
How to Get Users for Your Shopify App
How to get users for your Shopify app by finding merchants with matching apps, gaps, traffic, pixels, Plus signals, and contacts.
Learn how to find Shopify stores using apps, payment methods, and tools like Klaviyo, Shop Pay, Yotpo, ReCharge, Gorgias, and Elevar.

TL;DR: Use a Shopify stores list with app, payment, pixel, and missing-tool filters to find stores using (or missing) specific tools. Start with visible signals like Shop Pay, Klaviyo, Gorgias, Judge.me, ReCharge, and Elevar. For individual stores, the free Store Inspector extension detects storefront apps instantly. The best prospecting lists usually come from stores that are missing a key tool, not just stores that already use one.
Some links in this article are affiliate links. We may earn a commission if you purchase through them, at no extra cost to you. We only recommend tools we've actually tested.
Finding Shopify stores is easy. Finding the right ones is harder. The ones that actually need what you're selling.
The difference? Filtering by the apps, payment methods, pixels, and tools they use.
A store on Mailchimp but not Klaviyo is a chance to switch them over. A store running Meta Pixel but no email marketing app is leaving money on the table. A store using ReCharge already gets subscriptions. A store with Shop Pay and no visible third-party BNPL tool may be a checkout or payment-strategy lead.
Just do not treat every competitor install like a real migration lead. Our switch-ready Shopify apps study shows most installed-base lists stay noisy until you add traffic, contacts, and maturity filters.
This guide shows you how to find Shopify stores by app, payment method, and visible storefront tool. More importantly, it shows how to find stores that are missing key tools.
Generic store lists don't convert. Filtering by apps and tool signals does.
| Scenario | What It Tells You |
|---|---|
| Store uses Klaviyo + Gorgias + Rebuy | Serious business, pays for tools, has budget |
| Store uses Shop Pay | Checkout/payment signal, useful for payment and BNPL research |
| Store has Meta Pixel but no email app | Running ads but missing retention (easy pitch) |
| Store uses Mailchimp, not Klaviyo | Ready to switch (Klaviyo partners love these) |
| Store has reviews app but no loyalty | Ready for the next step |
| Store has 50k+ traffic, only 2 apps | Hasn't built out their tools yet. Opportunity. |
This is how agencies and app developers build prospect lists that actually convert. You're not just finding stores. You're finding stores with specific gaps.
If you are an app founder trying to turn this into your first install pipeline, the next step is Shopify App Outreach: First 100 Stores. It shows which "missing app" wedges are actually worth contacting first.
The data: We looked at 513 Shopify stores. Stores with 1M+ monthly visitors average 4.4 apps. Stores under 10k average 2.4 apps. The gap is where opportunity lives. See full analysis →
Before you start prospecting, you need to understand what's normal. We looked at 513 Shopify stores across different sizes and categories. Here's what we found.
| App Category | Top App | Adoption Rate | Stores WITHOUT |
|---|---|---|---|
| Email Marketing | Klaviyo | 60% | 28% |
| Reviews | Judge.me | 14% | 64% |
| Customer Support | Gorgias | 12% | 85%+ |
| Upsells | Rebuy | 12% | 88%+ |
| Loyalty | Smile.io | 7% | 85%+ |
| Analytics | Elevar | 10% | 88%+ |
The opportunity columns matter most. 28% of stores have no email app. 64% have no reviews. These aren't edge cases. They're massive markets.
Here's an example: we found a fashion store doing 35k monthly visitors, running Meta and Google ads, with a premium theme. Zero email marketing. They're paying to get customers and then letting them walk away. That's not unusual. It's common.
The pattern is clear: bigger stores use more apps.
| Traffic Tier | Avg Apps | No Email App | No Reviews |
|---|---|---|---|
| Under 10k | 2.4 | 39% | 70%+ |
| 10k-50k | 3.3 | 25% | 60% |
| 50k-200k | 4.1 | 15% | 50% |
| 500k-1M | 4.0 | 10% | 40% |
| 1M+ | 4.4 | 7% | 35% |
Small stores haven't built their stack yet. Mid-size stores (10k-50k) are the sweet spot: enough traffic to have budget, but gaps in their tooling.
