Wabi Sabi

Wabi Sabi is a minimalist jewelry and accessories brand inspired by Japanese aesthetics, attracting 1M-5M monthly visitors. Founded in 2020 and built on Shopify Plus, Wabi Sabi leverages Omnisend for email marketing and employs a robust tracking setup with Meta Pixel, Pinterest Tag, Google Analytics 4, Universal Analytics, and Hotjar. With a strong Instagram presence of 277k followers, Wabi Sabi blends minimalist design with enterprise-level e-commerce capabilities.

Wabi Sabi is a top jewelry store on Shopify. They use 1 apps to run their store, from email marketing to reviews to analytics. 11 tracking pixels help them measure ad performance on Meta, Google, and TikTok.