Google Analytics 4

Google Analytics 4

Website analytics, traffic analysis, and conversion tracking

Category: AnalyticsDetected on: 1,746+ StoresAdoption: 92% of stores

Top Brands using Google Analytics 4

Showing the top 24 detected brands out of 1,746.

Skims logo

Skims

🇺🇸skims.com

SKIMS offers shapewear, underwear, and loungewear solutions for every body, attracting an estimated 10M monthly visitors fueled by 9.1M social followers. The store runs on a custom Shopify theme with enterprise signals, 7 apps including Okendo Reviews, Klaviyo, Attentive, Klarna, Dynamic Yield, OneTrust, and Elevar. It tracks via 9 pixels (Meta, TikTok, Google Analytics 4, Google Ads, GTM, Pinterest, Snapchat, Bing, Criteo) and ~6 products across ~102 collections.

25M Visits
Okendo Reviews logo
Klarna logo
Dynamic Yield logo
DM Fashion logo

DM Fashion

🇺🇸dmfashion.com

DM Fashion is a trendy women's clothing and accessories retailer attracting 1M-5M monthly visitors. Founded in 2010 and leveraging Shopify Plus, DM Fashion employs a sophisticated tech stack including Klaviyo and Omnisend for marketing automation, Smile.io for loyalty programs, and Afterpay for flexible payments. Their robust tracking setup utilizes Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive data analysis.

100k Visits
Klaviyo logo
Omnisend logo
Smile.io Loyalty logo
Mirror Mirror Boutique logo

Mirror Mirror Boutique

🇦🇺mirrormirrorboutique.com.au

Mirror Mirror Boutique is a curated online destination for contemporary Australian women's fashion, accessories, and homewares, attracting 1M-5M monthly visitors. Powered by Shopify Plus, they leverage a robust tech stack including Judge.me Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support, alongside comprehensive tracking via Google Analytics 4 and Meta Pixel.

500k Visits
Judge.me logo
Klaviyo logo
Mailchimp logo
Evolve Skateboards USA logo

Evolve Skateboards USA

🇺🇸rideevolve.com

Evolve Skateboards USA is a leading provider of high-performance electric skateboards and longboards, catering to urban commuters and off-road enthusiasts. With 1M-5M monthly visitors and a strong social presence (132k Instagram followers), they leverage Shopify Plus and a robust tech stack including Okendo Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support. Their comprehensive tracking setup includes Meta Pixel, TikTok Pixel, and Google Analytics.

100k Visits
Okendo Reviews logo
Klaviyo logo
Attentive logo
Tactical Distributors logo

Tactical Distributors

🇺🇸tacticaldistributors.com

Tactical Distributors is a leading online retailer specializing in tactical gear, apparel, and outdoor equipment for military, law enforcement, and first responders. With 1M-5M monthly visitors and a strong social media presence (123k+ Instagram followers), they leverage a robust Shopify Plus platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Klaviyo logo
Gorgias Chat logo
Smile.io Loyalty logo
Bubble Skincare logo

Bubble Skincare

🇺🇸hellobubble.com

Bubble Skincare is a popular beauty brand offering dermatologist-tested, customizable skincare solutions for sensitive skin. With 5M-20M monthly visitors and a strong social presence (860k+ Instagram followers), they leverage Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support. Their tracking setup includes Meta Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Evryjewels logo

Evryjewels

🇨🇦evryjewels.com

Evryjewels is a popular online jewelry store offering affordable and trendy pieces to a young audience, attracting 5M-20M monthly visitors. Founded in 2019 and built on Shopify Plus, they leverage a robust tech stack including Klaviyo for email marketing, Gorgias for customer support, and multiple review platforms like Yotpo and Judge.me, alongside comprehensive tracking with Google Analytics 4 and Meta Pixel.

10M Visits
Yotpo Reviews logo
Judge.me logo
Loox logo
VKTRY Gear logo

VKTRY Gear

🇺🇸vktry.com

VKTRY Gear offers performance insoles engineered to improve athletic performance and minimize injury risk. With 5M-20M monthly visitors and a strong social presence of 825k+ Instagram followers, VKTRY leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Microsoft Ads.

500k Visits
Klaviyo logo
Gorgias Chat logo
Shop Pay logo
DGK® logo

DGK®

🇺🇸dgk.com

Dirty Ghetto Kids is a streetwear and skateboarding apparel brand with bold graphics and urban style, attracting 200K-1M monthly visitors. Their Shopify Plus store leverages enterprise-level tech including Shop Pay, Google Analytics 4, Google Tag Manager, and Google Ads for comprehensive tracking and optimization.

