Dawn
FreeBy Shopify
Shopify's free flagship theme built for speed
Stunning Stores built on Dawn
View all stores โSteve Madden
๐บ๐ธstevemadden.com
Steve Madden is a leading fashion retailer with an estimated 10M+ monthly visitors. The store runs a sophisticated tech stack including Yotpo Reviews, Attentive, and Gorgias Chat. It leverages multiple pixels for advanced advertising and analytics.
Pat McGrath Labs
๐บ๐ธpatmcgrath.com
Pat McGrath Labs is a high-end cosmetics brand founded in 2017, attracting an estimated 10M monthly visitors. The site uses a robust tech stack including Yotpo Reviews, Klaviyo, and 9 tracking pixels like Meta Pixel and Google Analytics 4 for advanced marketing and analytics.
Soko Glam
๐บ๐ธsokoglam.com
Soko Glam is a leading e-commerce store for Korean skincare and beauty products, attracting an estimated 750k monthly visitors. The site is built on the Dawn theme and utilizes a robust tech stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and Shop Pay for accelerated checkout.
Harper Wilde
๐บ๐ธharperwilde.com
Harper Wilde is a direct-to-consumer lingerie brand offering comfortable everyday bras and underwear. The store attracts an estimated 750k monthly visitors and utilizes a robust tech stack including Klaviyo for email marketing, Rebuy for AI-powered personalization, and Yotpo for loyalty programs.
Pattern Beauty
๐บ๐ธpatternbeauty.com
PATTERN Beauty is a specialized Shopify store for curly and natural hair care products, attracting an estimated 3M monthly visitors. The site utilizes a robust tech stack including Yotpo for reviews and loyalty, Klaviyo and Attentive for marketing automation, and Fomo for social proof.
Buffy
๐บ๐ธbuffy.co
Buffy is an eco-friendly bedding brand with an estimated 750k monthly visitors. The store uses a robust stack including Yotpo Reviews, Klaviyo, and extensive tracking pixels like Meta and TikTok for conversion optimization.
Death Wish Coffee
๐บ๐ธdeathwishcoffee.com
Death Wish Coffee is the #1 organic and fair trade coffee brand, founded in 2012 and headquartered in Saratoga Springs, NY. With an estimated 750k monthly visitors driven by 1M+ social followers, it powers its Shopify store with the free Dawn theme and 7 apps including Klaviyo for email marketing, Gorgias Chat for support, and Rebuy for personalization. The tech stack features 5 pixels like Meta Pixel, Google Analytics 4, Google Ads, and GTM for robust tracking.
Brooklinen
๐บ๐ธbrooklinen.com
Brooklinen is a premium DTC bedding brand with 267 products and 1M+ monthly visitors. Built on Shopify's free Dawn theme with heavy customizations, they use enterprise apps like Dynamic Yield for personalization, Gladly for customer support, and GTM managing multi-platform ads across Meta, Google, TikTok, Snapchat, and Bing.
OFRA Cosmetics
๐บ๐ธofracosmetics.com
OFRA Cosmetics is a professional makeup brand offering liquid lipsticks, highlighters, and eyeshadow palettes, attracting 1M-5M monthly visitors. Founded in 1998 and headquartered in Pompano Beach, they leverage Shopify Plus with a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel. With 2M Instagram followers, OFRA demonstrates significant brand presence and customer engagement.
The Sill
๐บ๐ธthesill.com
The Sill is a leading online retailer specializing in houseplants, stylish planters, and essential soil supplies, making indoor gardening accessible to everyone. With 1M-5M monthly visitors and a strong social media presence (717k+ Instagram followers), The Sill leverages Shopify Plus and a robust tech stack, including Klaviyo for email marketing, Gorgias for customer support, and comprehensive tracking via Google Analytics 4 and Meta Pixel.
The Oodie
๐ฆ๐บtheoodie.com
The Oodie is a popular fashion brand specializing in oversized, wearable blanket hoodies made from ultra-soft fleece. With 1M-5M monthly visitors and a strong social media presence (468k+ Instagram followers), The Oodie leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.
Betsey Johnson
๐บ๐ธbetseyjohnson.com
Betsey Johnson is a vibrant fashion brand known for its whimsical and bold designs, offering dresses, handbags, and jewelry. With 1M-5M monthly visitors and a strong social media presence of 828k Instagram followers, Betsey Johnson leverages a robust Shopify Plus setup. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.
Toys "R" Us
๐บ๐ธtoysrus.com
Toys "R" Us is a leading online retailer for toys, games, and baby essentials, catering to kids of all ages. With 1M-5M monthly visitors and a strong social presence of 593k Instagram followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and robust tracking with Google Analytics 4 and Google Ads.
