Google Analytics (Universal)

Google Analytics (Universal)

Website analytics (legacy Universal Analytics)

Category: Analyticsβ€’Detected on: 986+ Storesβ€’Adoption: 51% of stores

Top Brands using Google Analytics (Universal)

Showing the top 24 detected brands out of 986.

ChiltanPure logo

ChiltanPure

chiltanpure.com

ChiltanPure is a beauty brand specializing in pure, natural, and organic skincare and beauty products for both men and women, with a focus on ingredients like argan oil. Reaching 1M-5M monthly visitors and boasting 360k Instagram followers, ChiltanPure leverages Shopify Plus and incorporates customer reviews through Judge.me and Loox, while utilizing Google Analytics 4, Google Ads, and Meta Pixel for comprehensive tracking and advertising.

100k Visits
Judge.me
Loox
REP Fitness logo

REP Fitness

πŸ‡ΊπŸ‡Έrepfitness.com

REP Fitness is a leading provider of home and commercial gym equipment, including weightlifting racks, barbells, and strength training accessories. With 1M-5M monthly visitors and a strong social media presence (195k+ Instagram followers), REP Fitness leverages Shopify Plus and a robust tech stack including Yotpo, Okendo, Klaviyo, and comprehensive tracking via Meta Pixel, Google Analytics, and Microsoft Clarity.

500k Visits
Yotpo Reviews
Okendo Reviews
Klaviyo
4Runner Lifestyle logo

4Runner Lifestyle

πŸ‡ΊπŸ‡Έ4runnerlifestyle.com

4Runner Lifestyle is a leading online retailer for aftermarket parts and accessories, catering exclusively to Toyota 4Runner enthusiasts. With 1M-5M monthly visitors and a strong community of 464k+ Instagram followers, they offer a wide selection of products and utilize a robust tech stack including Shopify Plus, Stamped.io Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Meta Pixel.

100k Visits
Stamped.io
Klaviyo
Attentive
My Mind's Eye Paper Goods logo

My Mind's Eye Paper Goods

πŸ‡ΊπŸ‡Έmymindseye.com

My Mind's Eye Paper Goods is a leading online retailer of scrapbooking and crafting supplies, offering patterned papers, stickers, and embellishments. Founded in 2001, the store attracts 1M-5M monthly visitors and leverages a Shopify Plus platform. Key technologies include Klaviyo for email marketing, Judge.me and Loox for reviews, and comprehensive tracking via Google Analytics 4, Google Ads, and Google Tag Manager.

100k Visits
Judge.me
Loox
Klaviyo
Lack of Color logo

Lack of Color

πŸ‡ΊπŸ‡Έlackofcolor.com

Lack of Color is a premium hat and headwear brand with 50K-200K monthly visitors, offering minimalist designs for fashion-conscious consumers. Their Shopify Plus store leverages enterprise tools including Okendo Reviews, Klaviyo for email marketing, Gorgias Chat for support, and comprehensive tracking via Meta Pixel and Google Analytics. With 643k Instagram followers, they've built a strong social presence while optimizing their tech stack for growth.

500k Visits
Okendo Reviews
Klaviyo
Gorgias Chat
Meowingtons logo

Meowingtons

πŸ‡ΊπŸ‡Έmeowingtons.com

Meowingtons is a cat-themed apparel and accessories brand with 50K-200K monthly visitors, offering apparel, accessories, and home goods for feline enthusiasts. Their Shopify Plus store leverages enterprise tools including Klaviyo for email marketing, Stamped.io for reviews, and comprehensive tracking with Meta Pixel, Google Analytics, and Google Tag Manager. With 763k Instagram followers, they've built a strong social presence in the pet niche.

100k Visits
Stamped.io
Klaviyo
Mailchimp
Deepa Gurnani logo

Deepa Gurnani

πŸ‡ΊπŸ‡Έdeepagurnani.com

Deepa Gurnani is a luxury handcrafted jewelry and accessories brand with 200K-1M monthly visitors. Their Shopify Plus store features a fully custom theme with advanced integrations including Stamped.io Reviews, Klaviyo, Omnisend, and Attentive for marketing automation. The brand leverages enterprise-level tracking with Google Analytics, Hotjar, and multiple ad pixels to optimize customer experience.

