Top Health & Wellness Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading health & wellness brands.

Stores

51

Products

24,812

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1 Up Nutrition logo

1 Up Nutrition

🇺🇸1upnutrition.com

1 Up Nutrition is a women's fitness supplement brand offering protein powders, pre-workouts, and wellness products. With 200K-1M monthly visitors and 1.1M Instagram followers, they operate on Shopify Plus with a robust tech stack including Klaviyo for email marketing, Yotpo Reviews, Gorgias Chat, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics.

500k Visits
Yotpo Reviews
Klaviyo
Gorgias Chat
Women logo

Women

🌍eu.womensbest.com

Women's Best is a leading health and wellness brand dedicated to women, offering a wide range of supplements including protein powders, vitamins, and gut health products. With 5M-20M monthly visitors and a strong social presence of 3M Instagram followers, they leverage Shopify Plus and a robust tech stack including Mailchimp, Algolia Search, and comprehensive tracking via Google Analytics and Meta Pixel.

500k Visits
Mailchimp
Wishlist King
Kin Euphorics logo

Kin Euphorics

🇺🇸kineuphorics.com

Kin Euphorics is a Shopify store offering non-alcoholic alternative drinks and spirits, attracting an estimated 750k monthly visitors. The site uses a Debut theme and integrates apps like Yotpo Reviews, Klaviyo, and Afterpay, with robust tracking via Meta Pixel, Google Analytics 4, and GTM.

100k Visits
Yotpo Reviews
Okendo Reviews
Klaviyo
Teami Blends logo

Teami Blends

🇺🇸teamiblends.com

Teami Blends is a health and wellness brand offering organic teas, detox blends, and wellness products for health-conscious consumers. With 200K-1M monthly visitors, they leverage Shopify Plus with a fully custom theme and enterprise integrations including Klaviyo for email marketing, Yotpo Reviews, and Recharge Subscriptions. Their robust tracking setup includes Meta Pixel, TikTok Pixel, Snapchat Pixel, and Google Analytics 4.

500k Visits
Yotpo Reviews
Judge.me
Klaviyo
Happiness Project logo

Happiness Project

happinessproject.com

Happiness Project is a wellness-focused Shopify store offering curated products, books, and tools for personal growth and mindfulness. With 50K-200K monthly visitors and 1.6M Instagram followers, they leverage Shopify Plus with enterprise-grade tech including Klaviyo for email marketing, Yotpo for reviews and loyalty, and comprehensive tracking via Google Analytics 4, Hotjar, and Google Tag Manager.

100k Visits
Yotpo Reviews
Loox
Klaviyo
Vitruvi US logo

Vitruvi US

🇺🇸vitruvi.com

Vitruvi US is a leading health and wellness brand specializing in premium essential oil diffusers and aromatherapy products. With 1M-5M monthly visitors and a strong social media presence (154k+ Instagram followers), Vitruvi leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Klaviyo
Gorgias Chat
Smile.io Loyalty
Bloom Nutrition logo

Bloom Nutrition

🇺🇸bloomnu.com

Bloom Nutrition is a health and wellness supplement brand for women with an estimated 3M monthly visitors. The store uses a custom Themekit template and integrates key apps like Okendo Reviews and Klaviyo for customer engagement and email marketing.

100k Visits
Okendo Reviews
Klaviyo
Attentive
Tena Nz logo

Tena Nz

🇳🇿tena.co.nz

Tena Nz is a leading provider of incontinence products and adult diapers, serving individuals with bladder control needs since 1998. With 200K-1M monthly visitors, the Shopify Plus store leverages enterprise-level tech including Klaviyo for email marketing, Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive tracking. Their robust setup includes OneTrust for compliance and Bold Subscriptions for recurring revenue.

500k Visits
Klaviyo
Mailchimp
Shop Pay
Ascension logo

Ascension

🇺🇸ascensionpress.com

Ascension Press is a leading provider of Catholic books, Bibles, and faith formation study programs, attracting 1M-5M monthly visitors. Founded in 2000 and based in West Chester, they leverage Shopify Plus with a robust tech stack including Klaviyo for email marketing, Shop Pay for streamlined checkout, and advanced tracking via Google Analytics 4, Google Ads, and the Meta Pixel. They also use Shogun Page Builder and LimeSpot.

