Top Outdoor & Adventure Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading outdoor & adventure brands.

Stores

36

Products

35,700

MenWithThePot logo

MenWithThePot

🇺🇸menwiththepot.com

MenWithThePot is a leading outdoor cooking and camping gear brand with 5M-20M monthly visitors. Their Shopify Plus store features a fully custom theme with advanced integrations including Klaviyo for email marketing, Rebuy for personalization, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager. With 2.5M Instagram followers, they've built a massive community of wilderness enthusiasts.

10M Visits
Klaviyo
Shop Pay
Rebuy
Stanley logo

Stanley

🇺🇸stanley1913.com

Stanley is a heritage brand selling durable drinkware, food containers, and coolers for outdoor adventures and everyday life. With 5M-20M monthly visitors and 2M Instagram followers, Stanley leverages Shopify Plus and Klaviyo for email marketing, alongside robust tracking via Meta, TikTok, and Google pixels, demonstrating a sophisticated enterprise-level setup.

10M Visits
Klaviyo
Circle One Surf logo

Circle One Surf

🇬🇧circle-one.com

Circle One Surf is an eco-friendly surfboard and paddleboard manufacturer based in the UK, serving 5M-20M monthly visitors. Their Shopify Plus store leverages enterprise tech including Mailchimp, Klarna, and Shop Pay, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

10M Visits
Mailchimp
Klarna
Shop Pay
Kompas.com logo

Kompas.com

🇩🇪hidepark.co.uk

Kompas.com, a leading outdoor furniture and garden accessory retailer, caters to both residential and commercial clients. With 5M-20M monthly visitors and a strong Instagram presence of 3M followers, they leverage Shopify Plus for their enterprise-level operations. Their tech stack includes Google Analytics 4, Google Tag Manager, and Google Ads for comprehensive tracking and optimization.

10M Visits
Rumpl logo

Rumpl

🇺🇸rumpl.com

Rumpl is a Shopify store with an estimated 750k monthly visitors, specializing in high-performance blankets for outdoor adventures. The site uses a custom theme and a robust tech stack including Klaviyo, Rebuy, and 9 tracking pixels for advanced marketing.

500k Visits
Klaviyo
Gorgias Chat
Klarna
Roark logo

Roark

🇺🇸roark.com

Roark's EU Shopify store attracts an estimated 750k monthly visitors and utilizes a robust tech stack including Reviews.io for social proof, Klaviyo for email marketing, and Gorgias Chat for customer support. The site is built on the Archipelago Brands Theme and is heavily tracked with 6 pixels, including Meta, Google Analytics 4, and Microsoft Ads.

500k Visits
Reviews.io
Klaviyo
Gorgias Chat
Icebreaker logo

Icebreaker

🇳🇿na.icebreaker.com

Icebreaker is a leading outdoor and adventure apparel brand specializing in merino wool clothing. With 5M-20M monthly visitors and a strong social presence (137k+ Instagram followers), Icebreaker leverages Shopify Plus for its e-commerce platform. Their tech stack includes Yotpo Reviews for social proof and comprehensive tracking via Meta Pixel, TikTok Pixel, Pinterest Tag, Google Analytics 4, and Shopify Web Pixel.

500k Visits
Yotpo Reviews
OneTrust
Rad Power Bikes logo

Rad Power Bikes

🇺🇸radpowerbikes.com

Rad Power Bikes is a leading electric bike retailer, offering a wide range of e-bikes and accessories for commuting and recreation. With 1M-5M monthly visitors and a strong social media presence (139k+ Instagram followers), they leverage Shopify Plus and a robust tech stack. Key apps include Yotpo for reviews and Klaviyo for email marketing, alongside comprehensive tracking with Google Analytics 4 and Meta Pixel.

500k Visits
Yotpo Reviews
Klaviyo
Gladly
Ridgewallet logo

Ridgewallet

🇳🇱ridgewallet.com

Ridge offers minimalist wallets and everyday carry essentials via its EU Shopify store, attracting an estimated 750k monthly visitors fueled by 845K social followers. The site leverages a custom 'The Ridge' theme, 6 apps including Klaviyo for email marketing, Klarna payments, and Northbeam attribution, plus 9 pixels like Meta, Google Analytics 4, Snapchat, and Criteo managed via GTM. Enterprise signals confirm advanced optimization with a lean ~10 products across ~26 collections.