500k Visits
Stamped.io
Klaviyo
Omnisend
Mi-One Brands logo

Mi-One Brands

πŸ‡ΊπŸ‡Έmipod.com

Mi-One Brands is a leading retailer of compact, refillable personal vaporizers and accessories, attracting 1M-5M monthly visitors. Built on Shopify Plus, their store leverages Yotpo for reviews and loyalty, Zendesk Chat for customer support, and GovX ID for exclusive offers. They utilize Google Analytics 4, Google Analytics (Universal), Google Tag Manager, and Shopify Web Pixel for comprehensive tracking.

100k Visits
Yotpo Reviews
Zendesk
GovX ID
Elite Perfumes logo

Elite Perfumes

eliteperfumes.cl

Elite Perfumes is a premium fragrance retailer offering a wide selection of perfumes and colognes for both men and women. With 1M-5M monthly visitors and a strong Instagram presence of 346k followers, Elite Perfumes leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, LoyaltyLion for loyalty programs, and Judge.me for customer reviews, ensuring a seamless shopping experience.

100k Visits
Judge.me
Klaviyo
LoyaltyLion
Emprada logo

Emprada

πŸ‡ΊπŸ‡Έemprada.com

Emprada is a premium jewelry brand specializing in minimalist designs crafted from recycled precious metals and ethically sourced gemstones. With 1M-5M monthly visitors and a strong social presence of 320k+ Instagram followers, Emprada leverages a robust Shopify Plus tech stack including Loox Reviews, Klaviyo for email marketing, and advanced tracking via Meta Pixel, Snapchat Pixel, and Google Analytics.

500k Visits
Loox
Klaviyo
Attentive
Grey Bandit logo

Grey Bandit

πŸ‡ΊπŸ‡Έgreybandit.com

Grey Bandit is a minimalist fashion brand offering high-quality leather goods and accessories for everyday use. With 1M-5M monthly visitors and a strong Instagram presence of 238k followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Yotpo Reviews
Okendo Reviews
Klaviyo
Ascension logo

Ascension

πŸ‡ΊπŸ‡Έascensionpress.com

Ascension Press is a leading provider of Catholic books, Bibles, and faith formation study programs, attracting 1M-5M monthly visitors. Founded in 2000 and based in West Chester, they leverage Shopify Plus with a robust tech stack including Klaviyo for email marketing, Shop Pay for streamlined checkout, and advanced tracking via Google Analytics 4, Google Ads, and the Meta Pixel. They also use Shogun Page Builder and LimeSpot.

100k Visits
Klaviyo
Shop Pay
Shogun Page Builder
amazfit-de logo

amazfit-de

πŸ‡¬πŸ‡§amazfit.com

Amazfit is a leading health and wellness brand selling smartwatches and fitness trackers with advanced health monitoring features. With 5M-20M monthly visitors and a Shopify Plus enterprise setup, they leverage Google Analytics 4, Google Ads, and Microsoft Ads for comprehensive tracking. Their tech stack includes Google Tag Manager for streamlined multi-platform ad management.

100k Visits
LRG Clothing logo

LRG Clothing

l-r-g.com

LRG Clothing is a streetwear brand offering graphic tees, hoodies, and accessories inspired by urban culture and skateboarding. With 200K-1M monthly visitors, they leverage Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo, and Afterpay. Their enterprise-level setup features Meta Pixel, Google Analytics, and Microsoft Clarity for comprehensive tracking and optimization.

200K-1M Visits
Yotpo Reviews
Judge.me
Stamped.io
Elcie Cosmetics logo

Elcie Cosmetics

πŸ‡ΊπŸ‡Έelciecosmetics.com

Elcie Cosmetics is a beauty brand offering vegan and cruelty-free makeup and skincare products, attracting 10k-50k monthly visitors. Founded in 2014, their Shopify Plus store utilizes a robust tech stack including Judge.me, Loox, Klaviyo for email marketing, and loyalty programs via Smile.io and Yotpo. They leverage comprehensive tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.

100k Visits
Judge.me
Loox
Klaviyo
Merchant of Wine logo

Merchant of Wine

merchantofwine.com

Merchant of Wine is a curated fine wine and spirits retailer serving collectors and enthusiasts with 5M-20M monthly visitors. Their Shopify Plus store leverages enterprise tech including Klaviyo for email marketing, Postscript SMS for customer engagement, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and multiple pixels. With 5k Instagram followers, they showcase premium beverage curation at scale.

