligence
3+
stores
0% adoption
Matomo
Privacy-focused open-source web analytics
2+
stores
0% adoption
Mixpanel
Product analytics and user behavior tracking
1+
stores
0% adoption
Plausible
Privacy-friendly Google Analytics alternative
1+
stores
0% adoption
Sweet Analytics
Ecommerce analytics and attribution
1+
stores
0% adoption
Analytics Comparison
Side-by-side comparison of top pixels
Feature Comparison
| Pixel | Stores | Privacy-Focused | Enterprise |
|---|---|---|---|
 Shopify Web Pixel#1 | 1,521+ | ||
 Google Analytics 4 | 1,446+ | ||
Google Analytics (Universal) | 771+ |
Market Share
Our Recommendation
For analytics, we recommend Shopify Web Pixel as the top choice. With 1,521+ stores using it and features like E-commerce Events, Native Analytics, Privacy Controls, it offers the best combination of functionality and market adoption for most Shopify stores.
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Frequently Asked Questions
Common questions about analytics pixels
What is the best analytics pixel for Shopify?
Shopify Web Pixel is the most popular analytics pixel for Shopify with 1,521+ stores using it. Key features include E-commerce Events, Native Analytics, Privacy Controls.
Which analytics pixel should I use?
The best analytics pixel depends on your specific needs. Shopify Web Pixel is the most widely adopted. For alternatives, consider Google Analytics 4.
How do analytics pixels compare?
Analytics pixels vary in features and adoption. Shopify Web Pixel leads with 1,521+ stores. Use the comparison table above to see feature differences, or visit each pixel's page for detailed information.
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