Google Tag Manager

Google Tag Manager

Tag management system for deploying marketing and analytics tags

Category: Tag Managementβ€’Detected on: 1,620+ Storesβ€’Adoption: 86% of stores

Top Brands using Google Tag Manager

Showing the top 24 detected brands out of 1,620.

Skims logo

Skims

πŸ‡ΊπŸ‡Έskims.com

SKIMS offers shapewear, underwear, and loungewear solutions for every body, attracting an estimated 10M monthly visitors fueled by 9.1M social followers. The store runs on a custom Shopify theme with enterprise signals, 7 apps including Okendo Reviews, Klaviyo, Attentive, Klarna, Dynamic Yield, OneTrust, and Elevar. It tracks via 9 pixels (Meta, TikTok, Google Analytics 4, Google Ads, GTM, Pinterest, Snapchat, Bing, Criteo) and ~6 products across ~102 collections.

25M Visits
Okendo Reviews logo
Klarna logo
Dynamic Yield logo
FARAH NAZ New York logo

FARAH NAZ New York

πŸ‡ΊπŸ‡Έfarahnaznewyork.com

FARAH NAZ New York is a luxury women's fashion brand offering contemporary clothing and accessories. With 50K-200K monthly visitors, 809K Instagram followers, and enterprise-level Shopify Plus infrastructure, they leverage Klaviyo for email marketing and advanced tracking through Meta Pixel, Google Analytics, and Google Tag Manager.

25k Visits
Klaviyo logo
Shop Pay logo
Casper Sleep logo

Casper Sleep

πŸ‡ΊπŸ‡Έcasper.com

Casper is a direct-to-consumer sleep brand specializing in mattresses and bedding, attracting an estimated 750k monthly visitors. It leverages a custom Impact theme, enterprise signals, and 4 apps including Yotpo Reviews, Attentive, Shop Pay, and Elevar. The tech stack features GTM and 8 pixels like Meta Pixel, Google Analytics 4, Google Ads, and Hotjar for advanced tracking.

3M Visits
Yotpo Reviews logo
Attentive logo
Shop Pay logo
Chubbies logo

Chubbies

πŸ‡ΊπŸ‡Έchubbies.com

Chubbies is a popular men's fashion brand specializing in proper-length shorts, founded in 2011 with an estimated 3M monthly visitors driven by 3.8M social followers. The store runs on a custom Shopify theme with enterprise signals, 6 key apps including Yotpo Reviews, Klaviyo, and Attentive for reviews, email, and personalization, plus GTM and 9 pixels like Meta, TikTok, Google Analytics 4, and Pinterest for advanced tracking. It features ~830 products across ~158 collections.

3M Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Fenty Beauty logo

Fenty Beauty

πŸ‡ΊπŸ‡Έfentybeauty.com

Fenty Beauty by Rihanna is a pioneering beauty brand with an estimated 20M+ monthly visitors. The store leverages a robust tech stack including Klaviyo, Attentive, and Yotpo Reviews, supported by Google Analytics 4 and GTM for advanced tracking.

10M Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Alo Yoga logo

Alo Yoga

πŸ‡ΊπŸ‡Έaloyoga.com

Alo Yoga is a premium athleisure brand specializing in yoga leggings, apparel, and accessories for studio-to-street wear. The store draws ~10M monthly visitors, powered by a efficient tech stack with just 3 apps (Attentive, Shop Pay, Back in Stock) and 6 pixels including Meta, Google Analytics via GTM, Snapchat, Bing, and Shopify Web Pixel. Enterprise signals and a custom theme highlight its high-scale optimization.

10M Visits
Attentive logo
Shop Pay logo
Back in Stock logo
Exhobby Limited logo

Exhobby Limited

🌍exhobby.com

Exhobby is a leading online retailer of hobby electronics, microcontrollers, sensors, and 3D printing parts, catering to makers and DIY enthusiasts. With 5M-20M monthly visitors and a strong social presence of 2.0M Instagram followers, Exhobby leverages Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics.

25k Visits
Yotpo Reviews logo
Klaviyo logo
Shop Pay logo
Olipop logo

Olipop

πŸ‡ΊπŸ‡Έdrinkolipop.com

OLIPOP is a direct-to-consumer brand selling healthy prebiotic soda with an estimated 3M monthly visitors. The store uses a custom theme and advanced tech stack including Klaviyo for email, Rebuy for personalization, and a full suite of analytics pixels.

