Top Health & Wellness Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading health & wellness brands.
Stores
75
Products
107,014
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Beekeeper
🇺🇸beekeepersnaturals.com
Beekeeper's Naturals is a wellness brand selling bee-derived health products. The store uses a robust marketing stack with Klaviyo and Attentive, and tracks performance with 7 pixels including Meta and TikTok. With a strong social following of ~424K, it likely attracts an estimated 750k monthly visitors.
MaryRuth Organics
🇺🇸maryruthorganics.com
MaryRuth Organics is a leading health and wellness brand offering organic liquid vitamins, minerals, and supplements for adults, kids, and pets. With 200K-1M monthly visitors and 731k Instagram followers, they operate on Shopify Plus with a sophisticated tech stack including Klaviyo for email marketing, multiple tracking pixels (Meta, TikTok, Pinterest, Snapchat, Twitter), and enterprise apps like Rebuy and Northbeam for optimization.
Vital Proteins
🇺🇸vitalproteins.com
Vital Proteins is a health brand specializing in collagen supplements and protein powders. The Shopify store attracts an estimated 3M monthly visitors and utilizes a robust marketing stack including Klaviyo and 10 tracking pixels like Meta and Google Analytics 4.
Puffco
puffco.com
Puffco is a premium vaporizer brand specializing in concentrates and dry herbs, attracting 200K-1M monthly visitors. Their Shopify Plus store leverages enterprise tools including Klaviyo for email marketing, Yotpo for reviews and loyalty, and comprehensive tracking via Google Analytics, Hotjar, and social media pixels. With 783k Instagram followers, Puffco demonstrates strong brand presence and sophisticated e-commerce optimization.
Pharmazone
pharmazone.com
Pharmazone is a leading online pharmacy and health & wellness retailer, offering a vast selection of pharmaceuticals, health products, and personal care items. With 1M-5M monthly visitors and a strong social presence (423k+ Instagram followers), Pharmazone leverages Shopify Plus and key apps like Klaviyo for email marketing and Ryviu for reviews to deliver a seamless customer experience. Their robust tracking setup includes Meta Pixel, Snapchat Pixel, and Google Analytics 4.
Legendairy Milk
🇺🇸legendairymilk.com
Legendairy Milk is a leading Shopify Plus brand specializing in lactation supplements and breastfeeding support products for nursing mothers. With 50K-200K monthly visitors, 630K Instagram followers, and a robust tech stack including Klaviyo, Attentive, Gorgias Chat, and multiple tracking pixels, they demonstrate enterprise-level optimization. Their store leverages advanced apps like Smile.io Loyalty, Superfiliate, and Rebuy to enhance customer experience and drive growth.
Cutler Nutrition
jaycutler.com
Cutler Nutrition is a sports nutrition supplements brand founded by 4x Mr. Olympia Jay Cutler, serving athletes and fitness enthusiasts. The Shopify Plus store attracts 200K-1M monthly visitors and leverages enterprise tech including Klaviyo for email marketing, Gorgias Chat for support, and Smile.io for loyalty. Their tracking setup includes Meta Pixel, TikTok Pixel, Google Analytics 4, and Microsoft Clarity for comprehensive analytics.
Sohati Care
sohaticare.com
Sohati Care is a premium beauty brand specializing in eco-friendly personal care products for sensitive skin, attracting 1M-5M monthly visitors. Founded in 2017, this Shopify Plus store leverages Stamped.io Reviews and Omnisend for enhanced customer experience and marketing, with comprehensive tracking via Meta, TikTok, and Google pixels.
Moon Juice
🇺🇸moonjuice.com
Moon Juice is a wellness brand offering adaptogenic supplements and beauty products, attracting an estimated 750k monthly visitors. The site uses a robust stack including Klaviyo, Attentive, and Rebuy, with 11 tracking pixels for advanced marketing.
Beard Products
🇺🇸beardbrand.com
Beardbrand is a men's grooming store focused on beard care, with an estimated 3M monthly visitors. The store uses Klaviyo for email marketing, Meta Pixel for ad tracking, and supports Shop Pay for fast checkout.
Canopy
🇺🇸getcanopy.co
Canopy is a Shopify store for humidifiers, shower heads, and diffusers. Estimated monthly traffic is ~750k visitors. The store uses Klaviyo for email marketing and Superfiliate for influencer programs, all managed via Google Tag Manager.
Happiness Project
happinessproject.com
Happiness Project is a wellness-focused Shopify store offering curated products, books, and tools for personal growth and mindfulness. With 50K-200K monthly visitors and 1.6M Instagram followers, they leverage Shopify Plus with enterprise-grade tech including Klaviyo for email marketing, Yotpo for reviews and loyalty, and comprehensive tracking via Google Analytics 4, Hotjar, and Google Tag Manager.
Vitality Extracts
vitalityextracts.com
Vitality Extracts is a leading health and wellness brand offering essential oils and natural wellness products for aromatherapy and holistic health. With 5M-20M monthly visitors, 182k Instagram followers, and enterprise-level tech including Shopify Plus, Klaviyo for email marketing, and comprehensive tracking via Meta Pixel and Google Analytics. Their robust tech stack features Gorgias Chat for customer support and Smile.io for loyalty programs.
