Huel offers nutritionally complete meal replacements and food products via Shopify.

🌍 UKFood & Beverage500k/mo114 productsEst. 2014Shopify Plus

Store Overview

Huel offers nutritionally complete meal replacements and food products via Shopify. The store attracts an estimated 750k monthly visitors, powered by a custom theme and enterprise signals. It leverages Attentive for marketing, Google Tag Manager, and 7 pixels including Meta, TikTok, Google Analytics 4, Google Ads, Snapchat, and Microsoft Ads.

Huel is a top food & beverage store on Shopify. They use 2 apps to run their store, from email marketing to reviews to analytics. 17 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Custom Shopify themeEnterprise signals enabled7 pixels: Meta, TikTok, Google Analytics 4, Google Ads, Snapchat, Microsoft AdsGoogle Tag Manager implementedAttentive app for engagement~13 product collections338K total social followers (318K Facebook)

Traffic & Growth

Brand search interest over the last 6 months.

500k

Estimated monthly visits

Theme

CustomCustom
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Tech Stack

2 apps detected

Tracking Pixels

17 detected
Meta PixelTikTok PixelSnapchat PixelReddit PixelGoogle Analytics 4Heap AnalyticsGoogle Tag ManagerMicrosoft Ads (Bing)AttentiveAwinOptimizelyPodsights (Spotify)TatariXandr (Microsoft)PodscribeSpotify AdsGoogle Ads

Common Questions

Snapshot

85Score
Products
114
Collections
42
Apps
2
Pixels
17
Revenue
$X.XM

Brand Presence

HQ: Aylesbury
Founded: 2014
Employees: 100

Team Contacts

30 found

Product Owner

•••@huel.com

Product Owner

•••@huel.com

+28 more contacts

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