Brooklyn

Free

By Shopify

Classic free theme for modern apparel stores

Detected on: 9+ Storesβ€’Avg Speed Score: 80/100β€’Price: Free

Stunning Stores built on Brooklyn

View all stores β†’
Averie logo

Averie

πŸ‡©πŸ‡ͺshopaverie.com

Averie is a minimalist jewelry brand offering delicate, everyday pieces for women. With 1M-5M monthly visitors and a strong Instagram presence of 164k followers, Averie leverages Shopify Plus for its e-commerce platform. Their tech stack includes Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking with Meta Pixel, Google Analytics 4, and Hotjar.

100k Visits
Yotpo Reviews
Klaviyo
Shop Pay
Packer Shoes logo

Packer Shoes

πŸ‡ΊπŸ‡Έpackershoes.com

Packer Shoes is a leading online retailer specializing in limited-edition sneakers and streetwear, attracting 1M-5M monthly visitors. Founded in 2004, their Shopify Plus store leverages a robust tech stack including Klaviyo for email marketing, Attentive for SMS, and Afterpay/Klarna for flexible payment options. They utilize Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive data tracking and advertising optimization.

100k Visits
Klaviyo
Attentive
Afterpay
Jennifer Behr LLC logo

Jennifer Behr LLC

πŸ‡ΊπŸ‡Έjenniferbehr.com

Jennifer Behr LLC is a leading fashion brand specializing in handcrafted bridal headpieces, veils, and accessories for weddings and special occasions. With 1M-5M monthly visitors and a strong presence on Instagram (368k+ followers), Jennifer Behr leverages Shopify Plus and a sophisticated tech stack including Klaviyo for email marketing, Attentive for SMS, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.

100k Visits
Klaviyo
Attentive
Swym Wishlist
Grace Loves Lace AU logo

Grace Loves Lace AU

πŸ‡¦πŸ‡Ίgraceloveslace.com.au

Grace Loves Lace AU is a leading bridal and special occasion dress retailer specializing in bohemian and lace designs. With 1M-5M monthly visitors and a strong social presence (877k Instagram followers), they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Re:amaze for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Klaviyo
Re:amaze
Swym Wishlist
Grace Loves Lace EU logo

Grace Loves Lace EU

πŸ‡¦πŸ‡Ίgraceloveslace.eu

Grace Loves Lace EU offers exquisite bridal and special occasion lingerie and apparel, attracting 1M-5M monthly visitors. This Shopify Plus store leverages Klaviyo for personalized email marketing and Re:amaze for customer support, ensuring a seamless shopping experience. Their robust tracking setup includes Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive data analysis.

100k Visits
Klaviyo
Re:amaze
Swym Wishlist
Grace Loves Lace CA logo

Grace Loves Lace CA

πŸ‡¨πŸ‡¦graceloveslace.ca

Grace Loves Lace CA offers romantic and ethereal bridal and special occasion gowns for the modern bride, attracting 1M-5M monthly visitors. Launched in 2021, this Shopify Plus store leverages Klaviyo for email marketing, Re:amaze for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Klaviyo
Re:amaze
Swym Wishlist
Grace Loves Lace NZ logo

Grace Loves Lace NZ

πŸ‡¦πŸ‡Ίgraceloveslace.co.nz

Grace Loves Lace NZ offers exquisite bridal and special occasion dresses, renowned for their signature lace and bohemian designs. With 1M-5M monthly visitors and a strong Instagram presence of 877k followers, they've established themselves as a leading brand in the bridal fashion industry. Their Shopify Plus store leverages Klaviyo for email marketing, Re:amaze for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Klaviyo
Re:amaze
Swym Wishlist
Grace Loves Lace UK logo

Grace Loves Lace UK

πŸ‡¬πŸ‡§graceloveslace.co.uk

Grace Loves Lace UK offers exquisite bridal gowns and wedding dresses online, captivating brides with their unique designs. With 1M-5M monthly visitors and a strong social media presence of 877k Instagram followers, they are a leading online bridal retailer. Built on Shopify Plus, their tech stack includes Klaviyo for personalized email marketing and comprehensive tracking via Google Analytics 4, Google Ads, and Google Tag Manager.

100k Visits
Klaviyo
Re:amaze
Swym Wishlist
Undefeated logo

Undefeated

πŸ‡ΊπŸ‡Έundefeated.com

Undefeated is a leading sneaker and streetwear retailer offering exclusive, limited-edition footwear, apparel, and accessories. With 5M-20M monthly visitors and a strong presence on Instagram (2.0M followers), Undefeated leverages Shopify Plus for its enterprise-level e-commerce platform. Their tech stack includes Klaviyo for email marketing, Riskified for fraud prevention, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and the Shopify Web Pixel.

100k Visits
Klaviyo
Riskified
Shop Pay

Brooklyn Intelligence

Performance & usage insights from 9+ stores

Updated Feb 2026

Performance Scores

80

Mobile Speed

PageSpeed Insights

92

Desktop Speed

PageSpeed Insights

B+

SEO Structure

Schema & Markup

Popular Styles (Presets)

Classic
60%
Playful
40%

Key Features

Header SlideshowHomepage VideoDynamic Product GridSlide-out Cart9 Collection DisplayDrop-down MenusSocial Media IconsEmail SubscriptionMobile ResponsiveFree Stock Images

About Brooklyn

Brooklyn is a free legacy theme designed by Shopify specifically for modern apparel stores. Adopted by over 39,000 businesses, it features a clean design with header slideshows, homepage video embeds, and a dynamic product grid that automatically adjusts to accommodate products. While no longer actively updated (last update 2021), Brooklyn remains popular for its simplicity and ease of use.

Free from Shopify

Official Shopify theme with ongoing updates and full support included.

Frequently Asked Questions

Common questions about Brooklyn

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