Data Articles

53 guides and insights on data for Shopify store research.

Shopify App Outreach: First 100 Stores [501K Study]

Shopify App Outreach: First 100 Stores [501K Study]

Shopify app outreach data from 501,325 stores. See the wedges, niches, and tech-stack gaps best suited to landing your first 100 installs.

Best Shopify Wholesale Apps [495K-Store Study]

Best Shopify Wholesale Apps [495K-Store Study]

We analyzed 495,091 Shopify stores and found just 1,472 running visible wholesale apps. Here are the best Shopify wholesale apps by use case.

Shopify Server-Side Tracking [183K-Store Study]

Shopify Server-Side Tracking [183K-Store Study]

We analyzed 183,408 Shopify stores. Only 1.5% use analytics apps, even as Shopify shifts tracking to Customer Events and server-side measurement.

Best Shopify Back in Stock Apps [475K-Store Study]

Best Shopify Back in Stock Apps [475K-Store Study]

We analyzed 474,871 Shopify stores to find which back-in-stock apps merchants actually use. Only 2.3% run one. Here's the real adoption data.

Best Shopify Fraud Prevention Apps [475K-Store Study]

Best Shopify Fraud Prevention Apps [475K-Store Study]

We analyzed 475,076 Shopify stores and found only 0.4% use a visible fraud-prevention app. Here are the tools serious merchants actually run.

Best Shopify Returns Apps in 2026 [447K-Store Study]

Best Shopify Returns Apps in 2026 [447K-Store Study]

We analyzed 446,848 Shopify stores to find which returns apps merchants actually use. Only 0.156% show one. Here's the honest ranking.

Shopify Checkout Migration 2026 [385K-Store Study]

Shopify Checkout Migration 2026 [385K-Store Study]

Three Shopify deadlines hit in 2026. We analyzed 385K stores to show what breaks, who's affected, and how to migrate.

Shopify Theme Performance [385K-Store Study]

Shopify Theme Performance [385K-Store Study]

We analyzed 385,030 Shopify stores to measure real-world theme performance. Paid themes run 48% more apps and score 38% higher.

How to Research a Shopify Store in 5 Minutes

How to Research a Shopify Store in 5 Minutes

The 5-minute pre-call research system for Shopify agencies. Check theme, apps, pixels, traffic, and contacts to build pitches that convert.

Best Shopify Apps for Fashion Stores [63K-Store Study]

Best Shopify Apps for Fashion Stores [63K-Store Study]

We analyzed 63,365 Shopify fashion stores to find which apps they actually use. See top apps, adoption rates by growth stage, and where fashion differs.

How to Market a Shopify App [240K-Store Study]

How to Market a Shopify App [240K-Store Study]

Data-backed guide to marketing your Shopify app. We analyzed 240K stores to show exactly how many merchants need each app category.

Best Shopify Search Apps in 2026 [246K-Store Study]

Best Shopify Search Apps in 2026 [246K-Store Study]

We analyzed 246,272 Shopify stores. Only 0.4% use a search app. Here's what they install, why it matters, and which apps actually win.

Best Shopify Personalization Apps in 2026 [232K-Store Study]

Best Shopify Personalization Apps in 2026 [232K-Store Study]

We scanned 232,794 Shopify stores to find which personalization apps they actually use. 97.5% have none. Rebuy leads. Full data breakdown.

How to Find Shopify Stores Running Paid Ads [120,017-Store Study]

How to Find Shopify Stores Running Paid Ads [120,017-Store Study]

We analyzed pixel data across 120,017 Shopify stores. 46.8% run Meta Pixel, 37.2% run Google Ads. Here's how agencies use ad signals to find their best prospects.

What Services Do Shopify Stores Actually Need? [120,017-Store Gap Analysis]

What Services Do Shopify Stores Actually Need? [120,017-Store Gap Analysis]

We analyzed 120,017 Shopify stores to find the biggest tech stack gaps. 62% have no email app. 79% have no reviews. Here's where agencies should focus.

Best Shopify Affiliate & Referral Apps in 2026 [193,717-Store Study]

Best Shopify Affiliate & Referral Apps in 2026 [193,717-Store Study]

We analyzed 193,717 Shopify stores to find who runs affiliate programs and which networks they use. 97% don't. Here's the data and the best apps to change that.

Best Shopify Buy Now Pay Later Apps in 2026 [192,316-Store Study]

Best Shopify Buy Now Pay Later Apps in 2026 [192,316-Store Study]

We analyzed 192,316 Shopify stores to find which BNPL apps merchants actually use. Afterpay vs Klarna adoption data by traffic tier, niche, and store size.

Best Shopify Shipping & Order Tracking Apps in 2026 [193,058-Store Study]

Best Shopify Shipping & Order Tracking Apps in 2026 [193,058-Store Study]

We analyzed 193,058 Shopify stores to find which shipping and order tracking apps merchants actually use. Route vs AfterShip vs Parcel Panel data and pricing.