Chemical Guys
๐บ๐ธchemicalguys.com
Chemical Guys is a leading automotive care brand offering a wide range of car wash supplies, detailing tools, and car care products. With 1M-5M monthly visitors and a strong social media presence of 1M followers on Instagram, they leverage Shopify Plus for their enterprise-level e-commerce platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.
Aldo
๐บ๐ธaldoshoes.com
Aldo is a global fashion brand offering a wide selection of shoes, bags, and accessories for both men and women. With 1M-5M monthly visitors and a strong social media presence of 4.0M Instagram followers, Aldo leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Attentive for SMS, and robust tracking via Google Analytics 4 and Google Tag Manager.
New Era Cap
๐บ๐ธneweracap.com
New Era Cap is the official headwear provider for major sports leagues, offering officially licensed caps and apparel. Founded in 1996, they provide headwear for professional sports leagues and lifestyle brands.
Unclaimed Baggage
๐บ๐ธunclaimedbaggage.com
Unclaimed Baggage sells lost luggage items at discounted prices. They offer a wide variety of products including clothing, electronics, and accessories sourced from unclaimed airline baggage.
Cariuma
๐ง๐ทcariuma.com
Cariuma is a sustainable sneaker brand with an estimated 3M monthly visitors. The store uses a robust marketing stack including Klaviyo, Attentive, and multiple pixels like Meta, TikTok, and GA4 for advanced tracking and conversion optimization.
Lalo
๐บ๐ธmeetlalo.com
Lalo is a direct-to-consumer brand selling modern baby and toddler gear, attracting an estimated 750k monthly visitors. The store utilizes a robust marketing stack including Klaviyo, Yotpo, and Postscript, all managed via Google Tag Manager.
Vitaly
๐จ๐ฆvitalydesign.com
Vitaly is a modern jewelry and accessories brand with an estimated 3M monthly visitors. The store uses a robust tech stack including Klaviyo for email marketing, Gorgias for customer support, and advanced analytics via Google Analytics 4 and GTM.
Parachutehome
๐บ๐ธparachutehome.com
Parachute Home specializes in premium bedding, bath linens, decor, and home essentials with ~368 products across ~93 collections. The store draws an estimated 750k monthly visitors, utilizing the free Dawn theme alongside an enterprise-grade tech stack: 8 apps including Yotpo Reviews, Klaviyo, Attentive, and Gorgias Chat; 8 pixels like Meta, TikTok, Google Analytics 4, and Pinterest Tag; plus GTM and Shopify Web Pixel.
Jonathanadler
๐บ๐ธjonathanadler.com
Jonathan Adler is a leading modern home decor, furniture, and lighting retailer, attracting 1M-5M monthly visitors. Founded in 1998, their Shopify Plus store leverages a robust tech stack including Yotpo Reviews & Loyalty, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Meta Pixel. With nearly 1 million Instagram followers, they showcase a strong brand presence and enterprise-level e-commerce optimization.
Abbott Lyon
๐ฌ๐งabbottlyon.com
Abbott Lyon is a popular jewelry and accessories brand specializing in customizable pieces like engraved necklaces and bracelets. With 1M-5M monthly visitors and a strong social media presence (867k+ Instagram followers), they leverage Shopify Plus and key apps like Klaviyo for email marketing and Swym Wishlist to enhance the customer experience. Their tracking setup includes Meta Pixel, TikTok Pixel, and Google Analytics 4 for comprehensive performance analysis.
Bodega
๐บ๐ธbdgastore.com
Bodega is a leading streetwear and sneaker boutique, offering exclusive limited-edition apparel and accessories to 1M-5M monthly visitors. Founded in 2005, bdgastore.com leverages Shopify Plus and a robust tech stack including Klaviyo, Mailchimp, Attentive for marketing, and Meta Pixel, Google Analytics 4, and Hotjar for comprehensive analytics.
Athletic Brewing Co.
๐บ๐ธathleticbrewing.com
Athletic Brewing Co. is a leading non-alcoholic beer brand with an estimated 750k monthly visitors. The store runs on the Dawn theme and leverages Yotpo for reviews and loyalty, plus Klaviyo for email marketing.
Ascension
๐บ๐ธascensionpress.com
Ascension Press is a leading provider of Catholic books, Bibles, and faith formation study programs, attracting 1M-5M monthly visitors. Founded in 2000 and based in West Chester, they leverage Shopify Plus with a robust tech stack including Klaviyo for email marketing, Shop Pay for streamlined checkout, and advanced tracking via Google Analytics 4, Google Ads, and the Meta Pixel. They also use Shogun Page Builder and LimeSpot.
