Top Food & Beverage Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading food & beverage brands.
Stores Analyzed
478
Avg. Traffic
180K/mo
Death Wish Coffee
🇺🇸www.deathwishcoffee.com
Death Wish Coffee is the #1 organic and fair trade coffee brand, founded in 2012 and headquartered in Saratoga Springs, NY. With an estimated 750k monthly visitors driven by 1M+ social followers, it powers its Shopify store with the free Dawn theme and 7 apps including Klaviyo for email marketing, Gorgias Chat for support, and Rebuy for personalization. The tech stack features 5 pixels like Meta Pixel, Google Analytics 4, Google Ads, and GTM for robust tracking.
Liquid Death
🇺🇸liquiddeath.com
Liquid Death is a rebellious canned water and beverage brand with a heavy metal aesthetic, selling ~350 products across ~15 collections. The store draws an estimated 10M monthly visitors, leveraging a custom Liquid Death theme, enterprise signals, GTM, 5 pixels (Meta, GA4, etc.), and 6 apps including Klaviyo for email marketing, Smile.io for loyalty, and Rebuy for personalization.
Huel
🇬🇧huel.com
Huel offers nutritionally complete meal replacements and food products via Shopify. The store attracts an estimated 750k monthly visitors, powered by a custom theme and enterprise signals. It leverages Attentive for marketing, Google Tag Manager, and 7 pixels including Meta, TikTok, Google Analytics 4, Google Ads, Snapchat, and Microsoft Ads.
Food & Beverage Industry Report
Comprehensive analysis of 478 stores
Most Popular Themes
Key Trends
Premium themes lead. Food & Beverage stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Prestige and Release.
12 apps on average. The typical food & beverage store uses 12 apps, with email marketing (ReCharge) and review platforms being nearly universal among high-performers.
Mobile-first is essential. 72% of traffic to food & beverage stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
The majority of successful food & beverage stores are in the growth stage, proving that Shopify scales from startup to enterprise.
Frequently Asked Questions
Common questions about food & beverage stores on Shopify
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