Best Shopify Wishlist Apps in 2026 [192,464-Store Study]

Best Shopify Wishlist Apps in 2026 [192,464-Store Study]

We analyzed 192,464 Shopify stores to find which wishlist apps merchants actually use. Swym vs Growave vs Wishlist King adoption data by traffic, niche, and store size.

Shopify Success Rate: What 191,980 Stores Reveal About Who Makes It [Data Study]

Shopify Success Rate: What 191,980 Stores Reveal About Who Makes It [Data Study]

We analyzed 191,980 Shopify stores to find the real success rate. 83% never break 50K visitors. Here's what separates stores that grow from stores that don't.

Best Shopify SMS Marketing Apps in 2026 [183,189-Store Study]

Best Shopify SMS Marketing Apps in 2026 [183,189-Store Study]

We scanned 183,189 Shopify stores to find which SMS marketing apps they actually use. Only 2% have one. Postscript vs Attentive data by store size and niche.

Shopify Tech Stack by Growth Stage: What 120,017 Stores Install at Every Traffic Tier

Shopify Tech Stack by Growth Stage: What 120,017 Stores Install at Every Traffic Tier

We mapped 120,017 Shopify stores to 5 growth stages and tracked which apps, themes, and pixels they adopt at each level. Original data, no recycled stats.

Best Shopify Popup Apps in 2026 [191,742-Store Study]

Best Shopify Popup Apps in 2026 [191,742-Store Study]

We scanned 191,742 Shopify stores to find which popup apps they actually use. 95% have none. Here's what the other 5% run, by niche, traffic tier, and store size.

How Many Shopify Stores Are There in 2026? [183,417-Store Analysis]

How Many Shopify Stores Are There in 2026? [183,417-Store Analysis]

We analyzed 183,417 Shopify stores to break down what the ecosystem actually looks like: by country, niche, traffic, apps, themes, and Shopify Plus adoption.

Best Shopify Loyalty Apps in 2026 [162,165-Store Study]

Best Shopify Loyalty Apps in 2026 [162,165-Store Study]

We scanned 162,165 Shopify stores to find which loyalty apps they actually use. 93% have none. Smile.io leads with 63% market share. Full data breakdown inside.

Best Shopify Customer Support Apps in 2026 [153,867-Store Study]

Best Shopify Customer Support Apps in 2026 [153,867-Store Study]

We analyzed 153,867 Shopify stores to find which customer support apps they actually use. 94% have none. Here's who runs what, by niche and store size.

Best Shopify Subscription Apps in 2026 [154,065-Store Study]

Best Shopify Subscription Apps in 2026 [154,065-Store Study]

We scanned 154,065 Shopify stores to find which subscription apps they use. 98% have none. Food & Beverage leads adoption at 5.6%. Here's the full breakdown.

Best Shopify Upsell & Cross-Sell Apps in 2026 [143,239-Store Study]

Best Shopify Upsell & Cross-Sell Apps in 2026 [143,239-Store Study]

We analyzed 143,239 Shopify stores and found 98% have no upsell app. Here's what the other 2% actually run, ranked by real install data. Honest ratings based on real testing.

Best Shopify Review Apps in 2026 [143,224-Store Study]

Best Shopify Review Apps in 2026 [143,224-Store Study]

We analyzed 143,224 Shopify stores to find which review apps they actually use. 79% have none. Here's what the other 21% run, ranked by real adoption data.

Best Shopify Email Marketing Apps in 2026 [143,198-Store Study]

Best Shopify Email Marketing Apps in 2026 [143,198-Store Study]

We analyzed 143,198 Shopify stores to find which email marketing apps they actually use. 62% have none. Here's what the other 38% run, by niche and size.

Most Popular Shopify Themes in 2026 [143,211-Store Data Study]

Most Popular Shopify Themes in 2026 [143,211-Store Data Study]

We analyzed 143,211 Shopify stores to find the most popular themes. Dawn leads at 12%, but 27K stores still run deprecated themes.

How Much Do Shopify Stores Make? [133,894-Store Data Study]

How Much Do Shopify Stores Make? [133,894-Store Data Study]

The $5,583/month average is wrong. We pulled data from 133,894 Shopify stores to see what they really make, broken down by traffic tier, niche, and tech stack.

Shopify Facebook Ads: Who's Actually Running Meta Ads (and Who's Not) [2,375-Store Study]

Shopify Facebook Ads: Who's Actually Running Meta Ads (and Who's Not) [2,375-Store Study]

We analyzed Meta Ad Library data for 2,375 Shopify stores. Only 22.5% run Facebook ads. See what separates advertisers from non-advertisers.

Shopify Tech Stack: What Successful Stores Actually Run [120,017-Store Study]

Shopify Tech Stack: What Successful Stores Actually Run [120,017-Store Study]

We analyzed 120,017 Shopify stores to see what apps, themes, and pixels they actually use. Real data on tech stacks by niche, traffic tier, and store size - not opinions.

How to Detect What Pixels a Shopify Store Is Using [108,292-Store Study]

How to Detect What Pixels a Shopify Store Is Using [108,292-Store Study]

5 free methods to detect tracking pixels on any Shopify store. Our 108,292-store study reveals pixel adoption rates, what each pixel stack signals about marketing maturity, and the gaps worth exploiting.

