Retargeting
Discover the top retargeting pixels used by successful Shopify stores. Compare features, see real usage data, and find the right solution.
Pixels in Category
4
Total Detections
137+
4 Pixels in Retargeting
Criteo
Market LeaderRetargeting and dynamic product ads across web and mobile
77+
stores
4% adoption
LiveIntent
Identity resolution and people-based advertising
34+
stores
2% adoption
AdRoll
Retargeting and prospecting across web and social
21+
stores
1% adoption
RTB House
AI-powered retargeting and personalization
5+
stores
0% adoption
Retargeting Comparison
Side-by-side comparison of top pixels
Feature Comparison
| Pixel | Stores | Privacy-Focused | Enterprise |
|---|---|---|---|
 Criteo#1 | 77+ | ||
 LiveIntent | 34+ | ||
 AdRoll | 21+ |
Market Share
Our Recommendation
For retargeting, we recommend Criteo as the top choice. With 77+ stores using it and features like Dynamic Retargeting, Product Recommendations, Cross-Device Tracking, it offers the best combination of functionality and market adoption for most Shopify stores.
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Frequently Asked Questions
Common questions about retargeting pixels
What is the best retargeting pixel for Shopify?
Criteo is the most popular retargeting pixel for Shopify with 77+ stores using it. Key features include Dynamic Retargeting, Product Recommendations, Cross-Device Tracking.
Which retargeting pixel should I use?
The best retargeting pixel depends on your specific needs. Criteo is the most widely adopted. For alternatives, consider LiveIntent.
How do retargeting pixels compare?
Retargeting pixels vary in features and adoption. Criteo leads with 77+ stores. Use the comparison table above to see feature differences, or visit each pixel's page for detailed information.
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