
Liquid Death
Liquid Death is a rebellious canned water and beverage brand with a heavy metal aesthetic, selling ~350 products across ~15 collections.
Store Overview
Liquid Death is a rebellious canned water and beverage brand with a heavy metal aesthetic, selling ~350 products across ~15 collections. The store draws an estimated 10M monthly visitors, leveraging a custom Liquid Death theme, enterprise signals, GTM, 5 pixels (Meta, GA4, etc.), and 6 apps including Klaviyo for email marketing, Smile.io for loyalty, and Rebuy for personalization.
As one of the most successful Shopify stores in the food & beverage space, Liquid Death has built a comprehensive ecommerce operation that leverages advanced marketing technology and conversion optimization strategies. Their tech stack includes 6 specialized apps working together to deliver personalized shopping experiences, streamlined checkout flows, and sophisticated post-purchase engagement. The store's implementation of 4 tracking pixels enables precise attribution and retargeting across major advertising platforms including Meta, Google, and TikTok.
Traffic & Growth
Brand search interest over the last 6 months.
Monthly visits (October)
Theme
Tech Stack
6 apps detectedThe #1 email & SMS platform for Shopify stores
Points, VIP tiers, and referral rewards platform
Shopify's accelerated checkout with installments
Privacy and cookie consent management platform
AI-powered upsells and personalization
Ecommerce analytics and attribution dashboard
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Tracking Pixels
4 detectedCommon Questions
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Snapshot
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Brand Presence
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