What theme does Pat McGrath use?

Pat McGrath uses a free theme called "Dawn".

What apps does Pat McGrath use on Shopify?

Pat McGrath uses 6 apps including Yotpo Reviews, Klaviyo, Gorgias Chat and more.

What tracking pixels does Pat McGrath have?

Pat McGrath has 20 tracking pixels active for advertising and analytics.

Pat McGrath

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Pat McGrath Labs is a high-end cosmetics brand founded in 2017, attracting an estimated 10M monthly visitors.

🇺🇸 United StatesBeauty500k/mo257 productsEst. 2003Shopify Plus

Store Overview

Pat McGrath Labs is a high-end cosmetics brand founded in 2017, attracting an estimated 10M monthly visitors. The site uses a robust tech stack including Yotpo Reviews, Klaviyo, and 9 tracking pixels like Meta Pixel and Google Analytics 4 for advanced marketing and analytics.

Pat McGrath is a top beauty store on Shopify. They use 6 apps to run their store, from email marketing to reviews to analytics. 20 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Uses the free Dawn Shopify theme, customized for a premium brand experience.Integrates Yotpo for reviews and Swym Wishlist to boost customer engagement and conversions.Employs 9 pixels including Criteo and Pinterest Tag for comprehensive retargeting and ad performance tracking.Strong social proof with ~7.1M total followers across Instagram, Facebook, and TikTok.Advanced enterprise setup with Google Tag Manager and multiple ad platforms (Google Ads, Microsoft Ads).