Contact role filters - StoreInspect

Open contact role filters after the company segment looks right and the next question is who to contact.

Role groups

Role groups are broad buckets. They keep more rows than exact-title filters.

Role group	Good fit for
Owner or Founder	Founder-led brands, smaller teams, early-stage ecommerce companies.
Marketing or Growth	Paid media, lifecycle, creative, attribution, analytics, and CRO offers.
Ecommerce	Platform, merchandising, conversion, catalog, and store operations offers.
Operations	Fulfillment, logistics, finance, inventory, or process-heavy offers.

Specific roles

Specific Roles are narrower. They improve precision, but volume drops quickly. Add them only when the campaign needs that title.

Stores versus Contacts

Page	How role filters behave
Stores	Finds companies that have at least one matching contact.
Contacts	Finds matching people and controls the contact rows you export.

If you only want founder contacts, export from Contacts after applying founder role filters. Exporting from Stores is company-centered and can include other contacts attached to matching stores.