Top Health & Wellness Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading health & wellness brands.

Stores

66

Products

93,457

REP Fitness logo

REP Fitness

🇺🇸repfitness.com

REP Fitness is a leading provider of home and commercial gym equipment, including weightlifting racks, barbells, and strength training accessories. With 1M-5M monthly visitors and a strong social media presence (195k+ Instagram followers), REP Fitness leverages Shopify Plus and a robust tech stack including Yotpo, Okendo, Klaviyo, and comprehensive tracking via Meta Pixel, Google Analytics, and Microsoft Clarity.

500k Visits
Yotpo Reviews
Okendo Reviews
Klaviyo
PRx Performance logo

PRx Performance

🇺🇸prxperformance.com

PRx Performance is a leading garage gym equipment provider, specializing in space-saving folding power racks and weight benches. With 1M-5M monthly visitors and a strong Instagram following of 288k, they leverage Shopify Plus for their enterprise-level store. Their tech stack includes Klaviyo for email marketing, Gorgias for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Stamped.io
Okendo Reviews
Klaviyo
Tena Nz logo

Tena Nz

🇳🇿tena.co.nz

Tena Nz is a leading provider of incontinence products and adult diapers, serving individuals with bladder control needs since 1998. With 200K-1M monthly visitors, the Shopify Plus store leverages enterprise-level tech including Klaviyo for email marketing, Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive tracking. Their robust setup includes OneTrust for compliance and Bold Subscriptions for recurring revenue.

500k Visits
Klaviyo
Mailchimp
Shop Pay
Golde logo

Golde

🇺🇸golde.co

Golde is a direct-to-consumer superfood brand founded in 2017, attracting an estimated 750k monthly visitors. The site runs on a custom Superwhisk 2.0 theme with a robust stack including Klaviyo, Attentive, and Junip Reviews for customer engagement and retention.

100k Visits
Junip
Klaviyo
Attentive
Beekeeper logo

Beekeeper

🇺🇸beekeepersnaturals.com

Beekeeper's Naturals is a wellness brand selling bee-derived health products. The store uses a robust marketing stack with Klaviyo and Attentive, and tracks performance with 7 pixels including Meta and TikTok. With a strong social following of ~424K, it likely attracts an estimated 750k monthly visitors.

100k Visits
Junip
Klaviyo
Attentive
Kin Euphorics logo

Kin Euphorics

🇺🇸kineuphorics.com

Kin Euphorics is a Shopify store offering non-alcoholic alternative drinks and spirits, attracting an estimated 750k monthly visitors. The site uses a Debut theme and integrates apps like Yotpo Reviews, Klaviyo, and Afterpay, with robust tracking via Meta Pixel, Google Analytics 4, and GTM.

100k Visits
Yotpo Reviews
Okendo Reviews
Klaviyo
Ghost Lifestyle logo

Ghost Lifestyle

🇺🇸ghostlifestyle.com

Ghost Lifestyle is a sports nutrition brand offering supplements, apparel, and accessories for athletes and fitness enthusiasts. With 200K-1M monthly visitors and 535k Instagram followers, they operate on Shopify Plus with enterprise-level tech including Klaviyo for email marketing, Gorgias Chat for support, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Ads.

500k Visits
Klaviyo
Gorgias Chat
Superfiliate
1 Up Nutrition logo

1 Up Nutrition

🇺🇸1upnutrition.com

1 Up Nutrition is a women's fitness supplement brand offering protein powders, pre-workouts, and wellness products. With 200K-1M monthly visitors and 1.1M Instagram followers, they operate on Shopify Plus with a robust tech stack including Klaviyo for email marketing, Yotpo Reviews, Gorgias Chat, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics.

500k Visits
Yotpo Reviews
Klaviyo
Gorgias Chat
Gold Care CBD logo

Gold Care CBD

🇺🇸goldcarecbd.com

Gold Care CBD is a premium health and wellness brand offering lab-tested CBD oils, gummies, and topicals. With 5M-20M monthly visitors and 2M Instagram followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Loox Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.