100k Visits
Klaviyo
Shop Pay
Shogun Page Builder
Ancient Nutrition Canada logo

Ancient Nutrition Canada

🇨🇦ancientnutrition.ca

Ancient Nutrition Canada offers supplements and protein powders based on ancient nutritional principles, serving 50K-200K monthly visitors. Their Shopify Plus store leverages enterprise tools including Yotpo Reviews, Gorgias Chat, LoyaltyLion, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Hotjar. With 559k Instagram followers, they demonstrate strong social presence alongside their tech stack optimization.

100k Visits
Yotpo Reviews
Gorgias Chat
Shop Pay
Beekeeper logo

Beekeeper

🇺🇸beekeepersnaturals.com

Beekeeper's Naturals is a wellness brand selling bee-derived health products. The store uses a robust marketing stack with Klaviyo and Attentive, and tracks performance with 7 pixels including Meta and TikTok. With a strong social following of ~424K, it likely attracts an estimated 750k monthly visitors.

100k Visits
Junip
Klaviyo
Attentive
Docpods logo

Docpods

🇦🇺docpods.com.au

Docpods is a premium acoustic foam earplug retailer based in Capalaba, serving 5M-20M monthly visitors with Shopify Plus. Their tech stack includes Zendesk Chat for support, Shop Pay for checkout, and comprehensive tracking with Meta Pixel, Google Analytics 4, and Hotjar. With 6k Instagram followers, they demonstrate enterprise-level optimization through their advanced pixel and app integrations.

10M Visits
Zendesk
Shop Pay
Pilgrim India logo

Pilgrim India

🇮🇳discoverpilgrim.com

Pilgrim India is a leading Korean skincare and beauty brand, offering products formulated with active ingredients like niacinamide and hyaluronic acid. With 1M-5M monthly visitors and a strong presence on Instagram (907k+ followers), Pilgrim India leverages Shopify Plus and a robust tech stack, including Meta Pixel, Google Analytics 4, and Google Tag Manager, for comprehensive tracking and optimization.

100k Visits
Cutler Nutrition logo

Cutler Nutrition

jaycutler.com

Cutler Nutrition is a sports nutrition supplements brand founded by 4x Mr. Olympia Jay Cutler, serving athletes and fitness enthusiasts. The Shopify Plus store attracts 200K-1M monthly visitors and leverages enterprise tech including Klaviyo for email marketing, Gorgias Chat for support, and Smile.io for loyalty. Their tracking setup includes Meta Pixel, TikTok Pixel, Google Analytics 4, and Microsoft Clarity for comprehensive analytics.

500k Visits
Klaviyo
Gorgias Chat
Smile.io Loyalty
Eternal Tattoo Supply logo

Eternal Tattoo Supply

eternaltattoosupply.com

Eternal Tattoo Supply is a leading provider of professional tattoo equipment, inks, and accessories with 200K-1M monthly visitors. This Shopify Plus store leverages enterprise-grade technology including Yotpo Reviews, Klaviyo, and Attentive for customer engagement, while utilizing comprehensive tracking through Google Analytics 4, Google Ads, and Hotjar. With 928k Instagram followers, they've built a strong presence in the tattoo industry since 2008.

500k Visits
Yotpo Reviews
Klaviyo
Attentive
Optimum Nutrition logo

Optimum Nutrition

🇮🇪optimumnutrition.com

Optimum Nutrition is a leading sports nutrition brand offering protein powders, vitamins, and performance supplements. With 5M-20M monthly visitors and 15k Instagram followers, they operate on Shopify Plus with a robust tech stack including Yotpo Reviews, Shop Pay, and OneTrust. Their enterprise-level setup features Google Analytics 4, Google Tag Manager, and Littledata for comprehensive tracking and optimization.

10M Visits
Yotpo Reviews
Shop Pay
OneTrust
Ronnie Coleman Signature Series logo

Ronnie Coleman Signature Series

ronniecoleman.net

Ronnie Coleman Signature Series is a leading sports nutrition brand offering bodybuilding and fitness supplements, attracting 200K-1M monthly visitors. The Shopify Plus store leverages enterprise-grade technology including Yotpo Reviews, Loox Reviews, Klaviyo for email marketing, and comprehensive tracking with Meta Pixel, TikTok Pixel, Twitter Pixel, and Google Analytics. With 13.6M Instagram followers, the brand demonstrates massive social influence in the fitness industry.

