theBalm
theBalm is a popular cosmetics brand offering a wide range of colorful, vintage-inspired makeup and beauty products.
Store Overview
theBalm is a popular cosmetics brand offering a wide range of colorful, vintage-inspired makeup and beauty products. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, theBalm leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo and Mailchimp for email marketing, Smile.io for loyalty programs, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.
theBalm is a top beauty store on Shopify. They use 5 apps to run their store, from email marketing to reviews to analytics. 6 tracking pixels help them measure ad performance on Meta, Google, and TikTok.
Traffic & Growth
Brand search interest over the last 6 months.
Estimated monthly visits
Theme
Tech Stack
5 apps detected
The #1 email & SMS platform for Shopify stores
All-in-one email marketing and automation platform
Loyalty points and rewards
Shopify's accelerated checkout with installments
Privacy and consent management
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Tracking Pixels
5 detected
Common Questions
Snapshot
Brand Presence
Team Contacts
14 foundGeneral Manager / Chief Financial Officer
•••@thebalm.com
Director of Global Compliance and Regulatory
•••@thebalm.com
+12 more contacts
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