Google Tag Manager
Tag management system for deploying marketing and analytics tags
Top Brands using Google Tag Manager
Showing the top 24 detected brands out of 1,620.
Skims
πΊπΈskims.com
SKIMS offers shapewear, underwear, and loungewear solutions for every body, attracting an estimated 10M monthly visitors fueled by 9.1M social followers. The store runs on a custom Shopify theme with enterprise signals, 7 apps including Okendo Reviews, Klaviyo, Attentive, Klarna, Dynamic Yield, OneTrust, and Elevar. It tracks via 9 pixels (Meta, TikTok, Google Analytics 4, Google Ads, GTM, Pinterest, Snapchat, Bing, Criteo) and ~6 products across ~102 collections.
FARAH NAZ New York
πΊπΈfarahnaznewyork.com
FARAH NAZ New York is a luxury women's fashion brand offering contemporary clothing and accessories. With 50K-200K monthly visitors, 809K Instagram followers, and enterprise-level Shopify Plus infrastructure, they leverage Klaviyo for email marketing and advanced tracking through Meta Pixel, Google Analytics, and Google Tag Manager.
Casper Sleep
πΊπΈcasper.com
Casper is a direct-to-consumer sleep brand specializing in mattresses and bedding, attracting an estimated 750k monthly visitors. It leverages a custom Impact theme, enterprise signals, and 4 apps including Yotpo Reviews, Attentive, Shop Pay, and Elevar. The tech stack features GTM and 8 pixels like Meta Pixel, Google Analytics 4, Google Ads, and Hotjar for advanced tracking.
Chubbies
πΊπΈchubbies.com
Chubbies is a popular men's fashion brand specializing in proper-length shorts, founded in 2011 with an estimated 3M monthly visitors driven by 3.8M social followers. The store runs on a custom Shopify theme with enterprise signals, 6 key apps including Yotpo Reviews, Klaviyo, and Attentive for reviews, email, and personalization, plus GTM and 9 pixels like Meta, TikTok, Google Analytics 4, and Pinterest for advanced tracking. It features ~830 products across ~158 collections.
Fenty Beauty
πΊπΈfentybeauty.com
Fenty Beauty by Rihanna is a pioneering beauty brand with an estimated 20M+ monthly visitors. The store leverages a robust tech stack including Klaviyo, Attentive, and Yotpo Reviews, supported by Google Analytics 4 and GTM for advanced tracking.
Alo Yoga
πΊπΈaloyoga.com
Alo Yoga is a premium athleisure brand specializing in yoga leggings, apparel, and accessories for studio-to-street wear. The store draws ~10M monthly visitors, powered by a efficient tech stack with just 3 apps (Attentive, Shop Pay, Back in Stock) and 6 pixels including Meta, Google Analytics via GTM, Snapchat, Bing, and Shopify Web Pixel. Enterprise signals and a custom theme highlight its high-scale optimization.
Exhobby Limited
πexhobby.com
Exhobby is a leading online retailer of hobby electronics, microcontrollers, sensors, and 3D printing parts, catering to makers and DIY enthusiasts. With 5M-20M monthly visitors and a strong social presence of 2.0M Instagram followers, Exhobby leverages Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics.
Olipop
πΊπΈdrinkolipop.com
OLIPOP is a direct-to-consumer brand selling healthy prebiotic soda with an estimated 3M monthly visitors. The store uses a custom theme and advanced tech stack including Klaviyo for email, Rebuy for personalization, and a full suite of analytics pixels.
Primarykids
πΊπΈprimary.com
Primary.com is a Shopify store for baby and kids' clothing, likely attracting around 750k monthly visitors. It uses Klaviyo and Attentive for marketing automation, with a tech stack that includes Meta Pixel, Google Analytics 4, and Google Tag Manager for advanced tracking.
Mentality
πΊπΈmentality.com
Mentality offers premium, minimalist furniture and home decor, catering to modern living spaces. With 5M-20M monthly visitors and a strong social presence (3.3M Instagram followers), Mentality leverages a robust Shopify Plus setup. Their tech stack includes Loox Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Google Tag Manager.
How To Cake It
π¨π¦howtocakeit.com
How To Cake It is a leading online store for home bakers, offering a wide range of cake decorating tools, kits, and ingredients. With 5M-20M monthly visitors and a strong social media presence (381k+ Instagram followers), they leverage Shopify Plus and a robust tech stack including Klaviyo for email marketing, Stamped.io for reviews, and comprehensive tracking via Google Analytics 4 and Meta Pixel.
Nummies
πΊπΈgetnummies.com
Nummies is a leading brand in sustainable baby and kids products, specializing in reusable cloth diapers and accessories. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, Nummies leverages the Shopify Plus platform and Shop Pay for a seamless customer experience. Their robust tracking setup includes Meta Pixel, Google Analytics 4, Google Analytics (Universal), Google Ads, and Google Tag Manager for comprehensive data analysis.
Hippie Runner
πΊπΈhippierunner.com
Hippie Runner offers eco-conscious running shoes and apparel designed for comfort and performance, attracting 5M-20M monthly visitors. Founded in 2010 and built on Shopify Plus, they leverage a robust tech stack including Yotpo and Loox for reviews, Klaviyo for email marketing, and comprehensive tracking via Meta, TikTok, and Google Analytics.
