Wappalyzer Sees Everything. We Go Deep on Shopify.
Wappalyzer detects 1,000+ technologies across any website, but it treats Shopify as just another platform. StoreInspect goes deeper with 400+ app detections, specific theme and pixel tracking, tech stack gap filtering, and 206K+ verified founder contacts. All in a searchable database built for Shopify prospecting.
Wappalyzer is a popular technology profiler with 2M+ extension users. It identifies CMS platforms, frameworks, analytics tools, and more across any website. For a quick 'what does this site run?' check, it's one of the best tools available. But for Shopify prospecting, it falls short: no specific Shopify app or theme detection, no contact data, no searchable store database, and no lead qualification. StoreInspect focuses exclusively on Shopify and goes deeper: 144K+ stores with 400+ app detections, theme and pixel tracking, lead fit scoring, tech stack gap filtering, and 206K+ verified founder contacts (63% personal emails). You get a complete Shopify prospecting platform for $49/mo, while Wappalyzer charges $99-449/mo for broad technology data without contacts.
StoreInspect vs Wappalyzer at a Glance
Quick feature comparison between StoreInspect and Wappalyzer.
StoreInspect vs Wappalyzer: Feature Comparison
How StoreInspect and Wappalyzer compare across the features that matter for prospecting.
Technology Detection
Focused on Shopify. Detects 400+ individual apps, specific themes (Dawn, Prestige, Impulse, etc.), and tracking pixels (Meta, TikTok, GA, Klaviyo). Every detection is granular and actionable for Shopify prospecting.
Detects 1,000+ technologies across all websites: CMS platforms, JavaScript frameworks, analytics tools, CDNs, payment processors, and more. Works on any site instantly via the browser extension. Broad but not deep on any single platform.
Bottom line: Wappalyzer tells you 'this site uses Shopify.' StoreInspect tells you which Shopify theme, which 12 apps, and which 3 pixels that store runs. Choose based on whether you need breadth or Shopify depth.
Contact Data
206K+ verified contacts built into the platform. Founder emails, CEO emails, marketing leads. 63% are personal emails, not generic info@ addresses. Reveal and export directly from search results.
No contact data at any tier. Wappalyzer identifies technologies, not people. To reach decision-makers at sites you discover, you need a separate tool like Apollo, Hunter, or RocketReach ($49-99/mo extra).
Bottom line: StoreInspect includes contacts. Wappalyzer does not. If your goal is outreach to Shopify store owners, StoreInspect saves you from stitching together multiple tools.
Store Discovery
Searchable database of 144K+ Shopify stores. Filter by traffic tier, category, country, apps installed, themes, pixels, tech stack gaps, and lead fit score. Browse and prospect without visiting a single website.
No searchable database. Wappalyzer works one site at a time via the browser extension, or in bulk via the API. You need to already know which sites to check. There is no way to discover new prospects through Wappalyzer alone.
Bottom line: StoreInspect is a prospecting tool. Wappalyzer is an identification tool. If you need to find new Shopify stores to sell to, StoreInspect is the right choice.
Shopify-Specific Intelligence
Detects individual Shopify apps (Klaviyo, Recharge, Yotpo, etc.), specific themes, tracking pixels, and tech stack gaps. Filter for stores missing a specific tool your product fills. Built entirely around Shopify ecommerce.
Detects 'Shopify' as a platform, and may identify some broad categories like 'Shopify Payments.' Does not detect individual Shopify apps from script signatures, specific theme names, or which pixels are installed. Shopify is one of 1,000+ technologies, not a focus area.
Bottom line: If you need Shopify-specific data (which apps, which theme, which pixels), Wappalyzer can't help. StoreInspect was built for exactly this.
Lead Qualification
Lead fit score based on traffic tier, tech stack gaps, contact availability, and app sophistication. Filter by stores missing specific tools. Built for sales teams qualifying Shopify prospects quickly.
No lead scoring or qualification features. Wappalyzer gives you raw technology data. Any qualification logic has to be built manually on your end, or handled by a separate CRM/enrichment tool.
Bottom line: Wappalyzer gives you data. StoreInspect gives you qualified leads. If you want to skip the manual qualification step, StoreInspect does that work for you.
Pricing
Free tier with 10 contact reveals. Pro at $49/mo with 1,000 reveals and CSV export. Business at $149/mo with 3,000 reveals. No demo required, no annual lock-in.
Free extension with 50 lookups/month. Starter at ~$99/mo for 5,000 lookups. Teams at ~$249/mo for 20,000 lookups. Business at ~$449/mo for 50,000 lookups. No contacts at any tier. Credits expire after 60 days.
Bottom line: Wappalyzer costs 2-9x more and doesn't include contacts. The free tier used to be more generous but has been cut back. If Shopify prospecting is your use case, StoreInspect delivers more value per dollar.
