Top Health & Wellness Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading health & wellness brands.
Stores
66
Products
93,457
REP Fitness
🇺🇸repfitness.com
REP Fitness is a leading provider of home and commercial gym equipment, including weightlifting racks, barbells, and strength training accessories. With 1M-5M monthly visitors and a strong social media presence (195k+ Instagram followers), REP Fitness leverages Shopify Plus and a robust tech stack including Yotpo, Okendo, Klaviyo, and comprehensive tracking via Meta Pixel, Google Analytics, and Microsoft Clarity.
PRx Performance
🇺🇸prxperformance.com
PRx Performance is a leading garage gym equipment provider, specializing in space-saving folding power racks and weight benches. With 1M-5M monthly visitors and a strong Instagram following of 288k, they leverage Shopify Plus for their enterprise-level store. Their tech stack includes Klaviyo for email marketing, Gorgias for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.
Tena Nz
🇳🇿tena.co.nz
Tena Nz is a leading provider of incontinence products and adult diapers, serving individuals with bladder control needs since 1998. With 200K-1M monthly visitors, the Shopify Plus store leverages enterprise-level tech including Klaviyo for email marketing, Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive tracking. Their robust setup includes OneTrust for compliance and Bold Subscriptions for recurring revenue.
Golde
🇺🇸golde.co
Golde is a direct-to-consumer superfood brand founded in 2017, attracting an estimated 750k monthly visitors. The site runs on a custom Superwhisk 2.0 theme with a robust stack including Klaviyo, Attentive, and Junip Reviews for customer engagement and retention.
Beekeeper
🇺🇸beekeepersnaturals.com
Beekeeper's Naturals is a wellness brand selling bee-derived health products. The store uses a robust marketing stack with Klaviyo and Attentive, and tracks performance with 7 pixels including Meta and TikTok. With a strong social following of ~424K, it likely attracts an estimated 750k monthly visitors.
Kin Euphorics
🇺🇸kineuphorics.com
Kin Euphorics is a Shopify store offering non-alcoholic alternative drinks and spirits, attracting an estimated 750k monthly visitors. The site uses a Debut theme and integrates apps like Yotpo Reviews, Klaviyo, and Afterpay, with robust tracking via Meta Pixel, Google Analytics 4, and GTM.
Ghost Lifestyle
🇺🇸ghostlifestyle.com
Ghost Lifestyle is a sports nutrition brand offering supplements, apparel, and accessories for athletes and fitness enthusiasts. With 200K-1M monthly visitors and 535k Instagram followers, they operate on Shopify Plus with enterprise-level tech including Klaviyo for email marketing, Gorgias Chat for support, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Ads.
1 Up Nutrition
🇺🇸1upnutrition.com
1 Up Nutrition is a women's fitness supplement brand offering protein powders, pre-workouts, and wellness products. With 200K-1M monthly visitors and 1.1M Instagram followers, they operate on Shopify Plus with a robust tech stack including Klaviyo for email marketing, Yotpo Reviews, Gorgias Chat, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics.
Gold Care CBD
🇺🇸goldcarecbd.com
Gold Care CBD is a premium health and wellness brand offering lab-tested CBD oils, gummies, and topicals. With 5M-20M monthly visitors and 2M Instagram followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Loox Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.
Vitruvi US
🇺🇸vitruvi.com
Vitruvi US is a leading health and wellness brand specializing in premium essential oil diffusers and aromatherapy products. With 1M-5M monthly visitors and a strong social media presence (154k+ Instagram followers), Vitruvi leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.
Pilgrim India
🇮🇳discoverpilgrim.com
Pilgrim India is a leading Korean skincare and beauty brand, offering products formulated with active ingredients like niacinamide and hyaluronic acid. With 1M-5M monthly visitors and a strong presence on Instagram (907k+ followers), Pilgrim India leverages Shopify Plus and a robust tech stack, including Meta Pixel, Google Analytics 4, and Google Tag Manager, for comprehensive tracking and optimization.
Hairburst
🇬🇧hairburst.com
Hairburst is a health and wellness brand specializing in hair growth supplements, vitamins, and topical treatments for hair and scalp health. With 200K-1M monthly visitors, 796k Instagram followers, and enterprise-level Shopify Plus infrastructure, they leverage advanced tech including Reviews.io, Gorgias Chat, and multi-platform tracking with Meta Pixel, TikTok Pixel, and Google Analytics 4.
Women
🌍eu.womensbest.com
Women's Best is a leading health and wellness brand dedicated to women, offering a wide range of supplements including protein powders, vitamins, and gut health products. With 5M-20M monthly visitors and a strong social presence of 3M Instagram followers, they leverage Shopify Plus and a robust tech stack including Mailchimp, Algolia Search, and comprehensive tracking via Google Analytics and Meta Pixel.
