StoreInspect vs Charm.io
Charm.io tracks revenue, ad spend, and TikTok Shop sales for DTC brands, with pricing on request. StoreInspect is a self-serve Shopify database that filters stores by their apps, themes, and pixels and attaches the decision-makers to reach.
Updated
Charm.io and StoreInspect overlap on DTC brands but answer different questions. Charm.io models brand performance (revenue, growth, market share, ad spend) and tracks TikTok Shop sales and creators; it includes contacts where available, prices on request, and needs a data privacy addendum for contacts. StoreInspect is a Shopify store database with 400+ detected apps, themes, and pixels, filters for missing apps, and attached decision-maker contacts, self-serve from $0. Choose Charm.io for market and investment research; choose StoreInspect to build Shopify outreach lists.
StoreInspect vs Charm.io at a Glance
Quick feature comparison between StoreInspect and Charm.io.
| Feature | StoreInspect | Charm.io |
|---|---|---|
| Published self-serve pricing | Yes | No |
| Shopify app, theme, and pixel detection | Yes | Limited |
| Revenue and ad spend estimates | Limited | Yes |
| TikTok Shop sales and creator data | No | Yes |
| Decision-maker contacts | Yes | Limited |
| CSV export | Yes | Yes |
| API access | Yes | Yes |
| Free tier | Yes | No |
StoreInspect vs Charm.io: Feature Comparison
How StoreInspect and Charm.io compare across the features that matter for prospecting.
What the data covers
2.1M+ Shopify stores with 400+ detected apps, themes, pixels, traffic tier, revenue tier, Shopify Plus, and Meta ads signals.
DTC brand performance data: revenue, sales growth, market share, ad spend, plus TikTok Shop products, sales, videos, and creators across the US, UK, and other markets.
Bottom line: Charm.io answers "how big and fast-growing is this brand?". StoreInspect answers "which Shopify stores run this stack, and who do I email?".
Contacts
680K+ verified contacts attached to store profiles, 63% of them personal emails. Preview first, then reveal the ones you want.
Charm.io surfaces contact information such as name, role, and email where available for hundreds of thousands of brands, rechecks verified contacts monthly, and requires a data privacy addendum for contact access.
Bottom line: Both include contacts. StoreInspect publishes its coverage and lets you reveal per contact without a sales call.
Tech stack and Shopify signals
Filter by apps a store uses and apps it doesn't use, theme, and pixels. Example: Shopify stores using Klaviyo without a reviews app.
Charm.io's FAQ describes its technology data as front-end technologies only.
Bottom line: For app-based targeting, StoreInspect is the more specific tool.
Revenue estimates
Revenue and traffic tiers as broad bands, plus visible Meta ad activity.
A directional revenue estimate built from web traffic, average product price, and category conversion rates, plus ad spend and growth.
Bottom line: Charm.io has the richer brand performance model. Treat both as estimates, not merchant financials.
Buying and access
Self-serve. Free is $0; Pro at $99/mo includes CSV export, API, and MCP.
Sales-led. Data is available by CSV download, CRM integrations, API, or S3 after you get pricing.
Bottom line: StoreInspect is faster to start. Charm.io fits teams ready for a sales process and a data contract.
StoreInspect vs Charm.io: Pricing
Different tools, different pricing models. Here is what you actually pay.
StoreInspect
Charm.io
- 10 contact reveals/month
- Full store browsing & filtering
- 1 saved list, 1 saved view
- No public prices (Get Pricing / Book a Call)
- CSV download, CRM integrations, API, or S3
- Contact access requires a data privacy addendum
- Company-email trial available
- 1,000 contact reveals/month
- All Shopify filters + CSV export
- 3,000 contact reveals/month
- Unlimited search results
- Priority support
- 10,000 contact reveals/month
- Higher API + MCP limits
- Dedicated support
The difference: Charm.io does not publish prices; you request pricing or book a call, and contact access needs a data privacy addendum. StoreInspect has a Free plan and Pro at $99/mo with 1,000 contact reveals, CSV export, API, and MCP, all self-serve.
Where StoreInspect and Charm.io Excel
No tool is perfect. Here is where each one excels and where it falls short.
Where StoreInspect wins
- Shopify-specific app, theme, and pixel detection with 400+ apps
- Filter for stores missing a named app
- 680K+ verified contacts with published personal-email share
- Self-serve from $0; Pro at $99/mo with 1,000 reveals, CSV, API, and MCP
Where StoreInspect falls short
- No TikTok Shop sales or creator data
- Revenue is shown as broad tiers, not a modeled revenue figure
- Shopify only
- No market share or brand growth tracking
Where Charm.io wins
- Revenue, growth, market share, and ad spend estimates for DTC brands
- TikTok Shop products, sales, and creator data across several countries
- Contacts with name, role, and email where available
- CSV, CRM, API, and S3 delivery
- Built for retailers, investors, and brands researching the market
Where Charm.io falls short
- No public pricing; you need to request a quote or book a call
- Contact access requires a data privacy addendum
- Technology data is front-end only, with no Shopify app-gap filtering described
- Few public reviews, the most detailed from 2022–2023
What Reviews and Official Sources Say About Charm.io
Evidence from Charm.io reviews and product pages. 4.5/5 on G2 (13 reviews) with contacts for hundreds of thousands of brands installs.
“The contact data could be better sorted - it captures all contact data across many roles”
Capterra review, January 2023
“I wish they had more personas and contact info per company to make it an all-in-one software.”
Capterra review, December 2022
“More in depth searches for brands ex: sustainable or eco driven brands”
Capterra review, November 2022
“Access to contacts requires a data privacy addendum.”
Charm.io FAQ
StoreInspect or Charm.io: Which Is Right for You?
Choose StoreInspect if you...
- Shopify app founders and agencies building outreach lists
- Targeting stores by the apps they use or are missing
- Self-serve teams that want to start free and pay monthly
- Getting Shopify decision-maker contacts without a data addendum
Choose Charm.io if you...
- •Investors and retailers sizing DTC brands by revenue and growth
- •Brands tracking competitors on TikTok Shop
- •Teams that need modeled revenue and ad spend, not just tiers
- •Buyers comfortable with a sales-led contract
Research and Sources
StoreInspect was tested directly. Charm.io's data coverage, contact access, revenue estimate method, technology data, exports, and pricing model were checked against the official sources below on October 23, 2026. Charm.io does not publish prices or a total brand count. Its public reviews are few and date from 2022–2023, so treat them as limited evidence and verify the linked sources before buying.
Review scope: Data coverage, contacts, revenue method, exports, and pricing model checked against Charm.io's homepage, FAQ, and pricing page
Charm.io vs StoreInspect FAQ
What people ask when comparing these tools.
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