![How to Detect What Shopify Theme a Store Is Using [5 Free Methods]](/images/blog/detect-shopify-theme.webp)
How to Detect What Shopify Theme a Store Is Using [5 Free Methods]
Learn 5 ways to identify any Shopify store's theme in seconds. Plus original data on what themes 191 top stores actually use - 69% use custom themes.
Learn 9 proven ways to find Shopify stores for lead generation and competitor research. Free methods like Google search operators, plus paid databases with verified contacts.

TL;DR: Use Google search operators (site:myshopify.com "your niche") for free discovery. Use the free Store Inspector extension to verify and analyze any store. For lead generation with contacts, use a Shopify store database with verified emails.
You need to find Shopify stores. Maybe you're an agency looking for clients. Maybe you're researching competitors. Maybe you're a SaaS vendor looking for prospects.
The problem? There are 4.5+ million active Shopify stores out there. Finding the right ones takes forever if you don't know where to look.
This guide covers nine methods to find Shopify stores in 2026. From free Google tricks to paid databases with verified contacts. Each method includes time estimates, costs, and when to use it.
Whether you're doing lead generation (finding potential customers to sell to) or competitor research, there's a method here for you.
Before we dive in, here's why people search for Shopify stores:
| Use Case | What You Need |
|---|---|
| Lead generation | Stores in your niche + contact info |
| Competitor research | Stores in your category + their tech stack (apps, themes, pixels) |
| Partnership opportunities | Stores using (or not using) specific apps |
| Market research | Trends, pricing, positioning data |
| Investment research | High-growth stores for acquisition |
The method you choose depends on your goal. Lead gen needs contact data. Competitor research needs tech stack info. We'll cover both.
Before finding stores at scale, you need to verify individual sites. Here are four quick ways to check if any website runs on Shopify.
Type any website URL and add /admin at the end.
https://example.com/admin
If you see a Shopify login page, it's a Shopify store. This works even on custom domains.
Some stores still use their default Shopify subdomain. Look for URLs like:
storename.myshopify.com
You might see this in checkout URLs or redirects.
Right-click the page and select "View Page Source" (or press Ctrl+U). Then search for:
cdn.shopify.comShopify.themeshopify-sectionIf you find any of these, it's Shopify.
The fastest method. Install a tech detection extension like Store Inspector or Wappalyzer. Visit any site and click the icon. You'll see instantly if it's Shopify, plus what theme and apps they use.
Free tool: Store Inspector detects themes, apps, pixels, and traffic tiers in one click. No signup required.
The classic free method. Use Google's site: operator to find stores on Shopify's default domain.
Time: 5-15 minutes | Cost: Free
How it works:
Type this into Google:
site:myshopify.com "sustainable fashion"
Replace "sustainable fashion" with your niche. Google will show stores that match.
More examples:
| Search Query | What It Finds |
|---|---|
site:myshopify.com "protein powder" | Supplement stores |
site:myshopify.com "handmade jewelry" | Jewelry stores |
site:myshopify.com "pet supplies" | Pet stores |
inurl:myshopify.com "organic skincare" | Skincare stores |
Limitations:
This only finds stores using the default myshopify.com domain. Most serious stores use custom domains like brandname.com. You'll miss those.
| Pros | Cons |
|---|---|
| Completely free | Only finds myshopify.com domains |
| No signup needed | Misses custom domain stores |
| Instant results | No contact data |
| Works for any niche | Can't filter by traffic or tech |
Best for: Quick niche discovery when you just need a few examples.
BuiltWith is a technology profiler that tracks what websites are built with. They have 2.7+ million Shopify stores in their database.
Time: 10-30 minutes | Cost: Free tier / $295+ paid
How it works:
What you can filter:
The catch:
The free tier is limited. Full exports and advanced filtering require a paid plan starting at $295/month. That's steep for most agencies.
| Pros | Cons |
|---|---|
| Huge database (2.7M+ stores) | Expensive paid tier |
| Tech stack detection | Free tier is limited |
| Filter by location | No contact information |
| See app combinations | Interface feels dated |
Best for: Tech stack research when you need to know what apps stores use.
Store databases are built specifically for lead generation. They combine store data with contact information and filtering tools.
