Top Outdoor & Adventure Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading outdoor & adventure brands.
Stores Analyzed
3
Avg. Traffic
1.5M/mo
Sand Cloud
🇺🇸www.sandcloud.com
Sand Cloud is a sustainable home goods brand with an estimated 3M monthly visitors. Their Shopify store uses Reviews.io for social proof, Klaviyo for email marketing, and Postscript for SMS campaigns. The tech stack is powered by Google Analytics 4 and Google Tag Manager for advanced tracking.
Rumpl
🇺🇸www.rumpl.com
Rumpl is a Shopify store with an estimated 750k monthly visitors, specializing in high-performance blankets for outdoor adventures. The site uses a custom theme and a robust tech stack including Klaviyo, Rebuy, and 9 tracking pixels for advanced marketing.
Cotopaxi
🇺🇸www.cotopaxi.com
Cotopaxi is an outdoor gear brand with an estimated 750k monthly visitors. The site uses Klarna for payments, Dynamic Yield for personalization, and a robust tracking stack including Google Analytics 4, TikTok Pixel, and Microsoft Ads.
Outdoor & Adventure Industry Report
Data from 3 stores
Theme Distribution
Key Trends
Premium themes lead. Outdoor & Adventure stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage and Ride.
5 apps on average. The typical outdoor & adventure store uses 5 apps, with email marketing (Klaviyo) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to outdoor & adventure stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about outdoor & adventure stores on Shopify
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