The Boys
The Boys is an officially licensed apparel and accessories brand inspired by the Amazon Prime series, attracting 5M-20M monthly visitors.
Store Overview
The Boys is an officially licensed apparel and accessories brand inspired by the Amazon Prime series, attracting 5M-20M monthly visitors. Operating on Shopify Plus with a fully custom theme, they leverage enterprise tools including Klaviyo for email marketing, Smile.io for loyalty, and Yotpo for reviews. Their robust tracking setup includes Google Analytics 4, Google Ads, and Microsoft Ads, supported by 1.1M Instagram followers.
The Boys is a top fashion store on Shopify. They use 4 apps to run their store, from email marketing to reviews to analytics. 7 tracking pixels help them measure ad performance on Meta, Google, and TikTok.
Traffic & Growth
Brand search interest over the last 6 months.
Estimated monthly visits
Theme
Tech Stack
4 apps detected
The #1 email & SMS platform for Shopify stores
Points, VIP tiers, and referral rewards platform
Shopify's accelerated checkout with installments
Loyalty programs and referrals for ecommerce
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Tracking Pixels
6 detected
Common Questions
Snapshot
Brand Presence
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