100k Visits
Loox
Klaviyo
Fera
Vitruvi US logo

Vitruvi US

🇺🇸vitruvi.com

Vitruvi US is a leading health and wellness brand specializing in premium essential oil diffusers and aromatherapy products. With 1M-5M monthly visitors and a strong social media presence (154k+ Instagram followers), Vitruvi leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Klaviyo
Gorgias Chat
Smile.io Loyalty
Pilgrim India logo

Pilgrim India

🇮🇳discoverpilgrim.com

Pilgrim India is a leading Korean skincare and beauty brand, offering products formulated with active ingredients like niacinamide and hyaluronic acid. With 1M-5M monthly visitors and a strong presence on Instagram (907k+ followers), Pilgrim India leverages Shopify Plus and a robust tech stack, including Meta Pixel, Google Analytics 4, and Google Tag Manager, for comprehensive tracking and optimization.

100k Visits
Hairburst logo

Hairburst

🇬🇧hairburst.com

Hairburst is a health and wellness brand specializing in hair growth supplements, vitamins, and topical treatments for hair and scalp health. With 200K-1M monthly visitors, 796k Instagram followers, and enterprise-level Shopify Plus infrastructure, they leverage advanced tech including Reviews.io, Gorgias Chat, and multi-platform tracking with Meta Pixel, TikTok Pixel, and Google Analytics 4.

500k Visits
Reviews.io
Gorgias Chat
Shop Pay
Women logo

Women

🌍eu.womensbest.com

Women's Best is a leading health and wellness brand dedicated to women, offering a wide range of supplements including protein powders, vitamins, and gut health products. With 5M-20M monthly visitors and a strong social presence of 3M Instagram followers, they leverage Shopify Plus and a robust tech stack including Mailchimp, Algolia Search, and comprehensive tracking via Google Analytics and Meta Pixel.

500k Visits
Mailchimp
Wishlist King
Bloom Nutrition logo

Bloom Nutrition

🇺🇸bloomnu.com

Bloom Nutrition is a health and wellness supplement brand for women with an estimated 3M monthly visitors. The store uses a custom Themekit template and integrates key apps like Okendo Reviews and Klaviyo for customer engagement and email marketing.

100k Visits
Okendo Reviews
Klaviyo
Attentive
1st Phorm logo

1st Phorm

🇺🇸1stphorm.com

1st Phorm is a leading health and wellness brand offering premium sports nutrition supplements like protein powders and pre-workouts to athletes and fitness enthusiasts. With 5M-20M monthly visitors and a strong social media presence of 1M+ followers on Instagram, 1st Phorm leverages Shopify Plus with key apps like Klaviyo for email marketing and Gorgias Chat for customer support, alongside comprehensive tracking via Google Analytics 4 and Google Ads.

100k Visits
Klaviyo
Gorgias Chat
Shop Pay
Eternal Tattoo Supply logo

Eternal Tattoo Supply

eternaltattoosupply.com

Eternal Tattoo Supply is a leading provider of professional tattoo equipment, inks, and accessories with 200K-1M monthly visitors. This Shopify Plus store leverages enterprise-grade technology including Yotpo Reviews, Klaviyo, and Attentive for customer engagement, while utilizing comprehensive tracking through Google Analytics 4, Google Ads, and Hotjar. With 928k Instagram followers, they've built a strong presence in the tattoo industry since 2008.

500k Visits
Yotpo Reviews
Klaviyo
Attentive
Happiness Project logo

Happiness Project

happinessproject.com

Happiness Project is a wellness-focused Shopify store offering curated products, books, and tools for personal growth and mindfulness. With 50K-200K monthly visitors and 1.6M Instagram followers, they leverage Shopify Plus with enterprise-grade tech including Klaviyo for email marketing, Yotpo for reviews and loyalty, and comprehensive tracking via Google Analytics 4, Hotjar, and Google Tag Manager.

100k Visits
Yotpo Reviews
Loox
Klaviyo
Sohati Care logo

Sohati Care

sohaticare.com

Sohati Care is a premium beauty brand specializing in eco-friendly personal care products for sensitive skin, attracting 1M-5M monthly visitors. Founded in 2017, this Shopify Plus store leverages Stamped.io Reviews and Omnisend for enhanced customer experience and marketing, with comprehensive tracking via Meta, TikTok, and Google pixels.