Clinikally
🇮🇳clinikally.com
Clinikally is a leading online pharmacy and healthcare platform offering medicines, wellness products, and medical devices, attracting 1M-5M monthly visitors. Built on Shopify Plus, Clinikally leverages Judge.me Reviews and Rebuy to enhance customer experience. With a strong social presence of 367k followers on Instagram and robust tracking via Google Analytics 4 and Google Tag Manager, Clinikally demonstrates a commitment to data-driven growth.
Planned Parenthood Metropolitan Washington DC
🇺🇸birthcontrolkit.org
Planned Parenthood Metropolitan Washington DC offers birth control kits and reproductive health products for women in the DC metro area. With 50K-200K monthly visitors and 1.0M Instagram followers, they operate on Shopify Plus with enterprise-level optimization. Their tech stack includes Klaviyo for email marketing, Mailchimp for campaigns, and comprehensive tracking through Shopify Web Pixel and Klaviyo.
Hairburst
🇬🇧hairburst.com
Hairburst is a health and wellness brand specializing in hair growth supplements, vitamins, and topical treatments for hair and scalp health. With 200K-1M monthly visitors, 796k Instagram followers, and enterprise-level Shopify Plus infrastructure, they leverage advanced tech including Reviews.io, Gorgias Chat, and multi-platform tracking with Meta Pixel, TikTok Pixel, and Google Analytics 4.
Teami Blends
🇺🇸teamiblends.com
Teami Blends is a health and wellness brand offering organic teas, detox blends, and wellness products for health-conscious consumers. With 200K-1M monthly visitors, they leverage Shopify Plus with a fully custom theme and enterprise integrations including Klaviyo for email marketing, Yotpo Reviews, and Recharge Subscriptions. Their robust tracking setup includes Meta Pixel, TikTok Pixel, Snapchat Pixel, and Google Analytics 4.
Rael Singapore
rael.com.sg
Rael Singapore offers organic feminine care products including pads, tampons, and menstrual cups. With 50K-200K monthly visitors and 729K Instagram followers, their Shopify store leverages Shop Pay and advanced tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager. The store demonstrates enterprise-level optimization with a robust tech stack for customer engagement and multi-platform ad tracking.
Promax Nutrition
🇺🇸promaxnutrition.com
Promax Nutrition is a leading provider of protein bars, shakes, and supplements for athletes and fitness enthusiasts, attracting 5M-20M monthly visitors. Founded in 2005 and leveraging Shopify Plus, their store utilizes Privy, Shop Pay, and Postscript SMS to enhance the customer experience. They also employ a robust tracking setup with Meta Pixel, Google Analytics 4, Universal Analytics, Shopify Web Pixel, and Google Tag Manager.
Ashley Black Guru
🇺🇸fasciablaster.com
Ashley Black Guru is a leading beauty brand specializing in cellulite treatment tools and body care products for women, attracting 5M-20M monthly visitors. Built on Shopify Plus, their store leverages Klaviyo for email marketing, Gorgias Chat for customer support, and robust tracking via Google Analytics 4, Google Ads, and Meta Pixel. With 3M Instagram followers, they've built a strong community around their innovative approach to fascia and body care.
Love Life Supplements
lovelifesupplements.co.uk
Love Life Supplements is a leading UK-based health and wellness retailer offering a wide range of supplements and nutritional products. With 5M-20M monthly visitors, they leverage Shopify Plus and a robust tech stack including Klaviyo for email marketing, Seal Subscriptions for recurring revenue, and comprehensive tracking via Google Analytics 4, Google Ads, and Google Tag Manager. They also use Tidio Chat, Smile.io Loyalty, and Superfiliate.
1st Phorm
🇺🇸1stphorm.com
1st Phorm is a leading health and wellness brand offering premium sports nutrition supplements like protein powders and pre-workouts to athletes and fitness enthusiasts. With 5M-20M monthly visitors and a strong social media presence of 1M+ followers on Instagram, 1st Phorm leverages Shopify Plus with key apps like Klaviyo for email marketing and Gorgias Chat for customer support, alongside comprehensive tracking via Google Analytics 4 and Google Ads.
Eternal Tattoo Supply
eternaltattoosupply.com
Eternal Tattoo Supply is a leading provider of professional tattoo equipment, inks, and accessories with 200K-1M monthly visitors. This Shopify Plus store leverages enterprise-grade technology including Yotpo Reviews, Klaviyo, and Attentive for customer engagement, while utilizing comprehensive tracking through Google Analytics 4, Google Ads, and Hotjar. With 928k Instagram followers, they've built a strong presence in the tattoo industry since 2008.
Vitruvi US
🇺🇸vitruvi.com
Vitruvi US is a leading health and wellness brand specializing in premium essential oil diffusers and aromatherapy products. With 1M-5M monthly visitors and a strong social media presence (154k+ Instagram followers), Vitruvi leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.
Health & Wellness Industry Report
Data from 75 stores
Key Trends
Premium themes lead. Health & Wellness stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
4 apps on average. The typical health & wellness store uses 4 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to health & wellness stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about health & wellness stores on Shopify
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