According to Shopify's own data, the average merchant uses multiple apps. But "average" hides a lot. The stores that grow fastest tend to invest in their tools early.
Need to verify what apps a specific store uses? Use a browser extension.
Time: ~5 seconds per store | Cost: Free
What you'll find:
| Category | Examples |
|---|---|
| Email & SMS | Klaviyo, Mailchimp, Omnisend, Postscript, Attentive |
| Reviews | Judge.me, Yotpo, Stamped, Loox, Okendo |
| Support | Gorgias, Zendesk, Tidio, Intercom |
| Upsells | Rebuy, ReConvert, Bold, Zipify |
| Subscriptions | ReCharge, Skio, Bold Subscriptions |
| Analytics | Elevar, Triple Whale, Northbeam, Littledata |
Pro tip: Check 5-10 competitors before prospecting. You'll spot patterns: which apps are common in your target niche, and which are missing.
Limitations:
Learn more about detecting apps → | Compare app detector tools →
If you're doing this at scale, you'll want a database that lets you filter by apps, payment signals, pixels, traffic, category, and contacts.
Time: 5-10 minutes for a qualified list | Cost: $49-300/month
Not all databases are equal. Here's what matters:
| Feature | Why It Matters |
|---|---|
| Filter by app installed | Find stores using specific tools |
| Filter by app NOT installed | Find gaps (the real goldmine) |
| Filter by app combinations | "Uses Klaviyo AND Gorgias" |
| Filter by payment or pixel signals | Find stores using Shop Pay, Meta Pixel, Google Ads, or GA4 |
| Export with contacts | Skip the manual research |
| Regular updates | Stale data = bounced emails |
| Tool | Stores | App Filters | "Not Using" Filter | Contacts | Price |
|---|---|---|---|---|---|
| StoreInspect | 600K+ Shopify stores | Yes | Yes | Verified emails | $49+/mo |
| Store Leads | 13M+ | Yes | Yes | Yes | $99+/mo |
| StoreCensus | 2M+ | Yes | Yes | Via Apollo | $99+/mo |
| BuiltWith | 5M+ | Yes | Limited | Limited | $295+/mo |
| CartInsight | 390k+ | Yes | Yes | Yes | $49+/mo |
Our take: For Shopify-specific prospecting with verified contacts, a focused database beats massive generic ones. Quality over quantity.
Here's how to find stores that use a particular app, payment method, pixel, or tool. Why would you do this?
Example: Find stores using Klaviyo
Example: Find stores using Klaviyo + Gorgias (sophisticated stack)
Example: Find stores using Shop Pay
| App | What It Signals |
|---|---|
| Klaviyo | Invests in email, understands retention |
| Gorgias | Takes support seriously, probably doing volume |
| Rebuy | Wants bigger orders, uses data to decide |
| Elevar | Cares about tracking, runs paid ads |
| ReCharge | Sells subscriptions, thinks long-term |
| Northbeam | Serious about ad tracking, likely doing $1M+ |
What we've seen: Stores with 4+ apps from this list are almost always doing real revenue. Our data shows high-traffic stores average 4.4 apps.
Do not build a prospecting page for every app name. Start with app and tool signals that have commercial intent, visible detection, and a clear sales motion.