Best Shopify Competitor Research Tools in 2026 [100,922-Store Study]

Best Shopify Competitor Research Tools in 2026 [100,922-Store Study]

We tested 12 Shopify competitor research tools against 100,922 stores. Honest ratings, budget tiers, and the signals that predict success.

How to Sell to Shopify Stores [91,694-Store Study + Pitch Scripts]

How to Sell to Shopify Stores [91,694-Store Study + Pitch Scripts]

Learn how to sell services to Shopify stores with data-backed strategies. Our 91,694-store study reveals what they buy, who to contact, and scripts that convert cold leads into paying clients.

How to Buy a Shopify Store [91,694-Store Due Diligence Guide]

How to Buy a Shopify Store [91,694-Store Due Diligence Guide]

Learn how to buy a Shopify store with data-backed due diligence. Our 91,694-store study reveals red flags and the signals that predict real value.

How to Value a Shopify Store [83,258-Store Study + Formulas]

How to Value a Shopify Store [83,258-Store Study + Formulas]

Learn how to value a Shopify store using SDE multiples and tech stack signals. Original data from 83,258 stores reveals which factors actually predict store value.

Shopify CRO Checklist: How to Increase Conversion Rate [68,903-Store Study]

Shopify CRO Checklist: How to Increase Conversion Rate [68,903-Store Study]

A data-backed Shopify conversion rate optimization checklist. We analyzed 68,903 stores to reveal what high-converting stores do differently, with benchmarks by traffic tier and industry.

How to Build a Shopify Client List for Your Agency [7 Methods + 52K Store Data]

How to Build a Shopify Client List for Your Agency [7 Methods + 52K Store Data]

Learn 7 proven methods to build a qualified Shopify client list. Original data from 52,000+ stores reveals which methods work, time/cost tradeoffs, and how to find stores that can actually afford your services.

How to Identify Shopify Plus Stores [44,369-Store Study + 7 Detection Methods]

How to Identify Shopify Plus Stores [44,369-Store Study + 7 Detection Methods]

Learn how to detect Shopify Plus stores for B2B prospecting. We analyzed 44,369 stores and found Plus merchants have 2.4x more apps and 2x higher lead scores. Includes 7 detection methods with code snippets.

How to Check Shopify Store Traffic [7 Methods + 23,619-Store Study]

How to Check Shopify Store Traffic [7 Methods + 23,619-Store Study]

Learn 7 ways to estimate any Shopify store's traffic. We analyzed 23,619 stores to find which signals predict traffic tier. Free methods included.

How to Spy on Competitor Facebook & TikTok Ads [2026 Guide]

How to Spy on Competitor Facebook & TikTok Ads [2026 Guide]

Free methods to find competitor ads on Facebook and TikTok. We analyzed 4,898 stores to show what successful advertisers actually look like - and how to spot winning ads.

Best Shopify Niches in 2026 [23,619-Store Data Study]

Best Shopify Niches in 2026 [23,619-Store Data Study]

We analyzed 23,619 Shopify stores to find which niches actually perform. Ranked by app investment, ad spend, and retention signals - not opinions.

How to Find Winning Products in 2026 [23,619-Store Study]

How to Find Winning Products in 2026 [23,619-Store Study]

We analyzed 23,619 Shopify stores to find what winning product sellers actually do. 8 research methods, validation frameworks, and the tech stacks that correlate with success.

How to Tell if a Shopify Store is Dropshipping [Research Study]

How to Tell if a Shopify Store is Dropshipping [Research Study]

We tested 14 detection methods on known dropshipping stores. Here's what actually works, what doesn't, and why the dropship/brand line is blurrier than you think.

Best Shopify Spy Tools in 2026 [Honest Guide + 4,898-Store Data]

Best Shopify Spy Tools in 2026 [Honest Guide + 4,898-Store Data]

We compared 10 Shopify spy tools and analyzed 4,898 stores to find what actually works. Honest accuracy expectations, real user ratings, and the signals that matter.

How to Check Shopify Store Revenue [7 Methods + 4,898-Store Study]

How to Check Shopify Store Revenue [7 Methods + 4,898-Store Study]

Learn 7 ways to estimate any Shopify store's revenue. Original data from 4,898 stores reveals which signals actually predict revenue. Free methods included.

How to Find Shopify Clients for Your Agency [8,993-Store Study]

How to Find Shopify Clients for Your Agency [8,993-Store Study]

We analyzed 8,993 Shopify stores to find where agencies should look for clients. See which stores need your services, what gaps to target, and how to reach decision-makers.

How to Analyze Shopify Competitors [2026 Data Study]

How to Analyze Shopify Competitors [2026 Data Study]

Learn exactly what to look for when analyzing Shopify competitors. Original data from 4,898 stores reveals what separates successful stores from the rest.

What Apps Do Top Shopify Stores Use? [500-Store Analysis]

What Apps Do Top Shopify Stores Use? [500-Store Analysis]

We analyzed 500+ Shopify stores to see what apps successful brands use. Real data on Klaviyo, reviews, analytics, and more.