theBalm is a popular cosmetics brand offering a wide range of colorful, vintage-inspired makeup and beauty products.

🇺🇸 United StatesBeauty10M/mo66 productsEst. 2015Shopify Plus

Quick Answers

Software Platform

thebalm.com runs on Shopify Plus. StoreInspect detected its theme, storefront apps, tracking pixels, and traffic signals from public Shopify storefront data.

Apps Detected

theBalm uses 5 detected Shopify apps, including Klaviyo, Mailchimp, Smile.io Loyalty, and more.

Traffic

Estimated monthly visits: 10M. Use this as a directional tier for prospecting, not an exact revenue or traffic claim.

Contacts

StoreInspect found 14 contacts connected to theBalm. Emails stay hidden until unlocked in the dashboard.

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Store Overview

theBalm is a popular cosmetics brand offering a wide range of colorful, vintage-inspired makeup and beauty products. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, theBalm leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo and Mailchimp for email marketing, Smile.io for loyalty programs, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

theBalm is a top beauty store on Shopify. They use 5 apps to run their store, from email marketing to reviews to analytics. 6 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Founded in 19995M-20M Monthly VisitorsShopify PlusUses Klaviyo & Mailchimp2.0M Instagram Followers

Traffic & Growth

Brand search interest over the last 6 months.

10M

Estimated monthly visits

Theme

Tech Stack

5 apps detected

Tracking Pixels

5 detected
Meta PixelGoogle Analytics 4Google Tag ManagerSnapchat PixelShopify Web Pixel

Common Questions

Snapshot

95Score
Products
66
Collections
39
Price Range
$5 – $30
Avg Price
$12
Apps
5
Pixels
6
Revenue
$X.XM

Team Contacts

14 found

General Manager / Chief Financial Officer

•••@thebalm.com

Director of Global Compliance and Regulatory

•••@thebalm.com

+12 more contacts

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