| Signal | Start here | Best-fit seller | Stronger filter |
|---|---|---|---|
| Shop Pay | Shopify payment methods report | Payment consultants, BNPL vendors, checkout optimization teams | Shop Pay + 50K+ traffic + category fit + verified contacts |
| Klaviyo | Email marketing app study | Email agencies, lifecycle consultants, app partners | Klaviyo + no SMS, no loyalty, or no analytics |
| Judge.me, Yotpo, Loox | Review app study | CRO agencies, review vendors, UGC tools | 50K+ traffic + no reviews app, or reviews app + no loyalty |
| Gorgias, Zendesk, Tidio | Support app study | CX agencies, helpdesk migration consultants, AI support tools | Gorgias/Zendesk competitor stack + high traffic + support gaps |
| Elevar, Triple Whale, Northbeam, Littledata | Analytics app study | Paid-media agencies, attribution vendors, tracking implementers | GA4/GTM + paid-media pixels + no analytics app |
| ReCharge, Skio, Bold Subscriptions | Subscription app pages and category filters | Subscription migration teams, retention agencies, app developers | Subscription app + no loyalty/SMS or older subscription stack |
For market-level context, use the most popular Shopify apps report. For account-level work, move from that report into StoreInspect's searchable Shopify store database and add contacts only after the app or missing-app signal is clear.
Most people stop at "find stores using X app." But the real opportunity is finding stores that don't use an app. Gaps are opportunities.
| Missing App | What It Means | Who Should Prospect |
|---|---|---|
| No email app | Leaving 20-40% of revenue on the table | Email agencies, Klaviyo partners |
| No reviews app | No social proof, lower trust | Review platforms, conversion agencies |
| No loyalty app | Customers buy once and leave | Loyalty platforms, retention agencies |
| No analytics app | Can't track where sales come from | Analytics tools, ad agencies |
| No subscription app | Missing recurring revenue | ReCharge partners, ecommerce consultants |
The pitch: "You're running Meta ads (we can see the pixel), but you have no email capture or flows. You're paying to acquire customers and then letting them leave."
How to find them:
Result: Stores actively spending on acquisition but missing retention. Easy pitch. For current counts and a cleaner agency workflow, see Shopify Email Agency Leads, which sizes greenfield email setup, Klaviyo optimization, SMS expansion, and Mailchimp migration pools.
| Has This | Missing This | Opportunity |
|---|---|---|
| Meta Pixel | Any email app | Retention gap (biggest opportunity) |
| Google Ads | Elevar | Attribution problems, losing data |
| 50k+ traffic | Reviews app | Social proof gap |
| Subscription app | Loyalty app | Retention without rewards |
| Klaviyo | SMS app | Missing 30%+ of messaging revenue |
From our Shopify app adoption report:
That's tens of thousands of stores spending on ads but ignoring retention. If you sell email services, this is your market.
Beyond single apps, combinations reveal sophistication level.
Stores with this combination are almost always doing significant revenue:
| Category | App |
|---|---|
| Klaviyo | |
| SMS | Attentive or Postscript |
| Support | Gorgias |
| Reviews | Judge.me or Yotpo |
| Upsells | Rebuy |
| Analytics | Elevar |
Finding them: Filter for stores with 3+ from this list. These have budget, understand tools, and are open to optimization.
| Current Stack | Missing Piece | Pitch |
|---|---|---|
| Mailchimp | Klaviyo | "Migrate to Shopify-native email" |
| No SMS | Postscript | "Add 20% revenue with SMS" |
| Judge.me | Yotpo | "Upgrade for UGC + loyalty bundle" |
| GA4 only | Elevar | "Fix your tracking, recover attribution" |
| Klaviyo | Attentive | "Add SMS without switching email" |
Goal: Find stores using Mailchimp that should switch to Klaviyo
Filters:
Outreach angle: "You're on Mailchimp. Most stores your size switch to Klaviyo because [specific feature]. We've helped 12 brands make this switch. Here's what changed for [example]..."
If you want the data-backed version of this workflow, read Stores Ready to Switch Shopify Apps. It shows how much of the raw Mailchimp installed base survives after a serious replacement filter. For the dedicated migration page, read Mailchimp to Klaviyo Migration Leads. It sizes the 50K+ Mailchimp pool by traffic tier, category, stack maturity, and contact quality. For the broader lifecycle-agency version, Shopify Email Agency Leads compares Mailchimp migration with greenfield setup, Klaviyo optimization, SMS expansion, and loyalty expansion.