500k Visits
Klaviyo logo
Gorgias Chat logo
Superfiliate logo
Primarykids logo

Primarykids

πŸ‡ΊπŸ‡Έprimary.com

Primary.com is a Shopify store for baby and kids' clothing, likely attracting around 750k monthly visitors. It uses Klaviyo and Attentive for marketing automation, with a tech stack that includes Meta Pixel, Google Analytics 4, and Google Tag Manager for advanced tracking.

100k Visits
Klaviyo logo
Attentive logo
Shop Pay logo
Mentality logo

Mentality

πŸ‡ΊπŸ‡Έmentality.com

Mentality offers premium, minimalist furniture and home decor, catering to modern living spaces. With 5M-20M monthly visitors and a strong social presence (3.3M Instagram followers), Mentality leverages a robust Shopify Plus setup. Their tech stack includes Loox Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Google Tag Manager.

10M Visits
Loox logo
Klaviyo logo
GovX ID logo
How To Cake It logo

How To Cake It

πŸ‡¨πŸ‡¦howtocakeit.com

How To Cake It is a leading online store for home bakers, offering a wide range of cake decorating tools, kits, and ingredients. With 5M-20M monthly visitors and a strong social media presence (381k+ Instagram followers), they leverage Shopify Plus and a robust tech stack including Klaviyo for email marketing, Stamped.io for reviews, and comprehensive tracking via Google Analytics 4 and Meta Pixel.

500k Visits
Stamped.io logo
Klaviyo logo
Privy logo
Nummies logo

Nummies

πŸ‡ΊπŸ‡Έgetnummies.com

Nummies is a leading brand in sustainable baby and kids products, specializing in reusable cloth diapers and accessories. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, Nummies leverages the Shopify Plus platform and Shop Pay for a seamless customer experience. Their robust tracking setup includes Meta Pixel, Google Analytics 4, Google Analytics (Universal), Google Ads, and Google Tag Manager for comprehensive data analysis.

25k Visits
Shop Pay logo
Hippie Runner logo

Hippie Runner

πŸ‡ΊπŸ‡Έhippierunner.com

Hippie Runner offers eco-conscious running shoes and apparel designed for comfort and performance, attracting 5M-20M monthly visitors. Founded in 2010 and built on Shopify Plus, they leverage a robust tech stack including Yotpo and Loox for reviews, Klaviyo for email marketing, and comprehensive tracking via Meta, TikTok, and Google Analytics.

500k Visits
Yotpo Reviews logo
Loox logo
Klaviyo logo
Nzxt logo

Nzxt

πŸ‡ΊπŸ‡Έnzxt.com

NZXT is a leading PC gaming hardware brand offering cases, cooling, and power supplies. With 50K-200K monthly visitors and 1.1M Instagram followers, they leverage Shopify Plus with a custom theme and enterprise tools like Klaviyo for email marketing, Okendo Reviews for social proof, and Google Tag Manager for advanced tracking.

100k Visits
Okendo Reviews logo
Klaviyo logo
Zendesk logo
El Globo logo

El Globo

πŸ‡²πŸ‡½elglobo.com.mx

El Globo is a beloved bakery and cafΓ© chain based in Mexico City, renowned for its traditional Mexican sweet breads and pastries. With 5M-20M monthly visitors and a strong Instagram presence of 197k followers, El Globo leverages Shopify Plus and various apps to deliver a seamless online experience. Their tech stack includes Meta Pixel, TikTok Pixel, Google Analytics 4, and Google Ads for comprehensive tracking and marketing optimization.

10M Visits
Dollar Shave Club logo

Dollar Shave Club

πŸ‡ΊπŸ‡Έus.dollarshaveclub.com

Dollar Shave Club is a leading DTC subscription service for razors, blades, and men's grooming essentials, attracting 5M-20M monthly visitors. Built on Shopify Plus, they leverage Klaviyo for email marketing and Gorgias Chat for customer support, ensuring a seamless user experience. Their robust tracking setup includes Google Analytics 4, Google Tag Manager, and Microsoft Ads.

500k Visits
Klaviyo logo
Gorgias Chat logo
Shop Pay logo
GUESS Watches logo

GUESS Watches

πŸ‡ΊπŸ‡Έguesswatches.com

GUESS Watches offers a wide selection of stylish and trendy timepieces and accessories for fashion-forward individuals. With 5M-20M monthly visitors and a strong presence on Instagram (209k+ followers), GUESS Watches leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Gorgias Chat for customer support, and Google Tag Manager for comprehensive analytics.