Time: 5-10 minutes | Cost: $49-250/month
Why databases beat manual research:
What to look for in a database:
| Feature | Why It Matters |
|---|---|
| Multiple contacts per store | One email isn't enough. You need founder + CMO + ecommerce manager |
| Email verification | Unverified emails bounce and hurt your sender reputation |
| Tech stack filtering | Find stores using (or missing) specific apps |
| Traffic estimates | Focus on stores big enough to pay |
StoreInspect is built for this exact use case. Search stores by niche, traffic tier, and tech stack. Export with verified founder emails so you can skip the research and start the outreach.
Example workflow:
"Fashion stores, 10k-50k traffic, using Mailchimp but not Klaviyo, with verified founder email"
That's a qualified lead list in minutes. No manual research.
| Pros | Cons |
|---|---|
| Verified contact data | Monthly subscription cost |
| Advanced filtering | Database size varies by provider |
| Export to CSV | Not every store is covered |
| Saves hours of research |
Best for: Agencies and SaaS vendors doing regular prospecting. The time saved pays for the subscription.
Browse Shopify stores by category →
Stores running Facebook ads are active, funded, and growing. The Facebook Ad Library shows every active ad on Meta's platforms. It's completely free.
Time: 15-30 minutes | Cost: Free
How to use it:
Pro tips:
Why this finds great leads:
Stores spending on ads have budget. They understand ROI. They're growth-minded. These are premium prospects for agencies.
| Pros | Cons |
|---|---|
| Completely free | Time-consuming process |
| Finds funded, active stores | No contact data included |
| See their ad creative | Manual verification needed |
| Filter by country | Can't filter by Shopify specifically |
Best for: Finding high-value prospects when quality matters more than quantity.
Many Shopify store owners promote on Instagram and TikTok. You can find them through hashtags and trending content.
Time: 20-60 minutes | Cost: Free
Instagram:
Search these hashtags:
#shopifystore#shopifybusiness#dtcbrand#ecommercebusiness#smallbusinessownerLook at the profiles. Many link directly to their Shopify stores.
TikTok:
Search for:
TikTok Shop sellers often cross-sell on their own Shopify stores.
Pinterest:
Search product categories. Click through pins to the source websites. Many direct-to-consumer brands drive traffic from Pinterest to Shopify.
| Pros | Cons |
|---|---|
| Discover emerging brands | Very time-consuming |
| See their marketing in action | Not all are Shopify stores |
| Free to use | No business or contact data |
| Find trending products | Hard to scale |
Best for: Trend discovery and finding emerging brands before they blow up.
Shopify itself publishes lists of successful stores. These are curated and already vetted.
Time: 10-20 minutes | Cost: Free
Where to look:
Shopify Blog - Success Stories
shopify.com/blog/shopify-stores features 50+ stores organized by category. You'll find brands like Allbirds, Gymshark, and Fashion Nova. These are successful, established brands.
Shopify Plus Customer Stories
Enterprise-level stores with case studies. Great for agencies targeting bigger clients.
Shopify Partner Directory
Find stores working with specific Shopify partners. Useful for identifying sophisticated merchants.
| Pros | Cons |
|---|---|
| Curated, quality stores | Limited selection |
| Already vetted as successful | No contact information |
| Organized by category | Not updated frequently |
| Free access | Only shows Shopify-approved stores |
Best for: Finding inspiration and successful store examples for research.
Many websites curate lists of top ecommerce stores. These are goldmines for discovery.
Time: 15-30 minutes | Cost: Free
Where to find them:
Search tip:
Google "best [your niche] Shopify stores" or "top [category] online stores" to find curated lists.
| Pros | Cons |
|---|---|
| Pre-vetted quality stores | Limited to what's been published |
| Often categorized by niche | May include non-Shopify stores |
| Free to access | No contact or tech data |
| Good for inspiration | Lists can be outdated |
Best for: Finding quality stores in specific niches without doing the curation yourself.
Browser extensions let you identify Shopify stores as you browse. Install once, then check any site with one click.
Time: Instant per site | Cost: Free
Options:
| Extension | What It Does |
|---|---|
| Store Inspector | Detects theme, apps, pixels, traffic tier |
| Wappalyzer | General tech detection (not Shopify-specific) |
| WhatRuns | Similar to Wappalyzer |
| BuiltWith | Shows full tech stack |
How to use for discovery:
This works great combined with other methods. Find stores through social media or ads, then verify and analyze with the extension.
| Pros | Cons |
|---|---|
| Instant verification | One site at a time |
| See full tech stack | Not for bulk discovery |
| Free to use | Chrome only (for most) |
| Works on any site |
Best for: Verifying individual stores and analyzing their tech stack. Pairs well with other discovery methods.
