Experimentation

Discover the top experimentation pixels used by successful Shopify stores. Compare features, see real usage data, and find the right solution.

Pixels in Category

3

Total Detections

20+

3 Pixels in Experimentation

Experimentation Comparison

Side-by-side comparison of top pixels

Updated Feb 2026

Feature Comparison

PixelStoresPrivacy-FocusedEnterprise
VWO
VWO#1
12+
Optimizely
Optimizely
7+
LaunchDarkly
LaunchDarkly
1+

Our Recommendation

For experimentation, we recommend VWO as the top choice. With 12+ stores using it and features like Event Tracking, Integration, it offers the best combination of functionality and market adoption for most Shopify stores.

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Frequently Asked Questions

Common questions about experimentation pixels

What is the best experimentation pixel for Shopify?

VWO is the most popular experimentation pixel for Shopify with 12+ stores using it. Key features include Event Tracking, Integration.

Which experimentation pixel should I use?

The best experimentation pixel depends on your specific needs. VWO is the most widely adopted. For alternatives, consider Optimizely.

How do experimentation pixels compare?

Experimentation pixels vary in features and adoption. VWO leads with 12+ stores. Use the comparison table above to see feature differences, or visit each pixel's page for detailed information.

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