SKIMS

SKIMS offers shapewear, underwear, and loungewear solutions for every body, attracting an estimated 10M monthly visitors fueled by 9.1M social followers. The store runs on a custom Shopify theme with enterprise signals, 7 apps including Okendo Reviews, Klaviyo, Attentive, Klarna, Dynamic Yield, OneTrust, and Elevar. It tracks via 9 pixels (Meta, TikTok, Google Analytics 4, Google Ads, GTM, Pinterest, Snapchat, Bing, Criteo) and ~6 products across ~102 collections.

As one of the most successful Shopify stores in the fashion space, SKIMS has built a comprehensive ecommerce operation that leverages advanced marketing technology and conversion optimization strategies. Their tech stack includes 7 specialized apps working together to deliver personalized shopping experiences, streamlined checkout flows, and sophisticated post-purchase engagement. The store's implementation of 9 tracking pixels enables precise attribution and retargeting across major advertising platforms including Meta, Google, and TikTok.