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Store filters decide which companies appear in the Stores table. They are best for building an account list before deciding which contacts to reveal or export.

Main filter groups

Filter groupWhat it controls
Category, country, locationThe market or geography.
Lead Fit ScoreA ranking signal based on account-fit indicators.
Monthly Revenue, Monthly TrafficDirectional size tiers, not exact company numbers.
Shopify Plus, product count, year foundedAccount maturity and scale signals.
Has App, Excludes AppVisible app stack signals.
Has Pixel, Excludes PixelVisible tracking and paid-media signals.
Theme type, customer accountsStorefront and customer-experience signals.
Role Groups, Specific Roles, Contact Info, Min ContactsCompany-level contact coverage.
Saved, ListsInclude or exclude stores from saved segments.

Filter order that preserves volume

1

Define the market

Start with category, country, location, or a saved list.
2

Add one size signal

Add Lead Fit Score, Monthly Revenue, Monthly Traffic, Shopify Plus, or product count.
3

Add one technology signal

Add Has App, Excludes App, Has Pixel, Excludes Pixel, or theme type.
4

Add contact filters last

Add role and Contact Info filters after the company segment is worth keeping.

Stores filters versus Contacts filters

On Stores, role filters mean the store has at least one matching contact. They do not guarantee that a store export will contain only that role. On Contacts, role filters narrow the contact rows themselves. Export from Contacts when the file needs exact people.
A missing app, pixel, or Shopify Plus signal is not absolute proof. StoreInspect detects public signals. Backend-only tools may not appear on the storefront.