
Shopify Tech Stack by Growth Stage: What 120,017 Stores Install at Every Traffic Tier
We mapped 120,017 Shopify stores to 5 growth stages and tracked which apps, themes, and pixels they adopt at each level. Original data, no recycled stats.
Learn how to find Shopify stores using specific apps like Klaviyo, Yotpo, or ReCharge. Plus how to find stores NOT using an app. That's where the real opportunities are.

TL;DR: Use a Shopify store database with app filtering to find stores using (or missing) specific apps. For individual stores, the free Store Inspector extension detects 72+ apps instantly. The best part: finding stores that are missing key apps like email marketing or reviews.
Finding Shopify stores is easy. Finding the right ones is harder. The ones that actually need what you're selling.
The difference? Filtering by the apps they use.
A store on Mailchimp but not Klaviyo is a chance to switch them over. A store running Meta Pixel but no email marketing app is leaving money on the table. A store using ReCharge already gets subscriptions.
This guide shows you how to find Shopify stores by app. More importantly, how to find stores that are missing key apps.
Generic store lists don't convert. Filtering by apps does.
| Scenario | What It Tells You |
|---|---|
| Store uses Klaviyo + Gorgias + Rebuy | Serious business, pays for tools, has budget |
| Store has Meta Pixel but no email app | Running ads but missing retention (easy pitch) |
| Store uses Mailchimp, not Klaviyo | Ready to switch (Klaviyo partners love these) |
| Store has reviews app but no loyalty | Ready for the next step |
| Store has 50k+ traffic, only 2 apps | Hasn't built out their tools yet. Opportunity. |
This is how agencies and app developers build prospect lists that actually convert. You're not just finding stores. You're finding stores with specific gaps.
The data: We looked at 513 Shopify stores. Stores with 1M+ monthly visitors average 4.4 apps. Stores under 10k average 2.4 apps. The gap is where opportunity lives. See full analysis →
Before you start prospecting, you need to understand what's normal. We looked at 513 Shopify stores across different sizes and categories. Here's what we found.
| App Category | Top App | Adoption Rate | Stores WITHOUT |
|---|---|---|---|
| Email Marketing | Klaviyo | 60% | 28% |
| Reviews | Judge.me | 14% | 64% |
| Customer Support | Gorgias | 12% | 85%+ |
| Upsells | Rebuy | 12% | 88%+ |
| Loyalty | Smile.io | 7% | 85%+ |
| Analytics | Elevar | 10% | 88%+ |
The opportunity columns matter most. 28% of stores have no email app. 64% have no reviews. These aren't edge cases. They're massive markets.
Here's an example: we found a fashion store doing 35k monthly visitors, running Meta and Google ads, with a premium theme. Zero email marketing. They're paying to get customers and then letting them walk away. That's not unusual. It's common.
The pattern is clear: bigger stores use more apps.
| Traffic Tier | Avg Apps | No Email App | No Reviews |
|---|---|---|---|
| Under 10k | 2.4 | 39% | 70%+ |
| 10k-50k | 3.3 | 25% | 60% |
| 50k-200k | 4.1 | 15% | 50% |
| 500k-1M | 4.0 | 10% | 40% |
| 1M+ | 4.4 | 7% | 35% |
Small stores haven't built their stack yet. Mid-size stores (10k-50k) are the sweet spot: enough traffic to have budget, but gaps in their tooling.
According to Shopify's own data, the average merchant uses multiple apps. But "average" hides a lot. The stores that grow fastest tend to invest in their tools early.
Need to verify what apps a specific store uses? Use a browser extension.
Time: ~5 seconds per store | Cost: Free
What you'll find:
| Category | Examples |
|---|---|
| Email & SMS | Klaviyo, Mailchimp, Omnisend, Postscript, Attentive |
| Reviews | Judge.me, Yotpo, Stamped, Loox, Okendo |
| Support | Gorgias, Zendesk, Tidio, Intercom |
| Upsells | Rebuy, ReConvert, Bold, Zipify |
| Subscriptions | ReCharge, Skio, Bold Subscriptions |
| Analytics | Elevar, Triple Whale, Northbeam, Littledata |
Pro tip: Check 5-10 competitors before prospecting. You'll spot patterns: which apps are common in your target niche, and which are missing.
