Italic is a direct-to-consumer fashion brand offering luxury-quality goods without the markup.

Fashion100k/mo102 productsEst. 1997Shopify Plus

Store Overview

Italic is a direct-to-consumer fashion brand offering luxury-quality goods without the markup. The store attracts an estimated 750k monthly visitors and utilizes a robust marketing stack with Klaviyo for email automation and Meta Pixel for ad retargeting. It is built on a custom Shopify theme with comprehensive analytics via Google Tag Manager.

Italic is a top fashion store on Shopify. They use 2 apps to run their store, from email marketing to reviews to analytics. 6 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Uses a custom Shopify theme for a unique, branded experience.Integrates Judge.me for customer reviews and social proof.Employs a sophisticated tracking stack with 5 pixels, including GA4 and Snapchat.Maintains a lean app count of 2, suggesting a focused tech stack.Shows strong enterprise signals, likely through custom development or integrations.

Traffic & Growth

Brand search interest over the last 6 months.

100k

Estimated monthly visits

Theme

CustomCustom
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Tech Stack

2 apps detected

Tracking Pixels

5 detected
Google Analytics 4Google Tag ManagerKlaviyoPostHogShopify Web Pixel

Common Questions

Snapshot

85Score
Products
102
Collections
59
Price Range
$5 – $885
Avg Price
$209
Apps
2
Pixels
6
Revenue
$X.XM

Brand Presence

HQ: New York, NY
Founded: 1997

Team Contacts

26 found

Owner

•••@italic.com

Ceo/founder

•••@italic.com

+24 more contacts

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