PAT McGRATH LABS

PAT McGRATH LABS

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Pat McGrath Labs is a high-end cosmetics brand founded in 2017, attracting an estimated 10M monthly visitors.

πŸ‡ΊπŸ‡Έ United StatesBeauty500k/mo266 productsEst. 2015Shopify Plus

Store Overview

Pat McGrath Labs is a high-end cosmetics brand founded in 2017, attracting an estimated 10M monthly visitors. The site uses a robust tech stack including Yotpo Reviews, Klaviyo, and 9 tracking pixels like Meta Pixel and Google Analytics 4 for advanced marketing and analytics.

PAT McGRATH LABS is a top beauty store on Shopify. They use 6 apps to run their store, from email marketing to reviews to analytics. 20 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Uses the free Dawn Shopify theme, customized for a premium brand experience.Integrates Yotpo for reviews and Swym Wishlist to boost customer engagement and conversions.Employs 9 pixels including Criteo and Pinterest Tag for comprehensive retargeting and ad performance tracking.Strong social proof with ~7.1M total followers across Instagram, Facebook, and TikTok.Advanced enterprise setup with Google Tag Manager and multiple ad platforms (Google Ads, Microsoft Ads).

Traffic & Growth

Brand search interest over the last 6 months.

500k

Estimated monthly visits

Theme

Tech Stack

6 apps detected

Tracking Pixels

19 detected
Pinterest TagSnapchat PixelGoogle Analytics 4Microsoft ClarityShopify Web PixelGoogle AdsMicrosoft Ads (Bing)CriteoKlaviyoImpactRakuten AdvertisingAmazon AdsRTB HouseTealiumXandr (Microsoft)OpenXLiveIntentIndex Exchange

Common Questions

Snapshot

100Score
Products
266
Collections
254
Price Range
$87 – $6578
Avg Price
$1134
Apps
6
Pixels
20
Revenue
$X.XM

Brand Presence

HQ: New York, NY
Founded: 2015
Employees: 141

Team Contacts

21 found

Global Director, Office Operations & Show Production

β€’β€’β€’@patmcgrath.com

Art Director

β€’β€’β€’@patmcgrath.com

+19 more contacts

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