FullStory
Session replay and digital experience analytics
Top Brands using FullStory
View all stores βLiquid Death
πΊπΈliquiddeath.com
Liquid Death is a rebellious canned water and beverage brand with a heavy metal aesthetic, selling ~350 products across ~15 collections. The store draws an estimated 10M monthly visitors, leveraging a custom Liquid Death theme, enterprise signals, GTM, 5 pixels (Meta, GA4, etc.), and 6 apps including Klaviyo for email marketing, Smile.io for loyalty, and Rebuy for personalization.
Emma Bridgewater UK
π¬π§emmabridgewater.co.uk
Emma Bridgewater UK is a leading homeware retailer specializing in hand-painted ceramic tableware, including mugs, plates, and bowls. With 1M-5M monthly visitors and a strong social media presence of over 500k followers on Instagram, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes key apps like Wishlist King, Klarna, and a comprehensive tracking setup with Google Analytics 4, Pinterest Tag, and FullStory.
Teami Blends
πΊπΈteamiblends.com
Teami Blends is a health and wellness brand offering organic teas, detox blends, and wellness products for health-conscious consumers. With 200K-1M monthly visitors, they leverage Shopify Plus with a fully custom theme and enterprise integrations including Klaviyo for email marketing, Yotpo Reviews, and Recharge Subscriptions. Their robust tracking setup includes Meta Pixel, TikTok Pixel, Snapchat Pixel, and Google Analytics 4.
Princesspolly
π¦πΊprincesspolly.com
Princesspolly is a leading online women's fashion retailer, attracting 5M-20M monthly visitors with its trendy apparel and accessories. Founded in 2005 and built on Shopify Plus, Princesspolly leverages a robust tech stack including Klaviyo for personalized marketing and Gorgias Chat for customer support. Their sophisticated tracking setup includes Meta Pixel, TikTok Pixel, and Google Analytics 4, ensuring data-driven optimization.
Alo Yoga
πΊπΈaloyoga.com
Alo Yoga is a premium athleisure brand specializing in yoga leggings, apparel, and accessories for studio-to-street wear. The store draws ~10M monthly visitors, powered by a efficient tech stack with just 3 apps (Attentive, Shop Pay, Back in Stock) and 6 pixels including Meta, Google Analytics via GTM, Snapchat, Bing, and Shopify Web Pixel. Enterprise signals and a custom theme highlight its high-scale optimization.
Jonathanadler
πΊπΈjonathanadler.com
Jonathan Adler is a leading modern home decor, furniture, and lighting retailer, attracting 1M-5M monthly visitors. Founded in 1998, their Shopify Plus store leverages a robust tech stack including Yotpo Reviews & Loyalty, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Meta Pixel. With nearly 1 million Instagram followers, they showcase a strong brand presence and enterprise-level e-commerce optimization.
Ego
wearego.com
Ego is a minimalist fashion brand offering gender-neutral apparel and accessories for everyday wear. With 5M-20M monthly visitors and 1M Instagram followers, they operate on Shopify Plus, leveraging a robust tech stack including Meta Pixel, TikTok Pixel, Snapchat Pixel, and Google Analytics for comprehensive tracking and optimization.
FullStory Insights
Usage statistics across 7+ stores
Stores by Scale
Pixels Often Paired With FullStory
Apps Often Paired With FullStory
Themes Often Paired With FullStory
What It Tracks
About FullStory
FullStory is a digital experience platform that combines session replay with advanced analytics to help Shopify stores understand and improve the customer experience. Session replay lets you watch exactly how users interact with your store, revealing usability issues and points of friction. FullStory's frustration detection automatically identifies rage clicks, dead clicks, and error clicks, surfacing problems that hurt conversion. The platform's search and filter capabilities let you find specific types of sessions, such as users who abandoned cart or encountered errors. FullStory's analytics quantify the business impact of experience issues, helping prioritize fixes. For Shopify stores focused on conversion rate optimization and customer experience, FullStory provides the qualitative and quantitative insights needed to improve.
Frequently Asked Questions
Common questions about FullStory
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