Optimizely

Icebreaker is a leading outdoor and adventure apparel brand specializing in merino wool clothing. With 5M-20M monthly visitors and a strong social presence (137k+ Instagram followers), Icebreaker leverages Shopify Plus for its e-commerce platform. Their tech stack includes Yotpo Reviews for social proof and comprehensive tracking via Meta Pixel, TikTok Pixel, Pinterest Tag, Google Analytics 4, and Shopify Web Pixel.

The Sports Edit is a leading London-based activewear retailer specializing in yoga apparel and running gear, attracting 5M-20M monthly visitors. Founded in 2014 and built on Shopify Plus, their tech stack includes Yotpo Reviews, Klaviyo for email marketing, and Algolia Search for enhanced product discovery. They leverage Meta Pixel, TikTok Pixel, and Google Analytics 4 for comprehensive tracking.

Love Life Supplements is a leading UK-based health and wellness retailer offering a wide range of supplements and nutritional products. With 5M-20M monthly visitors, they leverage Shopify Plus and a robust tech stack including Klaviyo for email marketing, Seal Subscriptions for recurring revenue, and comprehensive tracking via Google Analytics 4, Google Ads, and Google Tag Manager. They also use Tidio Chat, Smile.io Loyalty, and Superfiliate.

Alo Yoga is a premium athleisure brand specializing in yoga leggings, apparel, and accessories for studio-to-street wear. The store draws ~10M monthly visitors, powered by a efficient tech stack with just 3 apps (Attentive, Shop Pay, Back in Stock) and 6 pixels including Meta, Google Analytics via GTM, Snapchat, Bing, and Shopify Web Pixel. Enterprise signals and a custom theme highlight its high-scale optimization.

Kipling offers functional and stylish backpacks, bags, and travel accessories designed for everyday adventures. With a substantial online presence attracting 5M-20M monthly visitors and a strong social media following, Kipling leverages Shopify Plus and integrates key apps like Yotpo Reviews and OneTrust to enhance customer experience and manage data privacy. Their sophisticated tracking setup includes Meta Pixel, TikTok Pixel, Pinterest Tag, Google Analytics 4, and Shopify Web Pixel for comprehensive marketing analytics.

Huel offers nutritionally complete meal replacements and food products via Shopify. The store attracts an estimated 750k monthly visitors, powered by a custom theme and enterprise signals. It leverages Attentive for marketing, Google Tag Manager, and 7 pixels including Meta, TikTok, Google Analytics 4, Google Ads, Snapchat, and Microsoft Ads.

FashionNova is a mega-brand fast-fashion retailer with 50,000+ products and 5M-20M monthly visitors. Their fully custom Shopify theme includes built-in integrations for reviews, personalization, and support - showcasing enterprise-level optimization with Klaviyo for email marketing and GTM for multi-platform ad tracking.