The INKEY List

The INKEY List

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The INKEY List is a UK-based skincare brand with an estimated 3M monthly visitors.

🇬🇧 UKBeauty500k/mo182 productsEst. 2018Shopify Plus

Store Overview

The INKEY List is a UK-based skincare brand with an estimated 3M monthly visitors. The store uses a custom Inkey 2.0 theme and integrates advanced marketing tools like Attentive, Dynamic Yield, and LoyaltyLion to drive engagement and sales.

The INKEY List is a top beauty store on Shopify. They use 7 apps to run their store, from email marketing to reviews to analytics. 10 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Custom 'Inkey 2.0' theme for a tailored user experienceHeavy investment in analytics with 11 pixels, including Meta, TikTok, and HotjarStrong social proof with ~1.3M total followers across Instagram and TikTokEnterprise-grade tech stack featuring Gorgias Chat and Dynamic YieldUtilizes Swym Wishlist and Klarna to optimize conversion and retention

Traffic & Growth

Brand search interest over the last 6 months.

500k

Estimated monthly visits

Theme

Inkey 2.0 themeCustom
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Tech Stack

7 apps detected

Tracking Pixels

10 detected
Google AdsGoogle Analytics 4Google Tag ManagerHotjarMeta PixelMicrosoft Ads (Bing)Pinterest TagShopify Web PixelSnapchat PixelTikTok Pixel

Common Questions

Snapshot

55Score
Products
182
Collections
52
Price Range
$5 – $56
Avg Price
$23
Apps
7
Pixels
10
Revenue
$X.XM

Brand Presence

HQ: London, UK
Founded: 2018
Employees: 50

Team Contacts

9 found

Assistant Trade Marketing Manager

•••@theinkeylist.com

Social Media Manager

•••@theinkeylist.com

+7 more contacts

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