Social Ads
Discover the top social ads pixels used by successful Shopify stores. Compare features, see real usage data, and find the right solution.
Pixels in Category
8
Total Detections
2,075+
8 Pixels in Social Ads
Meta Pixel
Market LeaderFacebook & Instagram advertising and conversion tracking
1,084+
stores
69% adoption
TikTok Pixel
TikTok advertising and audience building
393+
stores
25% adoption
Pinterest Tag
Pinterest advertising and shopping ads conversion tracking
297+
stores
19% adoption
Snapchat Pixel
Snapchat advertising for younger demographics
197+
stores
13% adoption
X Pixel
X (Twitter) advertising and conversion tracking
52+
stores
3% adoption
LinkedIn Insight
B2B advertising and professional audience targeting
27+
stores
2% adoption
Reddit Pixel
Reddit advertising and community targeting
23+
stores
1% adoption
Quora Pixel
Quora advertising and Q&A audience targeting
2+
stores
0% adoption
Social Ads Comparison
Side-by-side comparison of top pixels
Feature Comparison
| Pixel | Stores | Privacy-Focused | Enterprise |
|---|---|---|---|
 Meta Pixel#1 | 1,084+ | ||
 TikTok Pixel | 393+ | ||
 Pinterest Tag | 297+ |
Market Share
Our Recommendation
For social ads, we recommend Meta Pixel as the top choice. With 1,084+ stores using it and features like Conversion Tracking, Retargeting, Lookalike Audiences, it offers the best combination of functionality and market adoption for most Shopify stores.
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Frequently Asked Questions
Common questions about social ads pixels
What is the best social ads pixel for Shopify?
Meta Pixel is the most popular social ads pixel for Shopify with 1,084+ stores using it. Key features include Conversion Tracking, Retargeting, Lookalike Audiences.
Which social ads pixel should I use?
The best social ads pixel depends on your specific needs. Meta Pixel is the most widely adopted. For alternatives, consider TikTok Pixel.
How do social ads pixels compare?
Social Ads pixels vary in features and adoption. Meta Pixel leads with 1,084+ stores. Use the comparison table above to see feature differences, or visit each pixel's page for detailed information.
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