Bloom Nutrition
🇺🇸bloomnu.com
Bloom Nutrition is a health and wellness supplement brand for women with an estimated 3M monthly visitors. The store uses a custom Themekit template and integrates key apps like Okendo Reviews and Klaviyo for customer engagement and email marketing.
1st Phorm
🇺🇸1stphorm.com
1st Phorm is a leading health and wellness brand offering premium sports nutrition supplements like protein powders and pre-workouts to athletes and fitness enthusiasts. With 5M-20M monthly visitors and a strong social media presence of 1M+ followers on Instagram, 1st Phorm leverages Shopify Plus with key apps like Klaviyo for email marketing and Gorgias Chat for customer support, alongside comprehensive tracking via Google Analytics 4 and Google Ads.
Eternal Tattoo Supply
eternaltattoosupply.com
Eternal Tattoo Supply is a leading provider of professional tattoo equipment, inks, and accessories with 200K-1M monthly visitors. This Shopify Plus store leverages enterprise-grade technology including Yotpo Reviews, Klaviyo, and Attentive for customer engagement, while utilizing comprehensive tracking through Google Analytics 4, Google Ads, and Hotjar. With 928k Instagram followers, they've built a strong presence in the tattoo industry since 2008.
Happiness Project
happinessproject.com
Happiness Project is a wellness-focused Shopify store offering curated products, books, and tools for personal growth and mindfulness. With 50K-200K monthly visitors and 1.6M Instagram followers, they leverage Shopify Plus with enterprise-grade tech including Klaviyo for email marketing, Yotpo for reviews and loyalty, and comprehensive tracking via Google Analytics 4, Hotjar, and Google Tag Manager.
Sohati Care
sohaticare.com
Sohati Care is a premium beauty brand specializing in eco-friendly personal care products for sensitive skin, attracting 1M-5M monthly visitors. Founded in 2017, this Shopify Plus store leverages Stamped.io Reviews and Omnisend for enhanced customer experience and marketing, with comprehensive tracking via Meta, TikTok, and Google pixels.
quip
🇺🇸getquip.com
Estimated at 750k monthly visitors, quip's Shopify store uses AvexTheme (custom) and apps like Klaviyo and Rebuy to sell award-winning oral wellness products. The tech stack includes Google Analytics 4 and GTM for tracking, plus Shop Pay for streamlined checkout.
Legendairy Milk
🇺🇸legendairymilk.com
Legendairy Milk is a leading Shopify Plus brand specializing in lactation supplements and breastfeeding support products for nursing mothers. With 50K-200K monthly visitors, 630K Instagram followers, and a robust tech stack including Klaviyo, Attentive, Gorgias Chat, and multiple tracking pixels, they demonstrate enterprise-level optimization. Their store leverages advanced apps like Smile.io Loyalty, Superfiliate, and Rebuy to enhance customer experience and drive growth.
Cutler Nutrition
jaycutler.com
Cutler Nutrition is a sports nutrition supplements brand founded by 4x Mr. Olympia Jay Cutler, serving athletes and fitness enthusiasts. The Shopify Plus store attracts 200K-1M monthly visitors and leverages enterprise tech including Klaviyo for email marketing, Gorgias Chat for support, and Smile.io for loyalty. Their tracking setup includes Meta Pixel, TikTok Pixel, Google Analytics 4, and Microsoft Clarity for comprehensive analytics.
Ascension
🇺🇸ascensionpress.com
Ascension Press is a leading provider of Catholic books, Bibles, and faith formation study programs, attracting 1M-5M monthly visitors. Founded in 2000 and based in West Chester, they leverage Shopify Plus with a robust tech stack including Klaviyo for email marketing, Shop Pay for streamlined checkout, and advanced tracking via Google Analytics 4, Google Ads, and the Meta Pixel. They also use Shogun Page Builder and LimeSpot.
Teami Blends
🇺🇸teamiblends.com
Teami Blends is a health and wellness brand offering organic teas, detox blends, and wellness products for health-conscious consumers. With 200K-1M monthly visitors, they leverage Shopify Plus with a fully custom theme and enterprise integrations including Klaviyo for email marketing, Yotpo Reviews, and Recharge Subscriptions. Their robust tracking setup includes Meta Pixel, TikTok Pixel, Snapchat Pixel, and Google Analytics 4.
Sculpt Lifestyle
🇨🇦sculptlifestyle.com
Sculpt Lifestyle is a premium activewear and fitness apparel brand known for performance and style, attracting 5M-20M monthly visitors. Founded in 2017, this Shopify Plus store leverages Loox Reviews and Klaviyo for enhanced customer experience and marketing, with comprehensive tracking via Meta Pixel, Snapchat Pixel, and Google Analytics.
Health & Wellness Industry Report
Data from 66 stores
Key Trends
Premium themes lead. Health & Wellness stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
4 apps on average. The typical health & wellness store uses 4 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to health & wellness stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about health & wellness stores on Shopify
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