Flex
PremiumBy Out of the Sandbox
Most configurable theme with 13 style variants
Stunning Stores built on Flex
View all stores βSanrio
π―π΅sanrio.com
Sanrio is a beloved Japanese brand, founded in 1960 in Shinagawa, offering a wide array of character merchandise for babies and kids, including plush toys, accessories, and stationery. With a massive online presence of 1M-5M monthly visitors and 4M Instagram followers, Sanrio leverages Shopify Plus with a tech stack featuring Klaviyo for email marketing, Swym Wishlist, Shop Pay, Tapcart, and comprehensive tracking via Google Analytics 4, Google Analytics (Universal), Google Tag Manager, and Shopify Web Pixel.
rabbit
πΊπΈruninrabbit.com
Runinrabbit.com is a leading online retailer for women's athletic apparel and activewear, attracting 1M-5M monthly visitors. Founded in 2014, this Shopify Plus store leverages a robust tech stack including Yotpo Reviews and Klaviyo for enhanced customer experience and marketing automation. With a strong social presence of 111k Instagram followers and comprehensive tracking via TikTok, Snapchat, and Google Analytics, rabbit demonstrates a data-driven approach to growth.
6 ICE
π¨π¦6ixice.com
6 ICE is a leading Canadian retailer specializing in premium disposable vapes and cannabis products, attracting 1M-5M monthly visitors. Founded in 2018, they leverage Shopify Plus and a robust tech stack including Klaviyo for email marketing, Zendesk Chat for customer support, and Afterpay for flexible payments. With a strong social media presence of 1M Instagram followers, 6 ICE utilizes Meta Pixel, TikTok Pixel, and Google Analytics for comprehensive tracking.
Eternal Tattoo Supply
eternaltattoosupply.com
Eternal Tattoo Supply is a leading provider of professional tattoo equipment, inks, and accessories with 200K-1M monthly visitors. This Shopify Plus store leverages enterprise-grade technology including Yotpo Reviews, Klaviyo, and Attentive for customer engagement, while utilizing comprehensive tracking through Google Analytics 4, Google Ads, and Hotjar. With 928k Instagram followers, they've built a strong presence in the tattoo industry since 2008.
Dr. Brandt Skincare
πΊπΈdrbrandtskincare.com
Dr. Brandt Skincare delivers professional-grade anti-aging skincare solutions, including potent serums and creams, to a large audience of 1M-5M monthly visitors. As a Shopify Plus enterprise, they leverage Klaviyo for email marketing and Gorgias Chat for customer support, ensuring a seamless user experience. Their robust tracking setup includes Google Analytics 4, Google Ads, and Hotjar, providing comprehensive data insights.
Alani Nu
πΊπΈalaninu.com
Alani Nu offers a range of energy drinks, supplements, and apparel designed for active lifestyles, attracting 5M-20M monthly visitors. Founded in 2017, this Shopify Plus store leverages Klaviyo for personalized email marketing and Gorgias Chat for customer support. Their robust tracking setup includes Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive performance analysis.
MinkPink
π¦πΊminkpink.com
MinkPink is a popular women's fashion brand offering a wide range of clothing and accessories, including dresses, tops, swimwear, and outerwear. With 1M-5M monthly visitors and over 255k Instagram followers, MinkPink leverages Shopify Plus for their e-commerce platform. They utilize Klaviyo for email marketing and a robust tracking setup with Google Analytics 4, Google Ads, and Google Tag Manager to optimize their online presence.
Phantom Athletics
πno.phantom-athletics.com
Phantom Athletics is a leading sports and fitness brand offering high-performance athletic apparel and gear for training, running, and gym workouts. With 1M-5M monthly visitors and a strong social media presence (357k+ Instagram followers), they leverage Shopify Plus and a robust tech stack including Klaviyo for email marketing and Judge.me for reviews to optimize the customer experience. They also utilize advanced tracking with Meta Pixel, Google Analytics 4, and Microsoft Clarity.
Palmetto Moon
πΊπΈpalmettomoononline.com
Palmetto Moon is a leading online retailer for automotive accessories and gear, catering to car, truck, and Jeep enthusiasts. With 1M-5M monthly visitors and a strong social media presence (235k+ Instagram followers), they offer a wide selection of products. Their Shopify Plus store utilizes Klaviyo for email marketing, Swym Wishlist for enhanced customer experience, and robust tracking through Google Analytics 4, Google Ads, and Meta Pixel.
Magazines, Tattoo Clothing, & Lifestyle Goods
πΊπΈinkedshop.com
Inked Shop is a leading online retailer for tattoo-inspired clothing, accessories, and lifestyle goods, attracting 1M-5M monthly visitors. Founded in 2011, this Shopify Plus store leverages a robust tech stack, including Klaviyo for email marketing and Judge.me for customer reviews, ensuring a seamless shopping experience. Their comprehensive tracking setup includes Google Analytics 4, Meta Pixel, and Microsoft Clarity.
Prime
πΊπΈdrinkprime.com
Prime offers subscription-based water filtration systems and replacement filters, catering to health and wellness enthusiasts. With 5M-20M monthly visitors and a strong social presence of 2.0M Instagram followers, Prime leverages Shopify Plus for its enterprise-level operations. Their tech stack includes Klaviyo for email marketing, GovX ID for exclusive offers, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Ads.
The Source AV
πΊπΈthesourceav.com
The Source AV is a high-end audio-visual equipment retailer specializing in home theater and professional space custom installation solutions, attracting 5M-20M monthly visitors. Built on Shopify Plus, their tech stack includes Mailchimp for email marketing, Shop Pay for streamlined checkout, and comprehensive tracking via Meta Pixel, Google Analytics 4, Universal Analytics, Shopify Web Pixel, and Google Tag Manager.
Flex Intelligence
Performance & usage insights from 12+ stores
Performance Scores
Mobile Speed
PageSpeed Insights
Desktop Speed
PageSpeed Insights
SEO Structure
Schema & Markup
Popular Styles (Presets)
Apps Often Paired With Flex
Pixels Often Paired With Flex
Key Features
About Flex
Flex is the most configurable theme on the market, offering ultimate control over your store's look and feel. With 13 unique style variants, multiple layout and section options, and easy custom CSS integration, Flex goes where no other Shopify theme has gone before. Perfect for developers, freelancers, agencies, and power-merchants who need maximum flexibility without starting from scratch.
One-time payment of $495
Includes all presets, updates, and 6 months of support. No recurring fees.
Frequently Asked Questions
Common questions about Flex
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