What theme does Olaplex use?

Olaplex uses a custom theme called "Olaplex Theme".

What apps does Olaplex use on Shopify?

Olaplex uses 5 apps including Klaviyo, Attentive, Swym Wishlist and more.

What tracking pixels does Olaplex have?

Olaplex has 5 tracking pixels active for advertising and analytics.

Olaplex

Olaplex's Shopify store attracts an estimated 10M monthly visitors and utilizes a robust tech stack including Klaviyo, Attentive, and Klarna.

🇺🇸 United StatesBeauty500k/mo466 productsEst. 2013Shopify Plus

Store Overview

Olaplex's Shopify store attracts an estimated 10M monthly visitors and utilizes a robust tech stack including Klaviyo, Attentive, and Klarna. The site is built on a custom Olaplex Theme and is heavily instrumented with Google Analytics 4 and multiple ad pixels for enterprise-level tracking.

Olaplex is a top beauty store on Shopify. They use 5 apps to run their store, from email marketing to reviews to analytics. 5 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Custom Olaplex Theme indicates a high-investment, brand-specific design.Enterprise-grade tracking with 5 pixels, including GA4, Google Ads, and Microsoft Ads.Strong social proof with ~4.8M total followers across Instagram, Facebook, and TikTok.Utilizes top-tier marketing and conversion apps like Klaviyo, Attentive, and Shop Pay.Lean product catalog (~22 products) focused on core, high-margin haircare items.