Install Store Inspector for free →
Learn how to see what apps a Shopify store uses →
Tools like SimilarWeb and SEMrush can identify Shopify stores through technology filtering and traffic analysis.
Time: 30+ minutes | Cost: $200+/month
SimilarWeb:
SEMrush / Ahrefs:
The tradeoff:
These tools are expensive. $200-400/month for plans with technology filtering. They're overkill for just finding Shopify stores, but useful if you need deep competitive intelligence.
| Pros | Cons |
|---|---|
| Detailed traffic data | Very expensive |
| Competitive intelligence | Overkill for discovery |
| SEO and marketing insights | Steep learning curve |
| Professional-grade data |
Best for: Deep competitive analysis on high-value targets. Not for bulk discovery.
Finding stores is step one. Qualifying them is step two. Not every store is worth your time.
Deep dive: See our complete guide on how to qualify Shopify leads before outreach for the full STAMP scoring framework.
Signals of a good prospect:
| Signal | What It Means |
|---|---|
| Traffic 10k-50k/month | Big enough to pay, small enough to respond |
| 3+ tracking pixels | Sophisticated, invests in marketing |
| Missing apps in your category | Clear opportunity (no email app = sales opportunity) |
| Active social media | Engaged, growth-minded |
| Multiple team members | Has decision-makers to contact |
| Custom or premium theme | Invests in their brand |
Red flags:
Pro tip: A smaller list of 50 qualified stores beats a huge list of 500 random ones. Quality over quantity always wins in outreach.
Learn how to get Shopify store owner emails →
Here's a quick comparison:
| Method | Cost | Speed | Best For |
|---|---|---|---|
| Google search operators | Free | Medium | Quick niche discovery |
| BuiltWith | Free/$295+ | Fast | Tech stack research |
| Store databases | $49+/mo | Fast | Lead generation with contacts |
| Facebook Ad Library | Free | Slow | Finding funded, active stores |
| Social media | Free | Slow | Trend and brand discovery |
| Shopify resources | Free | Fast | Inspiration and examples |
| Industry directories | Free | Medium | Curated quality stores |
| Chrome extensions | Free | Instant | Individual store verification |
| SimilarWeb/SEMrush | $200+/mo | Medium | Deep competitive analysis |
For agencies doing regular prospecting:
Use a store database. The time saved on research pays for the subscription in the first week.
For occasional competitor research:
Combine Google operators + Chrome extension + Facebook Ad Library. All free, covers most use cases.
For deep competitive analysis:
Add SimilarWeb or SEMrush to get traffic data and SEO insights.
How many Shopify stores are there?
As of 2026, there are 4.5-6.5 million active Shopify stores worldwide. About 2.67 million are in the United States. The platform grew roughly 20% in 2024.
Can I find any Shopify store?
Most Shopify stores can be found through one of these methods. Stores using custom domains are harder to find with Google operators but show up in databases and tech detection tools.
Is it legal to research Shopify stores?
Yes. You're accessing publicly available information. The store's website, technology choices, and business information are all public. For contact outreach, follow CAN-SPAM, GDPR, and other email regulations.
What happened to Shopify Exchange?
Shopify Exchange was a marketplace for buying and selling Shopify stores. It shut down in November 2022. Alternatives for buying stores include Flippa, Empire Flippers, and business brokers.
What's the best free method?
Google search operators (site:myshopify.com) for discovery. The free Store Inspector extension for verification and tech stack analysis. Facebook Ad Library for finding funded stores.
What's the best method for lead generation?
A Shopify store database with verified contacts. Manual methods work but don't scale. If you're doing regular prospecting, the time saved justifies a subscription.
Finding Shopify stores comes down to your goal:
For agencies and SaaS vendors doing regular outreach, a database with verified contacts is the most efficient path. You skip hours of manual research and get straight to qualified leads.
Ready to find Shopify stores for your next campaign?
For individual store analysis: Install the free Store Inspector Chrome extension. Detect themes, apps, pixels, and traffic tiers on any Shopify store in one click.
For lead generation at scale: StoreInspect helps you find stores by niche, traffic, and tech stack. Export with verified founder emails so you can skip the research and start the outreach.
Get Store Inspector Free → | Find Leads with StoreInspect →
Or browse our directory of top Shopify stores by category to start your research.
Search by niche, traffic, and tech stack. Export with verified emails.

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