Apollo Has 275M Contacts. Zero Shopify Intelligence.
Apollo.io is the leading B2B sales platform, but its Shopify data is a single checkbox filter. StoreInspect gives you 144K+ stores with app stacks, themes, pixels, traffic tiers, lead fit scores, and verified founder contacts.
No credit card required.
Apollo.io is a powerful B2B sales platform with 275M+ contacts, built-in email sequences, a dialer, and deep CRM integrations. For general B2B outreach, it's hard to beat. But if your job is prospecting Shopify stores, Apollo is a haystack. You get a 'uses Shopify' checkbox with no visibility into which apps, themes, or pixels a store runs. StoreInspect is built for Shopify prospecting: 144K+ stores with 400+ apps detected, theme and pixel data, traffic tiers, and lead fit scoring. 206K+ verified contacts (63% personal emails) are included, no separate enrichment tool needed. Apollo is the stronger platform for broad B2B sales. StoreInspect is the sharper tool for finding qualified Shopify stores and reaching their owners.
Feature-by-Feature Comparison
How StoreInspect and Apollo.io compare across the features that matter for prospecting.
Shopify Store Intelligence
Built for Shopify and nothing else. Detects 400+ individual apps, specific themes, tracking pixels, and traffic tiers for every store. Filter by tech stack gaps: find stores missing Klaviyo, or running Dawn with 50K+ traffic. Lead fit scoring based on Shopify-specific signals.
Shopify is one of 65+ technology filters. You can check a box that says 'uses Shopify,' but you can't see which apps, themes, or pixels a store runs. No tech stack gap detection or Shopify-specific lead scoring.
Bottom line: If you need to qualify Shopify stores by their tech stack, Apollo can't help. StoreInspect was made for this. Apollo was made for general B2B prospecting.
Contact Database
206K+ contacts attached to 144K+ Shopify stores. 63% are personal emails (founder, CEO, marketing lead), not generic info@ addresses. 68% of stores have at least one verified contact. Every contact is linked to full store data.
275M+ contacts spanning all industries and job titles. Massive scale, but contacts aren't linked to store-level data. You get a name and email, but not what apps, theme, or pixels their store uses. Claimed 91% email accuracy; users report 65-70% with bounce rates up to 35%.
Bottom line: Apollo has 1,000x more contacts. StoreInspect has deeper, more accurate data for the Shopify niche. The question is whether you sell to Shopify stores or to businesses broadly.
Outreach & Engagement
No built-in outreach tools. StoreInspect is a data and intelligence platform. Export contacts to CSV and use your preferred outreach tool (Apollo, Lemlist, Instantly, etc.).
Full outreach suite: email sequences with A/B testing, multi-channel campaigns, built-in dialer (US and international), meeting scheduling, and task management. CRM integrations with Salesforce, HubSpot, Outreach, and Salesloft.
Bottom line: Apollo wins here. If you need outreach automation in one platform, go with Apollo. Many teams use StoreInspect to find and qualify stores, then push leads into Apollo for outreach.
Lead Qualification
Lead fit score based on Shopify-specific signals: traffic tier, tech stack gaps (missing email marketing, reviews, support tools), contact availability, and app sophistication. Filter for stores where your product fills a gap. 67% of stores have no reviews app. Only 4.4% run the full CRO stack.
Lead scoring based on company-level signals: revenue, headcount, funding, hiring activity, and buyer intent topics (6-12 depending on plan). Powerful for general B2B, but no ecommerce-specific scoring.
Bottom line: Apollo scores leads by company profile. StoreInspect scores leads by Shopify tech gaps. If you sell to Shopify stores, 'missing Klaviyo' is a better buying signal than 'Series B funding.'
Pricing Model
Flat pricing. Free tier with 10 reveals. Pro at $49/mo with 1,000 reveals and CSV export. No per-user fees. No credit expiry surprises. Revealed contacts are permanently unlocked.
Per-user pricing starting at $49/user/mo (annual). Multiple credit types (email, mobile, export, data) that expire monthly with no rollover. Overages cost $0.20/credit. Organization plan requires a 3-user minimum ($357/mo). Real-world costs often run $150-400/user/mo with overages.
Bottom line: Fair price for what you get (data + outreach in one tool), but the credit system adds unpredictability. StoreInspect is simpler: flat fee, no surprises. The trade-off is that Apollo includes outreach tools.
Export & Workflow
CSV export with contacts on Pro ($49/mo). Build lists, save views, manage prospects. Search, qualify, and export in one platform.
1,000 export credits/mo on Basic ($49/user/mo), 2,000 on Professional ($79/user/mo). Deep CRM integrations (Salesforce, HubSpot, Outreach, Salesloft). API access. Workflow automations on higher tiers.
Bottom line: Stronger integrations and automation on Apollo's side. Simpler, more predictable exporting on ours. A common workflow: find Shopify leads in StoreInspect, then sync to your CRM or outreach tool.
Pricing Comparison
Different tools, different pricing models. Here is what you actually pay.