500k Visits
Shop Pay logo
Tone It Up logo

Tone It Up

🇺🇸my.toneitup.com

Tone It Up is a women's fitness and wellness brand offering workout gear, apparel, and health products. With 50K-200K monthly visitors and 1.2M Instagram followers, they operate on Shopify Plus with a tech stack including Yotpo Reviews, Klaviyo, Afterpay, and multi-platform tracking via Meta Pixel, Pinterest Tag, and Google Analytics.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Afterpay logo
'47 Brand' logo

'47 Brand'

🇺🇸47brand.com

'47 is the official retailer of licensed apparel and headwear for the NFL, NBA, MLB, and NHL, attracting 5M-20M monthly visitors. Founded in 1947, their Shopify Plus store leverages a robust tech stack, including Klaviyo for email marketing, Stamped.io for reviews, and LoyaltyLion for customer loyalty programs, all tracked via Google Tag Manager and Meta Pixel.

500k Visits
Stamped.io logo
Klaviyo logo
Mailchimp logo
KulaniKinisCanada logo

KulaniKinisCanada

🇦🇺kulanikinis.co

KulaniKinisCanada is an Australian swimwear and beachwear brand for women, operating on Shopify Plus with 50K-200K monthly visitors. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, Afterpay and Shop Pay for payments, and Elevar for analytics. The store leverages Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive tracking across platforms.

500k Visits
Klaviyo logo
Gorgias Chat logo
Afterpay logo
Lady Pipa logo

Lady Pipa

🇪🇸ladypipa.com

Lady Pipa is a premium leather goods brand specializing in handcrafted bags and accessories for women. With 200K-1M monthly visitors and 1.1M Instagram followers, they operate on Shopify Plus with enterprise-level optimization. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking through Meta Pixel, Pinterest Tag, and Google Analytics.

500k Visits
Klaviyo logo
Gorgias Chat logo
Shop Pay logo
HornBlasters logo

HornBlasters

🇺🇸hornblasters.com

HornBlasters is a leading automotive air horn retailer offering train horn kits and systems for trucks, cars, and motorcycles. With 50K-200K monthly visitors and 1.1M Instagram followers, they operate on Shopify Plus with enterprise-level tech including Attentive, Gorgias Chat, and Triple Whale. Their tracking setup features Meta Pixel, Google Analytics 4, and multiple ad pixels for comprehensive marketing optimization.

100k Visits
Attentive logo
Gorgias Chat logo
Shop Pay logo
Jaspertronics logo

Jaspertronics

jaspertronics.com

Jaspertronics.com is a leading online retailer specializing in replacement projector lamps and bulbs for a wide variety of brands and models. Reaching 5M-20M monthly visitors, this Shopify Plus store leverages Tidio Chat, Shop Pay, and Rebuy to enhance the customer experience. Their robust tracking setup includes Google Analytics 4, Google Tag Manager, and pixels for Google, Microsoft, and Shopify.

100k Visits
Tidio logo
Shop Pay logo
Rebuy logo
Tonic Health logo

Tonic Health

🇬🇧tonichealth.co

Tonic Health is a premium wellness brand offering natural supplements and health products, serving 200K-1M monthly visitors. Their Shopify Plus store leverages enterprise tools including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking with Meta Pixel, TikTok Pixel, and Google Analytics. With 896k Instagram followers, they've built a strong social presence while optimizing their tech stack for growth.

500k Visits
Yotpo Reviews logo
Judge.me logo
Klaviyo logo
Null Audio logo

Null Audio

🌍null-audio.com

Null Audio is a premium audio accessories brand based in Singapore, offering high-quality cables, earphones, and DACs for audiophiles and music enthusiasts. With 50K-200K monthly visitors and 697k Instagram followers, their Shopify Plus store leverages advanced tech including Judge.me Reviews, Shop Pay, and Google Analytics 4 for tracking. Their enterprise-level setup showcases sophisticated optimization for the audio electronics market.

100k Visits
Judge.me logo
Shop Pay logo
Modibodi UK logo

Modibodi UK

🇬🇧modibodi.co.uk

Modibodi UK offers innovative period-proof underwear and activewear, providing leak protection and comfort. With 1M-5M monthly visitors and a strong social presence (248k Instagram followers), Modibodi leverages Shopify Plus for its e-commerce platform. Their tech stack includes Okendo Reviews, Gorgias Chat, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Microsoft Clarity, ensuring a data-driven approach to customer experience.