Nzxt
πΊπΈnzxt.com
NZXT is a leading PC gaming hardware brand offering cases, cooling, and power supplies. With 50K-200K monthly visitors and 1.1M Instagram followers, they leverage Shopify Plus with a custom theme and enterprise tools like Klaviyo for email marketing, Okendo Reviews for social proof, and Google Tag Manager for advanced tracking.
El Globo
π²π½elglobo.com.mx
El Globo is a beloved bakery and cafΓ© chain based in Mexico City, renowned for its traditional Mexican sweet breads and pastries. With 5M-20M monthly visitors and a strong Instagram presence of 197k followers, El Globo leverages Shopify Plus and various apps to deliver a seamless online experience. Their tech stack includes Meta Pixel, TikTok Pixel, Google Analytics 4, and Google Ads for comprehensive tracking and marketing optimization.
Dollar Shave Club
πΊπΈus.dollarshaveclub.com
Dollar Shave Club is a leading DTC subscription service for razors, blades, and men's grooming essentials, attracting 5M-20M monthly visitors. Built on Shopify Plus, they leverage Klaviyo for email marketing and Gorgias Chat for customer support, ensuring a seamless user experience. Their robust tracking setup includes Google Analytics 4, Google Tag Manager, and Microsoft Ads.
GUESS Watches
πΊπΈguesswatches.com
GUESS Watches offers a wide selection of stylish and trendy timepieces and accessories for fashion-forward individuals. With 5M-20M monthly visitors and a strong presence on Instagram (209k+ followers), GUESS Watches leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Gorgias Chat for customer support, and Google Tag Manager for comprehensive analytics.
JackiEaslick
jackieaslick.com
JackiEaslick is a luxury handbag and accessories brand catering to modern women with timeless elegance, attracting 5M-20M monthly visitors. Powered by Shopify Plus, their store utilizes Shop Pay for seamless transactions and employs robust tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager for data-driven optimization. With a strong Instagram presence of 2.0M followers, JackiEaslick exemplifies a sophisticated blend of fashion and technology.
Pride & Pinion
π¬π§prideandpinion.com
Pride & Pinion is a premium cycling apparel and accessories brand catering to road and gravel cyclists, attracting 5M-20M monthly visitors. Built on Shopify Plus, their store utilizes Klaviyo for personalized email marketing and a robust tracking setup with Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive data analysis.
GalaxyCon
πΊπΈgalaxycon.com
GalaxyCon is a leading event organizer for celebrity and fan conventions, attracting 5M-20M monthly visitors to galaxycon.com. Their Shopify Plus store leverages enterprise tech including Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive tracking and marketing optimization.
Lila
πΊπΈwearlila.com
Lila is a minimalist jewelry brand offering delicate, everyday pieces for women. Founded in 2023, the Shopify Plus store attracts 5M-20M monthly visitors and boasts 153k Instagram followers. Their tech stack includes Mailchimp, Attentive, Gorgias Chat, Shop Pay, and Rebuy, with advanced tracking via Meta Pixel, Google Analytics 4, Microsoft Clarity, and Google Tag Manager.
amazfit-de
π¬π§amazfit.com
Amazfit is a leading health and wellness brand selling smartwatches and fitness trackers with advanced health monitoring features. With 5M-20M monthly visitors and a Shopify Plus enterprise setup, they leverage Google Analytics 4, Google Ads, and Microsoft Ads for comprehensive tracking. Their tech stack includes Google Tag Manager for streamlined multi-platform ad management.
Phocus
πΊπΈphocus.com
Phocus is a beverage brand offering sparkling caffeine water with no sugar, no calories, and natural caffeine. With 5M-20M monthly visitors, they leverage Shopify Plus and a robust tech stack including Junip Reviews, Klaviyo for email marketing, Gorgias Chat for support, and advanced tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.
Merchant of Wine
merchantofwine.com
Merchant of Wine is a curated fine wine and spirits retailer serving collectors and enthusiasts with 5M-20M monthly visitors. Their Shopify Plus store leverages enterprise tech including Klaviyo for email marketing, Postscript SMS for customer engagement, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and multiple pixels. With 5k Instagram followers, they showcase premium beverage curation at scale.
Google Tag Manager Insights
Usage statistics across 1,620+ stores
Stores by Scale
Most Popular In
Pixels Often Paired With Google Tag Manager
Apps Often Paired With Google Tag Manager
Themes Often Paired With Google Tag Manager
What It Tracks
About Google Tag Manager
Google Tag Manager (GTM) is a tag management system that allows you to deploy and manage marketing tags on your Shopify store without modifying code. It serves as a container for all your tracking pixels, making it easier to add, update, and remove tags without developer involvement. GTM supports triggers and variables for precise control over when and where tags fire, ensuring accurate data collection. For Shopify stores, GTM simplifies the implementation of complex tracking setups involving multiple pixels and custom events. It includes a preview mode for testing changes before publishing, reducing the risk of tracking errors. GTM also improves site performance by loading tags asynchronously and providing control over tag loading order.
Frequently Asked Questions
Common questions about Google Tag Manager
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