Google Tag Manager

Google Tag Manager

Tag management system for deploying marketing and analytics tags

Category: Tag Managementโ€ขDetected on: 1,637+ Storesโ€ขAdoption: 85% of stores
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Top Brands using Google Tag Manager

Showing the top 24 detected brands out of 1,637.

Knockaround logo

Knockaround

๐Ÿ‡บ๐Ÿ‡ธknockaround.com

Knockaround offers affordable and durable sunglasses and customizable eyewear, attracting 1M-5M monthly visitors. Founded in 2002, this Shopify Plus store leverages Re:amaze for customer support and LoyaltyLion for loyalty programs. Their tech stack includes robust tracking with Google Analytics 4, Google Ads, and Meta Pixel for comprehensive marketing analysis.

100k Visits
Re:amaze
Afterpay
GovX ID
Revesderecho logo

Revesderecho

revesderecho.com

Revesderecho is a leading fashion brand specializing in minimalist, high-quality leather goods and accessories for everyday use. With 1M-5M monthly visitors and a strong social media presence (353k+ Instagram followers), they leverage Shopify Plus and a robust tech stack. Key apps include Judge.me Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support, alongside comprehensive tracking with Meta Pixel, Google Analytics 4, and Microsoft Clarity.

500k Visits
Judge.me
Klaviyo
Gorgias Chat
Marysia logo

Marysia

๐Ÿ‡บ๐Ÿ‡ธmarysia.com

Marysia is a premium swimwear and resort wear brand for women, known for its signature scalloped-edge designs. With 1M-5M monthly visitors and a strong Instagram presence of 265k+ followers, Marysia leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Swym Wishlist for enhanced user experience, and comprehensive tracking via Google Analytics 4, Google Ads, and Google Tag Manager.

100k Visits
Klaviyo
Swym Wishlist
Shop Pay
Cecilie Bahnsen logo

Cecilie Bahnsen

๐Ÿ‡ฉ๐Ÿ‡ฐceciliebahnsen.com

Cecilie Bahnsen is a luxury womenswear brand offering sculptural, voluminous designs with intricate detailing and sustainable craftsmanship. The Shopify Plus store attracts 200K-1M monthly visitors and showcases enterprise-level optimization with Klaviyo for email marketing, Meta Pixel, Google Analytics 4, and Hotjar tracking. With 688k Instagram followers, the brand demonstrates strong digital presence and sophisticated e-commerce technology integration.

500k Visits
Klaviyo
Mailchimp
Shop Pay
Articture logo

Articture

๐Ÿ‡บ๐Ÿ‡ธarticture.com

Articture is a modern furniture and home decor brand offering sofas, lighting, and rugs. With 200K-1M monthly visitors, 687k Instagram followers, and a Shopify Plus setup, they leverage enterprise tools like Klaviyo, Gorgias Chat, and Google Tag Manager for advanced marketing and tracking.

500k Visits
Klaviyo
Omnisend
Attentive
Bali Body EU logo

Bali Body EU

๐Ÿ‡ฆ๐Ÿ‡บeu.balibodyco.com

Bali Body EU is a leading vegan and cruelty-free beauty brand specializing in sunscreens, tanning oils, and skincare for achieving a natural, sun-kissed glow. With 5M-20M monthly visitors and a strong social presence of 2.0M Instagram followers, Bali Body leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Gorgias for customer support, and Yotpo & Okendo for reviews, ensuring a seamless customer experience.

500k Visits
Yotpo Reviews
Okendo Reviews
Klaviyo
Volcom Europe logo

Volcom Europe

๐Ÿ‡ซ๐Ÿ‡ทvolcom.eu

Volcom Europe is a leading action sports apparel and accessories retailer for skateboarding, snowboarding, and surfing, attracting 1M-5M monthly visitors. Powered by Shopify Plus, their store utilizes a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support. They leverage advanced tracking with Google Analytics 4, Google Tag Manager, and Microsoft Ads.

500k Visits
Yotpo Reviews
Klaviyo
Gorgias Chat
Sumerian Merch logo

Sumerian Merch

๐Ÿ‡บ๐Ÿ‡ธsumerianrecords.com

Sumerian Merch is a fashion-focused merchandise store offering apparel and accessories for music fans and collectors. With 50K-200K monthly visitors, 684k Instagram followers, and enterprise-level Shopify Plus infrastructure, they leverage Klaviyo and Attentive for marketing automation alongside comprehensive tracking with Meta Pixel, Google Analytics, and Google Tag Manager.

100k Visits
Klaviyo
Attentive
Shop Pay
Jason Wu logo

Jason Wu

๐Ÿ‡บ๐Ÿ‡ธjasonwustudio.com

Jason Wu is a luxury fashion brand offering ready-to-wear, eveningwear, and accessories for women. With 50K-200K monthly visitors and 679k Instagram followers, the Shopify Plus store leverages enterprise tools including Klaviyo for email marketing, Attentive for SMS, and advanced tracking via Meta Pixel, Google Analytics, and Google Tag Manager.