100k Visits
Stamped.io
Omnisend
quip logo

quip

🇺🇸getquip.com

Estimated at 750k monthly visitors, quip's Shopify store uses AvexTheme (custom) and apps like Klaviyo and Rebuy to sell award-winning oral wellness products. The tech stack includes Google Analytics 4 and GTM for tracking, plus Shop Pay for streamlined checkout.

100k Visits
Klaviyo
Gorgias Chat
Superfiliate
Legendairy Milk logo

Legendairy Milk

🇺🇸legendairymilk.com

Legendairy Milk is a leading Shopify Plus brand specializing in lactation supplements and breastfeeding support products for nursing mothers. With 50K-200K monthly visitors, 630K Instagram followers, and a robust tech stack including Klaviyo, Attentive, Gorgias Chat, and multiple tracking pixels, they demonstrate enterprise-level optimization. Their store leverages advanced apps like Smile.io Loyalty, Superfiliate, and Rebuy to enhance customer experience and drive growth.

100k Visits
Klaviyo
Attentive
Gorgias Chat
Cutler Nutrition logo

Cutler Nutrition

jaycutler.com

Cutler Nutrition is a sports nutrition supplements brand founded by 4x Mr. Olympia Jay Cutler, serving athletes and fitness enthusiasts. The Shopify Plus store attracts 200K-1M monthly visitors and leverages enterprise tech including Klaviyo for email marketing, Gorgias Chat for support, and Smile.io for loyalty. Their tracking setup includes Meta Pixel, TikTok Pixel, Google Analytics 4, and Microsoft Clarity for comprehensive analytics.

500k Visits
Klaviyo
Gorgias Chat
Smile.io Loyalty
Ascension logo

Ascension

🇺🇸ascensionpress.com

Ascension Press is a leading provider of Catholic books, Bibles, and faith formation study programs, attracting 1M-5M monthly visitors. Founded in 2000 and based in West Chester, they leverage Shopify Plus with a robust tech stack including Klaviyo for email marketing, Shop Pay for streamlined checkout, and advanced tracking via Google Analytics 4, Google Ads, and the Meta Pixel. They also use Shogun Page Builder and LimeSpot.

100k Visits
Klaviyo
Shop Pay
Shogun Page Builder
Teami Blends logo

Teami Blends

🇺🇸teamiblends.com

Teami Blends is a health and wellness brand offering organic teas, detox blends, and wellness products for health-conscious consumers. With 200K-1M monthly visitors, they leverage Shopify Plus with a fully custom theme and enterprise integrations including Klaviyo for email marketing, Yotpo Reviews, and Recharge Subscriptions. Their robust tracking setup includes Meta Pixel, TikTok Pixel, Snapchat Pixel, and Google Analytics 4.

500k Visits
Yotpo Reviews
Judge.me
Klaviyo
Sculpt Lifestyle logo

Sculpt Lifestyle

🇨🇦sculptlifestyle.com

Sculpt Lifestyle is a premium activewear and fitness apparel brand known for performance and style, attracting 5M-20M monthly visitors. Founded in 2017, this Shopify Plus store leverages Loox Reviews and Klaviyo for enhanced customer experience and marketing, with comprehensive tracking via Meta Pixel, Snapchat Pixel, and Google Analytics.

100k Visits
Loox
Klaviyo
Shop Pay
Showing 1-24 of 66 stores

Health & Wellness Industry Report

Data from 66 stores

Updated Apr 2026

Theme Distribution

Custom
47%
Dawn
9%
Focal
5%
Streamline
3%

Key Trends

Premium themes lead. Health & Wellness stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.

4 apps on average. The typical health & wellness store uses 4 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.

Mobile-first is essential. The majority of traffic to health & wellness stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

🇺🇸United States
50%
🇬🇧GB
11%
🇨🇦Canada
6%
🇦🇺Australia
3%
🌍Other
30%

Store Scale Distribution

Enterprise

>1M monthly visits

6%

Mid-Market

100K - 1M visits

83%

Growth Stage

<100K visits

11%

Frequently Asked Questions

Common questions about health & wellness stores on Shopify

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