
Shopify Tech Stack by Growth Stage: What 120,017 Stores Install at Every Traffic Tier
We mapped 120,017 Shopify stores to 5 growth stages and tracked which apps, themes, and pixels they adopt at each level. Original data, no recycled stats.
Find verified email addresses for Shopify store owners and decision-makers. 7 proven methods from free manual techniques to databases with 70%+ verified contacts.

TL;DR: The fastest way to get Shopify store owner emails is using a store database with verified contacts like StoreInspect. For free methods, try LinkedIn Sales Navigator or scraping About/Team pages manually.
You found 50 perfect Shopify stores to pitch. Now what?
Finding stores is easy. Finding the founder's actual email? That's where most agencies hit a wall. Generic contact forms go nowhere. "info@" addresses get ignored. And guessing emails tanks your sender reputation.
Here's the reality: the average B2B cold email response rate is just 4-6%. But that drops to nearly zero when you're emailing the wrong person - or bouncing off invalid addresses. 25% of email databases decay every year, which means last year's list is already outdated.
This guide covers seven methods we've tested to find Shopify store owner emails - from free manual techniques to databases with 70%+ verified contacts. Each method includes effort level, accuracy, and when to use it.
Before diving into methods, here's why contact data matters more than store data.
One email per store isn't enough. The best prospecting means reaching out to 2-3 people at the same company. If the founder doesn't reply, try the CMO. If the CMO ignores you, try the ecommerce manager.
We've seen stores with multiple verified contacts convert way better than single-contact leads. You need the founder AND the marketing director AND the operations manager.
Different services need different contacts:
| Your Service | Best Contact | Why |
|---|---|---|
| Email marketing (Klaviyo) | CMO, Marketing Director | Controls marketing budget |
| Development/Theme work | CTO, Founder | Technical decision-maker |
| Paid ads (Meta, Google) | CMO, Head of Growth | Manages ad spend |
| Subscription apps | Ecommerce Manager, Founder | Product/revenue decisions |
| Logistics/Fulfillment | Operations Manager, COO | Controls operations |
Generic emails to "info@store.com" get ignored. Role-specific outreach to the right decision-maker gets responses.
Sending cold emails to invalid addresses destroys your sender reputation. Bounce rates over 5% trigger spam filters and can get your domain blacklisted. We've seen agencies tank their email deliverability in weeks by skipping verification - don't let that be you.
Target: 70%+ verified emails before any outreach campaign. Anything lower risks damaging your ability to send emails at all.
Many Shopify stores list their team on public pages. This is free but time-consuming.
Effort: High | Accuracy: Medium | Cost: Free
Check these URLs on any Shopify store:
/pages/about/pages/about-us/pages/our-story/pages/team/pages/leadershipAlso check the footer for "About" or "Our Team" links.
Team pages typically include:
Real example: Allbirds' About page lists founders Tim Brown and Joey Zwillinger with their backgrounds. From there, a quick LinkedIn search reveals their professional profiles - and an email finder tool can get you their business emails in seconds.
| Pros | Cons |
|---|---|
| Completely free | Very time-consuming |
| High-quality leads (you researched them) | Not all stores have team pages |
| Works for any store | Rarely includes direct emails |
| Shows genuine interest | Hard to scale beyond 10-20 stores |
Best for: High-value targets where you'll customize outreach anyway.
LinkedIn is the largest professional database. Sales Navigator makes it searchable for prospecting.
Effort: Medium | Accuracy: Medium-High | Cost: $99+/month
Use LinkedIn's advanced search with these filters:
Find Shopify founders:
Find marketing decision-makers:
This works better than individual searches because you know they work at your target store.
LinkedIn doesn't let you export emails directly. You'll need to:
| Pros | Cons |
|---|---|
| Massive database | $99+/month cost |
| Filter by title, company size | No direct email export |
| See career history, connections | Results vary by industry |
| InMail for direct outreach | Time-consuming at scale |
Best for: Targeted outreach to specific companies or roles.
Every domain registration includes contact information. Sometimes it's still accessible. (Honestly, this method rarely works anymore - but it takes 30 seconds, so worth a try.)
Effort: Low | Accuracy: Low | Cost: Free
When someone registers a domain like brandname.com, they provide contact information. This used to be fully public. Now most registrars offer privacy protection by default.
https://)For most stores (80%+), you'll see:
Registrant Email: REDACTED FOR PRIVACY
Admin Email: REDACTED FOR PRIVACY
Privacy protection hides the real contact. You'll get the registrar's proxy email instead.
