Liquid Death

Liquid Death is a rebellious canned water and beverage brand with a heavy metal aesthetic, selling ~350 products across ~15 collections. The store draws an estimated 10M monthly visitors, leveraging a custom Liquid Death theme, enterprise signals, GTM, 5 pixels (Meta, GA4, etc.), and 6 apps including Klaviyo for email marketing, Smile.io for loyalty, and Rebuy for personalization.

Liquid Death is a top food & beverage store on Shopify. They use 5 apps to run their store, from email marketing to reviews to analytics. 6 tracking pixels help them measure ad performance on Meta, Google, and TikTok.