ColourPop

ColourPop is a leading direct-to-consumer beauty brand offering affordable, trend-driven cosmetics with an estimated 10M monthly visitors fueled by 11.6M social followers. The store leverages a custom Colourpop theme, enterprise signals, and 7 apps including Klaviyo and Attentive for marketing, Gorgias Chat for support, and Klarna for payments. It features robust tracking with Google Analytics 4, Google Ads pixels, and Google Tag Manager.

As one of the most successful Shopify stores in the beauty space, ColourPop has built a comprehensive ecommerce operation that leverages advanced marketing technology and conversion optimization strategies. Their tech stack includes 7 specialized apps working together to deliver personalized shopping experiences, streamlined checkout flows, and sophisticated post-purchase engagement. The store's implementation of 4 tracking pixels enables precise attribution and retargeting across major advertising platforms including Meta, Google, and TikTok.