Limitations:
Learn more about detecting apps →
If you're doing this at scale, you'll want a database that lets you filter by apps.
Time: 5-10 minutes for a qualified list | Cost: $49-300/month
Not all databases are equal. Here's what matters:
| Feature | Why It Matters |
|---|---|
| Filter by app installed | Find stores using specific tools |
| Filter by app NOT installed | Find gaps (the real goldmine) |
| Filter by app combinations | "Uses Klaviyo AND Gorgias" |
| Export with contacts | Skip the manual research |
| Regular updates | Stale data = bounced emails |
| Tool | Stores | App Filters | "Not Using" Filter | Contacts | Price |
|---|---|---|---|---|---|
| StoreInspect | 8,900+ | Yes | Yes | Verified emails | $49+/mo |
| Store Leads | 13M+ | Yes | Yes | Yes | $99+/mo |
| StoreCensus | 2M+ | Yes | Yes | Via Apollo | $99+/mo |
| BuiltWith | 5M+ | Yes | Limited | Limited | $295+/mo |
| CartInsight | 390k+ | Yes | Yes | Yes | $49+/mo |
Our take: For Shopify-specific prospecting with verified contacts, a focused database beats massive generic ones. Quality over quantity.
Here's how to find stores that use a particular app. Why would you do this?
Example: Find stores using Klaviyo
Example: Find stores using Klaviyo + Gorgias (sophisticated stack)
| App | What It Signals |
|---|---|
| Klaviyo | Invests in email, understands retention |
| Gorgias | Takes support seriously, probably doing volume |
| Rebuy | Wants bigger orders, uses data to decide |
| Elevar | Cares about tracking, runs paid ads |
| ReCharge | Sells subscriptions, thinks long-term |
| Northbeam | Serious about ad tracking, likely doing $1M+ |
What we've seen: Stores with 4+ apps from this list are almost always doing real revenue. Our data shows high-traffic stores average 4.4 apps.
Most people stop at "find stores using X app." But the real opportunity is finding stores that don't use an app. Gaps are opportunities.
| Missing App | What It Means | Who Should Prospect |
|---|---|---|
| No email app | Leaving 20-40% of revenue on the table | Email agencies, Klaviyo partners |
| No reviews app | No social proof, lower trust | Review platforms, conversion agencies |
| No loyalty app | Customers buy once and leave | Loyalty platforms, retention agencies |
| No analytics app | Can't track where sales come from | Analytics tools, ad agencies |
| No subscription app | Missing recurring revenue | ReCharge partners, ecommerce consultants |
The pitch: "You're running Meta ads (we can see the pixel), but you have no email capture or flows. You're paying to acquire customers and then letting them leave."
How to find them:
Result: Stores actively spending on acquisition but missing retention. Easy pitch.
| Has This | Missing This | Opportunity |
|---|---|---|
| Meta Pixel | Any email app | Retention gap (biggest opportunity) |
| Google Ads | Elevar | Attribution problems, losing data |
| 50k+ traffic | Reviews app | Social proof gap |
| Subscription app | Loyalty app | Retention without rewards |
| Klaviyo | SMS app | Missing 30%+ of messaging revenue |
From our 143K-store email marketing study:
That's tens of thousands of stores spending on ads but ignoring retention. If you sell email services, this is your market.
Beyond single apps, combinations reveal sophistication level.