Therabody US
๐บ๐ธtherabody.com
Therabody is a leading wellness brand with an estimated 3M monthly visitors, built on the Dawn theme. The store uses key apps like Klarna and Shop Pay, and tracks performance with Google Analytics 4 and Google Tag Manager.
MrBeast.store
๐บ๐ธmrbeast.store
MrBeast.store is the official online destination for exclusive MrBeast merchandise, offering a wide range of apparel, accessories, and collectibles. Attracting 1M-5M monthly visitors and boasting a strong social presence with 1M Instagram followers, the store leverages Shopify Plus for its enterprise-level e-commerce platform. Key technologies include Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics 4.
Givaudan S.A.
๐giva.co
Givaudan S.A. is a leading developer of fragrances, flavors, and active cosmetic ingredients, serving consumer product manufacturers worldwide. With 1M-5M monthly visitors and a strong social presence (1M Instagram followers), Givaudan leverages Shopify Plus and a robust tech stack, including Loox Reviews, Elevar, and Fomo, alongside comprehensive tracking via Meta Pixel, Google Analytics 4, and Microsoft Ads.
Satisfy
๐ซ๐ทsatisfyrunning.com
Satisfy is a premium running apparel brand with an estimated 750k monthly visitors. The store uses Klaviyo for email marketing, Gorgias Chat for customer support, and tracks performance via Meta Pixel, Google Analytics 4, and Hotjar.
Fashionphile
๐บ๐ธfashionphile.com
Fashionphile is a leading online retailer specializing in pre-owned luxury handbags, accessories, and jewelry from top brands like Chanel and Hermรจs. With 1M-5M monthly visitors and a strong social media presence (687k Instagram followers), Fashionphile leverages Shopify Plus for its enterprise-level e-commerce platform. Their tech stack includes Swym Wishlist, Shop Pay, Littledata, and robust tracking via Meta Pixel, TikTok Pixel, Google Analytics 4, Google Ads, and Google Tag Manager.
SNOWยฎ Oral Care
๐บ๐ธtrysnow.com
Snow is a teeth whitening brand with an estimated 10M monthly visitors. The store uses a robust tech stack including Klaviyo, Attentive, and Google Tag Manager, supported by 5 key pixels for advanced tracking.
Huda Kattan
๐บ๐ธhudabeauty.com
Huda Beauty, founded by Huda Kattan, is a leading premium cosmetics and fragrance brand with a global presence and 1M-5M monthly visitors. Offering iconic eyeshadow palettes, lipsticks, and foundations, Huda Beauty leverages Shopify Plus for its enterprise-level e-commerce platform. Their tech stack includes Okendo Reviews for social proof, Klaviyo for personalized email marketing, and robust tracking via Google Analytics 4 and Meta Pixel.
Insider
insiderstore.com.br
Insider is a leading Brazilian fashion retailer offering a curated selection of clothing, footwear, and accessories for men and women, attracting 1M-5M monthly visitors. Powered by Shopify Plus, Insider leverages customer reviews through Stamped.io and Loox, and provides support via Zendesk Chat, while utilizing Meta Pixel, TikTok Pixel, and Google Analytics 4 for comprehensive tracking.
Greenies
๐บ๐ธgreenies.com
Greenies is a leading provider of dental chews and treats for dogs and cats. Founded in 2001, the company offers a variety of products designed to promote oral health and hygiene for pets.
Laura Geller Beauty
๐บ๐ธlaurageller.com
Laura Geller Beauty is a leading makeup brand, renowned for its innovative baked powders and blushes. With 1M-5M monthly visitors and a strong social presence (740k+ Instagram followers), they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Zendesk Chat for customer support, and comprehensive tracking via Meta, TikTok, and Google pixels.
Wildone
๐บ๐ธwildone.com
Wild One is a modern pet brand offering stylish dog harnesses, collars, and essentials. Estimated at 750k monthly visitors, the store uses Klaviyo for email marketing and Rebuy for AI-powered upsells. Its tech stack is streamlined with 4 key apps and 4 tracking pixels for performance marketing.
Ghia
๐บ๐ธdrinkghia.com
Ghia is a non-alcoholic apรฉritif brand with an estimated 350k monthly visitors. The store uses Okendo Reviews for social proof, Klaviyo for email marketing, and tracks performance with Google Analytics 4 and multiple ad pixels.