500k Visits
Klaviyo logo
Gorgias Chat logo
Wishlist King logo
JackiEaslick logo

JackiEaslick

jackieaslick.com

JackiEaslick is a luxury handbag and accessories brand catering to modern women with timeless elegance, attracting 5M-20M monthly visitors. Powered by Shopify Plus, their store utilizes Shop Pay for seamless transactions and employs robust tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager for data-driven optimization. With a strong Instagram presence of 2.0M followers, JackiEaslick exemplifies a sophisticated blend of fashion and technology.

25k Visits
Shop Pay logo
Pride & Pinion logo

Pride & Pinion

πŸ‡¬πŸ‡§prideandpinion.com

Pride & Pinion is a premium cycling apparel and accessories brand catering to road and gravel cyclists, attracting 5M-20M monthly visitors. Built on Shopify Plus, their store utilizes Klaviyo for personalized email marketing and a robust tracking setup with Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive data analysis.

100k Visits
Klaviyo logo
Shop Pay logo
GalaxyCon logo

GalaxyCon

πŸ‡ΊπŸ‡Έgalaxycon.com

GalaxyCon is a leading event organizer for celebrity and fan conventions, attracting 5M-20M monthly visitors to galaxycon.com. Their Shopify Plus store leverages enterprise tech including Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive tracking and marketing optimization.

100k Visits
Shop Pay logo
Lila logo

Lila

πŸ‡ΊπŸ‡Έwearlila.com

Lila is a minimalist jewelry brand offering delicate, everyday pieces for women. Founded in 2023, the Shopify Plus store attracts 5M-20M monthly visitors and boasts 153k Instagram followers. Their tech stack includes Mailchimp, Attentive, Gorgias Chat, Shop Pay, and Rebuy, with advanced tracking via Meta Pixel, Google Analytics 4, Microsoft Clarity, and Google Tag Manager.

500k Visits
Mailchimp logo
Attentive logo
Gorgias Chat logo
amazfit-de logo

amazfit-de

πŸ‡¬πŸ‡§amazfit.com

Amazfit is a leading health and wellness brand selling smartwatches and fitness trackers with advanced health monitoring features. With 5M-20M monthly visitors and a Shopify Plus enterprise setup, they leverage Google Analytics 4, Google Ads, and Microsoft Ads for comprehensive tracking. Their tech stack includes Google Tag Manager for streamlined multi-platform ad management.

100k Visits
Phocus logo

Phocus

πŸ‡ΊπŸ‡Έphocus.com

Phocus is a beverage brand offering sparkling caffeine water with no sugar, no calories, and natural caffeine. With 5M-20M monthly visitors, they leverage Shopify Plus and a robust tech stack including Junip Reviews, Klaviyo for email marketing, Gorgias Chat for support, and advanced tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Junip logo
Klaviyo logo
Gorgias Chat logo
Merchant of Wine logo

Merchant of Wine

merchantofwine.com

Merchant of Wine is a curated fine wine and spirits retailer serving collectors and enthusiasts with 5M-20M monthly visitors. Their Shopify Plus store leverages enterprise tech including Klaviyo for email marketing, Postscript SMS for customer engagement, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and multiple pixels. With 5k Instagram followers, they showcase premium beverage curation at scale.

500k Visits
Klaviyo logo
Shop Pay logo
Postscript SMS logo

Google Tag Manager Insights

Usage statistics across 1,620+ stores

Updated Aug 2026

Stores by Scale

Enterprise
11%
Mid-Market
83%
Growth
7%

What It Tracks

Tag ManagementNo-Code DeploymentPreview ModeTriggers & VariablesVersion ControlTemplate Gallery

About Google Tag Manager

Google Tag Manager (GTM) is a tag management system that allows you to deploy and manage marketing tags on your Shopify store without modifying code. It serves as a container for all your tracking pixels, making it easier to add, update, and remove tags without developer involvement. GTM supports triggers and variables for precise control over when and where tags fire, ensuring accurate data collection. For Shopify stores, GTM simplifies the implementation of complex tracking setups involving multiple pixels and custom events. It includes a preview mode for testing changes before publishing, reducing the risk of tracking errors. GTM also improves site performance by loading tags asynchronously and providing control over tag loading order.

Official links:View Documentation

Frequently Asked Questions

Common questions about Google Tag Manager

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