StoreInspect
Apollo.io
- 10 contact reveals/month
- Full store browsing & filtering
- 1 saved list, 1 saved view
- 10,000 email credits/mo (corporate) or 100 (personal)
- 5 mobile credits/mo
- 10 export credits/mo
- Basic filters only
- Gmail integration only
- 1,000 contact reveals/month
- CSV export
- Unlimited lists & views
- Unlimited email credits (fair use)
- 75 mobile credits/mo
- 1,000 export credits/mo
- Technographic filters
- Salesforce & HubSpot sync
- 3,000 contact reveals/month
- 3 team seats
- Priority support
- 100 mobile credits/mo
- 2,000 export credits/mo
- US dialer included
- A/B testing in sequences
- 5 mailboxes per user
- 10,000 contact reveals/month
- Dedicated support
- Unlimited everything
- 200 mobile credits/mo
- 4,000 export credits/mo
- International dialer
- 15 mailboxes per user
- 3-user minimum ($357/mo)
The difference: Apollo.io's $49/mo Basic plan looks comparable, but it's per-user pricing with a credit system. Credits expire monthly with no rollover, and overages cost $0.20 each. StoreInspect is $49/mo flat with 1,000 contact reveals and no per-user fees. Apollo is the better value for general B2B outreach at scale. StoreInspect is the better value for Shopify-specific prospecting where you need store intelligence, not just contacts.
Honest Strengths and Weaknesses
No tool is perfect. Here is where each one excels and where it falls short.
Where StoreInspect wins
- Made for Shopify prospecting: 144K+ stores with app, theme, pixel, and traffic data
- 206K+ verified contacts included. 63% are direct decision-maker emails, not company-wide inboxes.
- Tech stack gap filtering: find stores missing specific tools (67% have no reviews app)
- Lead fit scoring based on Shopify-specific signals, not generic company data
- Simple flat pricing, no credit system, no per-user fees, no surprises
- Free tier with instant signup. No demo, no sales call, no credit card.
Where StoreInspect falls short
- No outreach tools: no email sequences, no dialer, no meeting scheduling
- Shopify only. No other industries, platforms, or ecommerce systems.
- Much smaller database (206K contacts vs 275M+)
- No CRM integrations yet (Salesforce, HubSpot)
- No buyer intent signals, hiring data, or funding data
- Newer product with a smaller user base
Where Apollo.io wins
- 275M+ contacts covering all industries. Massive scale.
- Built-in outreach: email sequences, dialer, meeting scheduling
- Deep CRM integrations (Salesforce, HubSpot, Outreach, Salesloft)
- 65+ filters including technographics, buyer intent, revenue, and hiring signals
- AI-powered features: conversation intelligence, automated workflows
- Established platform with 500K+ companies and $1.6B valuation
Where Apollo.io falls short
- No Shopify-specific intelligence: can't filter by apps, themes, pixels, or tech stack gaps
- User-reported data accuracy of 65-70%, not the 91% claimed. Trustpilot rating dropped from 4.5 to ~2.2 stars.
- Credit system creates unpredictable costs. Credits expire monthly with no rollover. Overages cost $0.20 each.
- Customer support complaints are frequent: weeks-long response times, AI-only support, no phone support
- Per-user pricing adds up fast for teams. Organization plan requires 3-user minimum ($357/mo annual).
- Ecommerce and DTC contacts tend to be less accurate due to smaller companies and faster role changes
What Apollo.io Users Say
Real feedback from Apollo.io reviews. 4.7/5 on G2 (9,300+ reviews) with 500K+ installs.
“Wrong info for every lead.”
Trustpilot review, Feb 2026
“They say unlimited leads and in terms & conditions you see that it's very limited.”
Trustpilot review, Feb 2026
“Credits should only be consumed when full information about the person is actually available. Sometimes it can give false information.”
G2 review
“Data is inaccurate. Says 1-20 employees, but company got 10x amount.”
Trustpilot review, Nov 2025
“The customer service executive from Apollo did not turn up at the slotted hour. Nor did he respond to my email for a reschedule.”
Trustpilot review, Nov 2025
Which Tool Should You Pick?
Choose StoreInspect if you...
- Agencies and consultants who sell to Shopify stores
- B2B teams who need to qualify stores by tech stack (apps, themes, pixels, gaps)
- App developers finding stores that should use their product but don't
- Anyone who needs Shopify-specific lead scoring, not generic company data
- Teams that want simple pricing: flat fee, no credit management, no per-user costs
Choose Apollo.io if you...
- •General B2B sales across multiple industries (not just ecommerce)
- •Teams that need built-in outreach: email sequences, dialer, meeting scheduling
- •Enterprise sales orgs with existing Salesforce or HubSpot CRM stacks
- •Prospecting by job title, company size, revenue, or buyer intent across all industries
- •Organizations that need a single platform for data, outreach, and deal management
Find Shopify Clients Worth Your Time
Search stores by niche, traffic, and tech stack. Export with verified founder emails so you can skip the research and start the outreach.