Avigail Adam
๐บ๐ธavigailadam.com
Avigail Adam is a leading online retailer of premium modest women's clothing, offering dresses, skirts, and tops to a dedicated customer base. With 1M-5M monthly visitors and nearly 1 million Instagram followers, Avigail Adam leverages Shopify Plus for its enterprise-level e-commerce platform. Their tech stack includes Klaviyo for personalized email marketing and robust tracking via Google Analytics 4, Google Ads, and Meta Pixel.
Alex Diamond Jewelry
alexdiamondjewelry.com
Alex Diamond Jewelry offers exquisite diamond and gold jewelry, specializing in engagement rings and necklaces for unforgettable moments. With 1M-5M monthly visitors and a strong Instagram presence of nearly 1 million followers, Alex Diamond Jewelry leverages the power of Shopify Plus and Shop Pay for a seamless shopping experience. Their robust tracking setup includes Google Analytics 4, Google Ads, Google Tag Manager, and Shopify Web Pixel for data-driven optimization.
Everlast
๐บ๐ธeverlast.com
Everlast is a leading provider of boxing and fitness equipment, apparel, and accessories, catering to combat sports athletes and enthusiasts. With a rich history dating back to 1910 and a substantial online presence of 1M-5M monthly visitors, Everlast leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing and robust tracking via Meta Pixel, Google Analytics 4, and Hotjar, ensuring data-driven optimization.
Starface World
๐บ๐ธstarface.world
Starface is a direct-to-consumer beauty brand selling hydrocolloid pimple patches. The store attracts an estimated 3M monthly visitors and uses a robust marketing stack including Klaviyo for email and Google Analytics 4 for tracking.
Dot \u0026 Key
๐ฌ๐งdotandkey.com
Dot & Key is a popular beauty brand specializing in skincare essentials like sunscreens, moisturizers, and serums, attracting 1M-5M monthly visitors. Founded in 2018 and boasting over 754k Instagram followers, their Shopify Plus store utilizes Back in Stock and robust tracking via Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager for data-driven optimization.
Byoma
๐บ๐ธbyoma.com
BYOMA is a skincare brand focused on barrier-boosting products. The store uses the Dawn theme and has a strong social media presence with ~1.9M followers, suggesting an estimated 750k monthly visitors. Key apps include Yotpo Reviews and Shop Pay, with tracking via Google Analytics 4 and Google Ads.
Fender Musical Instruments Corporation
๐บ๐ธeu.fender.com
Fender, founded in 1946, is a leading musical instrument brand selling electric guitars, basses, amplifiers, and accessories. With 1M-5M monthly visitors and 4M Instagram followers, Fender leverages Shopify Plus for its online store. They utilize Klarna and Shop Pay for payment processing and employ Meta Pixel, Google Analytics 4, and Criteo for comprehensive tracking.
Beardo
beardo.in
Beardo is a leading men's grooming brand offering a wide range of beard oils, waxes, shampoos, and other personal care products. With 1M-5M monthly visitors and a strong social media presence (598k Instagram followers), Beardo leverages Shopify Plus for its enterprise-level e-commerce platform. They utilize Judge.me Reviews for social proof and a robust tracking setup including Meta Pixel, Google Analytics 4, Google Ads, Google Tag Manager, and Shopify Web Pixel.
Poppi
๐บ๐ธdrinkpoppi.com
Poppi is a prebiotic soda brand with an estimated 3M monthly visitors. The store uses a robust tech stack including Yotpo Reviews, Klaviyo, and multiple ad pixels for advanced tracking.
Bearaby
๐บ๐ธbearaby.com
Bearaby is a direct-to-consumer home wellness brand selling sustainable, filler-free weighted blankets, with an estimated 750k monthly visitors. The store uses a robust marketing stack including Klaviyo, Attentive, and Iterable, and tracks performance with Meta, Google Analytics 4, and Microsoft Ads pixels.
Dawn Intelligence
Performance & usage insights from 48+ stores
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PageSpeed Insights
SEO Structure
Schema & Markup
Popular Styles (Presets)
Apps Often Paired With Dawn
Key Features
About Dawn
Dawn is Shopify's flagship free theme and the foundation of Online Store 2.0. Built for speed and flexibility, it's optimized for performance with minimal code and modern architecture. Dawn features a clean, minimalist design that works for any industry, from fashion to home goods. It's fully customizable through the theme editor with drag-and-drop sections, making it perfect for merchants who want a fast, SEO-friendly store without the cost of a premium theme.
Free from Shopify
Official Shopify theme with ongoing updates and full support included.
Frequently Asked Questions
Common questions about Dawn
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