StoreInspect vs Clay
Clay is a flexible enrichment and workflow tool that pulls from 150+ providers, but it has no Shopify database of its own. StoreInspect starts from Shopify stores, their apps, and their decision-makers, so you can build the list before you enrich it.
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Clay and StoreInspect do different jobs. Clay enriches companies and people you already have, using waterfalls across 150+ providers, AI research columns, and CRM sync; Launch is $185/mo and CRM, HTTP API, and webhooks need Growth at $495/mo. StoreInspect is a Shopify store database with 400+ detected apps, themes, pixels, and attached decision-maker contacts, from Pro at $99/mo. If your list is Shopify stores, start in StoreInspect; add Clay only if you need extra enrichment or custom research on top.
StoreInspect vs Clay at a Glance
Quick feature comparison between StoreInspect and Clay.
| Feature | StoreInspect | Clay |
|---|---|---|
| Built-in Shopify store database | Yes | No |
| Shopify app, theme, and pixel filters | Yes | Limited |
| Exclude stores using a named app | Yes | Limited |
| Decision-maker contacts included | Yes | Limited |
| Waterfall enrichment across many providers | No | Yes |
| Custom AI research and workflow columns | No | Yes |
| CRM sync | Yes | Yes |
| MCP server for AI clients | Yes | Yes |
| Free tier | Yes | Yes |
StoreInspect vs Clay: Feature Comparison
How StoreInspect and Clay compare across the features that matter for prospecting.
Where the Shopify data comes from
2.1M+ Shopify stores scanned by StoreInspect, with 400+ detected apps, themes, pixels, traffic tier, revenue tier, Shopify Plus, and Meta ads signals.
Clay has no Shopify database of its own. It enriches the companies you bring through providers: its Store Leads integration enriches a company from its domain (employee counts, revenue estimates, social profiles), and BuiltWith adds technology data.
Bottom line: Start in StoreInspect to build the Shopify list. Clay is useful after you already have the domains.
Contacts
680K+ verified contacts attached to store profiles, 63% of them personal emails. Preview first, then reveal the ones you want.
Clay finds people and emails through waterfall enrichment: it tries several providers in turn until one returns a match. Every lookup spends data credits.
Bottom line: Clay can reach more contact sources. StoreInspect gives Shopify decision-makers without building a waterfall or paying per provider.
Shopify-specific filtering
Filter by apps a store uses and apps it doesn't use, theme, pixels, country, category, traffic tier, revenue tier, Shopify Plus, and Meta ads. Example: UK beauty stores using Klaviyo without a reviews app.
Filtering depends on the provider columns you add and pay for. To drop stores that run a named app, you first enrich every row with a technology provider, then filter the table on that column.
Bottom line: For app-based targeting, StoreInspect does the job in one search.
Cost model
Flat plans. Free is $0 with 10 reveals a month; Pro at $99/mo includes 1,000 reveals, CSV export, API, and MCP.
Credits and actions. Launch is $185/mo (from 2,500 data credits), Growth $495/mo (from 6,000). Large lists with many enrichment steps use credits quickly.
Bottom line: StoreInspect is cheaper and more predictable for Shopify lists. Clay costs more but covers far more data types.
Workflows and AI
API and hosted MCP server for ChatGPT, Claude, Cursor, and Codex; native CRM, Sheets, Excel, and Notion connections.
Tables with AI research columns, waterfalls, and CRM sync. Clay's MCP lets reps run Clay from Claude, ChatGPT, Glean, and Microsoft 365 Copilot on Launch and higher, using the same credits.
Bottom line: Clay is the stronger general workflow builder. StoreInspect keeps the Shopify part short.
StoreInspect vs Clay: Pricing
Different tools, different pricing models. Here is what you actually pay.