Goal: Find successful stores without reviews
Filters:
Outreach angle: "You're driving 50k+ visitors monthly but have no review system. Stores with reviews see 15-20% higher conversion. Here's a 5-minute setup that's free to start..."
Goal: Find stores using apps that pair well with yours
Filters:
Outreach angle: "I noticed you're using [complementary app]. Most stores pair it with [your app] because [specific integration benefit]..."
For a complete guide to Shopify app marketing with TAM calculations, niche targeting, and economics benchmarks, see our app marketing guide.
| If You Need... | Best Choice | Why |
|---|---|---|
| Shopify-focused + verified contacts | StoreInspect | Built for this exact use case |
| Maximum store coverage | Store Leads | 13M+ stores across platforms |
| Deep tech stack data | BuiltWith | Tracks 870+ technologies |
| Budget option | CartInsight | Starts at $49/month |
| One-off checks | Store Inspector extension | Free, instant |
What we recommend:
Let's be honest about what works and what doesn't.
Most frontend apps leave signatures:
Backend-only apps don't show on the frontend:
Honest note: App detection is ~70-80% accurate for frontend apps. Some apps load conditionally or remove signatures. Databases update weekly, so recent changes may not reflect immediately.
Can I find stores using any Shopify app?
Most popular apps, yes. If an app loads JavaScript or widgets on the storefront, it can be detected. Backend apps (inventory, fulfillment) can't.
What's the best way to find stores NOT using an app?
Use a store database with negative filtering. StoreInspect lets you filter by "does not use [app]" to find gaps.
Can I find Shopify stores using Shop Pay?
Yes. Start with the Shop Pay stores page, then use StoreInspect to layer traffic, category, app, pixel, country, and contact filters. For the broader checkout context, use the Shopify payment methods report.
How accurate is app detection?
About 70-80% for frontend apps. Some apps are harder to detect (Triple Whale, some analytics tools). We only report what we can verify.
How often does tech stack data update?
Most databases update weekly. If a store just installed an app yesterday, it may not show immediately.
Is it legal to prospect stores based on their tech stack?
Yes. You're looking at publicly available information: the scripts and tools that load in anyone's browser. For email outreach, follow CAN-SPAM (US) and GDPR (EU) rules.
What's better: finding stores WITH an app or WITHOUT?
Both have uses. "With" is good for partnerships and competitive research. "Without" is typically better for sales prospecting. Gaps are opportunities.
Which apps indicate the best prospects?
Stores with Klaviyo + Gorgias + one other premium app usually have budget. Stores with Meta Pixel but no email app are high-opportunity. They're spending on ads but missing retention.
Finding Shopify stores by app or tool comes down to:
| Goal | Method |
|---|---|
| Check individual stores | Store Inspector extension (free) |
| Bulk prospecting | Store database with app, payment, pixel, and missing-tool filters |
| Find qualified leads | Filter by "uses" sophisticated apps |
| Find opportunities | Filter by "does not use" key apps |
The key insight: 28% of Shopify stores have no email app. 64% have no reviews. These gaps are your market.
App combinations matter. A store with Klaviyo + Gorgias + Rebuy is sophisticated and has budget. A store with Meta Pixel but no email is spending to acquire and ignoring retention.
Ready to find Shopify stores by their tech stack?
For individual store analysis: Install the free Store Inspector Chrome extension. Detect apps, pixels, and themes on any store in one click.
For bulk prospecting with app filtering: StoreInspect lets you filter 600K+ Shopify stores by apps, payment signals, pixels, traffic tier, category, and tools they use or do not use. Export with verified founder and decision-maker contacts.
Get Store Inspector Free → | Find Stores by App →
Or browse top Shopify stores by category to see what apps successful brands use.
Search by niche, traffic, and tech stack. Export with verified founder contacts.Search stores by niche, traffic, and tech stack. Export with verified founder contacts so you can skip the research.

How to get users for your Shopify app by finding merchants with matching apps, gaps, traffic, pixels, Plus signals, and contacts.
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