Open contact role filters after the company segment looks right and the next question is who to contact.
Role groups
Role groups are broad buckets. They keep more rows than exact-title filters.
| Role group | Good fit for |
|---|
| Owner or Founder | Founder-led brands, smaller teams, early-stage ecommerce companies. |
| Marketing or Growth | Paid media, lifecycle, creative, attribution, analytics, and CRO offers. |
| Ecommerce | Platform, merchandising, conversion, catalog, and store operations offers. |
| Operations | Fulfillment, logistics, finance, inventory, or process-heavy offers. |
Specific roles
Specific Roles are narrower. They improve precision, but volume drops quickly. Add them only when the campaign needs that title.
| Page | How role filters behave |
|---|
| Stores | Finds companies that have at least one matching contact. |
| Contacts | Finds matching people and controls the contact rows you export. |
If you only want founder contacts, export from Contacts after applying founder role filters. Exporting from Stores is company-centered and can include other contacts attached to matching stores.
Related pages