StoreInspect
Clay
- 10 contact reveals/month
- Full store browsing & filtering
- 1 saved list, 1 saved view
- 500 actions/mo
- 100 data credits/mo
- Unlimited seats
- Company-email trial available
- 1,000 contact reveals/month
- All Shopify filters + CSV export
- From 15,000 actions/mo
- From 2,500 data credits/mo
- MCP for reps
- No CRM, HTTP API, or webhooks
- 3,000 contact reveals/month
- Unlimited search results
- Priority support
- From 40,000 actions/mo
- From 6,000 data credits/mo
- CRM integrations
- HTTP API integrations and webhooks
- 10,000 contact reveals/month
- Higher API + MCP limits
- Dedicated support
- 100,000+ data credits and 200,000+ actions/mo
- Clay API access
- Annual commitment
The difference: Clay Launch is $185/mo for 2,500 data credits and 15,000 actions with unlimited seats; CRM integrations, HTTP API, and webhooks start on Growth at $495/mo. Each enrichment spends credits, and Shopify data comes from providers such as Store Leads or BuiltWith. StoreInspect Pro at $99/mo includes the Shopify database, app and theme filters, 1,000 contact reveals a month, CSV export, API, and MCP access.
Where StoreInspect and Clay Excel
No tool is perfect. Here is where each one excels and where it falls short.
Where StoreInspect wins
- Shopify database with 400+ detected apps, themes, and pixels built in
- Filter for stores missing a named app, not just stores using one
- 680K+ verified contacts attached to store profiles
- Pro at $99/mo with 1,000 contact reveals, CSV export, API, and MCP
- No waterfall to design and no per-provider credits
Where StoreInspect falls short
- Shopify only; Clay works for any company
- No waterfall across outside contact providers
- No AI research columns or general workflow builder
- Fewer contact sources than a full Clay waterfall
Where Clay wins
- Waterfall enrichment across 150+ data providers
- Flexible tables with AI research and custom columns
- Unlimited seats on every plan
- Integrations with Store Leads, BuiltWith, and many contact providers
- MCP access for Claude and ChatGPT on Launch and higher
- Strong G2 rating (4.6/5 from 234 reviews)
Where Clay falls short
- No Shopify store database of its own; Shopify data comes from paid providers
- Credits can run out fast on large lists with many enrichment steps
- CRM integrations, HTTP API, and webhooks need Growth at $495/mo
- Steeper learning curve than a search-and-export tool
- Contact accuracy depends on the providers in each waterfall
What Reviews and Official Sources Say About Clay
Evidence from Clay reviews and product pages. 4.6/5 on G2 (234 reviews) with 150+ data providers installs.
“The credits can also run out quickly, and the price may be high for small teams.”
G2 review, August 2026
“Sometimes the data is not fully correct, so I still need to check it myself.”
G2 review, August 2026
“The learning curve is steeper than the marketing suggests.”
G2 review, August 2026
“If you run a large list with too many enrichment steps, credits can disappear quickly”
G2 review, April 2026
“The AI also invented contacts and it was very difficult to get it to format correctly.”
G2 review, September 2026
“The AI-generated research was occasionally outdated or lacked enough context.”
G2 review, September 2026
StoreInspect or Clay: Which Is Right for You?
Choose StoreInspect if you...
- Shopify app founders and agencies building merchant lists every week
- Targeting stores by apps they use or are missing
- Getting Shopify decision-maker contacts without designing a waterfall
- Teams that want a flat $99/mo plan instead of credit budgeting
Choose Clay if you...
- •Teams enriching accounts from many industries, not only Shopify
- •RevOps teams that want waterfall enrichment and custom AI research columns
- •Workflows that already start from a list of domains in a CRM
- •Teams with budget for $185–$495/mo plus credit top-ups
Research and Sources
StoreInspect was tested directly. Clay's plans, credits, CRM and API access, MCP availability, waterfall enrichment, and its Store Leads and BuiltWith integrations were checked against the official sources below on October 23, 2026. Clay's own pages give different provider counts (50+ to 200+); we use the 150+ on its pricing table. Review quotes are from G2. We did not buy a Clay plan or run a contact-accuracy test, so verify the linked sources before buying.
Review scope: Plans, credits, Shopify data sources, CRM, API, and MCP access checked against Clay's pricing page, integration docs, and MCP docs
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