500k Visits
Okendo Reviews logo
Reviews.io logo
Privy logo
Glossier logo

Glossier

🇺🇸glossier.com

Glossier is a prominent beauty brand on Shopify with an estimated 10M monthly visitors driven by 4.5M+ social followers. It uses a custom Glossier theme, 6 apps like Yotpo Reviews, Klaviyo, and Gorgias Chat, plus 8 pixels including Meta, TikTok, Google Analytics 4, and Snapchat. Enterprise signals and GTM highlight its scalable, high-performance setup.

10M Visits
Yotpo Reviews logo
Klaviyo logo
Gorgias Chat logo
Moon Juice logo

Moon Juice

🇺🇸moonjuice.com

Moon Juice is a wellness brand offering adaptogenic supplements and beauty products, attracting an estimated 750k monthly visitors. The site uses a robust stack including Klaviyo, Attentive, and Rebuy, with 11 tracking pixels for advanced marketing.

500k Visits
Klaviyo logo
Attentive logo
Re:amaze logo
DrinkAriZona logo

DrinkAriZona

🇺🇸arizonahard.com

DrinkAriZona is the official online store for Arizona Hard Tea, offering a variety of ready-to-drink hard teas and lemonades. With 5M-20M monthly visitors and a strong social media presence (560k+ Instagram followers), they leverage Shopify Plus and a robust tech stack including Klaviyo for email marketing, Rebuy for personalization, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

500k Visits
Klaviyo logo
Shop Pay logo
Rebuy logo
Legendairy Milk logo

Legendairy Milk

🇺🇸legendairymilk.com

Legendairy Milk is a leading Shopify Plus brand specializing in lactation supplements and breastfeeding support products for nursing mothers. With 50K-200K monthly visitors, 630K Instagram followers, and a robust tech stack including Klaviyo, Attentive, Gorgias Chat, and multiple tracking pixels, they demonstrate enterprise-level optimization. Their store leverages advanced apps like Smile.io Loyalty, Superfiliate, and Rebuy to enhance customer experience and drive growth.

100k Visits
Klaviyo logo
Attentive logo
Gorgias Chat logo
Charcoal Usa logo

Charcoal Usa

🇺🇸charcoalclothing.com

Charcoal Usa is a women's fashion retailer offering trendy clothing, accessories, and footwear for young adults. With 200K-1M monthly visitors and 598k Instagram followers, they operate on Shopify Plus with a sophisticated tech stack including Klaviyo for email marketing, Gorgias Chat for customer support, and Yotpo Reviews for social proof. Their enterprise-level setup features Meta Pixel, Google Analytics 4, Microsoft Clarity, and Google Tag Manager for comprehensive tracking and optimization.

500k Visits
Klaviyo logo
Gorgias Chat logo
Swym Wishlist logo
Allbirds logo

Allbirds

🇺🇸allbirds.com

Allbirds is a sustainable footwear and apparel brand known for eco-friendly materials and minimalist design. Their enterprise Shopify setup features advanced personalization, multi-platform ads, and sophisticated email marketing with Iterable.

10M Visits
Iterable logo
Dynamic Yield logo
Gladly logo

Google Analytics 4 Insights

Usage statistics across 1,746+ stores

Updated Aug 2026

Stores by Scale

Enterprise
10%
Mid-Market
82%
Growth
7%

What It Tracks

Event TrackingE-commerce AnalyticsPredictive InsightsCross-PlatformFunnel AnalysisCustom Reports

About Google Analytics 4

Google Analytics 4 (GA4) is Google's next-generation analytics platform, replacing Universal Analytics as the standard for website analytics. For Shopify stores, GA4 provides comprehensive insights into customer behavior, from initial visit through purchase and beyond. It uses an event-based data model that's better suited for e-commerce tracking, capturing every interaction as an event with associated parameters. GA4 includes enhanced e-commerce tracking out of the box, with detailed product and purchase analytics. Its machine learning capabilities provide predictive insights like purchase probability and churn risk. GA4 also offers improved cross-platform tracking, connecting web and app data for a complete customer journey view. Integration with Google Ads enables powerful remarketing and conversion optimization.

Official links:View Documentation

Frequently Asked Questions

Common questions about Google Analytics 4

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