For older domains or privacy-unaware registrants, you might find real contact information - but this is rare.
The reality: This used to be a goldmine. Now 80%+ of domains have privacy protection, so you'll usually hit a dead end. But it's free and takes seconds - check it first, then move on.
Best for: Quick check before using other methods. Takes 30 seconds.
Email finder tools take a name and company and return probable email addresses.
Effort: Low | Accuracy: Medium | Cost: $49+/month
These tools:
| Tool | Starting Price | Best For |
|---|---|---|
| Hunter.io | $49/mo (500 searches) | Domain email search |
| Clearbit | Custom pricing | Company enrichment |
| Apollo.io | $49/mo | Full prospecting workflow |
| Snov.io | $39/mo | Email finding + outreach |
| RocketReach | $53/mo | Direct emails + phone |
Hunter's domain search is the most straightforward:
allbirds.com)
This works well for larger companies with many indexed emails. Smaller Shopify stores may have no results.
Most tools include built-in verification. Check for:
Only use "Valid" emails for cold outreach.
| Pros | Cons |
|---|---|
| Fast and scalable | Monthly subscription cost |
| Built-in verification | Accuracy varies (50-70%) |
| Works with any domain | Small stores have sparse data |
| API for automation | Credits run out quickly |
Best for: Finding emails when you already have names from LinkedIn or team pages.
This is the method we recommend for most agencies. Instead of building contact lists manually, use a database that's already done the work. Yes, we're biased (we built one), but the time savings are real.
Effort: Low | Accuracy: High | Cost: $49+/month
Not all databases are equal. Look for:
| Feature | Why It Matters |
|---|---|
| Multiple contacts per store | Reaching 2-3 people works. 1 contact isn't enough. |
| Email verification | Protects sender reputation. Target 70%+ verified. |
| Job title grouping | "Co-Founder" and "CEO" should be searchable together. |
| Regular updates | Contacts change jobs. Data goes stale fast. |
| App/tech stack data | Filter by apps they use (or don't use). |
StoreInspect is designed specifically for Shopify lead generation with verified contacts.
What you get:
Use case example:
"Fashion stores, 10k-50k traffic, using Mailchimp (not Klaviyo), has verified founder email"
Export 100 qualified leads in minutes. No manual research.

| Feature | StoreInspect | StoreLead | BrandNav |
|---|---|---|---|
| Contacts per store | 2-5 | 1 | 1-2 |
| Email verification | 70%+ | Varies | Varies |
| Role filtering | Yes | Limited | Yes |
| Tech stack detection | Yes | Yes | Limited |
| Starting price | $49/mo | $75/mo | $19/mo |
| Shopify focus | Yes | Multi-platform | Yes |
The tradeoff: You pay monthly instead of spending hours researching. For occasional prospecting, the manual methods work fine. For regular lead gen, a database pays for itself in the first week. The main limitation is coverage - no database has every store, but they have the ones worth reaching.
Best for: Agencies and SaaS vendors doing regular prospecting. Saves 10+ hours per week.
Browse stores with verified contacts →
Stores running Facebook ads are active, have budget, and are investing in growth. They're premium prospects.
Effort: High | Accuracy: Medium | Cost: Free
Step 1: Find active advertisers

Step 2: Identify the brand
Step 3: Find contacts via LinkedIn
Ad-running stores are high-quality leads because:
Real example: Search "sustainable sneakers" in the Ad Library and you'll find brands like Cariuma running active campaigns. Visit their site, confirm it's Shopify, then search LinkedIn for "Cariuma founder" - you'll find co-founders Fernando Porto and David Python with detailed profiles.
| Pros | Cons |
|---|---|
| Free to use | Very time-consuming |
| Premium quality leads | Multi-step process |
| Verified active advertisers | Still need email finder for contacts |
| Anyone can access | No export or filtering |
Best for: Finding high-value prospects when quality matters more than quantity.
When other methods fail, you can guess email addresses based on common patterns.
Effort: Medium | Accuracy: Low | Cost: Free
Most companies use one of these patterns:
Email Permutator+ - Generates all possible email combinations from a name and domain.
Never send to guessed emails without verification. Tools like ZeroBounce, NeverBounce, or Clearout check if an email exists.
Verification costs $0.001-0.005 per email. Much cheaper than damaging your sender reputation with bounces.
