Dawn

Free

By Shopify

Shopify's free flagship theme built for speed

Detected on: 125,000+ Stores•Avg Speed Score: 88/100•Price: Free
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Stunning Stores built on Dawn

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Brooklinen logo

Brooklinen

🇺🇸brooklinen.com

Brooklinen is a premium DTC bedding brand with 267 products and 1M+ monthly visitors. Built on Shopify's free Dawn theme with heavy customizations, they use enterprise apps like Dynamic Yield for personalization, Gladly for customer support, and GTM managing multi-platform ads across Meta, Google, TikTok, Snapchat, and Bing.

1M Visits
Yotpo Reviews
Gladly
Dynamic Yield

Dawn Intelligence

Performance & usage insights from 125,000+ stores

Updated Nov 2025

Performance Scores

88

Mobile Speed

PageSpeed Insights

98

Desktop Speed

PageSpeed Insights

A+

SEO Structure

Schema & Markup

Popular Styles (Presets)

Default
55%
Custom
45%

Apps Often Paired With Dawn

Klaviyo

Klaviyo

Email

Yotpo Reviews

Yotpo Reviews

Reviews

Afterpay

Afterpay

Payment

Key Features

Online Store 2.0Drag-and-drop sectionsMobile-first designFast load timesSEO optimizedMinimal codeAccessible (WCAG 2.1)Product recommendationsSticky headerQuick view

About Dawn

Dawn is Shopify's flagship free theme and the foundation of Online Store 2.0. Built for speed and flexibility, it's optimized for performance with minimal code and modern architecture. Dawn features a clean, minimalist design that works for any industry, from fashion to home goods. It's fully customizable through the theme editor with drag-and-drop sections, making it perfect for merchants who want a fast, SEO-friendly store without the cost of a premium theme.

Free from Shopify

Official Shopify theme with ongoing updates and full support included.

Frequently Asked Questions

Common questions about Dawn

Free Chrome Extension

Detect Themes Instantly

Install Store Inspector to instantly reveal the theme, apps, and pixels on any Shopify store you visit.

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