Huel

Huel offers nutritionally complete meal replacements and food products via Shopify. The store attracts an estimated 750k monthly visitors, powered by a custom theme and enterprise signals. It leverages Attentive for marketing, Google Tag Manager, and 7 pixels including Meta, TikTok, Google Analytics 4, Google Ads, Snapchat, and Microsoft Ads.

As one of the most successful Shopify stores in the food & beverage space, Huel has built a comprehensive ecommerce operation that leverages advanced marketing technology and conversion optimization strategies. Their tech stack includes 1 specialized apps working together to deliver personalized shopping experiences, streamlined checkout flows, and sophisticated post-purchase engagement. The store's implementation of 7 tracking pixels enables precise attribution and retargeting across major advertising platforms including Meta, Google, and TikTok.