500k Visits
Okendo Reviews
Klaviyo
Mailchimp
Black Diamond logo

Black Diamond

🇺🇸blackdiamondequipment.com

Black Diamond Equipment is a leading retailer for climbing, skiing, and mountain sports gear and apparel, attracting 1M-5M monthly visitors. Founded in 1997 and leveraging Shopify Plus, their store utilizes Yotpo Reviews, Klaviyo for email marketing, and Zendesk Chat for customer support. Black Diamond's robust tracking setup includes Meta Pixel, Google Analytics 4, and Google Ads.

500k Visits
Yotpo Reviews
Klaviyo
Zendesk
tentree logo

tentree

🇺🇸tentree.com

tentree is a sustainable outdoor apparel and accessories brand focused on earth-positive clothing, attracting 5M-20M monthly visitors. Founded in 2000, tentree leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Attentive for SMS, and Yotpo Loyalty to enhance customer engagement. Their comprehensive tracking setup includes Meta Pixel, Google Analytics 4, and Google Ads for data-driven optimization.

500k Visits
Stamped.io Reviews
Klaviyo
Attentive
Cotopaxi logo

Cotopaxi

🇺🇸cotopaxi.com

Cotopaxi is an outdoor gear brand with an estimated 750k monthly visitors. The site uses Klarna for payments, Dynamic Yield for personalization, and a robust tracking stack including Google Analytics 4, TikTok Pixel, and Microsoft Ads.

500k Visits
Klarna
Dynamic Yield
Shop Pay
Lonecone logo

Lonecone

🇺🇸lonecone.com

Lonecone is a Shopify Plus outdoor gear and apparel brand founded in 2012, serving adventurers with durable, minimalist products. With 5M-20M monthly visitors, they leverage enterprise-level tech including Loox Reviews, Klaviyo for email marketing, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Loox
Klaviyo
Shop Pay
Ottawa Bike and Trail, LLC logo

Ottawa Bike and Trail, LLC

🇺🇸ottawabikeandtrail.com

Ottawa Bike and Trail, LLC is an outdoor and adventure retailer specializing in bicycles, accessories, and trail equipment. With 5M-20M monthly visitors, they operate on Shopify Plus with a robust tech stack including Omnisend for email marketing, Shop Pay for seamless checkout, and advanced tracking via Google Analytics 4, Google Analytics (Universal), Shopify Web Pixel, and Google Tag Manager. Their Instagram presence boasts 2k followers, reflecting their active engagement in the outdoor community.

500k Visits
Omnisend
Shop Pay
Outdoor Research logo

Outdoor Research

🇺🇸outdoorresearch.com

Outdoor Research is a leading outdoor apparel and gear retailer, offering high-quality jackets, gloves, hats, and more to over 1M monthly visitors. Founded in 1981 in Seattle, they leverage Shopify Plus and a sophisticated tech stack, including Klaviyo for email marketing and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel. With over 500k Instagram followers, Outdoor Research demonstrates a strong brand presence and commitment to outdoor enthusiasts.

500k Visits
Klaviyo
Shop Pay
Theoriginaltreeswing logo

Theoriginaltreeswing

🇺🇸theoriginaltreeswing.com

Theoriginaltreeswing is a handcrafted tree swing and outdoor play equipment retailer founded in 2009, serving families and children with 5M-20M monthly visitors. Their Shopify Plus store leverages enterprise-grade tools including Klaviyo for email marketing, Privy for conversions, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Klaviyo
Privy
Shop Pay
Pow logo

Pow

pow.shop

Pow is a premium outdoor gear and apparel brand serving adventure enthusiasts with 200K-1M monthly visitors. Their Shopify store features Meta Pixel, Google Ads tracking, and multiple apps for enhanced functionality. With 9.7M Instagram followers, Pow demonstrates strong social presence while leveraging Shopify's platform for their outdoor retail operations.

500k Visits
Aid Station logo

Aid Station

🇦🇺aidstation.com

Aid Station is an Australian retailer specializing in first aid kits, medical supplies, and emergency equipment. They cater to homes, workplaces, and travel needs, ensuring safety and preparedness.

100k Visits
Reviews.io
Klaviyo
Gorgias Chat
A Room Outside logo

A Room Outside

🇮🇪aroomoutside.ie

A Room Outside is a leading Irish retailer specializing in outdoor furniture, garden accessories, and home decor, attracting 1M-5M monthly visitors. Founded in 2009 and powered by Shopify Plus, they leverage Klaviyo and Mailchimp for email marketing and utilize comprehensive tracking with Google Analytics 4, Google Ads, and Meta Pixel for data-driven optimization.

