Alphalete

Alphalete offers premium workout clothes and athleisure, attracting an estimated 3M monthly visitors fueled by 1.3M social followers. The store runs on a custom Release theme with enterprise signals, 6 apps including Klaviyo, Attentive, Swym Wishlist, Yotpo Loyalty, and Back in Stock, plus 5 pixels like Meta, Google Analytics 4, and GTM. It features ~41 products across ~35 collections.

As one of the most successful Shopify stores in the sports & fitness space, Alphalete has built a comprehensive ecommerce operation that leverages advanced marketing technology and conversion optimization strategies. Their tech stack includes 6 specialized apps working together to deliver personalized shopping experiences, streamlined checkout flows, and sophisticated post-purchase engagement. The store's implementation of 4 tracking pixels enables precise attribution and retargeting across major advertising platforms including Meta, Google, and TikTok.