Casper

Casper is a direct-to-consumer sleep brand specializing in mattresses and bedding, attracting an estimated 750k monthly visitors. It leverages a custom Impact theme, enterprise signals, and 4 apps including Yotpo Reviews, Attentive, Shop Pay, and Elevar. The tech stack features GTM and 8 pixels like Meta Pixel, Google Analytics 4, Google Ads, and Hotjar for advanced tracking.

As one of the most successful Shopify stores in the home & garden space, Casper has built a comprehensive ecommerce operation that leverages advanced marketing technology and conversion optimization strategies. Their tech stack includes 4 specialized apps working together to deliver personalized shopping experiences, streamlined checkout flows, and sophisticated post-purchase engagement. The store's implementation of 8 tracking pixels enables precise attribution and retargeting across major advertising platforms including Meta, Google, and TikTok.