100k Visits
Klaviyo
Mailchimp
Swym Wishlist
Outsiders Store UK logo

Outsiders Store UK

🇬🇧outsidersstore.com

Outsiders Store UK is a leading online retailer for outdoor apparel and gear, catering to hiking, camping, and adventure enthusiasts. With 1M-5M monthly visitors and a strong Instagram presence of 143k followers, they offer a wide selection of products. Built on Shopify Plus, Outsiders Store UK leverages Shop Pay, Elevar, and Back in Stock apps, along with robust tracking through Meta Pixel, Google Analytics 4, and Google Tag Manager.

100k Visits
Shop Pay
Elevar
Back in Stock
Goal Zero logo

Goal Zero

🇺🇸goalzero.com

Goal Zero is a leading provider of portable power stations, solar panels, and off-grid energy solutions for outdoor adventures and emergency preparedness. With 1M-5M monthly visitors and a strong social presence (246k+ Instagram followers), Goal Zero leverages Shopify Plus and key apps like Klaviyo and LoyaltyLion to enhance customer experience. Their tech stack includes robust tracking via Google Analytics 4, Google Ads, and Meta Pixel, demonstrating a data-driven approach.

100k Visits
Klaviyo
GovX ID
Shop Pay
Cultiver son Jardin au Canada: L'Histoire du Jardinage au Canada logo

Cultiver son Jardin au Canada: L'Histoire du Jardinage au Canada

🇨🇦cultiver.com.au

Cultiver son Jardin au Canada explores Canadian gardening history and provides cultivation guides for home gardeners. With 1M-5M monthly visitors and a strong Instagram presence (164k+ followers), this Shopify Plus store leverages Klaviyo for email marketing and Gorgias Chat for customer support. Their robust tracking setup includes Meta Pixel, TikTok Pixel, and Google Analytics 4.

100k Visits
Klaviyo
Gorgias Chat
Swym Wishlist
Igloo Products Corp. logo

Igloo Products Corp.

🇺🇸igloocoolers.com

Igloo Products Corp. is a leading provider of coolers, insulated bags, and drinkware, catering to outdoor enthusiasts and everyday needs. With 1M-5M monthly visitors and a strong social presence (377k+ Instagram followers), Igloo leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Attentive for SMS, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Klaviyo
Attentive
Shop Pay
Tactical Distributors logo

Tactical Distributors

🇺🇸tacticaldistributors.com

Tactical Distributors is a leading online retailer specializing in tactical gear, apparel, and outdoor equipment for military, law enforcement, and first responders. With 1M-5M monthly visitors and a strong social media presence (123k+ Instagram followers), they leverage a robust Shopify Plus platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Klaviyo
Gorgias Chat
Smile.io Loyalty
Highgrove logo

Highgrove

🇬🇧highgrovegardens.com

Highgrove is a premium outdoor furniture and garden accessory retailer catering to both residential and commercial clients. With 1M-5M monthly visitors and a strong social media presence (149k Instagram followers), Highgrove leverages Shopify Plus for its enterprise-level operations, utilizing Klaviyo for email marketing and comprehensive tracking via Meta Pixel, Google Analytics 4, Hotjar, Microsoft Clarity, and Shopify Web Pixel.

100k Visits
Klaviyo
Shop Pay
BattlBox Global logo

BattlBox Global

🇺🇸global.battlbox.com

BattlBox Global is a leading provider of monthly subscription boxes filled with tactical gear, outdoor equipment, and survival essentials, catering to both enthusiasts and professionals. Reaching 5M-20M monthly visitors, their Shopify Plus store leverages Shop Pay for seamless transactions and utilizes Google Analytics 4 and Google Tag Manager for comprehensive data tracking. With a strong social presence of 216k+ followers on Instagram, BattlBox Global delivers curated adventure experiences worldwide.

100k Visits
Shop Pay
Salt Mafia logo

Salt Mafia

🇺🇸saltmafiagear.com

Salt Mafia is a premium outdoor and tactical gear retailer catering to serious adventurers and professionals, boasting 1M-5M monthly visitors and a strong Instagram presence of 278k followers. Built on Shopify Plus, their store leverages Loox Reviews, Klaviyo for email marketing, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Microsoft Clarity, demonstrating a sophisticated enterprise-level setup.

100k Visits
Loox
Klaviyo
Privy
686.com logo

686.com

🇺🇸686.com

686.com is a leading technical snowboard apparel and outerwear brand, attracting 1M-5M monthly visitors. Founded in 2003, their Shopify Plus store leverages Yotpo for reviews and loyalty, Klaviyo for email marketing, and Zendesk Chat for customer support. They utilize a robust tracking setup with Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive data analysis.

