Top Sports & Fitness Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading sports & fitness brands.

Stores Analyzed

1,204

Avg. Traffic

450K/mo

Sports & Fitness Industry Report

Comprehensive analysis of 1,204 stores

Updated Dec 2025

Most Popular Themes

Key Trends

Premium themes lead. Sports & Fitness stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Prestige and Release.

12 apps on average. The typical sports & fitness store uses 12 apps, with email marketing (Klaviyo) and review platforms being nearly universal among high-performers.

Mobile-first is essential. 72% of traffic to sports & fitness stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

🇺🇸United States
55%
🇬🇧United Kingdom
12%
🇨🇦Canada
8%
🇦🇺Australia
6%
🌍Other
19%

Store Scale Distribution

Enterprise

>1M monthly visits

8%

Mid-Market

100K - 1M visits

24%

Growth Stage

<100K visits

68%

The majority of successful sports & fitness stores are in the growth stage, proving that Shopify scales from startup to enterprise.

Frequently Asked Questions

Common questions about sports & fitness stores on Shopify

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