500k Visits
Klaviyo
Shop Pay
Postscript SMS
Gold Care CBD logo

Gold Care CBD

πŸ‡ΊπŸ‡Έgoldcarecbd.com

Gold Care CBD is a premium health and wellness brand offering lab-tested CBD oils, gummies, and topicals. With 5M-20M monthly visitors and 2M Instagram followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Loox Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.

100k Visits
Loox
Klaviyo
Fera
Chumbak logo

Chumbak

πŸ‡³πŸ‡΄chumbak.com

Chumbak is a vibrant fashion and lifestyle brand known for its quirky designs and unique products. With 1M-5M monthly visitors and a strong social media presence (460k+ Instagram followers), Chumbak leverages Shopify Plus for its e-commerce platform. Their tech stack includes Fera for social proof and a robust tracking setup with Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager.

100k Visits
Fera
Forbidden Geek logo

Forbidden Geek

πŸ‡ΊπŸ‡Έforbiddengeek.com

Forbidden Geek is a pop culture merchandise retailer offering collectibles for fans of movies, TV shows, and gaming. With 5M-20M monthly visitors, they operate on Shopify Plus with a fully custom theme and enterprise-level integrations including Loox Reviews, Postscript SMS, and Shop Pay. Their advanced tracking setup includes Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive performance monitoring.

25k Visits
Loox
Shop Pay
Postscript SMS
D'IYANU logo

D'IYANU

πŸ‡ΊπŸ‡Έdiyanu.com

D'IYANU is a thriving African-inspired women's clothing brand offering modern dresses, tops, and jumpsuits, attracting 1M-5M monthly visitors. Founded in 2013, this Shopify Plus store leverages a robust tech stack including Stamped.io Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel, demonstrating enterprise-level optimization.

100k Visits
Stamped.io
Klaviyo
Mailchimp
Bella Bridesmaids logo

Bella Bridesmaids

πŸ‡ΊπŸ‡Έbellabridesmaids.com

Bella Bridesmaids offers a curated collection of bridesmaid dresses and accessories for weddings, attracting 1M-5M monthly visitors. Powered by Shopify Plus, their store utilizes Klaviyo and Mailchimp for email marketing, along with comprehensive tracking through Meta Pixel, Google Analytics 4, and Google Ads via Google Tag Manager, ensuring data-driven optimization.

100k Visits
Klaviyo
Mailchimp
Shop Pay
coofandy logo

coofandy

coofandy.com

Coofandy is a popular online retailer specializing in men's casual clothing, including button-down shirts, polos, and beachwear. With 1M-5M monthly visitors and a strong Instagram presence of 492k followers, Coofandy leverages Shopify Plus and a robust tracking setup including Meta Pixel, Google Analytics 4, and Google Tag Manager to optimize its customer experience and marketing efforts.

100k Visits
Rihoas logo

Rihoas

rihoas.com

Rihoas is a vintage-inspired fashion brand offering affordable dresses and women's clothing. With 200K-1M monthly visitors, 962k Instagram followers, and a Shopify Plus setup, they leverage enterprise tools like Judge.me Reviews, Klaviyo, and Mailchimp for marketing. Their tech stack includes Meta Pixel, Google Analytics 4, and Google Tag Manager for advanced tracking and optimization.

500k Visits
Judge.me
Klaviyo
Mailchimp
I&I Sports Supply Co., Inc logo

I&I Sports Supply Co., Inc

iisports.com

I&I Sports Supply Co., Inc. is a leading online retailer of sports equipment and athletic gear, attracting 1M-5M monthly visitors. Founded in 1996 and powered by Shopify Plus, they leverage Shop Pay for seamless transactions and utilize a robust tracking setup with Meta Pixel, Google Analytics 4, and Google Tag Manager to optimize performance. With 2M Instagram followers, I&I Sports Supply Co., Inc. demonstrates significant brand presence and customer engagement.

100k Visits
Shop Pay

Google Analytics (Universal) Insights

Usage statistics across 986+ stores

Updated Apr 2026

Stores by Scale

Enterprise
8%
Mid-Market
83%
Growth
8%

What It Tracks

Event TrackingIntegration

About Google Analytics (Universal)

Google Analytics (Universal) is a analytics solution used by Shopify stores. Website analytics (legacy Universal Analytics). Integration with Shopify enables tracking of key e-commerce events for optimization and analysis.

Frequently Asked Questions

Common questions about Google Analytics (Universal)

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