Shopify App Marketplace: app adoption data for founders and ecommerce SaaS teams
Explore Shopify app categories, top detected apps, visible app gaps, and the store signals app founders can use to find merchants likely to need their product.
The official Shopify App Store is where merchants browse and install apps. StoreInspect is the marketplace intelligence layer: it shows which apps and categories appear on 700K+ indexed Shopify stores, which gaps are visible, and which accounts app founders can target before spending on ads, App Store SEO, or outbound.
Marketplace Signals
Use public app adoption as a first-pass map, then validate with store-level filters.
Shopify public marketplace claim
98.2% missing
Shopify App Marketplace Categories
Start with a category, then check adoption, competitors, and store gaps.
Email & SMS Marketing
1,821+ visible detections across tracked apps.
Klaviyo
Attentive
MailchimpPayment & Checkout
1,683+ visible detections across tracked apps.
Shop Pay
Afterpay
KlarnaReviews & Ratings
814+ visible detections across tracked apps.
Yotpo Reviews
Judge.me
LooxCustomer Support
515+ visible detections across tracked apps.
Gorgias Chat
Zendesk
GladlyLoyalty & Rewards
396+ visible detections across tracked apps.
Yotpo Loyalty
Smile.io Loyalty
LoyaltyLionAnalytics & Attribution
340+ visible detections across tracked apps.
Elevar
Northbeam
LittledataWishlist
277+ visible detections across tracked apps.
Swym Wishlist
Wishlist KingNotifications
226+ visible detections across tracked apps.
Back in StockUpsell & Cross-sell
201+ visible detections across tracked apps.
Rebuy
Appmate
Zipify OCUTop Detected Shopify Apps
A storefront-adoption view, not a Shopify App Store review or install ranking.
Klaviyo
135,300 stores, 19.2% of stores with app snapshots
Judge.me Reviews
117,748 stores, 16.7% of stores with app snapshots
Cart Drawer
117,311 stores, 16.6% of stores with app snapshots
Mailchimp
75,646 stores, 10.7% of stores with app snapshots
Instafeed (Mintt)
49,165 stores, 7% of stores with app snapshots
Auto Currency Switcher
42,991 stores, 6.1% of stores with app snapshots
Retention.com
34,551 stores, 4.9% of stores with app snapshots
PageFly
30,068 stores, 4.3% of stores with app snapshots
Visible App Gaps
Missing app categories are directional signals for segmentation and research.
App gaps do not prove a store lacks the capability. They show that StoreInspect did not see a known public storefront signal. The right workflow is to combine a gap with traffic, category, adjacent apps, paid-media pixels, Shopify Plus, and contacts.
From Marketplace Research to Merchant Targets
Use app adoption as the map, then build a smaller list of stores with a reason to care.
Validate category demand
Compare app-category adoption, missing-tool rates, and store maturity before building another app in a crowded lane.
Map competitor installs
Start with stores using a direct competitor or adjacent tool, then segment by category, traffic, pixels, and stack depth.
Find visible gaps
Look for stores with buying signals and no visible app in your category, then review whether the gap is worth outreach.
Add contacts last
Reveal founders, ecommerce managers, marketers, or operators after the account has enough fit to justify a message.
App Founder Resources
Use the marketplace hub as the starting point, then go deeper into listing SEO, category sizing, and outreach.
Top Shopify apps report
Database-wide app adoption, stack depth, and visible app gaps.
Open resourceHow to market a Shopify app
TAM, categories, and first go-to-market decisions for app founders.
Open resourceHow to get users for your Shopify app
Turn app-marketplace insight into a first merchant target list.
Open resourceShopify App Store SEO
Listing language, keyword patterns, reviews, and Built for Shopify signals.
Open resourceShopify app ICP targeting
Define account filters before exporting stores for outreach.
Open resourceShopify apps directory
Browse app pages with detected store counts and common pairings.
Open resourceOfficial Marketplace vs Adoption Intelligence
The two data sources answer different questions.
Frequently Asked Questions
Is this the official Shopify App Store?
No. The official Shopify App Store is where merchants discover and install apps. StoreInspect's Shopify app marketplace page is a data hub for app adoption, visible category gaps, competitor installs, and store targeting.
How many apps are in the Shopify app marketplace?
Shopify's public App Store says it has over 16K apps. StoreInspect focuses on the smaller set of apps and app categories that leave visible storefront signals across 700K+ indexed Shopify stores.
What is the most popular Shopify app?
Klaviyo is currently the top detected non-payment app in the StoreInspect app adoption dataset. StoreInspect rankings use public storefront signals, not Shopify App Store installs or review counts.
How can Shopify app founders find stores likely to need their app?
Start with the app category, then layer current apps, missing apps, traffic tier, pixels, category, Shopify Plus, and contact availability. A store with a visible gap and budget signals is a better target than a random Shopify merchant.
Can StoreInspect detect every Shopify app?
No. StoreInspect detects public storefront scripts, app blocks, JavaScript globals, DOM markers, and known signatures. Backend-only, checkout-only, private, and heavily customized apps may not expose a visible signal.
What is the largest Shopify app opportunity?
Support is the largest visible app gap in the current StoreInspect report. Treat gaps as prioritization signals, then validate with store category, traffic, adjacent apps, pixels, and contacts.
Get startedReady to find better Shopify leads?
Search by niche, traffic, and tech stack. Export verified contacts and start with stores worth pitching. No credit card needed.