OLAPLEX Inc

OLAPLEX Inc

Visit Store

Olaplex's Shopify store attracts an estimated 10M monthly visitors and utilizes a robust tech stack including Klaviyo, Attentive, and Klarna.

πŸ‡ΊπŸ‡Έ United StatesOther500k/mo210 productsEst. 2013Shopify Plus

Store Overview

Olaplex's Shopify store attracts an estimated 10M monthly visitors and utilizes a robust tech stack including Klaviyo, Attentive, and Klarna. The site is built on a custom Olaplex Theme and is heavily instrumented with Google Analytics 4 and multiple ad pixels for enterprise-level tracking.

OLAPLEX Inc is a top other store on Shopify. They use 5 apps to run their store, from email marketing to reviews to analytics. 5 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Custom Olaplex Theme indicates a high-investment, brand-specific design.Enterprise-grade tracking with 5 pixels, including GA4, Google Ads, and Microsoft Ads.Strong social proof with ~4.8M total followers across Instagram, Facebook, and TikTok.Utilizes top-tier marketing and conversion apps like Klaviyo, Attentive, and Shop Pay.Lean product catalog (~22 products) focused on core, high-margin haircare items.

Traffic & Growth

Brand search interest over the last 6 months.

500k

Estimated monthly visits

Theme

Olaplex ThemeCustom
Detect Theme β†’

Tech Stack

5 apps detected

Tracking Pixels

5 detected
Google AdsGoogle Analytics 4Google Tag ManagerMicrosoft Ads (Bing)Shopify Web Pixel

Common Questions

Snapshot

100Score
Products
210
Collections
341
Price Range
$1 – $409
Avg Price
$73
Apps
5
Pixels
5
Revenue
$X.XM

Brand Presence

HQ: Santa Monica, CA
Founded: 2013
Employees: 174

Team Contacts

22 found

Co-Founder

β€’β€’β€’@olaplex.com

Director, International Retail Sales

β€’β€’β€’@olaplex.com

+20 more contacts

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