Stores with this combination are almost always doing significant revenue:
| Category | App |
|---|---|
| Klaviyo | |
| SMS | Attentive or Postscript |
| Support | Gorgias |
| Reviews | Judge.me or Yotpo |
| Upsells | Rebuy |
| Analytics | Elevar |
Finding them: Filter for stores with 3+ from this list. These have budget, understand tools, and are open to optimization.
| Current Stack | Missing Piece | Pitch |
|---|---|---|
| Mailchimp | Klaviyo | "Migrate to Shopify-native email" |
| No SMS | Postscript | "Add 20% revenue with SMS" |
| Judge.me | Yotpo | "Upgrade for UGC + loyalty bundle" |
| GA4 only | Elevar | "Fix your tracking, recover attribution" |
| Klaviyo | Attentive | "Add SMS without switching email" |
Goal: Find stores using Mailchimp that should switch to Klaviyo
Filters:
Outreach angle: "You're on Mailchimp. Most stores your size switch to Klaviyo because [specific feature]. We've helped 12 brands make this switch. Here's what changed for [example]..."
Goal: Find successful stores without reviews
Filters:
Outreach angle: "You're driving 50k+ visitors monthly but have no review system. Stores with reviews see 15-20% higher conversion. Here's a 5-minute setup that's free to start..."
Goal: Find stores using apps that pair well with yours
Filters:
Outreach angle: "I noticed you're using [complementary app]. Most stores pair it with [your app] because [specific integration benefit]..."
| If You Need... | Best Choice | Why |
|---|---|---|
| Shopify-focused + verified contacts | StoreInspect | Built for this exact use case |
| Maximum store coverage | Store Leads | 13M+ stores across platforms |
| Deep tech stack data | BuiltWith | Tracks 870+ technologies |
| Budget option | CartInsight | Starts at $49/month |
| One-off checks | Store Inspector extension | Free, instant |
What we recommend:
Let's be honest about what works and what doesn't.
Most frontend apps leave signatures:
Backend-only apps don't show on the frontend:
Honest note: App detection is ~70-80% accurate for frontend apps. Some apps load conditionally or remove signatures. Databases update weekly, so recent changes may not reflect immediately.
Can I find stores using any Shopify app?
Most popular apps, yes. If an app loads JavaScript or widgets on the storefront, it can be detected. Backend apps (inventory, fulfillment) can't.
What's the best way to find stores NOT using an app?
Use a store database with negative filtering. StoreInspect lets you filter by "does not use [app]" to find gaps.
How accurate is app detection?
About 70-80% for frontend apps. Some apps are harder to detect (Triple Whale, some analytics tools). We only report what we can verify.
How often does tech stack data update?
Most databases update weekly. If a store just installed an app yesterday, it may not show immediately.
Is it legal to prospect stores based on their tech stack?
Yes. You're looking at publicly available information: the scripts and tools that load in anyone's browser. For email outreach, follow CAN-SPAM (US) and GDPR (EU) rules.
What's better: finding stores WITH an app or WITHOUT?
Both have uses. "With" is good for partnerships and competitive research. "Without" is typically better for sales prospecting. Gaps are opportunities.
Which apps indicate the best prospects?
Stores with Klaviyo + Gorgias + one other premium app usually have budget. Stores with Meta Pixel but no email app are high-opportunity. They're spending on ads but missing retention.
Finding Shopify stores by app comes down to:
| Goal | Method |
|---|---|
| Check individual stores | Store Inspector extension (free) |
| Bulk prospecting | Store database with app filters |
| Find qualified leads | Filter by "uses" sophisticated apps |
| Find opportunities | Filter by "does not use" key apps |
The key insight: 28% of Shopify stores have no email app. 64% have no reviews. These gaps are your market.
App combinations matter. A store with Klaviyo + Gorgias + Rebuy is sophisticated and has budget. A store with Meta Pixel but no email is spending to acquire and ignoring retention.
Ready to find Shopify stores by their tech stack?
For individual store analysis: Install the free Store Inspector Chrome extension. Detect apps, pixels, and themes on any store in one click.
For bulk prospecting with app filtering: StoreInspect lets you filter 8,900+ stores by apps they use, or don't use. Export with verified founder emails.
Get Store Inspector Free → | Find Stores by App →
Or browse top Shopify stores by category to see what apps successful brands use.
Search by niche, traffic, and tech stack. Export with verified emails.


We mapped 120,017 Shopify stores to 5 growth stages and tracked which apps, themes, and pixels they adopt at each level. Original data, no recycled stats.
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