Is Simple good for SEO?

Simple has an SEO rating of B. The theme follows Shopify's best practices for structured data, meta tags, and page speed. Pair with quality content and a solid app stack for best results.

Does Simple support Online Store 2.0?

Yes, Simple is fully compatible with Shopify's Online Store 2.0 (OS 2.0). This means you get flexible sections everywhere, app blocks, metafields support, and the latest Shopify features.

How do I detect which theme a Shopify store is using?

Use the free StoreInspect Chrome extension. Visit any Shopify store, click the extension icon, and you'll see the theme name, type (free/paid/custom), version, and full app and pixel stack.

Simple

Free

By Shopify

No-frills deprecated free theme

Detected on: 1+ Stores•Avg Speed Score: 80/100•Price: Free

View Demo Store View in Theme Store

Stunning Stores built on Simple

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growithjessie

🇨🇦growithjessie.ca

GrowithJessie is a lifestyle brand offering curated products for personal growth and self-improvement, attracting 50K-200K monthly visitors. The Shopify Plus store leverages a robust tech stack including Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive tracking and optimization.

100k Visits

Simple Intelligence

Performance & usage insights from 1+ stores

Updated Mar 2026

Performance Scores

Mobile Speed

PageSpeed Insights

Desktop Speed

PageSpeed Insights

SEO Structure

Schema & Markup

Popular Styles (Presets)

Light

50%

Beauty

30%

Toy

20%

Apps Often Paired With Simple

Shop Pay

Payment & Checkout

100%

Pixels Often Paired With Simple

Meta Pixel

Social Ads

100%

Google Merchant Center

Paid Ads

100%

Key Features

Sidebar navigationClean layoutProduct image zoomRelated productsMobile responsiveSocial media iconsNewsletter signupQuick shop

About Simple

Simple is a deprecated free Shopify theme designed for straightforward online stores. True to its name, Simple offers a no-frills shopping experience with a clean sidebar navigation and product-focused layout. It was popular with stores that wanted quick setup without complex customization. While no longer updated by Shopify, Simple continues to power thousands of active stores.

Free from Shopify

Official Shopify theme with ongoing updates and full support included.

Frequently Asked Questions

Common questions about Simple

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