Google Analytics 4

Google Analytics 4

Website analytics, traffic analysis, and conversion tracking

Category: Analyticsβ€’Detected on: 806,618+ Storesβ€’Adoption: 47% of 1,732,249 stores with pixel observations

Top Brands using Google Analytics 4

Showing the top 24 detected brands out of 1,741.

Gymshark logo

Gymshark

πŸ‡¬πŸ‡§gymshark.com

Gymshark is a UK-based activewear brand offering high-performance, fashion-forward clothing and accessories for men and women.

200K-1M est. visits/mo
Intercom logo
Dynamic Yield logo
Stylitics logo
Fashion Nova logo

Fashion Nova

πŸ‡ΊπŸ‡Έfashionnova.com

Fast-fashion retailer offering trendy women's clothing and accessories at affordable prices.

200K-1M est. visits/mo
Klaviyo logo
Northbeam logo
Skims logo

Skims

πŸ‡ΊπŸ‡Έskims.com

Shapewear, loungewear, and underwear for all body types.

20M+ est. visits/mo
Okendo Reviews logo
Klarna logo
Dynamic Yield logo
Princess Polly logo

Princess Polly

πŸ‡¦πŸ‡Ίprincesspolly.com

Trendy women's clothing and accessories brand offering on-trend, affordable fashion for young adults.

200K-1M est. visits/mo
Klaviyo logo
Gorgias Chat logo
Swym Wishlist logo
Mejuri logo

Mejuri

πŸ‡ΊπŸ‡Έmejuri.com

Fine jewelry for everyday wear, including gold, diamonds, and gemstones.

200K-1M est. visits/mo
Postscript SMS logo
Everlane logo

Everlane

πŸ‡ΊπŸ‡Έeverlane.com

Ethical fashion brand offering essentials like denim, tees, and shoes with transparent pricing.

200K-1M est. visits/mo
Klaviyo logo
Attentive logo
Shop Pay logo
ColourPop Cosmetics logo

ColourPop Cosmetics

πŸ‡ΊπŸ‡Έcolourpop.com

ColourPop Cosmetics offers affordable, on-trend makeup and beauty products, including eyeshadows, lipsticks, and skincare.

1M-5M est. visits/mo
Klaviyo logo
Attentive logo
Gorgias Chat logo
Glossier logo

Glossier

πŸ‡ΊπŸ‡Έglossier.com

Glossier offers a range of skincare, makeup, and hair care products focused on natural, inclusive beauty solutions.

200K-1M est. visits/mo
Yotpo Reviews logo
Klaviyo logo
Gorgias Chat logo
Casper Sleep logo

Casper Sleep

πŸ‡ΊπŸ‡Έcasper.com

Direct-to-consumer mattress and bedding brand.

1M-5M est. visits/mo
Yotpo Reviews logo
Attentive logo
Shop Pay logo
MUD\\WTR logo

MUD\\WTR

πŸ‡ΊπŸ‡Έmudwtr.com

Coffee alternative brand offering a mushroom-based mix with adaptogens for energy and focus.

200K-1M est. visits/mo
Klaviyo logo
Gorgias Chat logo
Superfiliate logo
Vital Proteins logo

Vital Proteins

πŸ‡ΊπŸ‡Έvitalproteins.com

Collagen protein supplements and wellness products for beauty, health, and fitness.

200K-1M est. visits/mo
Klaviyo logo
Shop Pay logo
OneTrust logo
Moon Juice logo

Moon Juice

πŸ‡ΊπŸ‡Έmoonjuice.com

Adaptogenic supplements and plant-based wellness products.

200K-1M est. visits/mo
Klaviyo logo
Attentive logo
Re:amaze logo
Alphalete Athletics logo

Alphalete Athletics

πŸ‡ΊπŸ‡Έalphaleteathletics.com

Premium athletic apparel and fitness gear for men and women.