Should you use this? Only when nothing else works. It's free but tedious - you're generating 20+ possible emails and verifying each one. Some companies use random patterns (like jsmith847@company.com) that you'll never guess. That said, when you really need to reach someone specific, this can crack the code.
Best for: Last resort when you have a name but can't find their email anywhere.
This is the step people skip - and regret. Email verification is not optional. It's essential. Here's how to do it right.
| Metric | With Verification | Without |
|---|---|---|
| Bounce rate | Under 2% | 10-30% |
| Sender reputation | Protected | Damaged |
| Inbox placement | High | Low |
| Campaign success | Normal | Failing |
ISPs track your bounce rate. Over 5% and you're flagged as a spammer. Over 10% and you may be blacklisted.
| Tool | Price | Speed | Best For |
|---|---|---|---|
| ZeroBounce | $0.008/email | Fast | Accuracy |
| NeverBounce | $0.008/email | Fast | Bulk lists |
| Clearout | $0.005/email | Fast | Budget |
| Bouncer | $0.006/email | Fast | API access |
| Status | Meaning | Action |
|---|---|---|
| Valid | Email exists, accepts mail | Safe to send |
| Invalid | Email doesn't exist | Never send |
| Catch-all | Domain accepts everything | Risky to send |
| Unknown | Couldn't verify | Skip or test carefully |
| Disposable | Temporary email | Don't bother |
Rule: Only send to "Valid" emails. Catch-all is risky. Everything else is a no.
Aim for 70%+ verified emails in any list. If you're below 50%, your data sources are poor - reconsider your approach.
Here's a complete workflow combining these methods.
Start with stores that match your ideal customer:
Not every store is worth prospecting. Use the STAMP framework to score leads before investing time in contact research. Prioritize:
| Signal | Why It Matters |
|---|---|
| Traffic tier 10k-50k | Big enough to pay, small enough to care |
| Missing apps in your category | Clear sales opportunity |
| Active on social media | Engaged, growth-minded |
| Has multiple team members | Someone will respond |
Use the methods above in this order:
Run all emails through a verification service before any outreach:
Structure your export for easy CRM import:
store_name, domain, category, traffic_tier,
contact_name, contact_title, contact_role, contact_email, email_status,
contact_linkedin
Import to HubSpot, Pipedrive, or your outreach tool.
Yes. You're collecting publicly available business contact information for B2B outreach. This is legal in most jurisdictions. However:
70%+ is good. 80%+ is excellent. Below 50% means your data sources are poor.
If you're consistently getting low verification rates, you're either using bad data or old contacts. Switch methods or sources.
Minimum 2, ideally 3-5. Reaching multiple people at one company gets way better response rates. One contact per store is outdated - and honestly, a waste of a good lead.
Roles to prioritize:
Risky but possible. Catch-all domains accept any email to that domain - you can't verify if the specific mailbox exists.
If you use catch-all emails:
Every 3-6 months. People change jobs, companies restructure, and emails go inactive. A list that was 80% valid six months ago might be 60% valid today.
Re-verify before any new campaign, especially if the list is older than 90 days.
| Method | Cost | Accuracy | Effort | Best For |
|---|---|---|---|---|
| About page scraping | Free | Medium | High | High-value targets |
| LinkedIn Sales Navigator | $99+/mo | Medium-High | Medium | Targeted outreach |
| WHOIS lookup | Free | Low | Low | Quick check |
| Email finder tools | $49+/mo | Medium | Low | When you have names |
| Store databases | $49+/mo | High | Low | Regular prospecting |
| Facebook Ad Library | Free | Medium | High | Premium leads |
| Pattern guessing | Free | Low | Medium | Last resort |
For most agencies and SaaS vendors: Start with a store database that includes verified contacts. It's the fastest path to qualified leads.
For occasional research: Combine LinkedIn + email finder tools for targeted outreach.
For budget-conscious starters: Team page scraping + verification is slow but free.
Ready to find Shopify store contacts at scale?
StoreInspect gives you verified contacts for thousands of Shopify stores - founders, CMOs, and ecommerce managers with 70%+ verified emails.
Or analyze any store instantly with our free extension: Install Store Inspector
Search by niche, traffic, and tech stack. Export with verified emails.


We mapped 120,017 Shopify stores to 5 growth stages and tracked which apps, themes, and pixels they adopt at each level. Original data, no recycled stats.
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