500k Visits
Yotpo Reviews
Loox
Klaviyo
Promixx logo

Promixx

🇺🇸promixx.com

Promixx is a leading fitness brand selling electric shaker bottles and protein mixing accessories with 5M-20M monthly visitors. Their enterprise Shopify Plus store features a fully custom theme with advanced integrations including Yotpo Reviews, Klaviyo email marketing, Gorgias Chat, and comprehensive tracking via Meta Pixel, Twitter Pixel, and Google Analytics.

500k Visits
Yotpo Reviews
Klaviyo
Gorgias Chat
Clear Minds logo

Clear Minds

🇬🇧clearminds.com

Clear Minds is a health and wellness brand specializing in CBD oils, capsules, and gummies for mental clarity and relaxation. With 50K-200K monthly visitors, 631k Instagram followers, and enterprise-level tech including Shopify Plus, Klaviyo, and multi-platform tracking pixels, they demonstrate sophisticated e-commerce optimization.

100k Visits
Klaviyo
Seal Subscriptions
Zendesk
Mister Vapor logo

Mister Vapor

mistervapor.ca

Mister Vapor is a leading online retailer of vaping products, including e-liquids, devices, and accessories, attracting 1M-5M monthly visitors. Founded in 2016, they leverage Shopify Plus and Rebuy to enhance the customer experience. Their robust tracking setup includes Google Analytics 4, Google Tag Manager, and Meta Pixel, supporting their large Instagram following of 2 million.

500k Visits
Rebuy
Dr. Green Life logo

Dr. Green Life

🇺🇸drgreenlifeorganics.com

Dr. Green Life is a rapidly growing organic skincare and wellness brand attracting 1M-5M monthly visitors. Founded in 2023 and based in Scottsdale, they leverage a robust Shopify Plus setup, utilizing Okendo Reviews, Klaviyo for email marketing, and Postscript SMS to enhance customer engagement. Their advanced tracking includes Google Analytics 4, Google Ads, and Google Tag Manager.

100k Visits
Okendo Reviews
Klaviyo
Shop Pay
Manscaped logo

Manscaped

🇺🇸manscaped.com

MANSCAPED is a men's grooming brand with an estimated 10M monthly visitors. The store uses a custom Shopify theme and advanced marketing tech including Klaviyo, Dynamic Yield, and Northbeam. It is heavily instrumented with 8 tracking pixels for performance marketing.

500k Visits
Klaviyo
Dynamic Yield
Northbeam
Wellbeing Nutrition logo

Wellbeing Nutrition

wellbeingnutrition.com

Wellbeing Nutrition is a direct-to-consumer health and wellness brand offering plant-based, clean-label nutritional supplements. With 1M-5M monthly visitors and a strong social presence of 322k+ Instagram followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Judge.me for reviews and robust tracking via Meta Pixel, Google Analytics 4, and Microsoft Clarity.

100k Visits
Judge.me
Hiya Health | Essential Super Nutrients for Kids logo

Hiya Health | Essential Super Nutrients for Kids

🇺🇸hiyahealth.com

Hiya Health is a Shopify store offering essential super nutrients for kids, attracting an estimated 750k monthly visitors. The site uses a custom Ride theme and integrates advanced apps like Klaviyo and Rebuy for personalized marketing and upsells.

100k Visits
Klaviyo
Superfiliate
Shop Pay
Showing 1-24 of 51 stores

Health & Wellness Industry Report

Data from 51 stores

Updated May 2026

Theme Distribution

Key Trends

Premium themes lead. Health & Wellness stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.

3 apps on average. The typical health & wellness store uses 3 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.

Mobile-first is essential. The majority of traffic to health & wellness stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

🇺🇸United States
43%
🇬🇧GB
12%
🇨🇦Canada
6%
🇦🇺Australia
4%
🌍Other
35%

Store Scale Distribution

Enterprise

>1M monthly visits

8%

Mid-Market

100K - 1M visits

78%

Growth Stage

<100K visits

14%

Frequently Asked Questions

Common questions about health & wellness stores on Shopify

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