theBalm
theBalm is a popular cosmetics brand offering a wide range of colorful, vintage-inspired makeup and beauty products.
Quick Answers
Software Platform
thebalm.com runs on Shopify Plus. StoreInspect detected its theme, storefront apps, tracking pixels, and traffic signals from public Shopify storefront data.
Apps Detected
theBalm uses 5 detected Shopify apps, including Klaviyo, Mailchimp, Smile.io Loyalty, and more.
Traffic
Estimated monthly visits: 10M. Use this as a directional tier for prospecting, not an exact revenue or traffic claim.
Contacts
StoreInspect found 14 contacts connected to theBalm. Emails stay hidden until unlocked in the dashboard.
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Find stores like thisStore Overview
theBalm is a popular cosmetics brand offering a wide range of colorful, vintage-inspired makeup and beauty products. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, theBalm leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo and Mailchimp for email marketing, Smile.io for loyalty programs, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.
theBalm is a top beauty store on Shopify. StoreInspect detected 5 Shopify apps on its public storefront, including Klaviyo, Mailchimp, Smile.io Loyalty, and more. Detected tracking pixels help show which advertising and analytics platforms are visible on the storefront.
Prospecting Signals
- 14 contacts connected to the store, which makes this profile more useful for qualified outreach.
- Shopify Plus signal detected, which usually points to a larger or more operationally mature merchant.
- 5 detected apps show an active Shopify tech stack that can be compared against similar brands.
- Email or SMS marketing signal detected through Klaviyo and Mailchimp.
- 6 tracking pixels suggest the store is measuring acquisition or retention activity across multiple platforms.
Traffic & Growth
Brand search interest over the last 6 months.
Estimated monthly visits
Theme
Tech Stack
5 apps detected
The #1 email & SMS platform for Shopify stores
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Points, VIP tiers, and referral rewards platform
Shopify's accelerated checkout with installments
Privacy and cookie consent management platform
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Tracking Pixels
5 detected
Common Questions
Snapshot
Brand Presence
Team Contacts
14 foundGeneral Manager / Chief Financial Officer
•••@thebalm.com
Director of Global Compliance and Regulatory
•••@thebalm.com
+12 more contacts
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