1M-5M est. visits/mo
Klaviyo logo
Attentive logo
Swym Wishlist logo
Youngla logo

Youngla

πŸ‡ΊπŸ‡Έyoungla.com

Youngla sells athletic apparel and gym wear for men and women.

1M-5M est. visits/mo
Loox logo
Attentive logo
Shop Pay logo
Buffbunny logo

Buffbunny

πŸ‡ΊπŸ‡Έbuffbunny.com

Buffbunny sells women's activewear, including leggings, sports bras and shorts.

200K-1M est. visits/mo
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Outdoor Voices logo

Outdoor Voices

πŸ‡ΊπŸ‡Έoutdoorvoices.com

Athletic apparel and activewear for women and men.

200K-1M est. visits/mo
Klaviyo logo
Shop Pay logo
Northbeam logo
Olipop logo

Olipop

πŸ‡ΊπŸ‡Έdrinkolipop.com

Premium sparkling tonic made with plant fibers and prebiotics.

200K-1M est. visits/mo
Klaviyo logo
Gorgias Chat logo
Superfiliate logo
Ana Luisa logo

Ana Luisa

πŸ‡ΊπŸ‡Έanaluisa.com

Jewelry brand offering sustainable, hypoallergenic pieces with a focus on minimalist design.

200K-1M est. visits/mo
Elevar logo
gorjana logo

gorjana

πŸ‡ΊπŸ‡Έgorjana.com

Gorjana is a jewelry brand offering delicate, everyday pieces for women.

1M-5M est. visits/mo
Klaviyo logo
Gladly logo
Shop Pay logo
Wild One logo

Wild One

πŸ‡ΊπŸ‡Έwildone.com

Wildone sells natural and functional pet products, including supplements, grooming, and accessories.

200K-1M est. visits/mo
Klaviyo logo
Shop Pay logo
Rebuy logo
Magic Spoon logo

Magic Spoon

πŸ‡ΊπŸ‡Έmagicspoon.com

High-protein, low-carb, keto-friendly cereal brand.

200K-1M est. visits/mo
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Summer Fridays logo

Summer Fridays

πŸ‡ΊπŸ‡Έsummerfridays.com

Premium skincare and beauty products including moisturizers, serums, and lip balms.

1M-5M est. visits/mo
Yotpo Reviews logo
Klaviyo logo
Skio logo
Kosas Cosmetics logo

Kosas Cosmetics

πŸ‡ΊπŸ‡Έkosas.com

Clean makeup and skincare products formulated with active ingredients.

200K-1M est. visits/mo
Klaviyo logo
Gorgias Chat logo
Shop Pay logo
Tower 28 Beauty logo

Tower 28 Beauty

πŸ‡ΊπŸ‡Έtower28beauty.com

Clean makeup and skincare products for sensitive skin.

200K-1M est. visits/mo
Klaviyo logo
Attentive logo
Afterpay logo

Google Analytics 4 Insights

Breakdowns below use 1,741 featured examples; they are not full-database distributions.

Database observations through Oct 13, 2026

Estimated monthly visits (1741 stores with data)

1M+ visits
4%
50K–1M visits
69%
Under 50K
27%

What It Tracks

Event TrackingE-commerce AnalyticsPredictive InsightsCross-PlatformFunnel AnalysisCustom Reports

About Google Analytics 4

Google Analytics 4 (GA4) is Google's next-generation analytics platform, replacing Universal Analytics as the standard for website analytics. For Shopify stores, GA4 provides comprehensive insights into customer behavior, from initial visit through purchase and beyond. It uses an event-based data model that's better suited for e-commerce tracking, capturing every interaction as an event with associated parameters. GA4 includes enhanced e-commerce tracking out of the box, with detailed product and purchase analytics. Its machine learning capabilities provide predictive insights like purchase probability and churn risk. GA4 also offers improved cross-platform tracking, connecting web and app data for a complete customer journey view. Integration with Google Ads enables powerful remarketing and conversion optimization.

Official links:View Documentation

Frequently Asked Questions

Common questions about Google Analytics 4

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