100k Visits
Klaviyo
Attentive
Swym Wishlist
Budgy Smuggler Australia logo

Budgy Smuggler Australia

๐Ÿ‡ฆ๐Ÿ‡บbudgysmuggler.com.au

Budgy Smuggler Australia is a popular men's swimwear brand, renowned for its iconic, colorful swim briefs. Attracting 1M-5M monthly visitors, this Shopify Plus store leverages a robust tech stack including Reviews.io, Klaviyo for email marketing, and Gorgias Chat for customer support. Comprehensive tracking is enabled via Meta Pixel, Google Analytics 4, Google Ads, Google Tag Manager, and Shopify Web Pixel.

100k Visits
Reviews.io
Klaviyo
Gorgias Chat
Leyla Milani Hair logo

Leyla Milani Hair

๐Ÿ‡บ๐Ÿ‡ธleylamilanihair.com

Leyla Milani Hair is a premium beauty brand specializing in hair extensions and styling tools designed to enhance volume and length. With 5M-20M monthly visitors and a strong social media presence of 2M Instagram followers, they leverage Shopify Plus for their enterprise-level e-commerce platform. Their tech stack includes Yotpo Reviews, Klaviyo for email marketing, Attentive for SMS, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

10M Visits
Yotpo Reviews
Klaviyo
Attentive
Monse logo

Monse

๐Ÿ‡บ๐Ÿ‡ธmonse.com

Monse is a luxury women's ready-to-wear brand offering modern, feminine designs with bold details. The Shopify Plus store attracts 200K-1M monthly visitors and leverages enterprise tools including Klaviyo for email marketing, Attentive for SMS, and advanced tracking with Meta Pixel, Google Analytics 4, and Microsoft Clarity. Their tech stack demonstrates sophisticated e-commerce optimization for a high-end fashion brand.

500k Visits
Klaviyo
Attentive
Shop Pay
Hammerly Ceramics logo

Hammerly Ceramics

๐Ÿ‡บ๐Ÿ‡ธhammerlyceramics.com

Hammerly Ceramics is a handcrafted ceramic tableware and home decor brand with 50K-200K monthly visitors. Their Shopify Plus store features a fully custom theme with Judge.me Reviews and Shop Pay integrations, optimized for enterprise-level performance. With 658K Instagram followers and advanced tracking via Google Analytics 4, Google Tag Manager, and Shopify Web Pixel, they showcase a sophisticated e-commerce setup.

100k Visits
Judge.me
Shop Pay
Menโ€™s Underwear logo

Menโ€™s Underwear

๐Ÿ‡บ๐Ÿ‡ธunderwearexpert.com

The Underwear Expert is a leading online retailer specializing in men's underwear, swimwear, and loungewear, attracting 1M-5M monthly visitors. Founded in 2011, the brand leverages a Shopify Plus platform and utilizes Klaviyo for email marketing and Gorgias Chat for customer support. Their robust tracking setup includes Google Analytics 4, Microsoft Clarity, and Google Tag Manager, ensuring data-driven optimization.

100k Visits
Klaviyo
Gorgias Chat
Shop Pay
Jean Jail logo

Jean Jail

๐Ÿ‡ฆ๐Ÿ‡บjeanjail.com.au

Jean Jail is a popular Australian online fashion retailer specializing in denim and casual apparel for men and women. With 1M-5M monthly visitors and a strong Instagram presence of 241k followers, Jean Jail leverages Shopify Plus and key apps like Klaviyo for email marketing and Gorgias Chat for customer support. Their tech stack also includes robust tracking with Meta Pixel, Google Analytics 4, and Microsoft Clarity.

500k Visits
Klaviyo
Gorgias Chat
Wishlist King
Chelsea Peers logo

Chelsea Peers

๐Ÿ‡ฌ๐Ÿ‡งchelseapeers.com

Chelsea Peers is a UK-based fashion retailer specializing in organic cotton underwear, loungewear, and basics for men and women. With 1M-5M monthly visitors and a strong Instagram presence of 214k followers, Chelsea Peers leverages Shopify Plus for its e-commerce platform. Their tech stack includes Yotpo Reviews & Loyalty, Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

500k Visits
Yotpo Reviews
Klaviyo
Gorgias Chat
Shop Susan Gordon Pottery logo

Shop Susan Gordon Pottery

๐Ÿ‡บ๐Ÿ‡ธsusangordonpottery.com

Shop Susan Gordon Pottery offers handcrafted ceramic pottery, including mugs, bowls, and vases, perfect for home decor and unique gifts. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, this Shopify Plus store leverages Klaviyo for email marketing and Smile.io for loyalty programs, ensuring a seamless customer experience and data-driven growth through comprehensive tracking with Google Analytics and Pinterest Tag.