StoreInspect vs Wappalyzer: Pricing
Different tools, different pricing models. Here is what you actually pay.
StoreInspect
Wappalyzer
- 10 contact reveals/month
- Full store browsing & filtering
- 1 saved list, 1 saved view
- Browser extension only
- 50 lookups per month
- Basic technology detection
- No API access
- No lead lists or export
- 1,000 contact reveals/month
- CSV export
- Unlimited lists & views
- 5,000 lookups per month
- API access included
- Technology alerts
- Basic reporting
- 1 user
- 3,000 contact reveals/month
- 3 team seats
- Priority support
- 20,000 lookups per month
- Team collaboration features
- Lead lists and export
- Advanced filtering
- Multiple users
- 10,000 contact reveals/month
- Dedicated support
- Unlimited everything
- 50,000 lookups per month
- Priority support
- Custom integrations
- Dedicated account manager
- Multiple users
The difference: Wappalyzer's free tier is limited to 50 lookups/month. Paid plans start at ~$99/mo for 5,000 lookups and scale to $449/mo. No tier includes contact data or Shopify-specific filtering. StoreInspect includes verified founder contacts and full Shopify intelligence at $49/mo. Wappalyzer is better for identifying technologies across any website. StoreInspect is better if you sell to Shopify merchants and want contacts ready for outreach.
Where StoreInspect and Wappalyzer Excel
No tool is perfect. Here is where each one excels and where it falls short.
Where StoreInspect wins
- 206K+ verified contacts included. 63% personal emails, not generic info@ addresses.
- Shopify-only focus with deep app (400+), theme, and pixel detection per store
- Searchable database of 144K+ stores with filtering by apps, themes, traffic, gaps, and more
- Tech stack gap filtering: find stores missing specific tools your product fills
- Lead fit scoring built on Shopify-specific signals (traffic, apps, tech gaps)
- Free tier with instant signup. No demo, no sales call, no credit expiration.
Where StoreInspect falls short
- Shopify only. No coverage for WordPress, Magento, Wix, SaaS, or non-ecommerce sites.
- 144K stores vs any website on the internet (focused database, not a general technology profiler)
- No browser extension for instant on-page technology detection
- No API access or CRM integrations yet
Where Wappalyzer wins
- Detects 1,000+ technologies across any website, not just ecommerce
- Massive user base with 2M+ Chrome extension installs and strong brand recognition
- Works instantly on any site via the browser extension, no signup required
- API access for programmatic technology lookups at scale
- Covers all platforms: WordPress, Magento, Wix, custom-built, SaaS, and more
Where Wappalyzer falls short
- No verified decision-maker contacts at any price tier. You always need a separate enrichment tool for outreach.
- Cannot detect specific Shopify themes, individual Shopify apps, or pixel configurations. Treats Shopify as a single technology.
- Free tier has been cut to 50 lookups/month. The jump from free to $99/mo leaves casual users stuck.
- Credits expire after 60 days, punishing users who don't maintain consistent usage.
- No searchable database or store discovery. You must already know which sites to look up.
- Broad detection means shallow depth. Identifies that a technology is present but often misses backend tools and specific configurations.
What Wappalyzer Users Say
Real feedback from Wappalyzer reviews. 4.6/5 on Chrome Web Store with 2M+ installs.
“It can only detect about 85% of what's on a site. Misses a lot of backend technologies.”
G2 review
“The free tier is very limited now. Used to be unlimited.”
Chrome Web Store review
“Credits expire after 60 days which feels punitive if you don't use them consistently”
G2 review
“Great for a quick check but not deep enough for serious competitive analysis”
Capterra review
“Doesn't tell you which Shopify theme or specific apps a store uses”
User review
“The pricing jump from free to $99/mo is steep with nothing in between”
Chrome Web Store review
StoreInspect or Wappalyzer: Which Is Right for You?
Choose StoreInspect if you...
- Agencies and consultants selling specifically to Shopify merchants
- B2B teams who want verified founder contacts without paying for Wappalyzer + Apollo + Hunter
- Anyone qualifying Shopify stores by specific apps, themes, or tech stack gaps
- Teams on a budget: deep Shopify intelligence with contacts for $49/mo instead of $99-449/mo without contacts
- Solo operators who want to search a database of stores, not look them up one by one
Choose Wappalyzer if you...
- •Quick technology checks on any website via the browser extension
- •Developers and designers identifying CMS, frameworks, and tools on client sites
- •Sales teams selling horizontal tools (analytics, CDN, hosting) to any website type
- •Programmatic technology lookups at scale via API
Wappalyzer vs StoreInspect FAQ
What people ask when comparing these tools.
Have more questions? Contact us
Find Shopify Clients Worth Your Time
Search by niche, traffic, and tech stack. Export with verified founder contacts.Search stores by niche, traffic, and tech stack. Export with verified founder contacts so you can skip the research.