Xandr (Microsoft)
Demand-side platform (formerly AppNexus)
Top Brands using Xandr (Microsoft)
Ridgewallet
🇳🇱ridgewallet.com
Ridge offers minimalist wallets and everyday carry essentials via its EU Shopify store, attracting an estimated 750k monthly visitors fueled by 845K social followers. The site leverages a custom 'The Ridge' theme, 6 apps including Klaviyo for email marketing, Klarna payments, and Northbeam attribution, plus 9 pixels like Meta, Google Analytics 4, Snapchat, and Criteo managed via GTM. Enterprise signals confirm advanced optimization with a lean ~10 products across ~26 collections.
PAT McGRATH LABS
🇺🇸patmcgrath.com
Pat McGrath Labs is a high-end cosmetics brand founded in 2017, attracting an estimated 10M monthly visitors. The site uses a robust tech stack including Yotpo Reviews, Klaviyo, and 9 tracking pixels like Meta Pixel and Google Analytics 4 for advanced marketing and analytics.
Stio
🇺🇸stio.com
Stio offers premium outdoor apparel and gear designed for mountain adventures, attracting 1M-5M monthly visitors. Founded in 2000, their Shopify Plus store leverages a robust tech stack including Klaviyo for email marketing, Yotpo for reviews, and comprehensive tracking via Google Analytics 4 and Meta Pixel. With over 131k Instagram followers, Stio blends performance with style for the modern outdoor enthusiast.
Floyd Home
🇺🇸floydhome.com
Floyd is a direct-to-consumer furniture brand with an estimated 750k monthly visitors. The store uses a custom HH Floyd theme and a robust marketing stack including Klaviyo, Gorgias Chat, and extensive tracking pixels like Meta and GA4.
Bluebella
🇬🇧bluebella.com
Bluebella is a luxury lingerie and intimate apparel brand for modern women, attracting 200K-1M monthly visitors. Built on Shopify Plus with a fully custom theme, the store leverages enterprise tools like Klaviyo for email marketing, Gorgias Chat for support, and advanced tracking via Meta Pixel, Google Analytics 4, and Microsoft Clarity.
Graza
🇺🇸graza.co
Graza is a Shopify store specializing in high-quality olive oil, attracting an estimated 350k monthly visitors. It uses a custom theme and advanced marketing tools like Klaviyo, Superfiliate, and Postscript SMS for customer engagement and affiliate management.
Steve Madden
🇺🇸stevemadden.com
Steve Madden is a leading fashion retailer with an estimated 10M+ monthly visitors. The store runs a sophisticated tech stack including Yotpo Reviews, Attentive, and Gorgias Chat. It leverages multiple pixels for advanced advertising and analytics.
Huel
🌍huel.com
Huel offers nutritionally complete meal replacements and food products via Shopify. The store attracts an estimated 750k monthly visitors, powered by a custom theme and enterprise signals. It leverages Attentive for marketing, Google Tag Manager, and 7 pixels including Meta, TikTok, Google Analytics 4, Google Ads, Snapchat, and Microsoft Ads.
Faces Canada
🇮🇳facescanada.com
Faces Canada is a beauty and cosmetics brand offering makeup, skincare, and personal care products. With 50K-200K monthly visitors and 874k Instagram followers, they leverage Shopify Plus for enterprise-level operations. Their tech stack includes Judge.me Reviews, Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive tracking and optimization.
Burrow
🇺🇸burrow.com
Burrow is a direct-to-consumer home furniture brand specializing in modular sofas with tool-free assembly. The store attracts an estimated 750k monthly visitors and utilizes a sophisticated marketing stack including 9 tracking pixels like Meta, TikTok, and Criteo, managed via Google Tag Manager.
Xandr (Microsoft) Insights
Usage statistics across 10+ stores
Stores by Scale
Pixels Often Paired With Xandr (Microsoft)
Apps Often Paired With Xandr (Microsoft)
Themes Often Paired With Xandr (Microsoft)
What It Tracks
About Xandr (Microsoft)
Xandr (Microsoft) is a programmatic dsp solution used by Shopify stores. Demand-side platform (formerly AppNexus). Integration with Shopify enables tracking of key e-commerce events for optimization and analysis.
Frequently Asked Questions
Common questions about Xandr (Microsoft)
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