10M Visits
Klaviyo
Smile.io Loyalty
Shop Pay
Volcom Espaรฑa logo

Volcom Espaรฑa

volcom.es

Volcom Espaรฑa is a leading retailer of skate and snowboard apparel, accessories, and gear for men, women, and youth, attracting 1M-5M monthly visitors. Powered by Shopify Plus, their online store leverages Klaviyo for personalized email marketing and Gorgias Chat for customer support. They utilize Google Analytics 4, Google Tag Manager, and Microsoft Ads for comprehensive performance tracking.

500k Visits
Klaviyo
Gorgias Chat
Swym Wishlist
Turntablelab logo

Turntablelab

๐Ÿ‡บ๐Ÿ‡ธturntablelab.com

TurntableLab.com is a leading online retailer for turntables, vinyl records, and DJ equipment, catering to both enthusiasts and professional DJs. With 1M-5M monthly visitors and a strong presence on Instagram (214k+ followers), they leverage Shopify Plus and a robust tech stack including Mailchimp, Rebuy, and Google Analytics 4 for enhanced customer experience and data-driven marketing.

500k Visits
Mailchimp
Shop Pay
Rebuy
Highland Health Foods logo

Highland Health Foods

highlandhealthfoods.com

Highland Health Foods is a leading online retailer of organic groceries, supplements, and wellness products, catering to health-conscious consumers. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, they leverage Shopify Plus for their enterprise-level operations. Their tech stack includes Smile.io Loyalty and LoyaltyLion for customer engagement, alongside robust tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Smile.io Loyalty
LoyaltyLion
John Jacobs logo

John Jacobs

johnjacobseyewear.com

John Jacobs is a premium eyewear brand offering prescription glasses and sunglasses with modern, minimalist designs. The Shopify Plus store attracts 200K-1M monthly visitors and has built a strong social presence with 647k Instagram followers. Their tech stack includes Meta Pixel, Google Analytics 4, Microsoft Clarity, and Shopify Web Pixel for comprehensive tracking and optimization.

500k Visits
Jill Zarin Home logo

Jill Zarin Home

jillzarin.com

Jill Zarin Home is a luxury home decor and furniture retailer with 200K-1M monthly visitors, offering modern textiles and upscale interior design pieces. Their Shopify Plus store features enterprise-level integrations including Yotpo Reviews, Klaviyo email marketing, Afterpay, and Shop Pay, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager. With 643k Instagram followers, they've built a strong social presence to complement their sophisticated e-commerce platform.

500k Visits
Yotpo Reviews
Klaviyo
Afterpay
Clocks + Colours logo

Clocks + Colours

๐Ÿ‡จ๐Ÿ‡ฆclocksandcolours.com

Clocks and Colours is a premium men's jewelry brand based in Toronto, founded in 2013, specializing in bold, industrial-inspired watches and accessories. With 50K-200K monthly visitors and 640K Instagram followers, their Shopify Plus store leverages enterprise tools including Klaviyo for email marketing, Gorgias Chat for support, and comprehensive tracking via Google Analytics 4, Google Ads, and Google Tag Manager.

100k Visits
Klaviyo
Gorgias Chat
Sallve logo

Sallve

sallve.com.br

Sallve is a Brazilian skincare brand offering vegan and cruelty-free products for various skin types. With 50K-200K monthly visitors, 1.5M Instagram followers, and enterprise-level tech including Shopify Plus, Klaviyo for email marketing, and comprehensive tracking via Google Analytics and Meta Pixel, Sallve showcases a sophisticated e-commerce setup optimized for growth.

100k Visits
Judge.me
Klaviyo
Littledata

Google Tag Manager Insights

Usage statistics across 1,637+ stores

Updated Apr 2026

Stores by Scale

Enterprise
10%
Mid-Market
84%
Growth
7%

What It Tracks

Tag ManagementNo-Code DeploymentPreview ModeTriggers & VariablesVersion ControlTemplate Gallery

About Google Tag Manager

Google Tag Manager (GTM) is a tag management system that allows you to deploy and manage marketing tags on your Shopify store without modifying code. It serves as a container for all your tracking pixels, making it easier to add, update, and remove tags without developer involvement. GTM supports triggers and variables for precise control over when and where tags fire, ensuring accurate data collection. For Shopify stores, GTM simplifies the implementation of complex tracking setups involving multiple pixels and custom events. It includes a preview mode for testing changes before publishing, reducing the risk of tracking errors. GTM also improves site performance by loading tags asynchronously and providing control over tag loading order.

Frequently Asked Questions

Common questions about Google Tag Manager

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