100k Visits
Yotpo Reviews
Klaviyo
Zendesk Chat
Icey-Tek USA logo

Icey-Tek USA

🇺🇸icey-tek.com

Icey-Tek USA is a leading outdoor gear retailer specializing in insulated coolers, ice packs, and camping equipment. With 5M-20M monthly visitors, Shopify Plus enterprise capabilities, and 78k Instagram followers, they leverage advanced tech including Loox Reviews, Omnisend, and comprehensive tracking via Meta Pixel and Google Tag Manager.

100k Visits
Loox
Omnisend
GovX ID
Jeff Mack Supply logo

Jeff Mack Supply

🇨🇦jeffmacksupply.com

Jeff Mack Supply is a premium outdoor gear and apparel retailer for adventure enthusiasts, attracting 5M-20M monthly visitors. Operating on Shopify Plus with a fully custom theme, they leverage enterprise tools including Judge.me Reviews, Yotpo Loyalty, and Shop Pay. Their tech stack features Google Analytics (Universal) and Shopify Web Pixel for comprehensive tracking and optimization.

100k Visits
Judge.me
Shop Pay
Yotpo Loyalty
Regatta Lifestyle logo

Regatta Lifestyle

regattalifestyle.com

Regatta Lifestyle is a leading outdoor apparel and gear retailer, catering to hiking, camping, and adventure enthusiasts. With 5M-20M monthly visitors and a strong Instagram presence of 173k followers, they leverage Shopify Plus and a robust tech stack including Meta Pixel, Google Analytics 4, Microsoft Clarity, and the Shopify Web Pixel for comprehensive tracking and optimization.

100k Visits
Military Marvels Llp logo

Military Marvels Llp

militarymarvels.com

Military Marvels Llp is a leading online retailer of military surplus gear, tactical equipment, and outdoor apparel, attracting 1M-5M monthly visitors. Built on Shopify Plus, their store utilizes a robust tech stack including Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive tracking, alongside various apps to enhance the customer experience. With over 200k Instagram followers, they've cultivated a strong online community.

100k Visits
SeedsNow.com logo

SeedsNow.com

🇺🇸seedsnow.com

SeedsNow.com is an online retailer specializing in organic, non-GMO, and heirloom seeds. Founded in 2010, they offer a wide variety of vegetable, herb, and flower seeds for home gardening.

25k Visits
Yotpo Reviews
Smile.io Loyalty
Shop Pay
Patagonia, Inc. logo

Patagonia, Inc.

🇺🇸patagonia.co.nz

Patagonia, Inc. is an outdoor clothing and gear retailer for environmentally conscious consumers, attracting 200K-1M monthly visitors. Their Shopify Plus store leverages enterprise tech including Klaviyo for email marketing, Zendesk Chat for support, and Elevar for analytics. With 5.5M Instagram followers, they demonstrate strong brand presence and sophisticated tracking through Google Analytics 4, Microsoft Clarity, and Google Tag Manager.

200K-1M Visits
Klaviyo
Zendesk
Swym Wishlist
Patagonia, Inc. logo

Patagonia, Inc.

🇺🇸patagonia.com.au

Patagonia, Inc. is a leading outdoor apparel and gear retailer specializing in climbing, hiking, and snow sports equipment. With 200K-1M monthly visitors and 5.5M Instagram followers, their Shopify Plus store leverages enterprise-grade technology including Yotpo Reviews, Klaviyo, Attentive, and Google Tag Manager for comprehensive marketing and analytics.

200K-1M Visits
Yotpo Reviews
Klaviyo
Attentive
Waygear logo

Waygear

wayteamshop.com

Waygear is a premium outdoor gear and adventure equipment retailer with 50K-200K monthly visitors. Built on Shopify Plus with a fully custom theme, they leverage enterprise tools including Mailchimp for email marketing and Meta Pixel for ad tracking. Their massive Instagram following of 2.0M showcases their strong brand presence in the outdoor adventure space.

50K-200K Visits
Mailchimp
Shop Pay

Outdoor & Adventure Industry Report

Data from 36 stores

Updated Feb 2026

Theme Distribution

Custom
47%
Dawn
11%
Venue
8%
Symmetry
6%

Key Trends

Premium themes lead. Outdoor & Adventure stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.

4 apps on average. The typical outdoor & adventure store uses 4 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.

Mobile-first is essential. The majority of traffic to outdoor & adventure stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

🇺🇸United States
58%
🇬🇧GB
8%
🇨🇦Canada
6%
🇳🇿NZ
3%
🌍Other
25%

Store Scale Distribution

Enterprise

>1M monthly visits

17%

Mid-Market

100K - 1M visits

78%

Growth Stage

<100K visits

6%

Frequently Asked Questions

Common questions about outdoor & adventure stores on Shopify

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