How To Cake It
How To Cake It is a leading online store for home bakers, offering a wide range of cake decorating tools, kits, and ingredients.
Store Overview
How To Cake It is a leading online store for home bakers, offering a wide range of cake decorating tools, kits, and ingredients. With 5M-20M monthly visitors and a strong social media presence (381k+ Instagram followers), they leverage Shopify Plus and a robust tech stack including Klaviyo for email marketing, Stamped.io for reviews, and comprehensive tracking via Google Analytics 4 and Meta Pixel.
How To Cake It is a top food & beverage store on Shopify. They use 6 apps to run their store, from email marketing to reviews to analytics. 7 tracking pixels help them measure ad performance on Meta, Google, and TikTok.
Traffic & Growth
Brand search interest over the last 6 months.
Estimated monthly visits
Theme
Tech Stack
6 apps detected
Reviews, loyalty, and UGC platform for ecommerce
The #1 email & SMS platform for Shopify stores
Popups, email capture, and SMS marketing
Points, VIP tiers, and referral rewards platform
Shopify's accelerated checkout with installments
Server-side tracking and conversion accuracy
Get full access free
Tracking Pixels
6 detected
Common Questions
Snapshot
Brand Presence
Advertising
Team Contacts
4 foundCo-Founder & Chief Executive Officer
•••@howtocakeit.com
Co-Founder
•••@howtocakeit.com
+2 more contacts
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