Rothy's

Rothy's offers sustainable, washable shoes and bags made from recycled materials via a Shopify store with an estimated 750k monthly visitors. It features a custom DNA theme, enterprise signals, and an efficient stack of 6 apps like Yotpo Reviews and Swym Wishlist. Tracking includes 7 pixels (Meta, TikTok, GA4, Google Ads) managed via GTM.

As one of the most successful Shopify stores in the fashion space, Rothy's has built a comprehensive ecommerce operation that leverages advanced marketing technology and conversion optimization strategies. Their tech stack includes 6 specialized apps working together to deliver personalized shopping experiences, streamlined checkout flows, and sophisticated post-purchase engagement. The store's implementation of 7 tracking pixels enables precise attribution and retargeting across major advertising platforms including Meta, Google, and TikTok.